Dynata Insights Platform Overview

Dynata offers a vast first-party data platform that supports insights, activation, and measurement, making it a key player in digital analytics. Businesses leverage Dynata's data visualization tools to transform complex insights into clear, impactful visuals. A notable use case is the Illinois Lottery, which utilized Dynata’s Audience Activation solutions to refine its strategy, demonstrating the platform's ability to drive targeted media strategies. Dynata's commitment to data quality and transparency ensures reliable decision-making, crucial when stakes are high. This platform connects brands with audiences, enabling mission-critical decisions based on accurate consumer trends and preferences.

Use Cases

Customers recommend Advertisement, Social Media Analytics, Market Research, as the business use cases that they have been most satisfied with while using Dynata Insights Platform.

Other use cases:

  • Knowledge Management
  • Identify Target Customers
  • Digital Marketing
  • Collaboration
  • Training & Onboarding
  • Channel Management
  • Engaging And Following Up
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Business Priorities

Enhance Customer Relationships and Improve Efficiency are the most popular business priorities that customers and associates have achieved using Dynata Insights Platform.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Improve Visibility
  • Acquire Customers
  • Improve Brand Engagement
  • Improve ROI
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Dynata Insights Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Dynata Insights Platform's features include Dashboard, and Feedback Surveys. and Dynata Insights Platform support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Dynata Insights Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"In this unprecedented year of 2020, we’ve all been challenged to understand and react to consumer changes in real-time, heightening the need for rapid, data-led, actionable insights. Our new transformational collaboration with Dynata, a longstanding... partner, allows us to deliver to our clients an inspirational model fit for today’s world, accelerating insights and making them actionable. This new blueprint, enabled by our relationship with Dynata, will play an important role in helping brands to react and respond to consumers, identifying growth and transformation opportunities that lead to revenue." - Vanella J

Dynata Insights Platform, belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Dynata-insights-platform offers the world's largest first-party data for insights, activation, and measurement. Research and marketing efforts are enhanced by its comprehensive data resources.

Popular Business Setting

for Dynata Insights Platform

Top Industries

  • Financial Services
  • Automotive

Popular in

Dynata Insights Platform is popular in Financial Services, and Automotive, and is widely used by

Comprehensive Insights on Dynata Insights Platform Use Cases

Why is Dynata Insights Platform the best choice for Market Research?

7+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Dynata Insights Platform solved their Digital Analytics needs. Cuspera uses 114 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Dynata Insights Platform testimonial

Vanella J

Global CEO

Hall & Partners

In this unprecedented year of 2020, we’ve all been challenged to understand and react to consumer changes in real-time, heightening the need for rapid, data-led, actionable insights. Our new transformational collaboration with Dynata, a longstanding partner, allows us to deliver to our clients an i...nspirational model fit for today’s world, accelerating insights and making them actionable. This new blueprint, enabled by our relationship with Dynata, will play an important role in helping brands to react and respond to consumers, identifying growth and transformation opportunities that lead to revenue.

Testimonial By Vanella J
Dynata Insights Platform testimonial

Luke L

Head of Markets

IPC

Dynata has extensive experience in managing international surveys with access to a large, high-quality panel of consumers across the globe, so it was a natural partnership choice for IPC. Our E-Commerce Shopper Surveys play a critical role in IPC’s delivery strategy as they enable postal operators ...to adjust their product offering to meet their customers’ needs and expectations. We greatly value the robustness of Dynata’s dataset as well as their support team’s enthusiasm, flexibility, and attention to detail – all key elements in running a successful large-scale survey.

Testimonial By Luke L
Dynata Insights Platform testimonial

Hans Z

Director CMI

AIR FRANCE KLM

Thanks to the new, continuous, Dynata-powered Brand Tracker and its visual online dashboards, the monitoring of our brands has become a key priority and part of monthly management steering. Not only for the central brand teams, but also for the 22 countries that now have continuous brand tracking d...ata available in a user-friendly way.

Testimonial By Hans Z
CUSTOMERS TESTIMONIALS
Dynata Insights Platform testimonial

Vanella J

Global CEO

Hall & Partners

In this unprecedented year of 2020, we’ve all been challenged to understand and react to consumer changes in real-time, heightening the need for rapid, data-led, actionable insights. Our new transformational collaboration with Dynata, a longstanding partner, allows us to deliver to our clients an i...nspirational model fit for today’s world, accelerating insights and making them actionable. This new blueprint, enabled by our relationship with Dynata, will play an important role in helping brands to react and respond to consumers, identifying growth and transformation opportunities that lead to revenue.

Testimonial By Vanella J
Dynata Insights Platform testimonial

Luke L

Head of Markets

IPC

Dynata has extensive experience in managing international surveys with access to a large, high-quality panel of consumers across the globe, so it was a natural partnership choice for IPC. Our E-Commerce Shopper Surveys play a critical role in IPC’s delivery strategy as they enable postal operators ...to adjust their product offering to meet their customers’ needs and expectations. We greatly value the robustness of Dynata’s dataset as well as their support team’s enthusiasm, flexibility, and attention to detail – all key elements in running a successful large-scale survey.

Testimonial By Luke L
Dynata Insights Platform testimonial

Hans Z

Director CMI

AIR FRANCE KLM

Thanks to the new, continuous, Dynata-powered Brand Tracker and its visual online dashboards, the monitoring of our brands has become a key priority and part of monthly management steering. Not only for the central brand teams, but also for the 22 countries that now have continuous brand tracking d...ata available in a user-friendly way.

Testimonial By Hans Z

Case Studies

Transportation/Trucking/Railroad

CASE STUDY International Post Corporation (IPC)

Dynata used its QualityScore AI-powered data cleaning tool for International Post Corporation (IPC). IPC needed reliable data on e-commerce trends across 39 countries to guide postal delivery strateg...y. Dynata managed two annual shopper surveys, automating data cleaning for better accuracy and saving time. IPC doubled survey coverage from 17 to 39 countries while keeping timelines. The solution improved data quality, freed up IPC resources, and helped create more detailed reports for postal operators.

Telecommunications

CASE STUDY Virgin Media

Dynata helped Virgin Media run a brand lift study for their microsite. The study gave Virgin Media better insights into key brand metrics. Virgin Media used these insights to plan and budget more eff...ectively. They learned which content and products work best on their site. This led to better marketing decisions and improved customer engagement.

Information Services

CASE STUDY RepTrak

RepTrak used Dynata to expand their corporate reputation monitoring. They increased their survey reach from 2 stakeholder groups to 19. Dynata provided a large, diverse respondent sample. This helped... RepTrak maintain data integrity and consistency. RepTrak now gathers insights from 1.5 million annual survey respondents.

Financial Services

CASE STUDY Visa

Visa used Dynata's panel and B2B recruitment to reach over 20,000 SMB decision makers in 14 European countries. The goal was to support Visa's plan to digitally enable 50 million SMBs worldwide. Dyna...ta set up an annual merchant survey for Visa, giving deep insights into payment trends among European SMBs. Visa gained actionable takeaways and detailed knowledge about small business needs in each market. This helped Visa empower SMBs in their digital transformation.

Marketing and Advertising

CASE STUDY Sublime

Dynata Advertising Solutions helped Sublime show how effective their campaigns are with affluent audiences. Sublime used Dynata’s data and insights platform to measure campaign impact. The platform m...ade it easier to get insights and track results. Sublime proved their campaigns work well for high-income groups. The case highlights the value of Dynata for campaign measurement in marketing and advertising.

CASE STUDY Prophet

Dynata's data and insights platform helped Prophet run an annual global survey. The platform made it easier to collect, standardize, and automate insights. Prophet used these insights to drive client... growth. The case highlights how Dynata supports large-scale research projects for business growth.

Video

The Dynata Insights Platform & Demo

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Peers used Dynata Insights Platform for advertisement and social media analytics

Dynata Insights Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.93/5

Read Reviews (1)
Analytics

4.70/5

Read Reviews (16)
Custom Reports

4.23/5

Read Reviews (33)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.93/5

Read Reviews (1)
Analytics

4.70/5

Read Reviews (16)
Custom Reports

4.23/5

Read Reviews (33)

Software Failure Risk Guidance

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for Dynata Insights Platform

Top Failure Risks for Dynata Insights Platform

Dynata, LLC News

Executive

Dynata Appoints Chief Product Officer - PR Newswire

Dynata has appointed a new Chief Product Officer.

Executive

Dynata Appoints Chief Product Officer Deirdre Thomas to lead ...

Dynata appoints Deirdre Thomas as Chief Product Officer to lead Product, Research, and Data Science, joining the Executive Leadership Committee.

Dynata, LLC Profile

Company Name

Dynata, LLC

Company Website

https://www.dynata.com/

HQ Location

5800 Tennyson Pkwy, Plano, Texas 75024, US

Employees

1,001-5,000

Social

Financials

PRIVATE