Everlytic - Email Marketing: Use Cases, Capabilities & Competitors

Everlytic helped NetFlorist boost mobile web traffic from email by 170% during lockdown. NetFlorist used email marketing to promote new fruit and vegetable deliveries when flower supply stopped. They... paused other ads and focused on their 1.6 million-strong email list. In April 2020, they sent daily emails about essential goods. This led to a 14% revenue increase and an average of 622 sales per email. Email marketing proved cost-effective and vital for business survival.
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Everlytic helped a leading retailer boost customer spend by 1.74% using personalised email campaigns. Each email was tailored with real-time data and shopping behaviour, making content relevant for e...very customer. Automation enabled thousands of unique emails to be sent at scale. The retailer saw a 2.03% increase in total sales and higher engagement, with open rates up to 16%. Personalisation turned email into a key driver of revenue and engagement.
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Everlytic helped Twincare International reach over 2,000 salons with targeted communications. The nine-person marketing team manages 16 brands and uses Everlytic to send product launches, promotions,... and event invites. A/B testing and analytics improved campaign results and engagement. For the Goldwell relaunch, 600+ clients attended in person and 798 joined via livestream. Everlytic’s reporting connects communication activity to real business outcomes.
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Everlytic helped IMM Graduate School connect with students from first enquiry to graduation. The platform unified email, SMS, and WhatsApp messaging across sales, marketing, admissions, and support. ...Automated communication kept students informed at every step. Adding WhatsApp improved response times and increased applications. Reporting tools let staff adjust outreach quickly. Conversion rates and engagement rose after using Everlytic.
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Vox used Everlytic to automate client communications across email, SMS, and voice. The integration with Everlytic’s transactional messaging platform enabled Vox to send about a million ticketing and ...billing messages each year. Automated notifications helped Vox improve payment collections and reduce unpaid accounts. The solution lightened the load on customer service agents and allowed the business to scale. Vox tracked message engagement and improved dispute resolution with real-time reporting.
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Everlytic helped Old Mutual create a personalized birthday messaging campaign. The campaign used API-triggered emails and smart SMS to engage clients during their birthday month. Each message was tai...lored with the client's name and offered a chance to win a prize. The campaign drove up to 3.5 times the industry average click rate, with open rates reaching 77.8% and click rates up to 17.6%. Old Mutual tracked results using Everlytic’s reporting tools integrated with their dashboard.
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