Everlytic: Use-Cases, Insights and Reviews | 2025 Cuspera

Everlytic helped Flight Centre use dynamic content in email marketing. Flight Centre wanted to show travel offers based on user data like destination and interests. They used dynamic headers, images,... and pricing to personalize emails. This led to a 388.72% increase in website traffic from emails using persona-based content. Email user enquiries rose by 153.75%. Open rates and click-through rates also improved.
Show More..

Everlytic AI Studio with WhatsApp helped Brand Launch Solutions improve event communication. The marketing agency needed faster, real-time responses for large event crowds. They used interactive chat...bots to answer attendee questions and provide updates through WhatsApp. The solution automated common queries and reduced staff workload. Over 90,000 WhatsApp interactions happened at a single event, showing strong engagement and scalability.
Show More..

Everlytic helped Machine_ create a weekly internal email newsletter for Sanlam Group. The goal was to reduce email fatigue and boost staff engagement. Machine_ used dynamic content and content taggin...g to target the Retail Affluent staff division. The new approach led to a 76% increase in click rate and a 26% increase in open rate over the 2022 benchmark. The campaign won Best Internal Email at the You Mailed It Email Marketing Awards 2024.
Show More..

Everlytic helped NetFlorist boost mobile web traffic from email by 170% during the COVID-19 lockdown. NetFlorist used Everlytic's email marketing to promote new fruit and vegetable deliveries. They p...aused other advertising and focused on their 1.6 million-strong email list. In April 2020, they saw a 14% increase in revenue and averaged 622 sales per email. Email marketing proved cost-effective and kept the business afloat during tough times.
Show More..

Everlytic helped Old Mutual Personal Finance send hyper-personalised email campaigns. They used dynamic content to tailor emails by client name, advisor details, and life stage. The campaign aimed to... educate clients and promote relevant investments. Within hours, 335 clicks and 66 sign-ups for Old Mutual Rewards were recorded. The open rate reached 32% and the click-through rate was 4.3%, both higher than local benchmarks.
Show More..

Everlytic helped Old Mutual create a hyper-personalised, API-triggered birthday messaging campaign. The campaign used email and SMS to invite clients to join a competition and register for Old Mutual... Rewards. Emails and SMS were tailored for both Rewards members and non-members, with personalisation in subject lines and images. The campaign achieved a click rate 3.5 times higher than the 2020 industry average. In some months, open rates reached 77.8%.
Show More..