Facebook Live Overview

Facebook Live allows businesses to broadcast live videos, engage with their audience in real-time, and build trust by showcasing their unique personalities. Customizable audience control helps enhance viewer engagement post-broadcast.

Use Cases

Customers recommend Engagement Management, Advertisement, Content Management, as the business use cases that they have been most satisfied with while using Facebook Live.

Other use cases:

  • Social Media Management
  • Coaching
  • Sending & Publishing Communications
  • Collaboration
  • Social Media Marketing
  • Lead Engagement
  • Trade Show Marketing
See all use cases See less use cases

Business Priorities

Acquire Customers and Launch New Products are the most popular business priorities that customers and associates have achieved using Facebook Live.

Other priorities:

  • Build Brand Awareness
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Establish Thought Leadership
  • Grow Market Share
  • Improve ROI
  • Increase Sales & Revenue
See all business priorities See less business priorities

Facebook Live Use-Cases and Business Priorities: Customer Satisfaction Data

Facebook Live works with different mediums / channels such as Social Media. Facebook. Video etc.

Facebook Live's features include Live Streaming, Personalization, Recording, etc. and Facebook Live support capabilities include Chat Support, 24/7 Support, AI Powered, etc. also Facebook Live analytics capabilities include Analytics, and Custom Reports.

Reviews

"...So engaging the audience in live videos makes the product advertised become more marketable...." Peer review by Beverline N, Sales And Marketing Representative, Telecommunications

Facebook Live, Animoto, Infogram, Vimeo LiveStream, iMovie, etc., all belong to a category of solutions that help Authoring and Publishing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Facebook Live

Top Industries

  • Telecommunications
  • Education
  • Retail

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Facebook Live is popular in Telecommunications, Education, and Retail and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Facebook Live Use Cases

How can Facebook Live optimize your Engagement Management Workflow?

What benefits does Facebook Live offer for Content Management?

What Are the key features of Facebook Live for Social Media Management?

How does Facebook Live facilitate Coaching?

42+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Facebook Live solved their Authoring and Publishing needs. Cuspera uses 2285 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Authoring and Publishing needs.

Case Studies

COMPANY INDUSTRY CASE STUDIES
Facebook Live case study

DFS
Financial Services
Financial Services
CASE STUDY DFS

DFS, a financial services company, saw a 20% increase in website conversions and a 15% lift in return on ad spend (ROAS) using Facebook Conversions API.

Read More
Facebook Live case study

Zindagi Trust
Non-Profit Organization Management
Non-Profit Organization Management
CASE STUDY Zindagi Trust

Zindagi Trust, an Indian non-profit, used Facebook to raise awareness and donations, resulting in a 15% increase in donations and a 20% rise in website traffic.

Read More
Facebook Live case study

Prostate Cancer UK
Non-Profit Organization Management
Non-Profit Organization Management
CASE STUDY Prostate Cancer UK

Prostate Cancer UK increased website donations by 35% and achieved a 40% increase in email sign-ups after implementing a new website and digital marketing strategy.

Read More

Frequently Asked Questions(FAQ)

for Facebook Live

What is Facebook Live?

Facebook Live is a live video streaming feature on Facebook that allows to broadcast a live video out to an audience through a company page or personal profile. Facebook Live leverages the website’s existing audience to compete with similar live services.

Businesses using Facebook live on their pages have the ability to customize and control their audience once it has ended. Page followers and visitors may get a notification when a page or individual is going live. Live broadcasters can decide who on Facebook can see their video and use this content to engage their audience during the moments and events that are important to them. Facebook Live gives a chance to show there are real, caring humans behind your business, which in turn builds trust and leads to more business in the door.

Facebook Live allows to answer your followers’ questions in real-time. This gives an opportunity to engage with viewers when they’re most interested. Facebook Live is the ideal opportunity to show off the unique personalities and values behind your company, whether it be strolling around the office and showing off space, interviewing employees, or sharing a sneak peek into a company outing or event.

What is Facebook Live used for?

Facebook Live is a Authoring and Publishing Software mainly used by its customers to Acquire Customers and Launch New Products by Engagement Management, Advertisement and Content Management .

What are the top features of Facebook Live?

Live streaming, Personalization and Recording are some of the top features of Facebook Live.

Who uses Facebook Live?

Facebook Live is used by Telecommunications, Education and Retail among other industries.

What are Facebook Live alternatives?

Animoto, Infogram, Vimeo LiveStream and IMovie are popular alternatives for Facebook Live.

Where is Facebook Live located?

Facebook Live is headquartered at 1 Hacker Way, Menlo Park, California 94025.
lightning

Peers used Facebook Live for engagement management and advertisement

Facebook Live Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.25/5 ★

Read Reviews (8)
Analytics

4.45/5 ★

Read Reviews (31)
Custom Reports

4.33/5 ★

Read Reviews (101)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.25/5 ★

Read Reviews (8)
Analytics

4.45/5 ★

Read Reviews (31)
Custom Reports

4.33/5 ★

Read Reviews (101)

Software Failure Risk Guidance

?

for Facebook Live

Overall Risk Meter

Low Medium High

Top Failure Risks for Facebook Live

Facebook News

Houston residents respond to new Facebook guidelines, censorship | Fox News Video

Houston residents share their opinions on Facebook's new guidelines and censorship, focusing on updates to its fact-checking system and efforts to protect free speech.

08/01/2025 - source

What the Tech: Locked out of your Facebook account? Use your face to get back in - WAKA

Use facial recognition to regain access to your locked Facebook account.

24/11/2024 - source

Facebook leads Web Publishers with 34 % share of digital ad impressions in H1 2024

Facebook dominates digital ad space, capturing 34% of ad impressions in H1 2024, leading web publishers.

26/09/2024 - source

Facebook Feeds

Meta Platforms Schedules Q4 and Full Year 2024 Earnings Release for January 29 - StockTitan

Meta Platforms will release its Q4 and full-year 2024 earnings on January 29.

07/01/2025 - source

Meta to Announce Fourth Quarter and Full Year 2024 Results - cnhinews.com

Meta will announce its financial results for the fourth quarter and full year of 2024.

07/01/2025 - source

Facebook Profile

Company Name

Facebook

Company Website

https://www.facebook.com/

Year Founded

2004

HQ Location

1 Hacker Way, Menlo Park, California 94025

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

IPO