Fairing: Use Cases, Capabilities & Competitors

Tortuga used Fairing to improve marketing attribution and optimize spend. Fairing's post-purchase surveys revealed that only 1% of customers first heard about Tortuga from their blog, leading to a sh...ift in marketing focus. Affiliate content was found to drive 49% of business, resulting in a 74% year-over-year increase in affiliate sales. Nearly 20% of customers came from word-of-mouth referrals, helping Tortuga adjust pricing and promotions. Fairing data also guides Tortuga's future product development based on customer feedback.
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Fairing helped Weezie, a luxury towel brand, track how customers found them. Using post-purchase surveys, Weezie learned that 35% of new customers came from word-of-mouth referrals. This insight let ...them cut underperforming direct mail campaigns and shift a seven-figure ad budget to more effective channels. Weezie also used survey data to personalize offers for customers with multiple bathrooms. Their marketing efficiency rate improved as a result.
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Thorne used Fairing to measure the impact of its UFC partnership. Before Fairing, Thorne struggled to link UFC activations to sales. With Fairing’s attribution surveys, Thorne can now directly connec...t UFC campaigns to conversions. UFC-attributed customers spend 9.4% more per order than average. Thorne uses Fairing data to validate ROI and guide marketing decisions.
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Fairing helped The Oodie discover that 13% of customers credited TikTok for their purchase, despite only 1-3% of the media budget spent there. The Oodie used Fairing's attribution surveys to validate... TikTok as a top revenue channel. They also used customer polling to find new product use cases, like the "business casual Oodie" for remote work. Fairing's Question Stream enabled better personalization and segmentation for offers. These insights shaped both marketing and product decisions.
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Smalls, a DTC cat food brand, struggled with unreliable attribution from their in-house survey. They faced declining response rates and lacked detailed channel visibility, especially for podcast mark...eting. After switching to Fairing, Smalls launched new surveys in days and boosted response rates to 90%. Fairing gave them show-level attribution and let marketing own the process. Now, Smalls confidently scales marketing with clear, trusted data.
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Fairing helped Pepper measure hard-to-track channels like TV and influencer mentions. Using Fairing's attribution surveys, Pepper found that 6% of customers came from TV ads. The tool also revealed t...hat 30% of TV-attributed buyers saw the ad over six months before buying. Pepper quickly identified a sales surge after a celebrity mention, enabling a targeted PR campaign. Fairing gave Pepper clear data to justify marketing spend and shape future influencer strategies.
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