Feefo: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Feefo
Brand: Feefo
Rating: 4.5 (356 reviews)

4.5 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Transform feedback and reviews into fuel for business growth

Feefo Overview

Feefo empowers businesses to leverage authentic customer feedback for informed decision-making. The platform transforms reviews into actionable insights, allowing companies to unlock hidden value from customer voices. Feefo supports the entire process from inviting and collecting reviews to managing, displaying, and analyzing them. By focusing on the authenticity of customer feedback, businesses can build trust and gain a competitive edge. Unique insights derived from Feefo can guide strategic decisions, enhancing customer experience and business growth.

Use Cases

Customers recommend Rating And Review Management, Customer Feedback Management, Advertisement, as the business use cases that they have been most satisfied with while using Feefo.

Other use cases:

Campaign Management
Scheduling Post To Social Media
Engagement Management
Generation Of New Leads
Sending & Publishing Communications
Training & Onboarding
Lead Qualification: Technographic

See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Feefo.

Other priorities:

Increase Sales & Revenue
Improve Digital And Social Presence
Improve Brand Engagement
Scale Best Practices
Improve Efficiency
Improve Visibility
Improve ROI
Improve Consistency

See all business priorities See less business priorities

Feefo Use-Cases and Business Priorities: Customer Satisfaction Data

Feefo works with different mediums / channels such as Website. Promotions. Social Media etc.

Feefo's features include SEO, SEM, and Personalization. and Feefo support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Feefo analytics capabilities include Analytics, and Custom Reports.

Reviews

"...FeeFo reviews feed to our Google Ads to promote a higher click through rate for our marketing spend...." Peer review by Steve C, Chief Operating Officer

Feefo, belong to a category of solutions that help Reviews and Reputation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Feefo helps businesses and consumers make better decisions with verified reviews. Feel confident in choices based on real-life feedback.

Popular Business Setting

for Feefo

Top Industries

Retail
Hospitality
Financial Services

Popular in

Mid Market
Small Business
Enterprise

Feefo is popular in Retail, Hospitality, and Financial Services and is widely used by Mid Market, Small Business, and Enterprise.

Feefo Customer wins, Customer success stories, Case studies

How can Feefo optimize your Rating And Review Management Workflow?

Feefo is a software that enables businesses to collect, manage, and respond to consumer feedback. This platform provides trustworthy reviews and allows for photo and video content to be captured as part of customer reviews. Feefo's main limitation is the lack of customization options for review request emails.

"...Its a great consumer review and rating management software that enables you to collect, manage and respond to consumer feedback...." Peer review by Giselle G, Marketing Specialist

Read Reviews

What makes Feefo ideal for Customer Feedback Management?

How does Feefo facilitate Advertisement?

How can Feefo enhance your Campaign Management process?

12 buyers and buying teams have used Cuspera to assess how well Feefo solved their Reviews and Reputation needs. Cuspera uses 356 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Reviews and Reputation needs.

Jet2.com wins Feefos 2025 Exceptional Service Award

Jet2.com received Feefos 2025 Exceptional Service Award, recognizing its outstanding customer service and high engagement with verified customer reviews. Feefo, a customer review and insights platfor...m, has partnered with Jet2.com for seven years to collect and analyze feedback. Only 32 businesses earned this award in 2025, with Jet2.com the sole airline honored.

Atom bank - Banking

Atom bank uses Feefo and Trustpilot to build trust with customers. As an app-only bank, Atom bank needed to prove its credibility without physical branches. They collect customer reviews on both plat...forms to show transparency and meet financial industry standards. Feefo helps them measure Net Promoter Score and gather verified feedback. This approach supports compliance with UK Consumer Duty rules and reassures new customers.

Belledorm - Retail

Feefo's AI Replies helped Belledorm respond to every customer review within 24 hours. The tool let them keep a personal touch in every reply and freed up time for product and strategy work. Using Fee...fo reviews in paid ads led to an 83% increase in conversion rate, an 18% rise in average order value, and a 43% boost in return on ad spend. Customer feedback also drove Belledorm to launch a bamboo bedding range and use more sustainable packaging. The company values Feefo for building trust and deeper customer engagement.

Charles Tyrwhitt Shirts - Retail

Feefo's AI Replies helps Charles Tyrwhitt Shirts improve customer engagement. The team now responds to more reviews, not just negative ones. Response time per review dropped by 50%. Staff can focus m...ore on customer recovery and direct outreach. AI Replies also boosts team confidence and ensures polished, unique replies.

Cruise Unique - Travel & Tourism

Feefo helped Cruise Unique collect and display verified customer reviews. Cruise Unique wanted to build trust and stand out in the cruise travel market. Feefo made it easy to gather feedback and resp...ond to customers. Cruise Unique used reviews to improve marketing and website content. More customers booked online instead of by phone. Feefo helped Cruise Unique better understand and meet customer needs.

Discount Coffee - Retail

Feefo helped Discount Coffee build trust and boost sales. Discount Coffee used Feefo’s review management platform to show product quality and service reliability. They added Feefo widgets to their we...bsite and marketing. Pages with Feefo widgets saw a 15% higher conversion rate. Average order value went up by 12%. Repeat purchases increased by 20%. Organic search traffic grew by 10%. Customer reviews became a key part of their business process and marketing.

Reviews matter. Feefo verified reviews matter more

Peers used Feefo for rating and review management and customer feedback management

Feefo Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.84/5 ★ Read Reviews (2)
Analytics	4.89/5 ★ Read Reviews (50)
Custom Reports	4.57/5 ★ Read Reviews (17)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.84/5 ★ Read Reviews (2)
Analytics	4.89/5 ★ Read Reviews (50)
Custom Reports	4.57/5 ★ Read Reviews (17)

Feefo Integrations

Feefo integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.83/5 ★

Read Reviews (21)

Data Export

4.81/5 ★

Read Reviews (13)

Software Failure Risk Guidance

for Feefo

Overall Risk Meter

Low Medium High

Top Failure Risks for Feefo

Feefo Holdings Limited News

Executive 05/04/2025

Feefo appoints chief revenue officer - led double-digit growth for £3.2bn business

Feefo has appointed a new chief revenue officer, bringing on an executive with a track record of driving double-digit growth at a business valued at 3.2 billion. This leadership change aims to accelerate Feefo's revenue and market expansion in the customer review and insights software sector.

Feefo Holdings Limited Profile

Company Name

Feefo Holdings Limited

Company Website

https://business.feefo.com/

Year Founded

2010

HQ Location

60 Hudson Street, Suite 1810, New York, NY 10013

Employees

101-250

Social

Financials

M&A