Fixel Overview

Fixel addresses the challenge of audience segmentation in digital advertising. It employs AI to create segmented audiences across various ad platforms, ensuring more precise targeting. This capability is crucial for businesses aiming to enhance their remarketing strategies and optimize media buying. By focusing on engagement-based segmentation, Fixel helps advertisers identify high-value visitors, allowing for smarter allocation of marketing resources. The platform's AI-driven insights enable the creation of superior lookalike audiences, which can improve campaign performance and ROI. Fixel's seamless integration with existing systems further simplifies the process, making it a valuable tool for marketers seeking to refine their audience targeting strategies.

Use Cases

Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using Fixel.

Other use cases:

  • Identify Target Customers
  • Ad Retargeting
  • Content Publishing
  • Digital Marketing
  • Segmentation And Targeting
  • Workflow Management
  • Training & Onboarding
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Fixel.

Other priorities:

  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Fixel Use-Cases and Business Priorities: Customer Satisfaction Data

Fixel works with different mediums / channels such as Website. Social Media. and Facebook.

Fixel's features include SEM. and Fixel support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Fixel analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Integrates well with Google Tag Manager, Facebook and Google Ads!. ...." Peer review by Konstantin G., User Acquisition Manager, Health, Wellness and Fitness

Peer review evidence (same sources as the product rating summary)

"...This little gem changed our approach to measuring paid media engagement...." Peer review by Yonatan S., CMO, Computer Software
"...What Fixel is all about, and how Elad was able to use audience overload to create a product to help advertisers with better segmentation. ..." SaaS AdLab Podcast | Episode: 8 | Elad Levy Founder: Fixel
"...Fixel is an artificial intelligence (AI) powered audience segmentation tool for campaign managers and marketers...." Peer review

Fixel, belong to a category of solutions that help Sales Engagement. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Fixel enhances remarketing and lookalike campaigns using AI-powered audiences. Campaign effectiveness is improved through targeted audience insights.

Popular Business Setting

for Fixel

Top Industries

  • Marketing and Advertising
  • Legal Services
  • Computer Software

Popular in

  • Small Business
  • Large Enterprise
  • Mid Market

Fixel is popular in Marketing And Advertising, Legal Services, and Computer Software and is widely used by Small Business, Large Enterprise, and Mid Market.

Fixel Customer wins, Customer success stories, Case studies

How does Fixel facilitate Engagement Management?

How can Fixel optimize your Campaign Management Workflow?

How does Fixel facilitate Identify Target Customers?

What Are the key features of Fixel for Ad Retargeting?

19 buyers and buying teams have used Cuspera to assess how well Fixel solved their Sales Engagement needs. Cuspera uses 226 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Engagement needs.

 

Wolvestuff - Retail - Small

USA

Fixel helped Wolvestuff, a North American online retailer, boost return on ad spend (ROAS) by 12X for mid-funnel visitors. Wolvestuff struggled to target users who viewed products but did not add to ...cart. After using Fixel to score user engagement, they identified highly engaged visitors and targeted them with Facebook Dynamic Product Ads. This new audience segment delivered strong conversions, matching or exceeding results from traditional cart abandonment campaigns.

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LawGeex - Legal Services - Medium

Tel Aviv, Israel

LawGeex used Fixel to improve their LinkedIn remarketing. Before Fixel, their remarketing campaign was not working. With Fixel, they targeted website visitors who were most engaged. This change led t...o a 30% increase in conversions and 332 conversions during the test. LawGeex saw remarketing become a strong channel for their business.

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AppsFlyer - Marketing And Advertising - Medium

Herzliya, Israel

AppsFlyer used Fixel to improve their retargeting ads. They wanted to lower costs without losing campaign scale. Fixel helped them target high value website visitors for remarketing and lookalike cam...paigns. AppsFlyer saw a 35% drop in cost per acquisition. They also increased leads by 12% to 50%. Their lead cost was cut by half using Fixel.

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Blush and Bar - Retail - Small

USA

Blush and Bar used Fixel to improve their Facebook Ads targeting. They created lookalike audiences based on product views and engagement. This approach led to a 31% drop in cost per acquisition, lowe...ring CPA to $49. Their return on ad spend increased to 2.03. The founder praised Fixel for exceeding expectations.

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Watches.com - Retail - Small

Las Vegas, USA

Watches.com used Fixel to improve their retargeting ads. They focused on high value visitors instead of just cart abandoners. With Fixel, they scaled always-on campaigns beyond Google’s Display Netwo...rk. Their return on ad spend (ROAS) increased to 36x for highly engaged users. Fixel helped automate their work and boost campaign results.

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Endurance International Group - Internet - Large

Burlington, USA

Fixel helped Endurance International Group lower their cost per acquisition by 20%. Endurance used Fixel to segment users by engagement for Facebook remarketing. They removed unengaged users and focu...sed on high-intent audiences. This improved retargeting and reduced CPA. They also built lookalike audiences to reach new users and scale campaigns. Rafael Gomez from Endurance praised Fixel for making audience creation easy and boosting campaign results.

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lightning

Peers used Fixel for engagement management and advertisement

Fixel Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.18/5 ★

Read Reviews (19)
Analytics

3.69/5 ★

Read Reviews (13)
Custom Reports

3.04/5 ★

Read Reviews (15)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.18/5 ★

Read Reviews (19)
Analytics

3.69/5 ★

Read Reviews (13)
Custom Reports

3.04/5 ★

Read Reviews (15)

Software Failure Risk Guidance

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for Fixel

Overall Risk Meter

Low Medium High

Top Failure Risks for Fixel

Fixel AI, Inc Profile

Company Name

Fixel AI, Inc

Company Website

https://fixel.ai/

HQ Location

Atlanta, Georgia, US

Employees

1-10

Social

Facebook Linkedin Twitter

Financials

SEED