FOURSQUARE Overview

Foursquare enables businesses to list on City Guide. Consumers can search for and discover places they love.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using FOURSQUARE.

Other use cases:

  • Lead Qualification: Technographic
  • Rating And Review Management
  • Loyalty Management
  • Proposal & Quote Management
  • Social Media Analytics
  • Content Publishing
  • Collaboration
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using FOURSQUARE.

Other priorities:

  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Launch New Products
  • Increase Sales & Revenue
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Build Brand Awareness
See all business priorities See less business priorities

FOURSQUARE Use-Cases and Business Priorities: Customer Satisfaction Data

FOURSQUARE works with different mediums / channels such as Offline. and On Premises.

FOURSQUARE's features include Personalization, Alerts: Popups & Notifications, Gamification, etc. and FOURSQUARE support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also FOURSQUARE analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Most of the time, I m not certain print or other advertising really works...." Peer review by John DeCoursy, Sidecar, Sidecar

Peer review evidence (same sources as the product rating summary)

"...I turned down all other advertising...." Peer review by Paul Ramirez, Bronx Beer Hall, Bronx Beer Hall
"...Developer Tools to build smarter apps and customer engagement, using geo-context; Analytics, including consumer insights for planning; Audiences..." Foursquare buys Placed from Snap Inc. on the heels of $150M in new funding
"...But it also expands Foursquare s access to data from beyond its own apps to the greater ecosystem, yielding the data it needs to power analytics tools for brands and publishers. ..." Foursquare buys Placed from Snap Inc. on the heels of $150M in new funding TechCrunch

FOURSQUARE Customer wins, Customer success stories, Case studies

How can FOURSQUARE enhance your Engagement Management process?

How does FOURSQUARE facilitate Sending & Publishing Communications?

How does FOURSQUARE facilitate Lead Qualification: Technographic?

Why is FOURSQUARE the best choice for Rating And Review Management?

11 buyers and buying teams have used Cuspera to assess how well FOURSQUARE solved their business needs. Cuspera uses 653 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Leading CPG (energy drink brand) - Consumer Goods - Very Large

GasBuddy and Foursquare helped a leading CPG energy drink brand boost awareness for a key SKU. The brand used a BOGO offer to drive store visits and partnered with Foursquare for location-based measu...rement. The campaign reached 1.76 million consumers and achieved a 29% behavioral visit lift. It generated 306,000 visits at a cost of $0.24 per store visit. This shows strong results in retail marketing and location data analytics.

Read more →

QSR brands - Restaurants - Large

Foursquare and Reddit helped QSR brands get more store visits. Reddit ads drove a 12.82% lift in visits. The cost per store visit was $0.05, much lower than the $0.16 benchmark. The cost per incremen...tal visit was $0.65, also below the $0.71 benchmark. QSR brands used Foursquare to measure campaign results and prove ROI.

Read more →

One of the nation’s leading Quick Service Restaurants - Restaurants - Large

Foursquare Attribution helped a top quick service restaurant boost visits with GasBuddy ads. The campaign reached 4 million consumers and drove a 35% lift in visits. 2 million visits were recorded, w...ith an average basket size of $0.32. Proximity media and real-time targeting proved effective for restaurant marketing.

Read more →

A retailer (unnamed) - Retail

Foursquare Attribution Sales Impact helped a retailer measure ad impact beyond foot traffic. The retailer's agency used Sales Impact to track visit lift, sales lift, and transaction lift. Results sho...wed a 2.04% increase in store visits, $1.30 transaction lift, and 21% sales lift. The solution gave a full view of campaign effectiveness across channels. The retailer used these insights to improve business decisions.

Read more →

A quick-service restaurant - Restaurants

FSQ Attribution helped a quick-service restaurant measure ad impact on visits, transactions, and sales. The media agency used the Sales Impact feature for real-time campaign analysis. The campaign sa...w a 42% lift in both behavioral transactions and sales. There was a 10% lift in visits and a $10 average basket size. Real-time insights helped optimize campaign performance and grow sales.

Read more →

A QSR chain - Restaurants

Foursquare Attribution helped a QSR chain measure omnichannel ad effectiveness. The chain used the platform to track store visits and campaign efficiency across media, including Linear TV. They achie...ved a 21% behavioral lift and a 2.04% overall CVR. The solution enabled smarter retargeting and reduced wasted ad spend. Insights from the dashboard improved future media buying strategies.

Read more →

Frequently Asked Questions (FAQ)

What buyers ask before choosing FOURSQUARE

What is FOURSQUARE?

FOURSQUARE is an Independent Location Data Platform for understanding how people move through the real world. It powers leading business solutions and consumer products through a deep understanding of location. It helps brands, developers, marketers, and analysts understand consumers and engage with them.

Location is at the center of everything we do: we understand location, how people move through the world, and how those patterns change over time. It solves most complex business problems, transforms advertising with progressive solutions, and capitalize on a managed service that innovates with location technology.

What is FOURSQUARE used for?

FOURSQUARE is mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of FOURSQUARE?

Personalization, Alerts: popups & Notifications and Gamification are some of the top features of FOURSQUARE.

What are FOURSQUARE alternatives?

Infinity Call Tracking and Media.Net are popular alternatives for FOURSQUARE.

Where is FOURSQUARE located?

FOURSQUARE is headquartered at 50 West 23rd Street, 8th Fl,, New York, NY 10010, US.
lightning

Peers used FOURSQUARE for advertisement and engagement management

FOURSQUARE Competitors

FOURSQUARE Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.73/5 ★

Read Reviews (10)
Analytics

4.96/5 ★

Read Reviews (72)
Custom Reports

4.74/5 ★

Read Reviews (91)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.73/5 ★

Read Reviews (10)
Analytics

4.96/5 ★

Read Reviews (72)
Custom Reports

4.74/5 ★

Read Reviews (91)

FOURSQUARE Integrations

FOURSQUARE integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.29/5 ★

Read Reviews (22)
Data Import

4.11/5 ★

Read Reviews (49)

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

OKTA

4.57 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

MediaMath platform

4.01 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

mParticle

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Yext Platform

4.34 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for FOURSQUARE

Overall Risk Meter

Low Medium High

Top Failure Risks for FOURSQUARE

Foursquare News

Product

Introducing the Foursquare Ask API

Foursquare has launched the Ask API, a natural language search tool that enhances place discovery by understanding user intent. The API offers context-aware personalization, transparent recommendations, and adaptive performance. It uses a hybrid approach combining knowledge graphs and vector embeddings to deliver explainable and efficient search results. The Ask API is available to enterprise customers.

Read more →
Product

Introducing FSQ Spatial Agent: Your Geospatial AI Analyst

Foursquare has launched FSQ Spatial Agent, a geospatial AI tool designed to simplify spatial analysis for domain experts and analysts. It translates natural language questions into complex spatial operations, bridging the gap between technical data handling and business decision-making. FSQ Spatial Agent is available in FSQ Spatial Desktop, with plans to expand to FSQ Spatial Workbench.

Read more →
Product

Introducing the FSQ Spatial Product Family

Foursquare has launched the FSQ Spatial Product Family, a suite of specialized geospatial tools tailored for different professional personas. The suite includes FSQ Spatial Workbench for BI analysts, FSQ Spatial H3 Hub for data scientists, FSQ Spatial Desktop for GIS professionals, and FSQ Spatial Studio for map makers. These tools aim to enhance geospatial intelligence accessibility by offering tailored solutions for data analysis, visualization, and integration, built on open-source foundations like H3 and Kepler.gl.

Read more →
Product

Foursquare is throwing in the towel on being a social app ... - Mashable

Foursquare has shifted its focus from being a social app to emphasizing personal data collection with the release of Swarm 5.0. This app version prioritizes lifelogging, allowing users to track their visited locations, similar to Fitbit's step tracking. Foursquare is now concentrating on enterprise solutions, licensing its data to companies like Snapchat and Uber, while maintaining some social features.

Read more →

Foursquare Profile

Company Name

Foursquare

Company Website

https://foursquare.com/

HQ Location

50 West 23rd Street, 8th Fl,, New York, NY 10010, US

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES G