Infinity Call Tracking: Product updates, Customer stories, and Insights | 2026 Cuspera

Infinity call tracking helped Vodafone track over 17,000 sales in six months. Vodafone used Infinity’s Conversation Analytics and Keyword Spotting to connect phone sales to the right affiliate partne...rs. This let them reward affiliates and promote high-value products through new channels. They saw a 7.5% call-to-purchase conversion rate, higher than any other channel. Vodafone now plans to use Infinity’s solutions for more marketing channels and to improve digital journeys.
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Infinity Tracking helped TUI Mainstream – Cruise Deals track every visitor and call on their website. They used this data to see which keywords drove phone calls. By integrating Infinity with Adobe A...dlens, they optimized their PPC budget. They stopped spending on keywords that did not generate calls. They gained a full view of the customer journey and improved campaign efficiency. Infinity Tracking changed how they managed their PPC accounts.
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Infinity's Smart Outcomes helped Fred. Olsen Cruise Lines use AI to track and categorize calls from potential customers. This let them target Google Ads to people most likely to book cruises. They sa...w a 37% increase in year-on-year revenue and a 16% boost in return on Google Ads spend. The team quickly set up Smart Outcomes and used its dashboard to monitor call intent and results. Fred. Olsen now uses this data to improve conversion rates and paid campaign performance.
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Infinity helped British Gas Business lower their PPC costs by 15%. The company used Infinity's call tracking and analytics to see which digital actions led to calls. This let them adjust their PPC sp...end and improve agent schedules. They stopped missing high-value calls during business hours. Infinity also improved feedback and call attribution data. British Gas Business now uses Infinity to check campaign performance and train call staff.
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Infinity helped Circle Health Group connect call data with their CRM and telephony systems. This closed gaps in tracking patient journeys and marketing ROI. Circle saw a 51% increase in conversion ra...te from paid search and a 23% improvement in call handling volume. They attributed millions in revenue to specific marketing sources. The project improved digital spend efficiency and patient experience, earning recognition at the 2022 Drum Awards for Search.
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Infinity call tracking helped BoostOnline, a digital marketing agency, deliver better results for their clients. During COVID-19, BoostOnline used Infinity to track calls and prove revenue sources, h...elping clients resume ad spend. One client gained £48,000 extra monthly revenue from £2,000 Google Ads. Another saw a 46% drop in cost-per-lead. Website changes led to a 48% higher conversion rate. BoostOnline now uses Infinity for every account to improve ROI and client retention.
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