G2 Stack: Reviews, Testimonials and Expert Opinions

Eventee used G2 Starter to manage customer reviews and boost their event management platform's visibility. Before G2 Starter, their small team struggled to handle reviews and showcase them to buyers.... With G2 Starter, they automated review management, upgraded their G2 profile, and gained analytics on competitors. This led to a 61% increase in profile visits and a jump into the top 7 in the Best Mobile Event Apps category. Eventee now uses G2 as a key sales tool to convert more leads.
Show More..

CaliberMind used G2 Buyer Intent to identify buyers before they filled out forms or visited the website. By integrating G2 signals as funnel triggers, CaliberMind prioritized accounts showing early r...esearch behavior. This approach led to a 10x increase in opportunity creation for one enterprise customer. The team also discovered new accounts not previously tracked in their CRM. G2 intent data now drives workflows across marketing, sales, and revenue operations.
Show More..

G2 partnered with LinkedIn to add verified identity to its B2B software review platform. Since February 2025, over 106,000 verified reviews were published, improving trust and authenticity for buyers... and AI systems. The integration led to a 13% higher acceptance rate for verified reviews and saved more than 500 hours in moderation time. Verified reviews now help buyers make more confident decisions and ensure brands are accurately represented in AI-generated insights. This partnership strengthens review quality and future-proofs credibility in the AI era.
Show More..

INFUSE used G2 Buyer Intent to boost lead generation for cybersecurity vendors. By integrating G2's buyer research signals with INFUSE's demand activation, vendors saw a 20.9% increase in leads per a...ccount. Multi-touch engagement rose by 93.3%, and nurture engagement deepened by 22.8%. Accounts reached through this partnership were 1.6 times more likely to be in the decision stage. The approach helped vendors engage full buying committees and improve campaign performance.
Show More..

Objective Paradigm used G2 Gives to run an internal review campaign. Their 55 employees wrote 103 software reviews. This effort raised $1,030 for Chicago Tech Academy. The campaign helped 103 student...s grow their education. Employees also gained insight into the tools they use at work. The project supported both community giving and internal feedback.
Show More..

G2 Buyer Intent data helped a major marketing automation software company find 10,000 in-market accounts. The company used LinkedIn’s Matched Audiences to target these accounts, achieving an 85% matc...h rate. Their campaign generated 200 marketing qualified leads and over $100,000 in revenue. Sponsored Content on LinkedIn drove 382 social actions and a 10% monthly increase in search volume. The company saw higher lead conversion and increased website traffic.
Show More..