Genius Monkey - Marketing Automation: Use Cases, Capabilities & Competitors

Genius Monkey implemented its programmatic advertising system for an 18-location pet veterinarian group. The solution included display, video, search, and social ads. Website visits increased by 4,16...6% and unique visitors by 5,416%. Website conversions rose by 101% and phone inquiries by 338%. The group shifted much of its marketing budget to digital campaigns, expanding its patient base.
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Genius Monkey helped the Utah Honda Dealers Association boost website traffic by 142% year-over-year. The association shifted more of its ad budget from TV and radio to targeted digital ads. They use...d Optimize Video and Optimize Display to reach car buyers online. The campaign drove tens of thousands of new qualified visitors and millions of impressions. Sales for the Utah Honda Dealers rose to 116% of the prior year, outpacing national trends.
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Genius Monkey helped a well-respected American university lower its enrollment cost-per-action by 52.86% in two months. The university used targeted display and video ads, plus retargeting, to boost ...brand awareness and student enrollment. In states with the campaign, enrollments rose 2.73%, while states without saw a 5.74% drop. The university valued the path-to-conversion data and continues to work with Genius Monkey for campaign insights. Programmatic advertising drove measurable results for their online division.
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Genius Monkey helped a well-known truck dealership use programmatic advertising. The dealership wanted to boost brand awareness and increase vehicle sales. Genius Monkey targeted truck enthusiasts an...d outdoorsy males with digital ads. They matched 21% of sold vehicle leads in the CRM to ad viewers. The campaign delivered a 166% return on ad spend over three months. With broader attribution, ROAS could reach 1,154%.
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Genius Monkey's programmatic platform helped a leading North American travel company cut cost per booking by over 73%. The company saw an 8.5% increase in total bookings and a 33.9% rise in conversio...n rates. Targeted ads reached more likely customers using behavioral data and multivariate testing. The email newsletter open rate jumped 127%, and click-through rate rose 23%. The new digital ad strategy delivered strong, measurable results for the travel firm.
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