Google Ads Overview

Google Ads helps businesses grow through online advertising. Customers are attracted and sales increase with this digital platform.

Use Cases

Customers recommend Advertisement, Campaign Management, Digital Marketing, as the business use cases that they have been most satisfied with while using Google Ads.

Other use cases:

  • Generation Of New Leads
  • Communication Management
  • Engagement Management
  • Ad Retargeting
  • Social Media Management
  • Content Management
  • Media Buying
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Google Ads.

Other priorities:

  • Increase Sales & Revenue
  • Build Brand Awareness
  • Scale Best Practices
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Enhance Customer Relationships
  • Improve Efficiency
  • Improve Brand Engagement
  • Launch New Products
  • Increase Customer Life Time Value
  • Improve Consistency
  • Establish Thought Leadership
  • Improve Visibility
  • Manage Risk
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Navigation
See all business priorities See less business priorities

Google Ads Use-Cases and Business Priorities: Customer Satisfaction Data

Google Ads works with different mediums / channels such as Website.

Google Ads's features include SEM, SEO, Landing Page, etc. and Google Ads support capabilities include Chat Support, Phone Support, Email Support, etc. also Google Ads analytics capabilities include Analytics, and Custom Reports.

Reviews

"By working closely with Google’s account management team, UAC showed strong performance and put those concerns to rest. We now plan to replicate this on iOS, as UAC has become a huge part of our app acquisition strategy." - Kelvin Saputra

Google Ads, Wordstream, Microsoft Advertising, Smartly.io, Optmyzr, etc., all belong to a category of solutions that help Search and Social Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Google Ads

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Google Ads is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Google Ads Use Cases

What benefits does Google Ads offer for Campaign Management?

How can Google Ads enhance your Digital Marketing process?

How can Google Ads enhance your Generation Of New Leads process?

How can Google Ads enhance your Communication Management process?

93+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Google Ads solved their Search and Social Advertising needs. Cuspera uses 46434 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Search and Social Advertising needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Google Ads testimonial

Kelvin Saputra

Digital Marketing Manager

Kredivo

By working closely with Google’s account management team, UAC showed strong performance and put those concerns to rest. We now plan to replicate this on iOS, as UAC has become a huge part of our app acquisition strategy. Testimonial By Kelvin Saputra
Google Ads testimonial

Ronny Tangguh

Founder

Buana Joglo

After reaching new customers only by word-of-mouth, our small customer base started to expand rapidly six months after we started to use Google Ads. Testimonial By Ronny Tangguh
Google Ads testimonial

Erika Anggreini

Corporate Director of Marketing

Archipelago International

Google Ads has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini
CUSTOMERS TESTIMONIALS
Google Ads testimonial

Kelvin Saputra

Digital Marketing Manager

Kredivo

By working closely with Google’s account management team, UAC showed strong performance and put those concerns to rest. We now plan to replicate this on iOS, as UAC has become a huge part of our app acquisition strategy. Testimonial By Kelvin Saputra
Google Ads testimonial

Ronny Tangguh

Founder

Buana Joglo

After reaching new customers only by word-of-mouth, our small customer base started to expand rapidly six months after we started to use Google Ads. Testimonial By Ronny Tangguh
Google Ads testimonial

Erika Anggreini

Corporate Director of Marketing

Archipelago International

Google Ads has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini

Case Studies

COMPANY INDUSTRY CASE STUDIES
Google Ads case study
Retail
Retail
Case Study Buana Joglo

How Buana Joglo increases sales by >50% with Google Ads

Read More
Google Ads case study
Computer Software
Computer Software
Case Study Archipelago

How Archipelago increases bookings by 440% using Google Ads

Read More
Google Ads case study
Financial Services
Financial Services
Case Study Kredivo

How Kredivo reduces CPA by 80% and increases daily conversions by 14X

Read More

Video

Digital marketing: generated by AI | Google Ads

Video Thumbnail

Frequently Asked Questions(FAQ)

for Google Ads

What is Google Ads?

Google Ads is an online advertising tool that helps to promote the business, help sell products or services, raise awareness, and increase traffic to the website. Google Ads helps to reach more relevant customers within the budget also helps to improve the ads over time to get more of the results that matter to the business.

It grows online sales, bookings, or mailing list signups with online ads that direct people to the website. Increase customer calls with ads and also increases store visitors. It makes it easy to show the world what’s unique about the business, and reach the customers searching for what is offered.

What is Google Ads used for?

Google Ads is a Search and Social Advertising Software mainly used by its customers to Acquire Customers and Improve ROI by Advertisement, Campaign Management and Digital Marketing .

What are the top features of Google Ads?

SEM, SEO and Landing page are some of the top features of Google Ads.

Who uses Google Ads?

Google Ads is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Google Ads alternatives?

Wordstream, Microsoft Advertising, Smartly.Io and Optmyzr are popular alternatives for Google Ads.

Where is Google Ads located?

Google Ads is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.
lightning

Peers used Google Ads for advertisement and campaign management

Google Ads Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.05/5 ★

Read Reviews (251)
Analytics

3.96/5 ★

Read Reviews (2530)
Custom Reports

3.57/5 ★

Read Reviews (4081)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.05/5 ★

Read Reviews (251)
Analytics

3.96/5 ★

Read Reviews (2530)
Custom Reports

3.57/5 ★

Read Reviews (4081)

Software Failure Risk Guidance

?

for Google Ads

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Ads

Google LLC News

KPMG Invests $100M in Google Cloud Alliance to Accelerate Enterprise Adoption of AI

KPMG invests $100M in Google Cloud to enhance AI adoption through their alliance.

20/11/2024 - source

AI can improve work life and boost economy, Google UK boss says - Alloa Advertiser

Artificial intelligence tools can help “improve the lives� of UK workers and boost the economy, the managing director of Google UK and Ireland has ...

27/07/2024 - source

ChatGPT maker OpenAI wants to compete with Google with its new AI-powered search ...

Microsoft-backed AI giant OpenAI has announced its entry into the search market with SearchGPT, an AI-powered search engine designed to provide ...

26/07/2024 - source

Google LLC Profile

Company Name

Google LLC

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Financials

SERIES A