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Google Marketing: Use-Cases, Insights and Reviews | 2025 Cuspera

4.2 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(4145)

Google Marketing Platform - Unified Advertising and Analytics

AI Powered

Google Marketing Overview

Google Marketing Platform unifies advertising and analytics for smarter measurement. Better marketing results are achieved through this integrated approach.

Use Cases

Customers recommend Advertisement, Campaign Management, Digital Marketing, as the business use cases that they have been most satisfied with while using Google Marketing.

Other use cases:

Communication Management
Engagement Management
Social Media Management
Collaboration
Helpdesk Management
Event Management
Media Buying

See all use cases See less use cases

Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Google Marketing.

Other priorities:

Launch New Products
Increase Sales & Revenue
Grow Market Share
Build Brand Awareness
Improve ROI
Improve Efficiency
Enhance Customer Relationships
Improve Digital And Social Presence
Scale Best Practices
Improve Brand Engagement
Improve Navigation
Improve Stakeholder Relations
Establish Thought Leadership
Improve Internal Communications

See all business priorities See less business priorities

Google Marketing Use-Cases and Business Priorities: Customer Satisfaction Data

Google Marketing works with different mediums / channels such as Display Advertisement. Doubleclick. and Video.

Google Marketing's features include SEM, Dashboard, Personalization, etc. and Google Marketing support capabilities include AI Powered, Chat Support, Email Support, etc. also Google Marketing analytics capabilities include Analytics, and Custom Reports.

Reviews

"Analytics 360 combined with Tag Manager 360 and BigQuery has become an integral solution that gives us the technical agility and the analytics power we need to advance our marketing strategies. DBi has been fundamental in developing our digital stra...tegy with Analytics 360." - Nick Dutch

Google Marketing, FunnelDash, TrackingDesk, Google Tag Manager, Adwerx, etc., all belong to a category of solutions that help Digital Advertising Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Google Marketing

Top Industries

Transportation/Trucking/Railroad
Marketing and Advertising
Telecommunications

Popular in

Enterprise
Mid Market
Large Enterprise

Google Marketing is popular in Transportation/Trucking/Railroad, Marketing And Advertising, and Telecommunications and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on Google Marketing Use Cases

What solutions does Google Marketing provide for Advertisement?

Google Marketing Platform offers a comprehensive suite of advertising and analytics tools for businesses to manage and analyze campaigns across various platforms, including search, mobile, and display advertising. The platform provides detailed reporting and visualization capabilities to support informed decision-making. However, the platform's complexity can pose a challenge for setting up and managing creatives and advertising placements.

"...The best solution that cover display, mobile and video advertising 2) Integrated reporting with DFA and DFP so less dependencies...." Peer review by Samsudin K, Ad Platform Product Management, Consumer Electronics

What makes Google Marketing ideal for Campaign Management?

Google Marketing Campaign Management capabilities include comprehensive campaign management, bid management, and real-time programmatic ad buying. The platform offers flexibility in monitoring campaigns and streamlining the management process. Limitations include potential bugs and occasional difficulties integrating with other platforms.

"...Deployed data-driven creative using Campaign Manager 360 and Display & Video 360...." Case Study United Overseas Bank

How efficiently Does Google Marketing manage your Digital Marketing?

Google Marketing provides a suite of tools designed to manage, track, and optimize digital marketing campaigns across various platforms. These tools offer robust reporting capabilities and automation features that facilitate efficient campaign execution. However, some aspects of the platform, particularly display advertising, require improvements for enhanced user experience.

"...If you'd like to learn basics for Digital Marketing, and you know adwords a bit, this is the best platform to step up...." Peer review by Sam A, Digital Marketing Strategist, Marketing and Advertising

What Are the key features of Google Marketing for Communication Management?

Google's Marketing Communication Management capabilities enable marketers to manage digital advertising campaigns across various publishers, facilitating targeted messaging and tracking performance. These tools streamline data aggregation and offer publisher integrations. However, adding new publishers can be challenging, requiring Google's approval and leading to potential confusion with multiple company accounts.

"...Lastly, we have Google Ad Manager which brings together DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (DAE), in a single unified platform...." Google says Goodbye to AdWords and DoubleClick in Rebranding of Ad Products

How efficiently Does Google Marketing manage your Engagement Management?

Google Marketing solutions provide reporting and metrics to understand brand online engagement. They offer tools to personalize and engage users through customized search and retargeting campaigns. These capabilities help brands measure customer engagement, understand user behavior, and drive revenue through sales and marketing.

"...In the blog post introducing the Google Marketing Platform, Brad Bender, Google VP of Display & Video Advertising, references their customer-first approach to this solution, which is designed to make it easier to collaborate, engage with customers, serve up the right content, and achieve better precision with marketing spend. ..." Google Analytics 360 & DoubleClick become Google Marketing Platform

11 buyers and buying teams have used Cuspera to assess how well Google Marketing solved their Digital Advertising Platform needs. Cuspera uses 4145 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Advertising Platform needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Nick Dutch Head of Digital Domino's	Analytics 360 combined with Tag Manager 360 and BigQuery has become an integral solution that gives us the technical agility and the analytics power we need to advance our marketing strategies. DBi has been fundamental in developing our digital strategy with Analytics 360. Testimonial By Nick Dutch
Marc Schwinzer Web Analyst AIDA Cruises	Event tracking via Tag Manager 360 provides an excellent alternative to conventional implementation through the IT department, which was often a bottleneck for innovation in the past. Testimonial By Marc Schwinzer
Charlie Florio Director of Digital Marketing Sprint	Pushing the right audiences from Analytics 360 to Display & Video 360 for messaging has been very important for us. Testimonial By Charlie Florio

CUSTOMERS	TESTIMONIALS
Nick Dutch Head of Digital Domino's	Analytics 360 combined with Tag Manager 360 and BigQuery has become an integral solution that gives us the technical agility and the analytics power we need to advance our marketing strategies. DBi has been fundamental in developing our digital strategy with Analytics 360. Testimonial By Nick Dutch
Marc Schwinzer Web Analyst AIDA Cruises	Event tracking via Tag Manager 360 provides an excellent alternative to conventional implementation through the IT department, which was often a bottleneck for innovation in the past. Testimonial By Marc Schwinzer
Charlie Florio Director of Digital Marketing Sprint	Pushing the right audiences from Analytics 360 to Display & Video 360 for messaging has been very important for us. Testimonial By Charlie Florio

Case Studies

Retail

CASE STUDY Super-Pharm

Google Cloud Vertex AI helped Super-Pharm improve demand forecasting for its ecommerce site. The company increased inventory accuracy from 50% to 90%. Demand forecasting became 10 times more efficien...t. Super-Pharm optimized its on-site customer journey and modernized IT infrastructure. The solution reduced manual work and improved customer satisfaction.

Read more →

Retail

CASE STUDY Best Buy

Vertex AI from Google Cloud helped Best Buy bring in-store experiences online. Best Buy used generative AI to create a human-like shopping assistant and summarize thousands of product reviews. The co...mpany automated processes, speeding up production cycles and cutting costs. Best Buy developed product Q&As at a much lower cost. These AI solutions increased customer trust, satisfaction, and revenue.

Read more →

Information Technology and Services

CASE STUDY Box

Box used Gemini and Vertex AI from Google Cloud to automate metadata extraction. The new AI-driven feature helps Box customers pull data from large documents quickly. This cuts search and extraction ...time from hours to seconds. The solution removes manual work and speeds up business workflows. Box can now handle many document types, including handwritten and unstructured content.

Read more →

Financial Services

CASE STUDY Millennium bcp

Google Cloud helped Millennium bcp transform its digital banking and personal loan strategy. The bank used BigQuery, Google Analytics 4, and Firebase to analyze customer data and create predictive mo...dels. This led to highly targeted, personalized campaigns. BigQuery-powered audiences achieved a 2.6x higher conversion rate and 2.4x more conversions in owned media. Paid media conversion volume doubled, conversion rates were 1.9x higher, and cost per acquisition dropped by 36%. Millennium bcp now delivers more efficient, data-driven customer experiences.

Read more →

Video

Top Takeaways: Google Marketing Live 2023

Video Thumbnail

Frequently Asked Questions(FAQ)

for Google Marketing

What is Google Marketing?

Google Marketing is a unified advertising and analytics platform for smarter marketing and better results. It helps to acquire customers and improve digital and social presence.

The platform provides a set of free tools like site and app analytics, intuitive testing tools that help marketers to simplify their marketing tasks. This is specially useful for small businesses. For larger enterprises, it provides advanced marketing solutions that include advertising and analytical solutions. Google Marketing features help marketers to have a deeper understanding of the customer, engage website visitors to create personalized experiences. It provides simple, reliable and easily integrated tag management, interactive dashboards, and engaging reports that inspire smarter business decisions.

What is Google Marketing used for?

Google Marketing is a Digital Advertising Platform Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Advertisement, Campaign Management and Digital Marketing .

What are the top features of Google Marketing?

SEM, Dashboard and Personalization are some of the top features of Google Marketing.

Who uses Google Marketing?

Google Marketing is used by Transportation/Trucking/Railroad, Marketing And Advertising and Telecommunications among other industries.

What are Google Marketing alternatives?

FunnelDash, TrackingDesk, Google Tag Manager and Adwerx are popular alternatives for Google Marketing.

Where is Google Marketing located?

Google Marketing is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.

lightning

Peers used Google Marketing for advertisement and campaign management

Google Marketing Competitors

More Google Marketing Alternatives...

Google Marketing Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.83/5 ★ Read Reviews (69)
Analytics	4.65/5 ★ Read Reviews (527)
Custom Reports	4.43/5 ★ Read Reviews (738)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.83/5 ★ Read Reviews (69)
Analytics	4.65/5 ★ Read Reviews (527)
Custom Reports	4.43/5 ★ Read Reviews (738)

Google Marketing Integrations

Google Marketing integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.28/5 ★

Read Reviews (104)

Data Import

4.20/5 ★

Read Reviews (401)

Tonkean

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Zapier

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Slack

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

OKTA

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Few API Integrations for Google Marketing

OneDesk

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Poplar

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Copper

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Seismic

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Pastel

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Google Marketing

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Marketing

Google LLC News

Product 21/08/2025

Google makes it easier to edit Drive videos with a new Vids shortcut button

Google has introduced a new shortcut button in Google Drive, named "Vids," to simplify video editing. This feature aims to enhance user experience by providing a more streamlined process for editing videos directly within the Drive platform.

Read more →

Product 21/08/2025

Google expands AI Mode in Search globally , adds new agentic features to improve user interaction

Google has expanded its AI Mode in Search to 180 countries, enhancing user interaction with new features like restaurant reservations. Users can now book tables directly through Search by entering details such as date and cuisine, streamlining the process. Initially available in the US, UK, and India, the update aims to simplify service bookings and improve search relevance globally.

Read more →

Product 21/08/2025

Google has an all - new Gemini AI service built specially for the US Government

Google has launched "Gemini for Government," an AI service tailored for the US Government, in collaboration with the General Services Administration. This initiative, part of the OneGov Strategy, offers government agencies access to AI tools like NotebookLM and Veo at a discounted rate of $0.47 per agency until 2026. The service aims to enhance productivity and innovation within federal agencies.

Read more →

Partnership 21/08/2025

Vodacom Business Expands Cloud & AI Services Through Premier Google Cloud Partnership

Vodacom Business has enhanced its role as a Premier Partner for Google Cloud and Google Workspace, focusing on delivering advanced cloud and AI services across South Africa. This partnership allows Vodacom to offer Google Cloud's AI-integrated platforms and secure, high-performance solutions, including Google Cloud Interconnect, to improve business connectivity and digital transformation.

Read more →

Google LLC Profile

Company Name

Google LLC

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Financials

SERIES A