goTom Overview

goTom streamlines digital advertising sales by integrating all facets of ad campaign management into a single platform. It caters to publishers seeking to enhance their ad sales processes. The software offers a unified approach, simplifying the complexities of managing digital advertising campaigns. This integration aids in reducing operational silos, allowing for a more cohesive workflow. A notable feature is its ability to accelerate productivity, as highlighted by customer success stories. By consolidating order management and CRM functionalities, goTom provides a comprehensive toolset for ad sales teams, enhancing their ability to manage and execute campaigns efficiently. The platform's focus on unifying processes is a key differentiator in the publisher ad management space.

Use Cases

Customers recommend Advertisement, Order Management, Workflow Management, as the business use cases that they have been most satisfied with while using goTom.

Other use cases:

  • Campaign Management
  • Sending & Publishing Communications
  • Lead Analytics
  • Proposal & Quote Management
  • Helpdesk Management
  • Forecasting
  • Promotion Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using goTom.

Other priorities:

See all business priorities See less business priorities

goTom Use-Cases and Business Priorities: Customer Satisfaction Data

goTom works with different mediums / channels such as Display Advertisement. and Phone Calls.

goTom's features include Dashboard. and goTom support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also goTom analytics capabilities include Custom Reports, and Analytics.

Reviews

"goTom makes it so much easier for our team. It gives us more time to sell, plam and optimize campaigns." - Johannes P

Peer review evidence (same sources as the product rating summary)

"...Over 40 websites mark their advertising spaces with our help and benefit from efficiency enhancement and increasing service quality...." Leading media providers are using goTom
"...Our order management integrates directly with your adserver to fetch forecast data in real time. ..." CRM, Order Mangement, AdServer Push
"...Workflows and Team Communication...." CRM, Order Mangement, AdServer Push

goTom, Broadstreet, AdButler, Epom Apps, Kevel, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

goTom streamlines CRM and order management for digital advertising. Publishers and marketers can automate workflows to sell ads efficiently.

goTom Customer wins, Customer success stories, Case studies

How does goTom facilitate Order Management?

How can goTom optimize your Workflow Management Workflow?

How does goTom facilitate Campaign Management?

How can goTom enhance your Sending & Publishing Communications process?

8 buyers and buying teams have used Cuspera to assess how well goTom solved their CRM needs. Cuspera uses 277 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

CUSTOMERS TESTIMONIALS
goTom testimonial

Johannes P

Campaign Management Lead

willhaben.at
goTom makes it so much easier for our team. It gives us more time to sell, plam and optimize campaigns. Testimonial By Johannes P
goTom testimonial

Alexander H

Managing Director

Goldbach neXT AG
With goTom as our technology partner, we were able to fully automate small, often tedious sub-disciplines of our work. Testimonial By Alexander H
goTom testimonial

Reinhard I

Head of Sales

Krone Multimedia GmbH
The intuitive interface and the smooth integration with other systems convinced us to choose goTom. Testimonial By Reinhard I
CUSTOMERS TESTIMONIALS
goTom testimonial

Johannes P

Campaign Management Lead

willhaben.at
goTom makes it so much easier for our team. It gives us more time to sell, plam and optimize campaigns. Testimonial By Johannes P
goTom testimonial

Alexander H

Managing Director

Goldbach neXT AG
With goTom as our technology partner, we were able to fully automate small, often tedious sub-disciplines of our work. Testimonial By Alexander H
goTom testimonial

Reinhard I

Head of Sales

Krone Multimedia GmbH
The intuitive interface and the smooth integration with other systems convinced us to choose goTom. Testimonial By Reinhard I
 

Transfermarkt adopts goTom to unify sales and ad operations

Transfermarkt, a leading digital football platform, has adopted goTom's CRM and order management system to streamline its ad sales and operations. The integration allows Transfermarkt to manage both ...IO and programmatic ad campaigns within a single platform, enhancing efficiency and reducing manual processes. This collaboration has already resulted in significant operational improvements and is expected to drive further gains in ad management and billing.

Read on →
 

Goldbach Group AG - Marketing And Advertising - Large

Küsnacht, Switzerland

Goldbach Group AG manages hundreds of thousands of ad placements and thousands of campaigns each month using goTom’s SaaS platform. After merging with Tamedia, they needed a unified order management ...system for digital advertising. goTom delivered a tailored solution, integrating external ad servers and automating complex processes in just ten months. The platform now supports decentralized teams, automates billing, and reduces manual work, letting teams focus on strategy and client service.

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Redaktionsnetzwerk Deutschland (RND) - Media Production - Large

Hannover, Germany

goTom helped Redaktionsnetzwerk Deutschland (RND) optimize digital marketing. RND used goTom as middleware to centralize campaign management and data flows. The system automated processes and sped up... campaign execution. RND saw more efficient workflows and freed up capacity for monitoring and optimization. Customer satisfaction and cost efficiency improved after goTom's integration.

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austria.com/plus - Marketing And Advertising - Small

Vienna, Austria

goTom helped austria.com/plus boost efficiency by integrating order management and CRM into one system. The API integration automated workflows and cut manual work in half for billing and reporting. ...Team transparency improved, and errors dropped. Customer service became faster and more transparent. The switch solved publisher billing issues and made daily business smoother.

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Krone.at - Media Production - Large

Vienna, Austria

Krone.at switched to goTom in 2019 to improve digital marketing. The team replaced their old order management software with goTom. Integration with Google Ad Manager and SAP made campaign planning an...d invoicing easier. The onboarding process was smooth and fast. Sales activities, reporting, and invoicing are now more efficient. Customer service and campaign management improved significantly.

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lightning

Peers used goTom for advertisement and order management

goTom Competitors

goTom Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.67/5 ★

Read Reviews (4)
Custom Reports

4.39/5 ★

Read Reviews (52)
Analytics

3.79/5 ★

Read Reviews (9)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.67/5 ★

Read Reviews (4)
Custom Reports

4.39/5 ★

Read Reviews (52)
Analytics

3.79/5 ★

Read Reviews (9)

Software Failure Risk Guidance

?

for goTom

Overall Risk Meter

Low Medium High

Top Failure Risks for goTom

goTom AG News

Product

Campaign reporting insights: Visualize your campaign performance – goTom

goTom has introduced a new "Insights" feature in its CRM and order management software, enabling users to visualize campaign performance through graphical dashboards. This update allows for real-time tracking of campaign metrics, offering a percentage-based delivery indicator and precision filtering. The feature is optimized for mobile, enhancing flexibility for professionals on the go.

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Product

Ad sales automation: Multi-deal push and automated reporting templates – goTom

goTom has enhanced its CRM and order management software with new features focused on ad sales automation. The update includes a multi-deal push for managing programmatic deals in bulk, automated reporting template matching, and a pipeline view for flight management. These enhancements aim to streamline operations, reduce manual errors, and improve efficiency in ad sales processes.

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Executive

goTom Strengthens Team With Key Hires in Commercial Development & Product Management - exchangewire.com

goTom has made strategic hires to bolster its commercial development and product management teams. Yasin Korkmaz joins as a senior account executive, Laurent Meuzard as the country director for France, and Megan Balschun as a product manager. These appointments aim to enhance goTom's ad tech expertise, expand its European market presence, and improve its CRM and order management platform for digital ad sales.

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Executive

Welcome to goTom: Yasin, Laurent & Megan join the team

goTom has expanded its team with three new senior hires: Yasin Korkmaz as Senior Account Executive, Laurent Meuzard as Country Director France, and Megan Balschun as Product Manager. These appointments aim to enhance goTom's customer engagement, drive growth in France, and improve product usability.

Read more →

goTom AG Profile

Company Name

goTom AG

Company Website

https://www.gotom.io

HQ Location

Letzigraben 165, Zürich, Zurich 8047, CH

Employees

1-10

Social

Linkedin

Financials

PRIVATE