Grassfish IXM Platform: Product updates, Customer stories, and Insights | 2026 Cuspera

J.Lindeberg used the Grassfish Endless Aisle solution to connect their digital and physical stores. Customers can now explore and buy from the full online range in-store. Large digital displays show ...life-size models to enhance the brand experience. The new concept creates a seamless journey and helps customers build a closer relationship with the brand. This approach mixes digital and physical elements to add value for shoppers.
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Grassfish IXM Platform helps BMW manage digital content in dealerships worldwide. BMW needed a central system for dealer TV networks that lets each location control its own content. The IXM Platform ...makes it easy for staff to create and manage digital displays. The solution personalizes sales talks and improves the customer experience in showrooms. BMW uses this platform to deliver up-to-date information and advertising to customers.
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Grassfish digital solutions helped Viking Line create an exclusive experience on the Viking Glory cruise ship. Viking Line needed to share safety information, entertainment, and offers with guests wh...ile reducing printed materials. They used large digital screens and automated content from their PIM-system to show relevant information and set the mood. Guests benefit from digital touchpoints and easy access to information. Viking Line aims to enhance guest experience and encourage repeat visits.
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Grassfish helped Volkswagen improve their auto retail experience with digital in-store solutions. Volkswagen wanted to turn service visitors into leads and loyal customers. They used around twenty in...teractive channels to let customers explore, learn, and buy cars in the showroom. The digital touchpoints made it easy to show more cars and collect leads. Volkswagen now gives customers the same experience online and offline.
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Grassfish helped Lindex improve the in-store customer experience with digital touchpoints. Lindex wanted to move from printed posters to digital solutions to make store operations better and free up ...staff. The new technology created a unified brand experience and made store processes more efficient. Staff can now focus more on customers. The investment also inspired new ideas for using technology in stores.
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Grassfish IXM Platform helps Porsche create digital in-store experiences. Porsche wanted to make dealer visits more engaging and memorable. They used digital touchpoints like price tags, a Showroom A...ssistant, and extended reality. Porsche also added multisensory elements such as sound and scent. The Digital Retail Remote Control app lets them personalize customer experiences. Porsche now has over 10,000 digital touchpoints in 800 locations across 60 countries.
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