GroundTruth Overview
GroundTruth leverages location data and advanced ad tech software to enhance advertising strategies. The platform focuses on driving in-store visits and tangible business outcomes. By utilizing precise location data, GroundTruth enables businesses to understand customer behavior and optimize marketing efforts. This capability supports increased store visits and sales, as well as improved forecasting decisions. GroundTruth's technology is trusted by marketers to deliver measurable results, making it a valuable tool for businesses aiming to enhance their advertising impact through location-based insights.
Use Cases
Customers recommend Advertisement, Engaging And Following Up, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using GroundTruth.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using GroundTruth.
GroundTruth Use-Cases and Business Priorities: Customer Satisfaction Data
GroundTruth works with different mediums / channels such as Offline. Mobile. On Premises etc.
GroundTruth's features include Dashboard. and GroundTruth support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also GroundTruth analytics capabilities include Analytics, and Custom Reports.
Reviews
"...By leveraging GroundTruth s accurate location technology, we have been able to both understand the impact of our mobile marketing on visitation to our stores and our stockists and also to engage key audiences with the most relevant messaging to them...." Peer review by Andrea Simmen, Timberland
Peer review evidence (same sources as the product rating summary)
"...With that backdrop, GroundTruth today announces updates to its self-serve Ads Manager platform...." GroundTruth Rolls Out AI-Fueled Visit Optimization
"...By engaging more people in the search, we can help law enforcement get the information they need to rescue that child...." Peer review by Robert Hoever, Director of Special Projects for the Missing Children Division, AMBER Alerts
"...Create a better app experience with the powerful and lightweight SDKs from GroundTruth, designed to help publishers get user insight and monetize their apps. ..." Mobile App Monetization for Publishers
GroundTruth, Store Locator Widgets, Loqate, MetaLocator, Arcgis Enterprise, etc., all belong to a category of solutions that help Location Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Groundtruth is a media platform that drives in-store visits and real business results. Customer understanding and smarter forecasting are enhanced using location data and ad tech software.
Popular Business Setting
for GroundTruth
Top Industries
- Retail
- Restaurants
- Automotive
Popular in
- Small Business
- Mid Market
GroundTruth is popular in Retail, Restaurants, and Automotive and is widely used by Small Business, and Mid Market,
GroundTruth Customer wins, Customer success stories, Case studies
Why is GroundTruth the best choice for Advertisement?
How does GroundTruth facilitate Engaging And Following Up?
What makes GroundTruth ideal for Sending & Publishing Communications?
What solutions does GroundTruth provide for Channel Marketing?
11 buyers and buying teams have used Cuspera to assess how well GroundTruth solved their Location Based Marketing needs. Cuspera uses 326 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Location Based Marketing needs.
ZeroToOne.AI
ZeroToOne.AI Deploys its Large Behavioral Model at Advertising Scale Through GroundTruth, Launching Dynamic Intent Prediction Audiences
BMW UK - Automotive - Large
GroundTruth Webinar: How to Supercharge Your Marketing with Ads Manager in 2023
Peers used GroundTruth for advertisement and engaging and following up
GroundTruth Competitors
GroundTruth Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (55) |
| Custom Reports | Read Reviews (45) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (55) |
| Custom Reports | Read Reviews (45) |
GroundTruth Integrations
GroundTruth integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for GroundTruth
Overall Risk Meter
Top Failure Risks for GroundTruth
GroundTruth News
GroundTruth's Acquisition Signals the Next Evolution of Location-Based ...
GroundTruth has been acquired by ZeroToOne.AI, integrating location data with predictive behavioral modeling. This merger aims to enhance digital advertising by predicting consumer visits, moving beyond reactive strategies. The acquisition promises improved audience targeting, crucial for industries reliant on visitation, like retail and hospitality.
GroundTruth + ZeroToOne.AI: Predictive AI Advertising is on the way.
GroundTruth and ZeroToOne.AI have formed a partnership to integrate predictive AI into digital advertising. This collaboration will enhance GroundTruth's Ads Manager by predicting consumer behavior, improving audience targeting and optimization. The integration aims to shift from retrospective to predictive advertising, offering tools for better decision-making and media efficiency.
ZeroToOne.AI Acquires GroundTruth to Deploy at Scale an AI Driven ...
ZeroToOne.AI has acquired GroundTruth to enhance its AI-driven predictive intelligence platform. This acquisition integrates ZeroToOne's Large Behavioral Model with GroundTruth's extensive real-world signal network, aiming to improve marketing reach and ROI. GroundTruth's leadership will join ZeroToOne, ensuring continuity for customers and partners. The combined platform promises a significant shift from reactive systems to predictive consumer behavior insights.
GroundTruth Blueprints: An inside look at the tech that powers our Platform
GroundTruth's Blueprints technology enhances its Ads Manager platform by providing precise foot traffic attribution and real-time location targeting. Blueprints create polygons around points of interest, enabling accurate visit tracking and audience targeting. This technology supports cross-channel retargeting and Digital Out-of-Home ad view verification, driving high-performance marketing campaigns across industries.
GroundTruth Profile
Company Name
GroundTruth
Company Website
https://www.groundtruth.com/HQ Location
One World Trade Center, 60th Floor, New York, NY 10007, US
Employees
251-500
Social
Financials
SERIES F
