GroundTruth Overview

Groundtruth is a media platform that drives in-store visits and real business results. Customer understanding and smarter forecasting are enhanced using location data and ad tech software.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using GroundTruth.

Other use cases:

  • Channel Marketing
  • Social Media Analytics
  • Digital Marketing
  • Lead Qualification
  • Forecasting
  • Partner Marketing
  • Coaching
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using GroundTruth.

Other priorities:

  • Build Brand Awareness
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Grow Market Share
  • Improve Digital And Social Presence
See all business priorities See less business priorities

GroundTruth Use-Cases and Business Priorities: Customer Satisfaction Data

GroundTruth works with different mediums / channels such as Offline, Mobile, On Premises, etc.

GroundTruth's features include Dashboard.

Reviews

"...We re seeing tremendous growth as a brand and the holiday season is the perfect time to reach and engage with our active audience...." Peer review by Renee Clinton, Athleta

GroundTruth, Sendbird, Wunderkind, Resco Mobile Sales, etc., all belong to a category of solutions that help Location Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for GroundTruth

Top Industries

  • Retail
  • Restaurants
  • Automotive

Popular in

  • Small Business
  • Mid Market

GroundTruth is popular in Retail, Restaurants, and Automotive and is widely used by Small Business, and Mid Market,

Comprehensive Insights on GroundTruth Use Cases

What solutions does GroundTruth provide for Engaging And Following Up?

How efficiently Does GroundTruth manage your Sending & Publishing Communications?

How efficiently Does GroundTruth manage your Channel Marketing?

9+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well GroundTruth solved their Location Based Marketing needs. Cuspera uses 326 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Location Based Marketing needs.

Case Studies

COMPANY INDUSTRY CASE STUDIES
GroundTruth case study
Automotive
Automotive
CASE STUDY BMW

BMW's campaign increased dealership visits by 20% using mobile location technology to target luxury consumers in the UK.

Read More

Video

GroundTruth Webinar: How to Supercharge Your Marketing with Ads Manager in 2023

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Peers used GroundTruth for advertisement and engaging and following up

GroundTruth Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.69/5 ★

Read Reviews (2)
Analytics

4.47/5 ★

Read Reviews (55)
Custom Reports

4.43/5 ★

Read Reviews (45)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.69/5 ★

Read Reviews (2)
Analytics

4.47/5 ★

Read Reviews (55)
Custom Reports

4.43/5 ★

Read Reviews (45)

Software Failure Risk Guidance

?

for GroundTruth

Overall Risk Meter

Low Medium High

Top Failure Risks for GroundTruth

GroundTruth Feeds

Beyond MAIDs: Identity Graphs and Other Features GroundTruth Uses to Protect Advertisers

Learn how GroundTruth maintains campaign performance and helps customers drive better results at speed and scale.

The post Beyond MAIDs: Identity Graphs and Other Features GroundTruth Uses to Protect Advertisers appeared first on GroundTruth.

01/07/2024 - source

GroundTruth Announces CTV+ for Increased Campaign Performance

To help customers improve campaign performance, maximize CTV ad spend and get real business results, GroundTruth announces CTV+!

The post GroundTruth Announces CTV+ for Increased Campaign Performance appeared first on GroundTruth.

24/06/2024 - source

Unmasking Halloween 2023

Unveil the secrets of last year's spooky season with GroundTruth's
exclusive insights. Explore daily foot traffic by category, uncover
audience affinities, and discover the top brands that reigned
supreme. Let GroundTruth's data guide your brand to bewitching
success this Halloween season!

The post Unmasking Halloween 2023 appeared first on GroundTruth.

21/06/2024 - source

GroundTruth Profile

Company Name

GroundTruth

HQ Location

One World Trade Center, 60th Floor, New York, NY 10007, US

Employees

251-500

Social

Financials

SERIES F