GroundTruth Overview
GroundTruth leverages location data and advanced ad tech software to enhance advertising strategies. The platform focuses on driving in-store visits and tangible business outcomes. By utilizing precise location data, GroundTruth enables businesses to understand customer behavior and optimize marketing efforts. This capability supports increased store visits and sales, as well as improved forecasting decisions. GroundTruth's technology is trusted by marketers to deliver measurable results, making it a valuable tool for businesses aiming to enhance their advertising impact through location-based insights.
Use Cases
Customers recommend Advertisement, Engaging And Following Up, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using GroundTruth.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using GroundTruth.
GroundTruth Use-Cases and Business Priorities: Customer Satisfaction Data
GroundTruth works with different mediums / channels such as Offline. Mobile. On Premises etc.
GroundTruth's features include Dashboard. and GroundTruth support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also GroundTruth analytics capabilities include Analytics, and Custom Reports.
Reviews
"...GroundTruth s accurate location technology not only allowed us to do this in the real world but drove consumer engagement online...." Peer review by Mark Dugdale, L'Occitane
Peer review evidence (same sources as the product rating summary)
"...In this role, Rosie will lead strategic development and sales growth of Ads Manager and revenue strategy for GroundTruth s platform partnerships business...." GroundTruth Introduces Automated Visit Optimization Tool on Popular Self-Service Platform
"...Gain information about your app users visitation behavior, even when they aren t engaged in the app...." Mobile App Monetization for Publishers
"...Create a better app experience with the powerful and lightweight SDKs from GroundTruth, designed to help publishers get user insight and monetize their apps. ..." Mobile App Monetization for Publishers
GroundTruth, Store Locator Widgets, Loqate, MetaLocator, Arcgis Enterprise, etc., all belong to a category of solutions that help Location Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Groundtruth is a media platform that drives in-store visits and real business results. Customer understanding and smarter forecasting are enhanced using location data and ad tech software.
Popular Business Setting
for GroundTruth
Top Industries
- Retail
- Restaurants
- Automotive
Popular in
- Small Business
- Mid Market
GroundTruth is popular in Retail, Restaurants, and Automotive and is widely used by Small Business, and Mid Market,
GroundTruth Customer wins, Customer success stories, Case studies
Why is GroundTruth the best choice for Advertisement?
What Are the key features of GroundTruth for Engaging And Following Up?
How does GroundTruth address your Sending & Publishing Communications Challenges?
What solutions does GroundTruth provide for Channel Marketing?
11 buyers and buying teams have used Cuspera to assess how well GroundTruth solved their Location Based Marketing needs. Cuspera uses 326 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Location Based Marketing needs.
BMW UK - Automotive - Large
GroundTruth Webinar: How to Supercharge Your Marketing with Ads Manager in 2023
Peers used GroundTruth for advertisement and engaging and following up
GroundTruth Competitors
GroundTruth Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (55) |
| Custom Reports | Read Reviews (45) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (55) |
| Custom Reports | Read Reviews (45) |
GroundTruth Integrations
GroundTruth integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for GroundTruth
Overall Risk Meter
Top Failure Risks for GroundTruth
GroundTruth News
GroundTruth + ZeroToOne.AI: Predictive AI Advertising is on the way.
GroundTruth and ZeroToOne.AI have formed a partnership to integrate predictive AI into digital advertising. This collaboration will enhance GroundTruth's Ads Manager by predicting consumer behavior, improving audience targeting and optimization. The integration aims to shift from retrospective to predictive advertising, offering tools for better decision-making and media efficiency.
ZeroToOne.AI Acquires GroundTruth to Deploy at Scale an AI Driven ...
ZeroToOne.AI has acquired GroundTruth to enhance its AI-driven predictive intelligence platform. This acquisition integrates ZeroToOne's Large Behavioral Model with GroundTruth's extensive real-world signal network, aiming to improve marketing reach and ROI. GroundTruth's leadership will join ZeroToOne, ensuring continuity for customers and partners. The combined platform promises a significant shift from reactive systems to predictive consumer behavior insights.
GroundTruth Blueprints: An inside look at the tech that powers our Platform
GroundTruth's Blueprints technology enhances its Ads Manager platform by providing precise foot traffic attribution and real-time location targeting. Blueprints create polygons around points of interest, enabling accurate visit tracking and audience targeting. This technology supports cross-channel retargeting and Digital Out-of-Home ad view verification, driving high-performance marketing campaigns across industries.
GroundTruth Recognized in 2025 MarTech Breakthrough Awards Program for Advertising Technology Innovation to Drive Real Business Results
GroundTruth has been awarded the "Best Geolocation Platform" in the 2025 MarTech Breakthrough Awards for its innovative advertising technology. The platform excels in driving business results through precise audience targeting and real-world behavior analysis, enhancing foot traffic and sales. GroundTruth Ads Manager supports multichannel campaigns, offering marketers tools to verify store visits and attribute sales directly to specific ads.
GroundTruth Profile
Company Name
GroundTruth
Company Website
https://www.groundtruth.com/HQ Location
One World Trade Center, 60th Floor, New York, NY 10007, US
Employees
251-500
Social
Financials
SERIES F
