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Hive Marketing Cloud: Reviews, Testimonials and Expert Opinions
(1609)Customer Insight and Engagement Platform
Top 43 Hive Marketing Cloud Alternatives
Lytics CDP
Customer Data Platform to understand what your customers really want
Lytics CDP is a real-time customer data platform (CDP) that helps organizations create a single view of their customers. It helps to enhance customer relationships and improve brand engagement. ...
Lytics helps to collect and normalize anonymous and known user profiles automatically to build unique, unified customer profiles, understand the customer, deliver relevant experiences, and drive results.
Some of the features on Lytics include unifying data in real-time to activate relevant campaigns, deliver the right message to the right audience at the right time in the right channel, increasing customer engagement across marketing channels to drive ROI, understand customer behaviors to reduce bounce rates and many more.
Twilio Engage
Build data-driven, personalized customer experiences that grow lifetime value
Twilio Engage is the marketing solution that combines the power of a native customer data platform (CDP) and native multichannel in order to enable businesses to deliver data-driven personalization and promote efficient growth. ...
Tealium Audiencestream CDP
Customer Data Platform to Understand and Engage Your Customers in Real Time
Tealium Audiencestream CDP is a Customer data platform that provides unified customer data and real-time audience engagement. It can be deployed in enterprises across various industries for use by the Marketing, Customer Experience, and Business Intelligence teams. ...
Tealium Audiencestream CDP features includes a tool that can create comprehensive and actionable customer profiles out of visitor information from various sources, such as IoT, servers, kiosks etc. The data can be used for deriving customer value, or study customer behaviour or can be used to create audiences.
The software integrates with the business systems for CRM, Marketing automation, emails, online ads and more. Tealium Audiencestream CDP is equipped with tools and machine learning technology that can provide insights from the customer data enabling it to be available across all the integrated systems.
Tealium
Real-time customer data orchestration solutions and enterprise tag management to collect, unify and leverage their customer data
Tealium is a Customer Data Platform. Tealium is a company that provides a tag management system including analytics, advertising, and affiliate enterprise websites. The Company’s customer data platform comprises an enterprise tag management solution, omnichannel customer segmentation, action engine, and suite of rich data services, creating a vendor-neutral data foundation that spans web, mobile, offline and IoT. ...
Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, files and more. It enables technology vendors, such as analytics and media services, from a central data collection hub. Users can use event specifications to assign required data elements for incoming event data. It can monitor live data flows, with insight into whether or not it meets the specification or needs attention. It helps to build insights and value directly into a portable and customer-centric data asset that can flow across tech stack and organization. It supports sending customer data to any end-point destination via many types of integration capabilities including tags, APIs and local storage for data layer enrichment.
Tealium streamlines the process of deployment. It helps to edit vendor tags and eases each developer's workload. Tealium has a data layer API that enables the remote management of the universal data object.
Optimizely Data Platform
CDP assisting growing brands with relevance across the entire customer journey
Optimizely Data Platform (formerly Zaius) is a Customer Data Platform (CDP) for marketing, and service teams to accelerate customer revenue and loyalty. Optimizely Data Platform consolidates and ...
Optimizely Data Platform comes with a built-in Customer Data Platform (CDP) which resolves data from across the ecosystem into a single view of the customer. With its intelligent marketing suite, marketers can orchestrate and automate real-time, behaviorally triggered messaging. This enables them to deliver relevant and effective marketing campaigns across devices and channels such as web, mobile, email, and social media.
Mapp Intelligence
Customer intelligence and marketing analytics platform to turn data into insights, and insights into action
Mapp Intelligence is a Customer Intelligence and Marketing Analytics platform that takes data-driven cross-channel marketing to the next level based on customer behavior or pre-defined customer profiles. It helps to increase the customer lifetime value and acquire customers. ...
Mapp Intelligence helps to tackle the power of first-party data and provides an accurate prediction of what the customers are going to do next. It helps to improve marketing and campaign activities, E-commerce customer journey visualization, data accuracy and many more.
Some of its features are customer insights, smart alerts to detect data anomalies, learn about individual prospect and customer interests, analyze the customer journey to find the quickest paths to conversion, and many more.
Blueshift
Customer Data Platform that activates data across the entire omnichannel customer journey
Blueshift is a Customer Data Platform including Multi Channel activation. Emails, Mobile Push, SMS, Personalized web experiences, Conversational marketing and Audience Ad targeting are some of the channels used for customer conversion campaigns. ...
Blueshift provides a complete 360 degree profile of every customer which can be activated whenever needed for making customer conversations or multi-channel campaigns. Blueshift enables Predictive Intelligence through marketer accessible AI, which ensures that the right customer is allocated to the right channel all the time. Customer segmentation is dynamically updated based on the latest customer activity.
Blueshift provides the tools for Multi-channel campaigns that include simplified user interface, quick launch of campaigns with available templates that can be customized and tools for analysing ROI.
Amperity Customer Data Management
Customer Data Platform built for the needs of the enterprise
Amperity is a Customer Data Platform usable by Marketing, Analytics and IT teams. Amperity delivers a 360 degree customer insights view which can be used by these teams for personalising any customer interaction. ...
Amperity unifies all customer data and provides tools for getting predictive customer insights and analytics, customer segmentation and prioritization. Amperity provides tools for marketers to create and deliver customer-centric campaigns and measure performance.
In addition Amperity provides data security, designed and built-in to its software, and integrates with all the other marketing and analytics and other customer service tools in the organization
Treasure Data
Customer Data Platform to drive outstanding customer experiences
Treasure Data a Customer Data Platform that brings together various customer data through online, offline, and even from IoT devices – to create individual customer profiles. It helps to increase ROI, sales & revenue. ...
It is used by the marketers, to reach the customers across devices to offer promotions based on time and context to push the customers to step into a physical store. It helps to understand customer behavior across devices, locations and time.
Treasure Data an enterprise-grade CDP that provides the complete information of the customers. It flexibly and securely ingests IoT data from any connected device or machine, correlates data from multiple data sources and leverage AI/ML-powered insights to act on custom insights and applications.
NGDATA
Customer Data Platform driving engagement with the customers and build more successful relationships
NGDATA, founded in 2012, lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles (Customer DNATM) and drives truly personalized customer experiences through real-time interaction management. With capabilities beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn and lowering cost per conversion. ...
NGDATA’s IEP has in-built analytics, AI-powered capabilities, and decisioning formulas. This unique combination identifies opportunities and proactively and accurately automates individual customer engagements at scale, via the most relevant channel. All this is underpinned with Customer DNATM creating rich, multi-attribute profiles, including device data, enabling businesses to develop a deeper understanding of their customers. And the intuitive user interface makes it easy for business users to utilize the platform while IT and analytics retain oversight and control.
NGDATA makes big data small and beautiful and is dedicated to facilitating economic gains for all clients. A strong emphasis on engagement-based tracking and reporting, coupled with a range of scalable out-of-the-box solutions gives immediate and rewarding results.
Orbit
Grow and measure community across any platform
Orbit is the community experience platform that helps to build and grow the community anywhere. It helps to deliver a stellar member experience, quantify the business impact, and become community-driven. Orbit identifies the most qualified leads in the community, making the sales process more effective. ...
Orbit integrates anywhere community happens – across tools and channels, works together to build stronger, healthier communities and eliminates busywork by automating manual tasks. It helps to visualize and quantify the entire community to scale high gravity communities. Gets a shared view on members and activity. Measures impact of community and identifies champions and uncover trends and insights.
Its features include team collaboration, integrations, task automation, community monitoring, impact measurement, and community understanding.
WorkSpan
Ecosystem Cloud to connect partners with cross-company business applications
WorkSpan is a Digital Platform for partnering connecting businesses with trusted partners to create value and abundance together. It provides a trusted network for multi-way partnering, using applications to securely manage joint sales, joint marketing, and joint solutions with the partners and report with confidence across the ecosystem metrics. It helps to improve stakeholder relations, improve ROI and grow market share. ...
WorkSpan provides a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs and connect the partners on a live network with cross-company business applications to build, market, and sell together.
Some of its features include increasing partner sourced and influenced revenue, increase the OEM revenue and scale the OEM solutions, accelerate sales velocity of registered deals, empower the partners to collaborate and so on.
Optimove
Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights
Optimove is a Relationship Marketing Software as a service platform that drives measurable growth through targeted campaigns, measurement and optimization. It is suited for enterprises looking to use intelligent communications to understand and impact customer behavior. ...
It features Micro-segmentation, theme-guided analytics, single customer view, dynamic customer journeys, cross-channel campaign automation, behavior-triggered interaction, test vs control, self-optimizing campaigns and autonomous insight generation.
It allows to gain access to customer data, discover insights and identify customer engagement opportunities. It helps to plan, design and organize cross-channel journey unique to every customer. It helps to measure incremental impact of your campaigns and strategies and predict customer behavior. It provides deep customer insight and bridges gap between data science and marketing with actionable insights for continuous optimization of customer communications.
Treasure Data
Customer Data Platform to drive outstanding customer experiences
Treasure Data and Hive Marketing Cloud both serve as Customer Data Platforms, supporting diverse customer engagement strategies. Treasure Data excels in advanced analytics and security integrations, catering mainly to enterprises in software and education industries. Hive Marketing Cloud focuses on social media management and collaboration, with a strong presence in marketing and IT sectors. Both offer comprehensive operational alignment, with Treasure Data providing extensive support options. ...
Blueshift
Customer Data Platform that activates data across the entire omnichannel customer journey
Blueshift and Hive Marketing Cloud, both falling under the Customer Data Platform category, cater to distinct user needs through their varied capabilities and target different business goals. Blueshift excels in engagement management and campaign management, aligning well with enterprise needs across financial and internet services. Hive Marketing Cloud focuses more on collaboration and social media engagement, appealing to industries like computer software and marketing. ...
MarkLogic Data Hub Platform
MarkLogic | Data Integration and NoSQL Databases for Your Business
Marklogic Data Hub Platform is a Data Integration platform for Enterprises . It is used in the Financial Services, Healthcare, Insurance and other Manufacturing Industries and Media It integrates ...
It is powered by a NoSQL database which provides speed, flexibility and scalability and ensures security and data consistency.
Marklogic Data Hub Platform is built to work in any environment - hybrid, on-premises or cloud.
Hull
Customer data platform that help brands shape meaningful relationships with their customers
Hull is a customer data platform that collects, unifies and enriches your product, marketing and sales data and synchronizes it to all your tools. It is suited for businesses looking to handle customer data in a unified location and engage loyal customers at scale. ...
It features unified customer data, identity resolution, real-time segmentation, enriched profiles, bi-directional sync, Integration and Orchestration. It allows more visibility, control and flexibility over customer data to effectively execute demand generation initiatives.
It automatically unifies user history across devices and tools to build perfectly complete profiles for all users and accounts. It supports to enrich, cleanse and transform customer profiles using real-time editing environment and build precise, complex segments with customer data. It allows to limit sales CRM to qualified leads, throttle email sends and manage data enrichment by syncing specific segments to each tool.
Reltio
Customer Data Platform to Power Connected Customer Experiences
Reltio is a customer data platform that enables customer experience to drive hyper-personalization, accelerate real-time operations, and simplify compliance with consent and privacy laws. It helps to gain business agility, and bring big ideas to life. ...
Reltio manages all data types including multi-domain master data, transaction and interaction data, third-party, public and social data. Identifies complex relationships among individuals, entities, products and services, locations, and more. Creates holistic, up-to-date, and actionable customer profiles make it easier to drive hyper-personalization, accelerate real-time operations, and simplify compliance and consent management at scale.
Reltio features include accelerating time-to-value, reduce TCO and upgrade without disruption, quickly onboard new data sources, enrich profiles with thousands of attributes, relationships, transactions, and interactions from hundreds of data sources, gain deep, data-driven, and actionable insights about all customers to deliver hyper-personalized experiences, and more.
Tamr
Tamr Inc.: Tamr Agile Data Unification and Management ...
Tamr is an Enterprise data mastering platform that combines machine learning-based models, rules, and human feedback to quickly and easily publish accurate, up-to-date enterprise data. It helps to improve visibility to organization's data operations and accelerates business outcomes through data-driven insights. ...
Tamr combines machine learning software with data science expertise to provide accurate analysis. Tamr combines disparate data sources across the enterprise and maps differing data schemas to create a unified view of highly variable data sets. Tamr has open API based architecture to integrate organization's data eco-system. It provides data categorization through human guided machine learning platform through active learning. It analyses data sources by applying advanced algorithms and machine learning to connect and curate attributes and records.
Twilio Engage
Build data-driven, personalized customer experiences that grow lifetime value
Hive Marketing Cloud and Twilio Engage offer comprehensive solutions in the Customer Data Platform category. Hive Marketing Cloud concentrates on enhancing collaboration and engagement via advanced analytics and integrations, attracting large enterprises in marketing sectors. In contrast, Twilio Engage emphasizes communication management and advertisement, aligning with companies aiming to improve customer relationships and ROI, notably within internet services. ...
Openprise RevOps Performance Platform
Customer Data Platform to improve the performance of every go-to-market initiative.
Openprise RevOps Performance Platform helps to automate critical data management processes so you can execute more effective campaigns and accelerate growth. It is suited for any business looking to scale up, simplify and auto-manage all key processes in marketing and sales. ...
It features Data cleansing, Lead routing, data unification, dedupe, segmentation, campaign attribution, data enrichment, lead scoring, ABM activity analysis, data onboarding, GDPR compliance, data marketplace, data mechanic and integrations.
It helps to cleanup your data, focus on the right targets, scale your processes and simplify your MarTech stack. It offers better segmentation, personalization and routing to boost campaign performance. It consistently merges dupes, hence there’s no need to manually review.
Leadspace Customer Data Platform
Customer Data Platform to drive personalized customer engagement with industry-leading data & AI
Leadspace Customer Data Platform helps B2B sales and marketing team to drive personalized customer engagement with a focus on growing revenue. This CDP platform helps to manage customer data with AI backed technology. ...
Leadspace Activation products provide a way to integrate Leadspace CDP into existing Sales and Marketing channels, as well as to visualize, analyze and optimize data and scoring models on-demand. Lead-to-Account Matching, Real-Time and On-Demand Data Enrichment, Predictive Account Scoring, Intent Scoring, Persona Scoring, Look-a-Like Modeling and Ideal Customer Profile Analysis are some of the key features of the Leadspace CDP.
It helps to get more qualified leads, understand the customers, deliver smart communication. The platform permits users to analyze and understand audience segments, whether they already know them or not yet. They can determine how profitable these audience segments are. Because of this, they will be able to easily identify potential customers or discover the opportunities with their existing customers.
Optimizely Data Platform
CDP assisting growing brands with relevance across the entire customer journey
Optimizely Data Platform excels in campaign and engagement management, with features like analytics and custom reports catering to large enterprises, especially in information technology. It supports 24/7 vendor support emphasizing data security. Hive Marketing Cloud focuses heavily on collaboration and social media engagement, featuring robust analytics and integration tools. It supports various industries, highlighting its adaptability for diverse user segments, with considerable emphasis on improving brand engagement. ...
Amperity Customer Data Management
Customer Data Platform built for the needs of the enterprise
Amperity Customer Data Management is tailored for enhancing customer relationship strategies with standout analytics and AI capabilities. It primarily serves large enterprises in sectors like IT and apparel. Hive Marketing Cloud excels in collaboration and workflow management, appealing to a broader audience including enterprises and small businesses, particularly in marketing and software industries. Both offer robust 24/7 support, ensuring users maintain operational efficiency through their distinct feature sets. ...
ONEcount CDP
Marketing & Customer Data Platform to Activate audiences across all touchpoints in real-time
Hive Marketing Cloud and ONEcount CDP both serve the Customer Data Platform space but cater to different business needs and strengths. Hive Marketing Cloud excels in collaboration and engagement management, often chosen by a diverse range of industries for its powerful analytics and custom reporting features. It supports large to mid-sized enterprises, enhancing internal communications and improving customer lifetime value. Meanwhile, ONEcount CDP stands out in advertisement management and increasing sales and revenue, primarily serving large enterprises in the IT sector. Its feature strength lies in data export and import capabilities, making it ideal for businesses looking to scale best practices and enhance customer relationships. ...
Stratifyd
Augmented Intelligence Platform to deliver real-time insights to the people who need them
Stratifyd is an augmented Intelligence software platform, which could be used by entrepreneurs who need their fresh data (structured and unstructured) from business to be analyzed for predictions, in real time. ...
This platform collects data from business and converts into an analyzed product that could be used for analysing, predicting and developing business strategies. Key features include ingest, analyze, visualize and action.
Stratifyd platform uses a 4-step analysis protocol: Connect (or ingest) (streams all data sources into single channel), Analyse (unleashes boundless data science power), Discover (or visualize) (visualizes the data looking through a whole new lens) and Respond (or action) (reviews data and then takes action)
FullContact
Identity Resolution & Data Insights Solutions
FullContact is a privacy-safe identity resolution solution that provides personalized connections between people and brands. It empowers brands to improve their customer experience and authentically engage with consumers. ...
It provides a smart, cloud-based address book for users, transforming partial identities into complete profiles to connect with prospects and capture audience insights. It enables brands and marketing platforms to resolve and enrich contact records for enhanced customer experience and authentic customer engagement. It delivers the capabilities needed to create tailored customer experiences by unifying data and applying insights at the moments that matter.
Key features include API, build social profiles, multiple contact attributes, contact database, data synchronization, secure data storage, real-time updates, activity logging, contact history, mobile integration, data enrichment, social media integration, email integration, contact info from email signatures, contacts from business cards, CRM integration and more.
Tealium
Real-time customer data orchestration solutions and enterprise tag management to collect, unify and leverage their customer data
Hive Marketing Cloud excels in customization and integration with robust analytics, catering to large enterprises in the tech and marketing industries. Tealium offers strong data management and AI features, appealing to retail and tech sectors, with diverse support channels. Hive Marketing Cloud prioritizes engagement management and internal communication enhancements; Tealium focuses on boost in revenue and international market entry. ...
Alfresco RM
Records Management | Alfresco
Alfresco RM excels in managing workflows and documents, targeting mid-sized to large enterprises, particularly in IT and government sectors. It's ideal for businesses seeking enhanced document and contract management. Hive Marketing Cloud stands out in engagement and collaboration, catering to enterprises across marketing and tech sectors. It's optimal for firms focusing on customer engagement and social media strategies. ...
NectarOM
Automated Consumer Engagement Platform to communicate highly personalized messaging
NectarOM is a powerful data management platform (DMP) that allows users to centralize collected omnichannel data in a single database environment. It helps leading brands create a 360-degree view of their customers to grow their customer satisfaction, loyalty, and revenue via targeted marketing. It was built to meet the needs of Enterprises looking to build, operate, and scale their personalization function – end-to-end. ...
NectarOM automatically organizes and updates 360° customer profiles in real-time with new information about sales, customer interactions, and buyer preferences across multiple channels. Its sophisticated customer intelligence will provide a solid foundation of actionable information, giving the insights needed to make data-backed business decisions and achieve unique marketing goals.
NectarOM features include Data Management, Access to processed data, 360-degree customer profiles, Analytics/reporting, Segmentation and Targeting, Omnichannel automation, Website visitor click-tracking, Personalized service and more. The platform is flexible to easily integrate with existing systems and processes to ensure a breakthrough ROI.
RecordSure
Speech and Document Analytics for financial organisations and regulation-driven industries
Hive Marketing Cloud and RecordSure cater to distinct needs within the Customer Data Platform landscape. Hive Marketing Cloud excels in engagement and collaboration, ideal for marketing-focused enterprises seeking robust analytics and seamless integration across channels like social media and email. Conversely, RecordSure targets businesses prioritizing risk management and sales optimization, offering specialized solutions such as call recording and tailored analytics. Each product offers unique vendor support options, with Hive Marketing Cloud providing more expansive 24/7 assistance, while RecordSure supports both analytics and AI-powered insights. ...
mParticle
Customer data platform to simplify your customer data infrastructure
mParticle is a customer data platform that allows unifying customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience. It helps B2C brands deliver real-time customer experiences. ...
mParticle is designed to integrate and orchestrate the entire growth stack. Its platform collects user data through a variety of services and then unifies them into a single view for customers, as well as integrates and orchestrates data to deliver personalized, omnichannel customer experiences, enabling marketers to understand and address the entire buying process.
mParticle understands the entire digital journey, platform include Data infrastructure, Data-driven personalization, Data Quality, and Data Governance. Its features include Inputs, Filters, Audiences, Rules and transformations, IDSync, Data master, Data localization, CCPA compliance and more.
Tealium Audiencestream CDP
Customer Data Platform to Understand and Engage Your Customers in Real Time
Tealium Audiencestream CDP focuses on engagement management, advertisement, and helps businesses acquire customers and enhance relationships, with strong integration capabilities and analytics support. Hive Marketing Cloud specializes in collaboration, social media management, and workflow management, aiding customer acquisition and boosting lifetime value, with robust custom reporting and integration features. Both offer vendor support with 24/7 assistance, tailoring to different client segments and industries, showcasing diverse strengths in the CDP market. ...
SAP Customer Data Management
Business growth by unlocking the power of customer data management
SAP Customer Data Management and Hive Marketing Cloud both deliver robust capabilities as Customer Data Platforms but cater to different operational and strategic needs. SAP focuses on customer relationships and revenue growth, while Hive emphasizes collaboration and analytics. SAP is favored in retail, whereas Hive is popular with large enterprises in marketing and IT sectors. SAP supports various vendor touchpoints, including 24/7 support, aligning with enterprise needs, while Hive's emphasis on integrations and custom reports appeals to tech-focused large enterprises. ...
Lytics CDP
Customer Data Platform to understand what your customers really want
Lytics CDP excels in customer engagement and personalized marketing, making it ideal for publishing and IT sectors. Hive Marketing Cloud prioritizes collaboration and social media management, appealing to computer software and marketing industries. Both platforms offer robust analytics, but Lytics CDP focuses more on security and privacy, whereas Hive emphasizes on workflow management. Vendor support options highlight continuous service in both, showing adaptability to different business needs. ...
Leadboxer Lead Generation
Lead and customer intelligence platform that automatically identify website visitors
Leadboxer Lead Generation is a lead management platform designed to help sales professionals to track the identity of the website visitors, visitor activity and gather the required information to close the deals. ...
The primary features offered by the platform includes contact Information of the leads, company information and lead journey mapping, automatic lead scoring, and lead database management. It also helps with tracking of website activities, marketing campaign, email opens & clicks, cross-domain & device, and form activity.
The platform utilizes tracking pixel to measure website related activities. It also offers integration with Pipedrive, Hubspot, Salesforce, Mailchimp etc.
Ascent360
Data Driven Marketing Platform that result in immediate returns and lifetime advocates
Ascent360 is a Customer Data Platform for B2C companies enabling businesses to grow revenue and create authentic relationships with prospects and customers.. Ascent360 features 3 main modules - ...
The Humanize module enables insights into customer data for personalized campaigns guided by a playbook on running campaigns, and data segmentation. The Realize module provides tools for automated omni-channel campaigns, revenue attribution, and Reporting and Analytics for insights on business performance and ROI
Mapp Intelligence
Customer intelligence and marketing analytics platform to turn data into insights, and insights into action
Mapp Intelligence and Hive Marketing Cloud both belong to the Customer Data Platform category, yet they cater to distinct business needs. Mapp Intelligence excels in analytics and AI features, suited for industries like marketing and retail. It is ideal for mid-market and enterprises needing detailed data views. On the other hand, Hive Marketing Cloud offers robust collaboration and engagement tools, perfect for social media-focused strategies. It appeals to large enterprises in tech-driven industries requiring integration and workflow management. ...
Squirro
Customer Insights Platform for Enterprise Success
Hive Marketing Cloud and Squirro both serve as customer data platforms with unique strengths. Hive Marketing Cloud excels in collaboration tools and large enterprise support, perfect for businesses focused on improving customer engagement through various channels. Squirro, on the other hand, is ideal for mid-market companies in industries like banking, offering strong features for lead generation and customer relationship enhancement. Both platforms offer comprehensive integration capabilities, ensuring they can fit into different operational workflows. ...
NGDATA
Customer Data Platform driving engagement with the customers and build more successful relationships
NGDATA and Hive Marketing Cloud both serve as robust Customer Data Platforms but cater to different business needs. NGDATA excels in engagement management and customer relationship enhancement, making it fit for large enterprises, especially in IT and insurance sectors. Hive Marketing Cloud has strong capabilities in social media management and workflow coordination, appealing to large and mid-sized enterprises across various industries seeking improved brand engagement and operational efficiency. ...