HubSpot Overview

HubSpot's CRM platform offers essential marketing, sales, service, operations, and website-building tools. Businesses are empowered to grow efficiently with this software suite.

Use Cases

Customers recommend Social Media Management, Communication Management, Content Management, as the business use cases that they have been most satisfied with while using HubSpot.

Other use cases:

  • Engagement Management
  • Inbound Marketing
  • Workflow Management
  • Generation Of New Leads
  • Campaign Management
  • Advertisement
  • Contact List Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using HubSpot.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Scale Best Practices
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Launch New Products
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve Internal Communications
  • Increase Customer Life Time Value
  • Improve Visibility
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Consistency
  • Reduce Bounce
  • Improve Navigation
  • Increase Average Basket Value
  • Manage Risk
See all business priorities See less business priorities

HubSpot Use-Cases and Business Priorities: Customer Satisfaction Data

HubSpot works with different mediums / channels such as Social Media. E-Mail. Website etc.

HubSpot's features include Landing Page, SEO, Templates, etc. and HubSpot support capabilities include Chat Support, Email Support, AI Powered, etc. also HubSpot analytics capabilities include Analytics, and Custom Reports.

Reviews

"Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable abo...ut her work! Thank you HubSpot!" - Zola Enkhbold

HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), Sharpspring, ActiveCampaign, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for HubSpot

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

HubSpot is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on HubSpot Use Cases

Why is HubSpot the best choice for Social Media Management?

What makes HubSpot ideal for Communication Management?

What makes HubSpot ideal for Content Management?

What makes HubSpot ideal for Engagement Management?

How can HubSpot optimize your Inbound Marketing Workflow?

108+ more Business Use Cases

140 buyers and buying teams have used Cuspera to assess how well HubSpot solved their Marketing Automation needs. Cuspera uses 116167 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
HubSpot testimonial

Zola Enkhbold

Director of Marketing

BidMed

Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable about her work! Thank you HubSpot! Testimonial By Zola Enkhbold
HubSpot testimonial

KAPIL ARORA

Founder

TransFunnel

Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. Testimonial By KAPIL ARORA
HubSpot testimonial

Leah Lawrence

Corporate Sales Manager

FoodJets

I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence
CUSTOMERS TESTIMONIALS
HubSpot testimonial

Zola Enkhbold

Director of Marketing

BidMed

Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable about her work! Thank you HubSpot! Testimonial By Zola Enkhbold
HubSpot testimonial

KAPIL ARORA

Founder

TransFunnel

Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. Testimonial By KAPIL ARORA
HubSpot testimonial

Leah Lawrence

Corporate Sales Manager

FoodJets

I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence

Case Studies

COMPANY INDUSTRY CASE STUDIES
HubSpot case study
Marketing and Advertising
Marketing and Advertising
CASE STUDY Rock Content

HubSpot increased annual recurring revenue by 650% and helped customers acquire 129% more leads and close 36% more deals within a year.

Read More
HubSpot case study
Management Consulting
Management Consulting
Case Study ReFUEL4

ReFUEL4 Increases Monthly MQLs by 222% with HubSpot

Read More
HubSpot case study
Construction
Construction
CASE STUDY Roof Maxx

Roof Maxx expanded from 72 to 250 exclusive dealers in 24 months, demonstrating significant growth in dealer network and market presence.

Read More

Video

The Only WhatsApp Business Tutorial You Will Ever Need (For Beginners)

Video Thumbnail

Frequently Asked Questions(FAQ)

for HubSpot

What is HubSpot?

Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.

Hubspot CRM includes automated Sales pipeline data in a dashboard format, updated in real-time, Sales tracking tools, email templates, updated contacts list, live chat and more.

Hubspot Marketing Hub includes landing pages and email templates for content creation, diversion of web-traffic to key pages, drip-campaigns and email tools for converting leads into customers. Hubspot Marketing Hub features also include Marketing automation tools, customising content and campaigns to increase leads and referrals and customer conversions.

Hubspot Sales Hub features include automated follow-up emails, live chat with prospects and leads, website visitor information in real-time, predictive lead scoring and pipeline management.

Hubspot Customer Service includes tools for enhancing customer experience such as one universal Inbox that brings in sync communication from all channels, automated and self-service customer help tools.

What is HubSpot used for?

HubSpot is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Social Media Management, Communication Management and Content Management .

What are the top features of HubSpot?

Landing page, SEO and Templates are some of the top features of HubSpot.

Who uses HubSpot?

HubSpot is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are HubSpot alternatives?

Where is HubSpot located?

HubSpot is headquartered at 25 First Street, 2nd Floor Cambridge, MA 02141 United States.
lightning

Peers used HubSpot for social media management and communication management

HubSpot Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (352)
Analytics

4.44/5 ★

Read Reviews (6554)
Custom Reports

3.98/5 ★

Read Reviews (16492)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (352)
Analytics

4.44/5 ★

Read Reviews (6554)
Custom Reports

3.98/5 ★

Read Reviews (16492)

Software Failure Risk Guidance

?

for HubSpot

Overall Risk Meter

Low Medium High

Top Failure Risks for HubSpot

HubSpot, Inc News

TAG Joins Forces With Hubspot To Boost CRM & Automation Chops - B&T

Digital agency TAG partners with HubSpot to enhance CRM and automation capabilities.

25/11/2024 - source

HubSpot to Announce Third Quarter 2024 Financial Results on November 6, 2024

HubSpot will announce its third quarter 2024 financial results on November 6, 2024, followed by a conference call to discuss the results and business outlook.

22/10/2024 - source

Hubspot introduces more than 200 updates to its platform to benefit customer service teams

HubSpot introduces over 200 updates to its platform, enhancing features for customer service teams and advancing knowledge management practices.

29/09/2024 - source

HubSpot, Inc Feeds

HubSpot Acquires Frame AI: Enhancing Customer Conversations with Intelligent Technology

HubSpot acquires Frame AI to enhance customer interactions using AI technology, converting unstructured data into actionable insights for better customer engagement.

06/12/2024 - source

HubSpot to acquire Frame AI, terms undisclosed - Markets Insider

HubSpot is acquiring Frame AI, but the terms of the deal are not disclosed.

05/12/2024 - source

HubSpot to Acquire Cacheflow, Enhancing Commerce Hub with Subscription Billing and CPQ Tools

HubSpot plans to acquire Cacheflow to enhance its Commerce Hub with subscription billing and CPQ tools.

13/11/2024 - source

HubSpot, Inc Profile

Company Name

HubSpot, Inc

Company Website

https://www.hubspot.com/

Year Founded

2006

HQ Location

25 First Street, 2nd Floor Cambridge, MA 02141 United States

Employees

1001-5000

Social

Financials

IPO