Humanz: Product updates, Customer stories, and Insights | 2026 Cuspera

Humanz partnered with Baby Soft to change how people see toilet tissue. The campaign used Instagram influencers to drive awareness and engagement. Early content went viral but drew negative attention..., so the strategy shifted to more intentional creator content. Later campaigns outperformed industry benchmarks. The focus was on brand awareness, product benefits, and creative influencer marketing.
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Humanz ran two creator-led campaigns for Absolut Vodka to launch Passionfruit and Watermelon flavors in South Africa. Influencers received gift boxes to make cocktails and share their experiences on ...Instagram. The campaign used a mix of nano, micro, macro, and A-list creators with strong lifestyle and entertainment presence. The approach focused on authentic storytelling and exclusive events. Engagement rates and sales exceeded campaign expectations, with strong brand messaging and vibrant content.
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Humanz partnered with Baby Soft Toilet Tissue to boost brand awareness and change how people see toilet tissue. The campaign used Instagram influencers, first focusing on lifestyle creators, then add...ing family-focused ones. Early content went viral for the wrong reasons, drawing negative attention, but the team quickly shifted strategy. Later campaigns outperformed industry benchmarks, showing the new approach worked. The campaign targeted men and women aged 18-35 and highlighted product benefits and packaging.
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Humanz helped American Swiss stand out on Mothers Day. The brand used Humanz to find real influencers who are mothers. These influencers shared honest messages to moms. Engagement rates were 6 times ...higher than the industry average. Most engagement came from people reposting and tagging their own moms. The campaign used Instagram to reach moms celebrating their individuality.
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Humanz used its creator commerce platform to help Turkcell show how wide its cellular coverage is in Turkey. The team sent top travel influencers to remote places in Turkey. Influencers shared photos... and videos to highlight Turkcell’s strong network. Humanz picked influencers with big Turkish audiences using its own data. The campaign got a 5.5% engagement rate, three times the industry average. It became Turkcell’s most effective influencer campaign and won the best influencer campaign of the year at the Inflow Awards.
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Humanz powered Zara's influencer campaign for their e-commerce launch in South Africa. The campaign used first-time micro-influencers to share real shopping experiences on Instagram. Humanz technolog...y helped select creators who matched Zara's brand and reached new audiences. The campaign became the first African campaign to trend #1 globally on Twitter. This drove high engagement and built trust for Zara's new online platform.
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