IBM Cognos Analytics Overview

IBM Cognos Analytics is a trusted AI co-pilot for smarter analytics. Confident decisions are enabled through advanced insights and data analysis.

Use Cases

Customers recommend Social Media Analytics, Competitive Intelligence, Collaboration, as the business use cases that they have been most satisfied with while using IBM Cognos Analytics.

Other use cases:

  • Funnel Analysis
  • Forecasting
  • Engaging And Following Up
  • Lead Analytics
  • Training & Onboarding
  • Sending & Publishing Communications
  • Performance Management
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Business Priorities

Improve ROI and Scale Best Practices are the most popular business priorities that customers and associates have achieved using IBM Cognos Analytics.

Other priorities:

  • Increase Sales & Revenue
  • Improve Efficiency
  • Improve Visibility
  • Enhance Customer Relationships
  • Grow Market Share
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IBM Cognos Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

IBM Cognos Analytics's features include Dashboard, Personalization, Predictive Analytics, etc. and IBM Cognos Analytics support capabilities include AI Powered, 24/7 Support, Email Support, etc. also IBM Cognos Analytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...The new Analytics software has dashboarding as well as storytelling. ...." Peer review by Verified Reviewer, Information Technology and Services

IBM Cognos Analytics, Hevo, Skyvia Platform, Phocas, ZAP Data Hub, etc., all belong to a category of solutions that help Business Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for IBM Cognos Analytics

Top Industries

  • Information Technology and Services
  • Computer Software
  • Education

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

IBM Cognos Analytics is popular in Information Technology And Services, Computer Software, and Education and is widely used by Large Enterprise, Enterprise, and Mid Market.

Comprehensive Insights on IBM Cognos Analytics Use Cases

What solutions does IBM Cognos Analytics provide for Social Media Analytics?

How does IBM Cognos Analytics address your Competitive Intelligence Challenges?

What benefits does IBM Cognos Analytics offer for Collaboration?

How can IBM Cognos Analytics enhance your Funnel Analysis process?

What benefits does IBM Cognos Analytics offer for Forecasting?

27+ more Business Use Cases

14 buyers and buying teams have used Cuspera to assess how well IBM Cognos Analytics solved their Business Intelligence needs. Cuspera uses 3667 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Business Intelligence needs.

Case Studies

Banking

CASE STUDY State Bank of India

State Bank of India (SBI) wanted to transform its digital banking experience. They created YONO, a platform combining banking, financial services, and lifestyle products. SBI partnered with IBM to us...e their technology and expertise. They applied the IBM Garage Methodology for agile development. The platform offers features like cardless ATM withdrawals and integrates various financial services. YONO has 64 million app downloads and 9 million daily logins. Security and data integration were key priorities in the development.

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Information Technology and Services

CASE STUDY IBM CIO Organization

The IBM CIO Organization needed to optimize resource allocation for 1,600 applications and 280,000 users. They adopted Red Hat OpenShift but faced challenges with resource management. They implemente...d IBM Turbonomic for automated resource optimization. This led to a 3.8 TB decrease in memory limits and 64% decrease in CPU requests. Turbonomic executes 45,000 automated actions monthly, saving time and costs, and allowing the team to focus on innovation.

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Banking

CASE STUDY ANZ Bank

ANZ Bank wanted to modernize its mainframe application development. They adopted DevOps practices to improve efficiency and reduce costs. IBM tools helped them automate tasks and improve developer pr...oductivity by 25%. They also reduced licensing costs by 90% and maintenance outages by 50%. The transformation improved both internal and external user experiences.

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Retail

CASE STUDY Boots UK

Boots UK needed to upgrade its digital infrastructure to handle increased online demand, especially during peak times. The company partnered with IBM Consulting to modernize its e-commerce platform u...sing IBM Cloud and Red Hat OpenShift. This transformation led to a 42% annual increase in digital orders and a 115% revenue growth over two years. The project was completed on time and within budget, with no incidents during the launch.

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Transportation/Trucking/Railroad

CASE STUDY American Airlines

American Airlines wanted to improve customer experience by providing digital services. Their existing system was outdated and slow. IBM helped them move to the IBM Cloud, which made their operations ...faster and more reliable. They developed a new app called Dynamic Rebooking in just four and a half months. This app lets customers change flights easily during disruptions. The app was launched quickly and worked well during Hurricane Irma. Customers liked the new app, and it improved their experience.

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Media Production

CASE STUDY BBC Studios

BBC Studios faced performance issues with their IT environment running at over 95% capacity. They used IBM Turbonomic to automate resource management, which helped them identify and fix storage cachi...ng issues. This led to a significant reduction in end-user complaints and eliminated downtime. During the COVID-19 pandemic, they overprovisioned resources but later streamlined, reclaiming 228 GB of memory and 22 vCPUs in one month. The solution allowed them to focus on strategic initiatives instead of constant firefighting.

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Frequently Asked Questions(FAQ)

for IBM Cognos Analytics

What is IBM Cognos Analytics used for?

IBM Cognos Analytics is a Business Intelligence Software mainly used by its customers to Improve ROI and Scale Best Practices by Social Media Analytics, Competitive Intelligence and Collaboration .

What are the top features of IBM Cognos Analytics?

Dashboard, Personalization and Predictive analytics are some of the top features of IBM Cognos Analytics.

Who uses IBM Cognos Analytics?

IBM Cognos Analytics is used by Information Technology And Services, Computer Software and Education among other industries.

What are IBM Cognos Analytics alternatives?

Hevo, Skyvia Platform, Phocas and ZAP Data Hub are popular alternatives for IBM Cognos Analytics.

Where is IBM Cognos Analytics located?

IBM Cognos Analytics is headquartered at 1, New Orchard Road Armonk New York 10504-1722 USA.
lightning

Peers used IBM Cognos Analytics for social media analytics and competitive intelligence

IBM Cognos Analytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.59/5 ★

Read Reviews (57)
Analytics

4.43/5 ★

Read Reviews (648)
Custom Reports

3.97/5 ★

Read Reviews (1251)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.59/5 ★

Read Reviews (57)
Analytics

4.43/5 ★

Read Reviews (648)
Custom Reports

3.97/5 ★

Read Reviews (1251)

Software Failure Risk Guidance

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for IBM Cognos Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for IBM Cognos Analytics

International Business Machines Corporation News

Partnership

Fairly AI and IBM watsonx.ai deliver next-level AI governance and security

Fairly AI integrated its Security for AI Asenion platform with IBM watsonx.ai, enabling advanced AI governance and security for enterprise AI deployments. The joint solution automates vulnerability detection, remediation, and compliance mapping, helping organizations manage risks like prompt injection and bias. This integration targets regulated industries seeking robust oversight and transparency for generative AI models.

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M&A

IBM Tried to Acquire Informatica before Salesforce (CRM) - TipRanks.com

IBM attempted to acquire Informatica before Salesforce entered acquisition talks. The discussions did not result in a deal, but highlight IBM's ongoing interest in expanding its data management and analytics portfolio through strategic acquisitions.

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Product

Announcing IBM Db2 12.1.2: Empowering your AI and cloud data transformation

IBM released Db2 12.1.2 on June 5, 2025, adding native support for vector data storage and semantic similarity search. The update enables AI-ready data management, retrieval augmented generation (RAG), advanced recommendation systems, and hybrid analytics by integrating vector embeddings with structured data. New features target cloud-native and AI-driven workloads, supporting use cases like fraud detection and image matching.

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Product

IBM launches watsonx AI Labs to support builders in NYC - Engineering.com

IBM has launched watsonx AI Labs in New York City to accelerate artificial intelligence innovation and support AI builders. The new labs will provide resources, infrastructure, and expertise for startups and enterprises developing AI solutions using IBM's watsonx platform. This initiative aims to strengthen New York's position as a hub for AI-driven technology and enterprise software development.

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International Business Machines Corporation Profile

Company Name

International Business Machines Corporation

Company Website

https://www.ibm.com/uk-en

Year Founded

1911

HQ Location

1, New Orchard Road Armonk New York 10504-1722 USA

Employees

10001+

Social

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Financials

IPO