IBM Sterling CPQ: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: IBM Sterling CPQ
Brand: IBM Sterling CPQ
Rating: 3.87 (110 reviews)

3.87 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

IBM Configure, Price, Quote

IBM Sterling CPQ Overview

IBM Sterling Configure, Price, Quote (CPQ) automates the configuration, pricing, and quoting of complex products. The process is streamlined and transformed for efficiency.

Use Cases

Customers recommend Proposal & Quote Management, Products & Pricelist Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using IBM Sterling CPQ.

Other use cases:

Contract Management
Engagement Management
Channel Management
Lead Management
Touchpoint Management
Sending & Publishing Communications
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Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using IBM Sterling CPQ.

Other priorities:

Acquire Customers
Improve Internal Communications

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IBM Sterling CPQ Use-Cases and Business Priorities: Customer Satisfaction Data

IBM Sterling CPQ works with different mediums / channels such as Mobile. Offline. Point Of Sale etc.

Reviews

"...You can store all the information you require during the quoting process, including customer details, information about products and the adjustment made to the price of products, and the payment terms and shipment terms that will be used in the order if the quote is converted to an order...." Peer review by Professional in Marketing

IBM Sterling CPQ, belong to a category of solutions that help CPQ. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for IBM Sterling CPQ

Top Industries

Media Production
Marketing and Advertising
Insurance

Popular in

Large Enterprise
Mid Market
Small Business

IBM Sterling CPQ is popular in Media Production, Marketing And Advertising, and Insurance and is widely used by Large Enterprise, Mid Market, and Small Business.

Comprehensive Insights on IBM Sterling CPQ Use Cases

What Are the key features of IBM Sterling CPQ for Proposal & Quote Management?

Why is IBM Sterling CPQ the best choice for Products & Pricelist Management?

How efficiently Does IBM Sterling CPQ manage your Helpdesk Management?

9+ more Business Use Cases

19 buyers and buying teams have used Cuspera to assess how well IBM Sterling CPQ solved their CPQ needs. Cuspera uses 110 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CPQ needs.

Case Studies

Banking

CASE STUDY State Bank of India

State Bank of India (SBI) wanted to transform its digital banking experience. They created YONO, a platform combining banking, financial services, and lifestyle products. SBI partnered with IBM to us...e their technology and expertise. They applied the IBM Garage Methodology for agile development. The platform offers features like cardless ATM withdrawals and integrates various financial services. YONO has 64 million app downloads and 9 million daily logins. Security and data integration were key priorities in the development.

Information Technology and Services

CASE STUDY IBM CIO Organization

The IBM CIO Organization needed to optimize resource allocation for 1,600 applications and 280,000 users. They adopted Red Hat OpenShift but faced challenges with resource management. They implemente...d IBM Turbonomic for automated resource optimization. This led to a 3.8 TB decrease in memory limits and 64% decrease in CPU requests. Turbonomic executes 45,000 automated actions monthly, saving time and costs, and allowing the team to focus on innovation.

Transportation/Trucking/Railroad

CASE STUDY American Airlines

American Airlines wanted to improve customer experience by providing digital services. Their existing system was outdated and slow. IBM helped them move to the IBM Cloud, which made their operations ...faster and more reliable. They developed a new app called Dynamic Rebooking in just four and a half months. This app lets customers change flights easily during disruptions. The app was launched quickly and worked well during Hurricane Irma. Customers liked the new app, and it improved their experience.

Retail

CASE STUDY Boots UK

Boots UK needed to upgrade its digital infrastructure to handle increased online demand, especially during peak times. The company partnered with IBM Consulting to modernize its e-commerce platform u...sing IBM Cloud and Red Hat OpenShift. This transformation led to a 42% annual increase in digital orders and a 115% revenue growth over two years. The project was completed on time and within budget, with no incidents during the launch.

Media Production

CASE STUDY BBC Studios

BBC Studios faced performance issues with their IT environment running at over 95% capacity. They used IBM Turbonomic to automate resource management, which helped them identify and fix storage cachi...ng issues. This led to a significant reduction in end-user complaints and eliminated downtime. During the COVID-19 pandemic, they overprovisioned resources but later streamlined, reclaiming 228 GB of memory and 22 vCPUs in one month. The solution allowed them to focus on strategic initiatives instead of constant firefighting.

Banking

CASE STUDY ANZ Bank

ANZ Bank wanted to modernize its mainframe application development. They adopted DevOps practices to improve efficiency and reduce costs. IBM tools helped them automate tasks and improve developer pr...oductivity by 25%. They also reduced licensing costs by 90% and maintenance outages by 50%. The transformation improved both internal and external user experiences.

Peers used IBM Sterling CPQ for proposal & quote management and products & pricelist management

IBM Sterling CPQ Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Custom Reports	3.97/5 ★ Read Reviews (6)
Analytics	3.42/5 ★ Read Reviews (1)

CAPABILITIES	RATINGS AND REVIEWS
Custom Reports	3.97/5 ★ Read Reviews (6)
Analytics	3.42/5 ★ Read Reviews (1)

Software Failure Risk Guidance

for IBM Sterling CPQ

Top Failure Risks for IBM Sterling CPQ

International Business Machines Corporation News

Awards 10/07/2025

IBM has been named a Leader in the 2024 Gartner Magic Quadrant for Cloud Database ... - ITPro

IBM has been recognized as a Leader in the 2024 Gartner Magic Quadrant for Cloud Database Management Systems. This acknowledgment highlights IBM's strength in providing scalable, cost-effective, and high-availability cloud database solutions, which are essential for modern businesses.

Customer 10/07/2025

How IBM helped Lockheed Martin streamline its data landscape and fuel its AI - ITPro

IBM assisted Lockheed Martin in modernizing its operations by streamlining its data landscape and enhancing AI capabilities. This transformation aims to improve operational efficiency and maintain a competitive edge in addressing complex challenges.

Partnership 09/07/2025

Elior Group and IBM France Announce a Collaboration to Make Elior Group a Company Focused on Data, Artificial Intelligence and Agentic AI - IBM Newsroom

Elior Group and IBM France have partnered to establish an "Agentic AI & Data Factory" aimed at enhancing Elior's digital transformation and operational performance. This collaboration will leverage IBM's AI and data expertise to optimize Elior's processes and offer innovative solutions. The initiative includes setting up a centralized platform for AI agents and implementing data governance strategies.

Financial 08/07/2025

IBM to Announce Second-Quarter 2025 Financial Results

IBM will announce its second-quarter 2025 financial results on July 23, 2025, during a live webcast.

International Business Machines Corporation Profile

Company Name

International Business Machines Corporation

Company Website

https://www.ibm.com/uk-en

Year Founded

1911

HQ Location

1, New Orchard Road Armonk New York 10504-1722 USA

Employees

10001+

Social

Financials

IPO