Infillion Overview

Infillion, Gimbal aids brands and agencies in enhancing marketing relevance with an integrated data and execution platform. It enables precise 1-to-1 targeting and attribution.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Lead Qualification: Technographic, as the business use cases that they have been most satisfied with while using Infillion.

Other use cases:

  • Channel Marketing
  • Social Media Analytics
  • Digital Marketing
  • Business Development
  • Lead Analytics
  • Product Marketing
  • Compliance & Governance
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Business Priorities

Enter New Markets Internationally Or Locally and Launch New Products are the most popular business priorities that customers and associates have achieved using Infillion.

Other priorities:

  • Build Brand Awareness
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Acquire Customers
  • Improve ROI
See all business priorities See less business priorities

Infillion Use-Cases and Business Priorities: Customer Satisfaction Data

Infillion works with different mediums / channels such as Offline. On Premises. Mobile etc.

Infillion's features include Personalization. and Infillion support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Infillion analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Gimbal, the first vertically-integrated mobile advertising platform, arms brands with a suite of products to execute every stage of a successful media campaign: media, audience, creative, and measurement...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Now, executives at the advertising and marketing automation platform Gimbal are hoping their newest product will serve the same purpose for the physical world...." How to use Google Trends to measure what people are searching for on Google and compare popular search terms - Business Insider plus 3 more
"...Location-based push messaging in a native app is an excellent way of driving engagement...." Peer review by Nicole Harris, Owner, SnipSnap
"Infillion used its AI-powered technology to create an interactive ad experience for VisitBritain. The campaign let users try British slang and accents, using advanced voice recognition. The goal was to boost awareness, engagement, and consideration for travel to Britain. Users spent over 21 million seconds interacting with the ad. The campaign led to a 7% increase in awareness, 6% increase in familiarity, and 7% increase in consideration." https://infillion.com/case-studies/visitbritain/

Infillion, YouAppi platform, Digital Turbine, Simpli.Fi, Kwanko, etc., all belong to a category of solutions that help Mobile Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Infillion Customer wins, Customer success stories, Case studies

How does Infillion facilitate Engaging And Following Up?

How can Infillion enhance your Lead Qualification: Technographic process?

What benefits does Infillion offer for Channel Marketing?

11 buyers and buying teams have used Cuspera to assess how well Infillion solved their Mobile Advertising needs. Cuspera uses 124 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Advertising needs.

 

Allen Media Group - Media And Entertainment - Large

ALLEN MEDIA GROUP PARTNERS WITH INFILLION TO POWER ADVANCED ADVER

Los Angeles, USA

Allen Media Group has partnered with Infillion to enhance its streaming services with Infillion's advanced advertising technology, including the TrueX interactive video product. This collaboration ai...ms to deliver more engaging and measurable ad experiences, aligning with AMG's digital transformation goals and enhancing value for advertisers.

Read on →
 

Walmart Connect México - Retail - Very Large

Walmart Connect México, Powered by Infillion, Launches Brand Lift ...

Mexico City, Mexico

Walmart Connect México, using Infillion's platform, launched self-service brand lift studies within its DSP. This allows advertisers to measure brand impact alongside campaign management, enhancing ...full-funnel measurement with attitudinal insights. The studies are available at no extra cost, reflecting a shift towards broader advertiser objectives in retail media.

Read on →
 

Fox Auto Dealership - Automotive - Medium

USA

Infillion ran a mobile ad campaign for Fox Auto Dealership. The goal was to increase foot traffic to their regional car dealerships. The campaign used geo-conquesting and retargeting to reach people ...who visited competitor lots. Ads highlighted promotions and offers. The campaign drove an average dwell time of 69 minutes at the dealerships. It resulted in 526 walk-ins and a 3.1% lift in visits. The average cost per visit was $37.07.

 

Independent agencies - Marketing And Advertising - Small

Infillion helps independent agencies plan smarter and optimize campaigns using data and AI. Agencies use the composable media platform to build richer audiences and activate campaigns across CTV, vid...eo, display, mobile, and live sports. The platform offers closed-loop attribution, showing clear results like brand lift, attention, and sales. Agencies can choose managed, hybrid, or self-service buying models. Infillion gives agencies transparency and flexibility to deliver measurable results for their clients.

Adwerx - Marketing And Advertising - Medium

Durham, USA

Adwerx used Infillion’s DSP to run thousands of hyper-local ad campaigns for real estate and mortgage professionals. They needed to switch their programmatic buying stack quickly, without hurting cam...paign performance. Infillion enabled custom bidding and strong audience matching, helping Adwerx expand retargeting reach and improve budget pacing. 99.7% of campaigns went live within one business day. Adwerx achieved greater media efficiency and fewer blocked campaigns during audits.

Major restaurant group - Restaurants - Large

Infillion helped a major restaurant group boost online reservations. The group used cross-device, location-driven tactics to target audiences on all devices. They refined segments with the Cross-Devi...ce Identity Index and used geo-targeting and retargeting. The campaign beat the CPA goal by 35%.

lightning

Peers used Infillion for advertisement and engaging and following up

Infillion Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Analytics

4.79/5 ★

Read Reviews (24)
Custom Reports

4.51/5 ★

Read Reviews (14)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Analytics

4.79/5 ★

Read Reviews (24)
Custom Reports

4.51/5 ★

Read Reviews (14)

Software Failure Risk Guidance

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for Infillion

Top Failure Risks for Infillion

Infillion News

M&A

Infillion to Acquire Foursquare, Closing the Loop Between Advertising and Real-World Results

Infillion announced its acquisition of Foursquare, integrating Foursquare's location intelligence with Infillion's advertising platform. This acquisition enhances Infillion's ability to connect advertising with real-world outcomes, leveraging Foursquare's extensive location data and Catalina's purchase intelligence to measure advertising impact on store visits and purchases.

M&A

Infillion Buys Catalina: One of the World's Largest Sources of ...

Infillion has acquired Catalina, a leader in deterministic purchase intelligence, to enhance its advertising platform. This acquisition integrates Catalina's extensive purchase data, enabling Infillion to offer brands real-time sales optimization and precise audience targeting. The move expands Infillion's capabilities in omnichannel measurement and retail media infrastructure, providing brands and retailers with advanced media solutions.

M&A

Infillion Buys Retail Purchase Data Company, Catalina

Infillion has acquired Catalina, a company specializing in shopper marketing and CPG purchase data. This acquisition will integrate Catalina's extensive in-store purchase data into Infillion's ad platform, enhancing its capabilities in planning, targeting, and attribution. Catalina's data, sourced from over 23,000 retail locations, will become exclusive to Infillion, differentiating it from other platforms by offering unique commerce data.

M&A

Infillion acquires Catalina: real purchase data now has an owner

Infillion has acquired Catalina, a leading deterministic purchase intelligence network, to enhance its adtech platform. This acquisition allows Infillion to integrate real purchase data into its DSP, MediaMath, enabling advertisers to segment audiences based on actual purchase behavior and optimize media buying. Catalina's data will be exclusive to Infillion, potentially creating a competitive advantage by consolidating purchase data within a single platform.

Infillion Profile

Company Name

Infillion

Company Website

https://infillion.com/

HQ Location

Employees

101-250

Social

Financials

PRIVATE