Informa TechTarget Priority Engine Overview

Priority Engine™ offers opt-in, prospect-level intent data. It enhances sales and marketing by identifying active buyers researching solutions.

Use Cases

Customers recommend Account Management, Engaging And Following Up, International Marketing, as the business use cases that they have been most satisfied with while using Informa TechTarget Priority Engine.

Other use cases:

  • Conversion Management
  • Market Research
  • Competitive Intelligence
  • Identify Target Customers
  • Training & Onboarding
  • Generation Of New Leads
  • Product Marketing
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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Informa TechTarget Priority Engine.

Other priorities:

  • Enhance Customer Relationships
  • Improve Efficiency
  • Launch New Products
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Informa TechTarget Priority Engine Use-Cases and Business Priorities: Customer Satisfaction Data

Informa TechTarget Priority Engine works with different mediums / channels such as E-Mail. Website. and Video.

Reviews

"...The best areas that TechTarget has been helpful is the daily/weekly emails with potential targeted accounts that may be interested in finding out more about our offerings or could be researching the industry that we support...." Peer review by Kyle Scagnelli, Enterprise Sales Development Representative, Talkdesk

Informa TechTarget Priority Engine, belong to a category of solutions that help Sales Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Informa TechTarget Priority Engine

Top Industries

  • Computer Software

Popular in

Informa TechTarget Priority Engine is popular in Computer Software, and is widely used by

Comprehensive Insights on Informa TechTarget Priority Engine Use Cases

How does Informa TechTarget Priority Engine address your Account Management Challenges?

How efficiently Does Informa TechTarget Priority Engine manage your Engaging And Following Up?

Case Studies

Information Technology and Services

CASE STUDY SHI

Confirmed Projects from Informa TechTarget helped SHI generate sales-ready leads fast. SHI needed to quickly build pipeline for partner campaigns with minimal effort. The solution delivered hot, in-m...arket leads and detailed account insights directly to sales teams. SHI enabled sellers with best practices and resources to act on these leads. Early results show faster pipeline influence and new contacts at key accounts. Sales teams report positive feedback and improved outreach.

Health, Wellness and Fitness

CASE STUDY ZeOmega

Xtelligent Healthcare from TechTarget helped ZeOmega reach the right people at target healthcare accounts. ZeOmega used Priority Engine and Content Syndication to find and engage decision makers. The... Salesforce integration made it easy to act on new leads. ZeOmega saw more website visits and higher engagement from digital ads. The omni-channel approach increased brand awareness and helped build a better prospect database.

Information Technology and Services

CASE STUDY Digital.ai

Digital.ai used Informa TechTarget’s Priority Engine, BrightTALK, and content syndication to find and engage new buying team members at target accounts. They needed to upsell existing customers and r...each new organizations after merging five companies. The Priority Engine Salesforce integration helped account executives see all data in one place and add new contacts easily. Digital.ai saw strong results, with many new opportunities and MQLs generated. The customer success team at Informa TechTarget provided hands-on support and training.

Information Technology and Services

CASE STUDY Schneider Electric

Priority Engine helped Schneider Electric find high-quality, GDPR-compliant prospects and intent data. They used the platform to target accounts and run drip campaigns with personalized content. Over... 10% of Priority Engine prospects became returning active users, showing higher engagement than other sources. The sales team used Priority Engine for account insights and outreach. Market Monitor gave Schneider Electric real-time market trends to improve content strategy and customer journeys.

Informa TechTarget Priority Engine Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (1)
Analytics

4.45/5

Read Reviews (10)
Custom Reports

3.62/5

Read Reviews (2)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (1)
Analytics

4.45/5

Read Reviews (10)
Custom Reports

3.62/5

Read Reviews (2)

Software Failure Risk Guidance

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for Informa TechTarget Priority Engine

Top Failure Risks for Informa TechTarget Priority Engine

Informa TechTarge, Inc. News

Product

Qlik adds trust score to aid data prep for AI development - TechTarget

Qlik has launched the AI Trust Score within its Qlik Talend Cloud data integration platform. This new feature assesses data readiness for AI development by evaluating diversity, timeliness, and accuracy, alongside existing quality metrics. The AI Trust Score helps organizations ensure their datasets are reliable and suitable for machine learning and AI initiatives.

Financial

Informa TechTarget Reports Preliminary Q1 2025 Results

TechTarget reported its preliminary Q1 2025 results, providing an early look at financial performance for the quarter. The announcement focuses on revenue figures and integration progress following recent business changes. No additional details on executive changes or product updates were included.

Financial

TechTarget Slides After Preliminary 1Q Revenue Comes in Below Estimates

TechTarget reported preliminary first-quarter revenue that fell short of analyst expectations, indicating a weaker performance for the period. The companys shares declined following the announcement.

Financial

Informa TechTarget to Announce 2025 First Quarter Financial Results on July 1, 2025 - Business Wire

TechTarget will announce its 2025 first quarter financial results on July 1, 2025. The scheduled release will provide investors and stakeholders with key financial performance data for the period.

Informa TechTarge, Inc. Profile

Company Name

Informa TechTarge, Inc.

Company Website

https://www.techtarget.com/

HQ Location

275 Grove Street, Newton, MA 02466, US

Employees

501-1000

Social

Financials

IPO