inPowered Overview

inPowered AI optimizes media outcomes for agencies and brands by leveraging AI-powered Private Marketplaces (PMPs). It enhances programmatic performance across Display, Video, and Connected TV (CTV) channels. The platform's unique selling point lies in its ability to use proprietary data and industry-first partnerships to curate every impression, ensuring precise targeting and improved ROI. By offering turnkey activation, inPowered AI simplifies campaign management, allowing users to quickly implement AI-driven strategies. This approach not only streamlines the advertising process but also empowers agencies to achieve superior media performance.

Use Cases

Customers recommend Engagement Management, Content Management, Segmentation And Targeting, as the business use cases that they have been most satisfied with while using inPowered.

Other use cases:

  • Lead Engagement
  • Generation Of New Leads
  • Product Marketing
  • Lead Analytics
  • Competitive Intelligence
  • Identify Target Customers
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Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using inPowered.

Other priorities:

  • Launch New Products
  • Scale Best Practices
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inPowered Use-Cases and Business Priorities: Customer Satisfaction Data

inPowered works with different mediums / channels such as User Generated Content. Blogs. and E-Mail.

Reviews

"...Guaranteed engagement with promoted content...." Peer review

inPowered, belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

InPowered AI optimizes DSP and Native Advertising channels. Campaign performance is maximized through direct integration.

Popular Business Setting

for inPowered

Top Industries

  • Accounting

Popular in

  • Small Business

inPowered is popular in Accounting, and is widely used by Small Business,

inPowered Customer wins, Customer success stories, Case studies

How does inPowered facilitate Engagement Management?

How does inPowered address your Content Management Challenges?

12 buyers and buying teams have used Cuspera to assess how well inPowered solved their Content Marketing needs. Cuspera uses 197 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

 

Major retailer slashes site visit costs by 75% using sell-side AI decisioning - PPC Land

inPowered AI, in collaboration with a major apparel retailer and Index Exchange, achieved a 75% reduction in cost per site visit by deploying AI-powered sell-side decisioning within Index's Marketpla...ces infrastructure. This approach utilized custom predictive models to evaluate supply-side signals in real time, enhancing programmatic online video campaign efficiency by leveraging richer data sets upstream, beyond traditional demand-side optimization.

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A leading CPG cleaning brand - Consumer Goods - Large

inPowered AI helped a leading CPG cleaning brand grow its targeted reach by 44%. The brand needed to scale campaigns for moms across video and display, but static audience lists limited efficiency. i...nPowered AI trained a custom model using past campaign data and real-time signals. The AI model enabled smarter targeting and dynamic budget allocation. The result was a 44% increase in targeted reach and lower CPMs for video and display ads.

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AAA Club Alliance - Automotive

inPowered AI helped AAA Club Alliance run a CTV campaign in northern New Jersey. The campaign struggled to scale because the target audience was small. inPowered AI used log-level DSP data to train a... custom model for targeted reach. The AI analyzed signals like zip code, device, and time to find the best impressions. The campaign delivered over 400,000 video completions and reached a 99% video completion rate.

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Leading consumer tech brand - Consumer Electronics

inPowered AI helped a leading consumer tech brand improve their click-through rate. The brand faced low CTR despite strong creative. They used inPowered AI's sell-side AI to optimize programmatic buy...ing. The AI model used real-time data to target high-value audiences. CTR increased by 77%, rising from 0.35% to 0.62%.

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The Ascent - Financial Services

inPowered AI helped The Ascent lower their cost per acquisition by 73% on Taboola and Outbrain. The Ascent is an online resource for personal finance advice and tools. They struggled to meet CPA goal...s due to manual campaign optimization and a crowded ad market. With inPowered AI, they used AI creative testing and bidding to improve results. The solution led to a 30% better conversion rate and saved over 15 hours per week.

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A leading outdoor cooking and grilling brand - Consumer Goods

inPowered AI helped a leading outdoor cooking and grilling brand cut CPMs by up to 69% using sell-side AI decisioning. The brand wanted to reach more consumers and lower ad costs across video and dis...play. inPowered AI used past campaign data to train a custom AI model. The model picked the best ad placements in real time. The brand saw big savings and better reach while staying privacy-compliant.

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lightning

Peers used inPowered for engagement management and content management

inPowered Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.44/5 ★

Read Reviews (27)
Custom Reports

4.24/5 ★

Read Reviews (11)
Analytics

3.97/5 ★

Read Reviews (7)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.44/5 ★

Read Reviews (27)
Custom Reports

4.24/5 ★

Read Reviews (11)
Analytics

3.97/5 ★

Read Reviews (7)

Software Failure Risk Guidance

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for inPowered

Top Failure Risks for inPowered

inPowered, Inc News

Product

inPowered AI: inPowered AI Becomes the Fastest-Growing Containerized Solution on Index Marketplaces Since Its Launch | Press Release

inPowered AI has rapidly become the fastest-growing containerized solution on Index Marketplaces since its launch. This growth highlights increasing demand for its on-exchange AI platform, which enhances programmatic intelligence by enabling real-time decision-making within the exchange. This approach optimizes private marketplace deals, improving performance for advertisers, agencies, and publishers.

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inPowered, Inc Profile

Company Name

inPowered, Inc

Company Website

https://inpowered.ai/

HQ Location

425 2nd St, Suite 300, San Francisco, California 94107, US

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