Insightrix Communities: Product updates, Customer stories, and Insights | 2026 Cuspera

Insightrix used its Mobile Ethnography solution to help SaskTel understand customer perceptions and daily use of its telecommunication services. The challenge was to uncover real brand perceptions an...d usage patterns as digital convergence and IoT trends grow. Insightrix conducted in-depth interviews, a 10-day online ethnography, and focus groups with SaskTel customers. The study revealed key insights into customer expectations, service value, and actual versus perceived time spent connected. These findings helped SaskTel develop a targeted communications strategy based on real customer behavior.
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Insightrix helped the Saskatchewan Government with public consultations for a provincial anti-bullying strategy. The challenge was to gather input from a wide range of residents. Insightrix ran 16 in...-person sessions and created an online community, reaching about 1,000 people in total. The online process allowed for more voices and deeper insights. The results helped shape recommendations for a new anti-bullying strategy in the province.
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Insightrix Online Voting helped the Saskatchewan New Democrats (SaskNDP) run secure, mobile-optimized nomination elections during COVID-19. The SaskNDP needed to complete nominations in five constitu...encies while following social distancing rules. Insightrix built a secure online voting platform with phone and email options and gave full technical support. Over 83% of members voted online or by phone. The process was safe, accurate, and kept members healthy.
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Insightrix Research used Validately for remote usability testing of a new crop science website. The challenge was to improve the user experience for farmers using the site on mobile and desktop. Insi...ghtrix recruited farmers from three provinces and tracked their real user journeys. Researchers observed how users searched for crop yield data and navigated the site. The study helped the client understand user needs and improve website prototypes for better customer success.
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Insightrix used a new dashboard-building software for its Corporate Reputation Index (CRi). The challenge was to provide clients with flexible, real-time reputation tracking dashboards. The old syste...m was slow and required manual work. The new solution let data scientists build dashboards in hours, not days. Clients now get faster, more flexible, and visually appealing dashboards to track reputation metrics.
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Insightrix Communities helped SGI and SGI Canada build an online community called SGI CONNECT. SGI wanted to connect better with brokers and customers and learn about their needs. Insightrix recruite...d over 1,000 members and set up a flexible platform for surveys and discussions. SGI used the platform to gather insights and test new ideas, like online vehicle registration. The platform made it easy for SGI to get feedback and improve customer engagement.
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