Product Business Settings

The COOL Company is popular in Internet, Education, and Marketing And Advertising industries and is widely used by Mid Market, Small Business, and Enterprise.

The COOL Company Product Overview

Insticator's platform excels in enhancing content engagement and user experience through its robust supply-side platform (SSP). It stands out by outperforming competitors like Disqus in key performance indicators, as demonstrated in a 30-day comparative analysis. Insticator's commenting community feature is notably effective, helping publishers like The Washington Times cultivate active user interaction and transparency in analytics. This capability not only supports thriving online communities but also maximizes revenue potential. Insticator is recognized among Aditude's Top 5 Demand Partners, highlighting its influence in the data management space.

How satisfied the customers are with The COOL Company use-cases

Reviews

"...We are seeing great CPM + fill rates, and the reader interactions with the widget tell us that users are not only liking and engaged with the unit, but are driving up site KPIs such as viewability and time on site...." Peer review by Debra Fleenor, Founder, Adapex

The COOL Company Customer Insights, Testimonials and Case Studies

Insticator's Founder and CEO: Zack Dugow: presenting the AdTech Of Westeros Map 2023

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Peers used The COOL Company for engagement management and sending & publishing communications

The COOL Company Features

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FEATURE RATINGS AND REVIEWS
Analytics

4.40/5 ★

Read Reviews (6)
Custom Reports

4.34/5 ★

Read Reviews (25)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.40/5 ★

Read Reviews (6)
Custom Reports

4.34/5 ★

Read Reviews (25)

Software Failure Risk Guidance

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for The COOL Company

Top Failure Risks for The COOL Company

Insticator, Inc News

Awards
 

Insticator Named to Inc. 5000's 'Fastest-Growing Companies' List for ...

Insticator has been named to Inc. 5000's list of fastest-growing private companies in America for the sixth time, ranking #4554, due to its significant growth, strategic acquisitions, and innovative products. CEO Zack Dugow credits the global team for this achievement.

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Awards
 

Insticator Ranks #680 on the 2019 Inc. 5000 List

Insticator ranked #680 on the 2019 Inc. 5000 list, showing significant revenue and company growth. The company expanded globally, opening a new office in Waterloo, Canada, and increased its client base with its Embed product on over 2,400 publisher websites.

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Executive
 

Insticator Australia Welcomes Owen Harris as Regional Sales Director

Insticator Australia has appointed Owen Harris as Regional Sales Director for NSW and QLD, enhancing their growth in Connected TV and advertiser businesses. Harris brings over 23 years of experience in digital media and sales.

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Partnership
 

Insticator partners with LiveRamp to provide publishers access to LiveRamp's Authenticated Traffic Solution, enabling first-party data activation and supporting cookie-less environments.

Insticator partners with LiveRamp to provide publishers access to LiveRamp's Authenticated Traffic Solution, enabling first-party data activation and supporting cookie-less environments.

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Insticator, Inc Profile

Company Name

Insticator, Inc

Company Website

https://www.insticator.com/

HQ Location

New York, NY

Employees

51-100

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Financials

SERIES A