Integral Ad Science Overview
Integral Ad Science empowers advertisers, publishers, and platforms with actionable data to enhance media measurement and optimization. The product provides insights that facilitate brand safety and suitability, particularly on platforms like Spotify and TikTok. A notable feature is the ability to implement video exclusion lists, ensuring brand messages resonate with target audiences while maintaining safety standards. This capability helps advertisers navigate complex media landscapes and avoid overblocking during significant cultural events. By leveraging these tools, teams can refine their strategies, optimize ad placements, and achieve superior advertising outcomes.
Use Cases
Customers recommend Advertisement, Sending & Publishing Communications, Media Buying, as the business use cases that they have been most satisfied with while using Integral Ad Science.
Business Priorities
Improve Efficiency and Improve Visibility are the most popular business priorities that customers and associates have achieved using Integral Ad Science.
Integral Ad Science Use-Cases and Business Priorities: Customer Satisfaction Data
Integral Ad Science works with different mediums / channels such as Social Media. Website. and Mobile.
Integral Ad Science's features include Personalization, and Feedback Surveys. and Integral Ad Science support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Integral Ad Science analytics capabilities include Analytics, and Custom Reports.
Integral Ad Science, Adpushup, AdParlor, Bannerwise, Vertoz, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Integral Ad Science delivers actionable data to drive superior results for top advertisers, publishers, and platforms. Global media measurement and optimization are provided.
Comprehensive Insights on Integral Ad Science Use Cases
How efficiently Does Integral Ad Science manage your Advertisement?
What Are the key features of Integral Ad Science for Sending & Publishing Communications?
What Are the key features of Integral Ad Science for Media Buying?
How efficiently Does Integral Ad Science manage your Competitive Intelligence?
What solutions does Integral Ad Science provide for Engaging And Following Up?
20+ more Business Use Cases
8 buyers and buying teams have used Cuspera to assess how well Integral Ad Science solved their Email Marketing needs. Cuspera uses 498 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.
Peers used Integral Ad Science for advertisement and sending & publishing communications
Integral Ad Science Competitors
Integral Ad Science Features
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| FEATURE | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (85) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (85) |
Software Failure Risk Guidance
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Overall Risk Meter
Top Failure Risks for Integral Ad Science
Integral Ad Science, Inc News
IAS Partners with Lyft Media to Deliver First-to-Market Viewability, Invalid Traffic, and Brand Safety Measurement
Integral Ad Science (IAS) and Lyft Media have formed a partnership to deliver third-party measurement for viewability, invalid traffic, and brand safety across Lyfts in-app ad inventory. Advertisers gain independent verification, real-time insights, and actionable reporting through IAS Signal, improving transparency and campaign optimization in rideshare app advertising.
Media Quality Report: 20th Edition
Integral Ad Science (IAS) has published its 20th Media Quality Report, analyzing over 280 billion daily digital interactions. The report highlights a 72% rise in offensive content, a 19% increase in ad fraud for unprotected campaigns, and record-high desktop video viewability at 83.9%. Marketers can use these global benchmarks to improve digital media performance and brand safety.
Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)
Integral Ad Science (IAS) has launched the Pre-Screen Brand Safety Solution for Googles Search Partner Network, enabling advertisers to automatically exclude unsafe domains using industry-standard categories and risk thresholds. The solution supports global campaigns across Search, Shopping, Apps, and Performance Max.
MGID partners with IAS to strengthen third - party measurement and optimization
MGID has partnered with Integral Ad Science (IAS) to integrate IASs media measurement and optimization technology into MGIDs advertising platform, enhancing transparency, brand safety, and campaign metrics for advertisers following the discontinuation of Oracle Moat.
Integral Ad Science, Inc Profile
Company Name
Integral Ad Science, Inc
Company Website
https://integralads.com/HQ Location
95 Morton Street, Fl 8, New York, New York 10014, US
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