Integral Ad Science Overview

Integral Ad Science empowers advertisers, publishers, and platforms with actionable data to enhance media measurement and optimization. The product provides insights that facilitate brand safety and suitability, particularly on platforms like Spotify and TikTok. A notable feature is the ability to implement video exclusion lists, ensuring brand messages resonate with target audiences while maintaining safety standards. This capability helps advertisers navigate complex media landscapes and avoid overblocking during significant cultural events. By leveraging these tools, teams can refine their strategies, optimize ad placements, and achieve superior advertising outcomes.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Media Buying, as the business use cases that they have been most satisfied with while using Integral Ad Science.

Other use cases:

  • Competitive Intelligence
  • Engaging And Following Up
  • Social Media Analytics
  • Trade Show Marketing
  • Contract Management
  • Lead Management
  • Market Survey
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Business Priorities

Improve Efficiency and Improve Visibility are the most popular business priorities that customers and associates have achieved using Integral Ad Science.

Other priorities:

  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Consistency
  • Improve ROI
  • Establish Thought Leadership
  • Enhance Customer Relationships
  • Improve Brand Engagement
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Integral Ad Science Use-Cases and Business Priorities: Customer Satisfaction Data

Integral Ad Science works with different mediums / channels such as Social Media. Website. and Mobile.

Integral Ad Science's features include Personalization, and Feedback Surveys. and Integral Ad Science support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Integral Ad Science analytics capabilities include Analytics, and Custom Reports.

Peer review evidence (same sources as the product rating summary)

"...We also share information about your use of our site with our social media, advertising and analytics partners...." Programmatic Viewability Rates Are Improving Worldwide, According to IAS Media Quality Report
"...The Media Quality Report shows programmatic buying with greater margins of growth than publisher direct sales both globally and within individual markets...." Programmatic Viewability Rates Are Improving Worldwide, According to IAS Media Quality Report
"...The Integral Ad Science Global Media Quality Reports in 2018 found that when advertisers do something to protect themselves from ad fraud, only 0.7% of advertising is subject to fraud...." Ad fraud: how to spot it, and what it can do [Explainer]

Integral Ad Science, Adpushup, AdParlor, Bannerwise, Vertoz, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Integral Ad Science delivers actionable data to drive superior results for top advertisers, publishers, and platforms. Global media measurement and optimization are provided.

Integral Ad Science Customer wins, Customer success stories, Case studies

What makes Integral Ad Science ideal for Sending & Publishing Communications?

What benefits does Integral Ad Science offer for Media Buying?

What makes Integral Ad Science ideal for Competitive Intelligence?

How can Integral Ad Science optimize your Engaging And Following Up Workflow?

8 buyers and buying teams have used Cuspera to assess how well Integral Ad Science solved their Email Marketing needs. Cuspera uses 498 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

 

Goldvertise, a Leading CTV Premium Sales House in the DACH Region, Selects Publica by IAS as a New CTV Ad Server to Maximise Revenue Across all Demand Sources - Integral Ad Science

Goldvertise has selected Publica by IAS as its new CTV ad server to enhance revenue across its CTV inventory in the DACH region. This partnership allows Goldvertise to leverage Publica's server-side ...unified auction technology, providing greater control and transparency in monetization. Publica by IAS offers advanced tools like server-side ad insertion and AI-powered detection, supporting Goldvertise's strategy to deliver scalable, data-driven advertising solutions.

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Case Study: Optimizing for Quality Attention Drives Superior Results

Integral Ad Science (IAS) collaborated with OMD to enhance a major transportation advertiser's online campaigns using IAS's Quality Attention and Total Visibility solutions. This integration marked t...he first use of these solutions in the APAC region, aiming to optimize campaign effectiveness and provide financial insights.

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Toyota - Automotive - Automotive

Toyota used IAS measurement and optimization solutions to improve its programmatic campaign results. The company wanted to lower costs and get better insights from digital ads. IAS tools helped Toyot...a cut cost per session by 29% and cost per action by 22%. Conversion rates increased by 1.8 times compared to other targeting solutions. Toyota worked with The&Partnership and Xaxis to achieve these results.

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OMD - Marketing And Advertising - Marketing and Advertising

OMD wanted better results for a major transportation advertiser. They used Integral Ad Science's Quality Attention and Total Visibility solutions. These tools helped OMD improve campaign performance ...and understand the financial impact of media quality. The transportation advertiser was the first in APAC to use these solutions together. OMD gained new insights and optimized their client's digital advertising.

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lightning

Peers used Integral Ad Science for advertisement and sending & publishing communications

Integral Ad Science Features

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  • Medium
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FEATURE RATINGS AND REVIEWS
Analytics

4.42/5 ★

Read Reviews (54)
Custom Reports

4.39/5 ★

Read Reviews (85)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.42/5 ★

Read Reviews (54)
Custom Reports

4.39/5 ★

Read Reviews (85)

Software Failure Risk Guidance

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for Integral Ad Science

Overall Risk Meter

Low Medium High

Top Failure Risks for Integral Ad Science

Integral Ad Science, Inc News

Awards

Integral Ad Science IAS Agent Named Webby Awards Finalist

Integral Ad Science's AI assistant, IAS Agent, has been named a finalist in the 30th Annual Webby Awards in the AI, Marketing, and Branding category. This recognition highlights IAS's innovation in using AI to enhance marketing campaigns. IAS Agent, powered by extensive datasets and proprietary insights, helps marketers quickly activate campaigns and gain deeper insights. The nomination underscores IAS's commitment to advancing marketing technology through transparent AI solutions.

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Awards

Integral Ad Science Earns Prestigious Webby Finalist Nomination for its ...

Integral Ad Science (IAS) has been nominated as a finalist in the 30th Annual Webby Awards for its generative AI assistant, IAS Agent. This recognition highlights IAS's innovation in AI, marketing, and branding. IAS Agent helps marketers optimize campaigns by providing actionable insights and performance transparency. The nomination underscores IAS's commitment to advancing digital media quality.

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Awards

Integral Ad Science Earns Prestigious Webby Finalist Nomination for its ...

Integral Ad Science (IAS) has been nominated as a finalist in the 30th Annual Webby Awards for its generative AI assistant, IAS Agent, in the AI, Marketing, and Branding category. IAS Agent helps marketers optimize campaigns using comprehensive data and insights. The nomination highlights IAS's innovation in marketing technology.

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Executive

Kamelia Aryafar Joins Integral Ad Science Board of Directors

Kamelia Aryafar, a seasoned AI and technology executive, has joined the board of directors at Integral Ad Science (IAS). Aryafar brings extensive experience in AI and product innovation from her roles at Netflix, Google, and Overstock.com. Her expertise will support IAS's AI strategy and drive innovation in media quality and advertising performance.

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Integral Ad Science, Inc Profile

Company Name

Integral Ad Science, Inc

Company Website

https://integralads.com/

HQ Location

95 Morton Street, Fl 8, New York, New York 10014, US

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