Integral Ad Science Overview

Integral Ad Science empowers advertisers, publishers, and platforms with actionable data to enhance media measurement and optimization. The product provides insights that facilitate brand safety and suitability, particularly on platforms like Spotify and TikTok. A notable feature is the ability to implement video exclusion lists, ensuring brand messages resonate with target audiences while maintaining safety standards. This capability helps advertisers navigate complex media landscapes and avoid overblocking during significant cultural events. By leveraging these tools, teams can refine their strategies, optimize ad placements, and achieve superior advertising outcomes.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Media Buying, as the business use cases that they have been most satisfied with while using Integral Ad Science.

Other use cases:

  • Competitive Intelligence
  • Engaging And Following Up
  • Social Media Analytics
  • Trade Show Marketing
  • Contract Management
  • Lead Management
  • Market Survey
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Business Priorities

Improve Efficiency and Improve Visibility are the most popular business priorities that customers and associates have achieved using Integral Ad Science.

Other priorities:

  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Consistency
  • Improve ROI
  • Establish Thought Leadership
  • Enhance Customer Relationships
  • Improve Brand Engagement
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Integral Ad Science Use-Cases and Business Priorities: Customer Satisfaction Data

Integral Ad Science works with different mediums / channels such as Social Media. Website. and Mobile.

Integral Ad Science's features include Personalization, and Feedback Surveys. and Integral Ad Science support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Integral Ad Science analytics capabilities include Analytics, and Custom Reports.

Integral Ad Science, Adpushup, AdParlor, Bannerwise, Vertoz, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Integral Ad Science delivers actionable data to drive superior results for top advertisers, publishers, and platforms. Global media measurement and optimization are provided.

Comprehensive Insights on Integral Ad Science Use Cases

What solutions does Integral Ad Science provide for Sending & Publishing Communications?

How efficiently Does Integral Ad Science manage your Media Buying?

What benefits does Integral Ad Science offer for Competitive Intelligence?

How does Integral Ad Science address your Engaging And Following Up Challenges?

20+ more Business Use Cases

8 buyers and buying teams have used Cuspera to assess how well Integral Ad Science solved their Email Marketing needs. Cuspera uses 498 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Case Studies

Marketing and Advertising

CASE STUDY OMD

Integral Ad Science helped OMD optimize campaigns for a major transportation advertiser. OMD wanted better performance metrics beyond cost per quality visit and click-through rate. They used Quality ...Attention and Total Visibility from IAS. This made OMD the first in APAC to use these tools together. The solution gave OMD new insights into campaign effectiveness and financial impact.

lightning

Peers used Integral Ad Science for advertisement and sending & publishing communications

Integral Ad Science Features

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  • Medium
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FEATURE RATINGS AND REVIEWS
Analytics

4.42/5 ★

Read Reviews (54)
Custom Reports

4.39/5 ★

Read Reviews (85)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.42/5 ★

Read Reviews (54)
Custom Reports

4.39/5 ★

Read Reviews (85)

Software Failure Risk Guidance

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for Integral Ad Science

Overall Risk Meter

Low Medium High

Top Failure Risks for Integral Ad Science

Integral Ad Science, Inc News

Financial

IAS to Announce Second Quarter 2025 Financial Results on August 7, 2025 - Eastern Progress

Integral Ad Science (IAS) will announce its second quarter 2025 financial results on August 7, 2025, after market close. A conference call and webcast will be held at 5:00 p.m. ET to discuss the results.

Awards

IAS Earns the Industrys First Ethical AI Certification from Alliance for Audited Media (AAM)

Integral Ad Science (IAS) has become the first company to receive the Ethical AI Certification from the Alliance for Audited Media (AAM). This certification highlights IAS's commitment to responsible AI practices across its digital ad measurement products. By adhering to AAM's Ethical AI framework, IAS sets a new industry standard for AI governance, focusing on disclosure, human oversight, privacy, bias mitigation, and risk management.

Awards

Integral Ad Science Receives Industrys First Ethical AI Certificationfrom Alliance for Audited Media (AAM) - Integral Ad Science

Integral Ad Science (IAS) has received the first Ethical AI Certification from the Alliance for Audited Media (AAM), highlighting its commitment to responsible AI use in digital ad measurement. This certification, based on AAM's Ethical AI Framework, underscores IAS's high standards in AI governance, including privacy, bias mitigation, and risk management, setting a new industry benchmark.

Product

IAS Launches First-to-Market AI-Powered Social Attention Measurement for Snap Company Announcement - Financial Times

Integral Ad Science (IAS) has introduced an AI-powered social attention measurement solution for Snap, marking the first offering of its kind in the market. This new product leverages artificial intelligence to analyze and optimize media quality and user engagement on Snaps social platform, enabling advertisers to better assess campaign effectiveness and drive improved ROI in social media advertising.

Integral Ad Science, Inc Profile

Company Name

Integral Ad Science, Inc

Company Website

https://integralads.com/

HQ Location

95 Morton Street, Fl 8, New York, New York 10014, US

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