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iSpot.tv: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: iSpot.tv
Brand: iSpot.tv
Rating: 4.19 (102 reviews)

4.19 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

iSpot.tv: TV Ad Measurement for Disruptive Brands

iSpot.tv Overview

iSpot.tv empowers marketers with real-time TV ad measurement and attribution across multiple industries. It integrates TV with existing marketing stacks, enabling comprehensive media and business outcome analysis.

Use Cases

Customers recommend Advertisement, Helpdesk Management, Engaging And Following Up, as the business use cases that they have been most satisfied with while using iSpot.tv.

Other use cases:

Competitive Intelligence
International Marketing
Loyalty Management
Lead Analytics
Sending & Publishing Communications
Contacts History

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Business Priorities

Launch New Products is the most popular business priority that customers and associates have achieved using iSpot.tv.

Other priorities:

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iSpot.tv Use-Cases and Business Priorities: Customer Satisfaction Data

iSpot.tv works with different mediums / channels such as Mass Media. Television. Video etc.

Reviews

"...We can now more confidently and easily quantify the efforts other companies are making in the TV space and make better note of what these advertisers are doing well or where we find opportunities to do better...." Peer review by User

iSpot.tv, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for iSpot.tv

Top Industries

Marketing and Advertising
Internet

Popular in

Enterprise
Mid Market
Large Enterprise

iSpot.tv is popular in Marketing And Advertising, and Internet, and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on iSpot.tv Use Cases

How can iSpot.tv optimize your Advertisement Workflow?

iSpot.tv measures and analyzes television advertising. It provides insights into the effectiveness of advertising campaigns and helps companies understand how to improve their advertising strategies. iSpot.tv's data helps companies measure the reach and impact of their TV advertising, but it cannot measure the effectiveness of non-television advertising.

"...At iSpot.tv, we found that the game industry spent an estimated $319.6 million on television ads in 2019 (January 1 through December 8), a 14.68% decrease from the same time period in 2018...." 2019 game industry ad spend: a quieter year

Read Reviews

How does iSpot.tv facilitate Engaging And Following Up?

What benefits does iSpot.tv offer for Competitive Intelligence?

6+ more Business Use Cases

29 buyers and buying teams have used Cuspera to assess how well iSpot.tv solved their Marketing Data Intelligence needs. Cuspera uses 102 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

Food & Beverages

CASE STUDY Molson Coors

Molson Coors used iSpot to get real-time TV ad data. Before iSpot, they struggled with slow, outdated TV data. iSpot gave them fast, detailed data to track reach, ROAS, and sales lift. This helped Mo...lson Coors improve marketing and measure ads across TV and streaming. They now use iSpot for cross-screen measurement and to reach diverse audiences.

Health, Wellness and Fitness

CASE STUDY GOLO

GOLO used iSpot Media Measurement to improve its TV ad strategy. The company targeted cable news to reach health-focused viewers. iSpot's platform gave GOLO real-time insights and let them track comp...etitors. GOLO rose 16 spots to become the #8 most-seen brand overall and #1 in the weight loss category. Household TV ad impressions grew by 37% year-over-year. GOLO captured 0.47% share of voice across all TV in 2023.

Automotive

CASE STUDY DriveTime

DriveTime used iSpot's Integrated User Level Data to connect TV ad exposure to conversions. They wanted to find the best frequency for TV ads to boost return on ad spend. With iSpot, DriveTime saw a ...26% increase in ROAS year over year. They also had a 90% increase in leads with only a 34% increase in spend. Media-driven site traffic went up by 5%. The team used these insights to optimize their TV ad strategy and spending.

Computer Software

CASE STUDY Salesforce

Salesforce used LinkedIn's Connected TV Ads and iSpot's audience measurement to improve their TV advertising. They wanted to reach more business decision-makers and reduce wasted ad spend. With Linke...dIn's CTV Ads, Salesforce achieved over 70% unique reach, finding new audiences not reached by linear TV. On-target impressions were 4 times higher than linear TV. LinkedIn's CTV Ads were 11 times more cost-effective at reaching key audiences. Real-time insights helped Salesforce focus their budget on the right people.

Education

CASE STUDY University of Phoenix

iSpot helped University of Phoenix track TV ad placements in real time. The university wanted to make sure its ads followed brand guidelines and reached the right viewers. iSpot's platform let them q...uickly see if networks followed rules for ad separation and program restrictions. In five months, iSpot found $1 million in network infractions. This led to a 15% rate reduction from one network.

Internet

CASE STUDY TripAdvisor

iSpot helped TripAdvisor measure the true impact of TV ads. TripAdvisor wanted to know which TV networks drove real conversions, not just high baseline activity. iSpot used lift analysis to compare a...d-exposed and unexposed households. TripAdvisor found some networks caused more conversions than others. They shifted TV spend to networks with higher incremental lift and saw better ROI.

iSpot TV Disrupt: What is the Joint Industry Council?

Peers used iSpot.tv for advertisement and helpdesk management

iSpot.tv Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Analytics	4.69/5 ★ Read Reviews (16)
Custom Reports	3.61/5 ★ Read Reviews (17)

CAPABILITIES	RATINGS AND REVIEWS
Analytics	4.69/5 ★ Read Reviews (16)
Custom Reports	3.61/5 ★ Read Reviews (17)

Software Failure Risk Guidance

for iSpot.tv

Top Failure Risks for iSpot.tv

iSpot.tv, Inc. News

Partnership 16/06/2025

iSpot, NCM partnership

iSpot and National CineMedia (NCM) have expanded their partnership to deliver independent, in-cinema ad measurement. NCM now integrates its household-level exposure data with iSpots Unified and Outcomes measurement solutions. This enables brands to analyze cinema ad performance alongside linear TV, digital, and streaming platforms, providing real-time, cross-platform campaign insights and lower-funnel metrics for data-driven advertising decisions.

Partnership 12/06/2025

GSTV, iSpot partner to track ad performance at fuel pumps

GSTV and iSpot formed a partnership to measure the effectiveness of TV and video ads shown on fuel pump screens. The collaboration integrates iSpots cross-platform ad measurement with GSTVs forecourt video network, enabling advertisers to track real-time ad performance and optimize campaign outcomes at gas stations.

iSpot.tv, Inc. Profile

Company Name

iSpot.tv, Inc.

Company Website

https://www.ispot.tv/

Year Founded

2012

HQ Location

Bellevue, WA

Employees

101-250

Social

Financials

SERIES C