iSpot.tv Overview

iSpot.tv empowers marketers with real-time TV ad measurement and attribution across multiple industries. It integrates TV with existing marketing stacks, enabling comprehensive media and business outcome analysis.

Use Cases

Customers recommend Advertisement, Helpdesk Management, Engaging And Following Up, as the business use cases that they have been most satisfied with while using iSpot.tv.

Other use cases:

  • Competitive Intelligence
  • International Marketing
  • Loyalty Management
  • Lead Analytics
  • Sending & Publishing Communications
  • Contacts History
See all use cases See less use cases

Business Priorities

Launch New Products is the most popular business priority that customers and associates have achieved using iSpot.tv.

Other priorities:

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iSpot.tv Use-Cases and Business Priorities: Customer Satisfaction Data

iSpot.tv works with different mediums / channels such as Mass Media. Television. Video etc.

Reviews

"...The tool offers great insight to help support the human nuances of what station/daypart/time to optimize a buy on TV in order to help generate higher conversions...." Peer review by Agency

Peer review evidence (same sources as the product rating summary)

"...We took a look at the advertising and viewership trends for this enduring series using data from iSpot.tv, Inscape and CreatorIQ...." Viewership Deep Dive: ABC's 'The Bachelorette'
"...The tool offers great insight to help support the human nuances of what station/daypart/time to optimize a buy on TV in order to help generate higher conversions...." Peer review by Agency
"...Bellevue-based iSpot.tv was among a number of companies crunching the numbers on ad engagement throughout the week and late into Sunday night...." Super Bowl ad recap: Bezos pushes Post message; T-Mobile offers freebies; Xbox and Alexa score big

iSpot.tv, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for iSpot.tv

Top Industries

  • Marketing and Advertising
  • Internet

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

iSpot.tv is popular in Marketing And Advertising, and Internet, and is widely used by Enterprise, Mid Market, and Large Enterprise.

iSpot.tv Customer wins, Customer success stories, Case studies

What solutions does iSpot.tv provide for Engaging And Following Up?

How can iSpot.tv optimize your Competitive Intelligence Workflow?

29 buyers and buying teams have used Cuspera to assess how well iSpot.tv solved their Marketing Data Intelligence needs. Cuspera uses 102 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

 

iSpot Signs Roku As First Major Streamer For Its "Outcomes" Tool

iSpot has partnered with Roku, marking it as the first major TV-streaming publisher to adopt iSpot's "Outcomes at Scale" tool. This tool enables Roku's advertisers to measure real-time campaign perfo...rmance and optimize strategies for better business results, such as increased web conversions. Early tests showed significant improvements in customer leads and website visits for SimpliSafe.

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Automotive TV Spending Drops Almost 25% 08/27/2025 - MediaPost

iSpot.tv reports a 24.7% decline in automotive national TV ad spending in July, with a year-to-date decrease of 1.8%. Household TV ad impressions also fell by 21.5%. Top brands by spending included K...ia, Subaru, and Lexus. Sports programming captured a significant share of ad spend, with MLB and "SportsCenter" leading. Hyundai and Kia were top performers in both streaming and linear TV ad reach.

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Consumer Cellular - Telecommunications - Telecommunications

iSpot TV Conversions and Unified Measurement helped Consumer Cellular boost incremental reach by 5% in the 55+ audience. The company saw a 21% increase in impressions and a 16% decrease in CPA in Q4.... Consumer Cellular used iSpot to measure TV ad performance and optimize spend. The solution enabled data-driven decisions and improved CTV advertising results. The brand reached its target audience more efficiently and reduced wasted ad spend.

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A large automotive brand - Automotive - Automotive

iSpot helped a large automotive brand save over $2 million in wasted ad spend. The brand used iSpot's person-level measurement and Attention Analytics to analyze TV ad engagement and reach. They iden...tified underperforming linear and streaming publishers and cut inefficient media buys. This data-driven approach improved campaign effectiveness and maximized ROAS. The brand refined DSP selection and entered negotiations with better insights.

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A leading beauty retailer - Retail - retail

iSpot’s audience and outcome measurement solutions helped a leading beauty retailer connect TV ad exposure to site visits and product interest. The brand used verified ad detection and person-level a...ttribution to measure lift in site visitation and product detail page views. One campaign drove a 29% increase in site visits and a 21% lift in product page views. The retailer shifted media investments to partners and messages that drove business impact. Ongoing measurement now guides campaign planning and boosts ROI from cross-platform TV ads.

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A leading direct-to-consumer (DTC) brand - Consumer Goods - consumer goods

iSpot TV Conversions helped a leading direct-to-consumer brand measure TV ad impact better than spike modeling. The brand and its agency found that high-reach TV spots delivered a 200% lower cost per... acquisition compared to traditional models. iSpot matched TV ad exposures to first-party data from 52 million connected TVs for closed-loop attribution. This revealed that spike models missed delayed conversions and misattributed performance. The brand now sees the true value of high-reach TV placements and improved TV ROAS measurement.

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iSpot TV Disrupt: What is the Joint Industry Council?

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Peers used iSpot.tv for advertisement and helpdesk management

iSpot.tv Features

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FEATURE RATINGS AND REVIEWS
Analytics

4.69/5 ★

Read Reviews (16)
Custom Reports

3.61/5 ★

Read Reviews (17)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.69/5 ★

Read Reviews (16)
Custom Reports

3.61/5 ★

Read Reviews (17)

Software Failure Risk Guidance

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for iSpot.tv

Top Failure Risks for iSpot.tv

iSpot.tv, Inc. News

M&A

List of 5 Acquisitions by iSpot.tv (Apr 2026)

iSpot.tv has completed five acquisitions, focusing on sectors like tech for traditional advertising and data as a service. Their latest acquisition was 605, a New York-based marketing and advertising services provider, acquired in September 2023.

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Product

Advanced Audience Planning Drives TV's Next Phase: iSpot's Dan Hickox

iSpot's VP Dan Hickox discusses the shift from linear TV to connected TV (CTV), enabling precise audience targeting and data-driven planning. He highlights the evolution of media planning with big data, the importance of reach and frequency in healthcare advertising, and the role of data clean rooms in linking TV exposure to outcomes. Hickox emphasizes the integration of data clean rooms into measurement tools for cross-platform reach.

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Product

Craig Ziegler on iSpots Approach to AI and Unification

iSpot is advancing its AI-driven platform, iSpot SAGE, to transform video ad measurement from a passive system of record to an active system of action. By leveraging 16 years of proprietary data, iSpot aims to enhance cross-channel planning and optimization. A key partnership with Roku exemplifies this shift, using data to improve marketing results. The focus is on real-time intelligence and unified measurement across platforms.

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Product

iSpot SAGE: Our New Agentic AI Platform in Action With GM

iSpot has launched iSpot SAGE, an agentic AI platform, in collaboration with General Motors (GM) to revolutionize video ad performance evaluation. The platform, developed with input from GM and Airbnb, offers deep insights into creative elements that drive ad impact. It helps brands like GM identify friction points and optimize ad strategies by providing data-backed recommendations. iSpot SAGE enables competitive analysis and creative planning, allowing GM to align creative vision with historical performance data, enhancing ad effectiveness and brand equity.

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iSpot.tv, Inc. Profile

Company Name

iSpot.tv, Inc.

Company Website

https://www.ispot.tv/

Year Founded

2012

HQ Location

Bellevue, WA

Employees

101-250

Social

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Financials

SERIES C