Home Marketing Automation itracMarketer Platform itracMarketer Platform Alternatives
itracMarketer Platform: Reviews, Testimonials and Expert Opinions
(617)Email & Marketing Automation CRM Platform to improve and grow business.
Top 48 itracMarketer Platform Alternatives
RD Station
A Complete Marketing Automation Platform to Build a Real Growth Machine
RD Station is a digital marketing automation platform for marketing teams to increase more qualified traffic, leads, customer relationships and sales. RD Station helps marketing teams to attract ...
RD Station comes with drag and drop editors to create email campaign, it uses search engine optimization capabilities to mange social media posts to generate more qualified traffic.it offers A/B testing tool to launch different versions of the same page or campaign to keeping track of best performance among audience and replicating the success in future activities and It uses BI marketing an advanced analysis tool which helps in discovering the revenue of campaigns.
Higher Logic Marketing Automation
Marketing Automation delivering personalized content and targeted communications
Higher Logic Marketing Automation is a tailored email communication that helps in delivering personalized content and targeted communications to keep the audiences coming back for more.It helps in creating custom campaigns, using pre-built templates, automates workflows delivering a personalized journey to every recipient, and send the most relevant content to the audience with guided messaging prompts. It tracks interactions with the email and website content, leverages data-driven insights to identify the most engaged contacts and also integrates directly with the CRM or AMS. ...
Some of its features include robust reporting tools, track performance across multiple channels, effectively measure conversions and campaign impact at every stage, builds reports providing key metrics, automates workflow and so on.
Makesbridge
Marketing Automation & Lead Nurturing Platform to increase sales and marketing results
Makesbridge is a marketing automation software that offers a comprehensive feature set and combines mass email, sales automation, and business intelligence into a single package. Makesbridge ...
Makesbridge offers a reliable email marketing platform that helps users achieve their marketing goals. Email marketing automation allows to save time and make a series of touchpoints with prospects. Makesbridge is integration-ready with these business applications and software such as Google Drive, Salesforce, Facebook, and LinkedIn, allowing to extend Makesbridge functionality and streamline many of marketing processes.
Zymplify
Sales & Marketing Automation Software to accelerate business revenue
Zymplify is an automated prospecting and lead qualification software intended to accelerate business' revenue by turning strangers into customers. It offers business qualified prospects who are actively looking for products or services and gives a complete toolkit to connect with them and close sales at speed. ...
Zymplify is a cloud marketing platform that offers a personalized integrated digital toolbox that aids in online marketing and also offers additional marketing services around the platform through their dedicated team, enabling businesses and corporate clients to automate their marketing process and market themselves in a convenient, hassle-free and effective manner.
Zymplify features include LinkedIn prospector, website intent, intent signals, landing page builder, lead management, multichannel marketing, web forms, pop-ups, persona builder, digital ads, social media, pipeline, activity calendar, built-In CRM, list management, channel ROI / setup, marketing calendar, and more.
emfluence Marketing Platform
Marketing Platform to create, track, and deploy successful digital campaigns
emfluence Marketing Platform is an email marketing, social media management, survey tool, landing page builder, website tracking, and marketing automation platform, designed for and powered by digital marketers. It allows businesses to visually create automated marketing campaigns using a drag-and-drop editor and optional placeholder steps. ...
The emfluence Marketing Platform is a full-scale marketing automation platform with tools to automate day-to-day tasks, including social media scheduling, automated emails, campaign reporting, landing page creation, surveys, web forms, and more. Users can create complex email campaigns based on recipient behaviors. Use workflow decisions to organize contacts into segments based on their email views, clicks, or custom event triggered action queries.
With emfluence's email marketing tool, users can create personalized emails using custom email templates or built-in templates. The form builder allows businesses to create forms that can capture and record online registrations and website leads. Users can also create personalized landing pages and event pages. Marketers can integrate their social media accounts with the platform to manage campaigns through channels like Facebook and Twitter.
Resulticks
Omnichannel Marketing Automation
Resulticks is a real-time conversation marketing cloud that changes the marketing solutions landscape for customer experience, acquisition of a customer, and brand loyalty. It helps businesses of all sizes target audiences and generate leads through real-time engagement with clients. ...
Resulticks enables marketers to prepare campaigns for various communication channels including phone, email, social media, and digital assistants based on customer behaviour, location or interest. Resulticks helps managers monitor customer actions and collect insights from every owned, earned and paid media asset such as landing pages, social ads, email alerts for planning future campaigns. Additionally, team members can trigger automated responses and prioritize client communications to nurture leads. Key features include conversion tracking, customer profiling, predictive analytics, and campaign performance management.
Resulticks offers API-based integration which lets users connect the system with third-party applications, letting them synchronize data and drive targeted campaigns. Resulticks enables real-time and dynamic responses by providing an engine that leverages machine learning for the purpose of maximizing the impact of marketing messages and sustaining continuous conversations.
Mautic
Open Source Marketing Automation
Mautic is an open-source Marketing Automation software that enables organizations of all sizes to integrate and personalize all digital properties and channels into a seamless customer experience. It helps to improve brand engagement and efficiency. ...
Mautic helps teams gather important contact information, optimize and replicate campaigns, and ultimately, report on results. Its modern approach to marketing automation enables marketers to deliver higher performing campaigns and content, and achieve superior results.
Its key features include cross-channel campaigns, website tracking, email marketing, customized landing pages, using existing contact and real-time engagement data to personalize the experience, provides the freedom to integrate data and orchestrate any channel across all business-critical technology solutions.
SAP Marketing Cloud
Marketing Cloud offering customers the freedom to define their journey
SAP Marketing Cloud is a marketing solution that empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales by understanding the marketing performance. It utilizes the power of machine learning to gain deeper insights into customer behaviors to create personalized customer engagements and empowers marketers to make intelligent decisions with data visualization tools that synthesize data into insights. ...
It assists to identify, capture, and enrich customer profiles across all sources in a single view to gain insights into customers’ real-time intents and collaborate across teams and provide transparency into marketing plans, budgets, and performance in real-time. It targets and plans cross-channel engagements accurately to deliver the personalized experiences customers expect and also generates, nurtures, and converts leads into revenue with close collaboration between sales and marketing.
Its features include trusted data management, complete customer profiles with data for gaining deeper insights into customer behaviors and desires, greater transparency and access to marketing information, business intelligence for better decision-making, precise customer targeting, personalized customer interactions and many more.
Net-results Marketing Automation
Intuitive Software with Powerful Tools to Create, Connect, and Engage
Net-Results is a marketing automation tool with powerful segmentation capabilities. Segments can be used to drive analytics, workflows, campaigns, and more. It helps to improve ROI and acquire customer. ...
Net-Results is Intuitive Software with Powerful Tools to Create, Connect, and Engage.
Net-Results provides all the features required and expected like creating personalized messages that drive more engagement and opportunities, personalize content for leads, customers, & high value prospects, automatic marketing workflow, sales alert and enablement and much more.
Vertical Response Email Marketing
Email marketing software with tools for running marketing campaigns including lead capture forms and landing pages
VerticalResponse an email marketing platform that helps businesses connect with their customers on email, social media and more. It assists to build brand awareness and acquiring customers. It ...
With the help of email editor, VerticalResponse creates attractive templates, or build messages. It also saves time with automatic welcome messages and other autoresponders that ensure a great experience for email subscribers.
EZ Texting
Text Marketing Drives Results
EZ Texting is a Text Messaging Platform designed for companies to interact and engage the customers via SMS messages. The platform helps the sales and marketing team carry out an effective text marketing campaign among the customers, helping the businesses become visible and improve traffic. ...
The cloud-based platform helps acquire new subscribers and engage with the audience by offering features like keywords with sign-up form widgets, MMS (image & video texts), personalized reminders and Text to Vote SMS polls. Other features offered by this software include bulk texting, EZ chat, short codes, text to landline, drip campaigns, free incoming messages, link shortener and tracking & reporting.
Campaign Monitor
Powerful email marketing software with drag-and-drop simplicity
Campaign Monitor is a cloud based email marketing tool used by entrepreneurs to design and send newsletters, manage new subscription and, promote and enhance customer base. The primary features ...
WYSIWYG Email Editor.
The platform offers pre-defined templates which the users can customize for their own brand and use it for the relevant marketing campaign. It also supports engagement-based segmentation to ensure distribution of right content to the relevant contacts.
iContact
Affordable Email Marketing Solution
iContact Email Marketing is an email marketing application designed for sales and marketing teams to help create and track email campaigns. This cloud based platform provides themes and saved templates that are used to create an HTML message or text email. It also offers integration with social media platforms like Facebook, Twitter etc. ...
The primary features of this tool include Drag and Drop Editing, spam filters, contact list management, autoresponders, manage and schedule email campaigns on social media and access to email analytics via reports that helps to track campaign results.
The email editor creates segmented contact lists and ensures that emails are sent to the right inboxes. Also, to ensure correctness of the content, A/B split testing feature allows the sender to test email subject lines, incentives, color schemes or layout.
Constant Contact
Email Marketing Software
constant contact is an email marketing service that helps small businesses to reach new leads. The platform offers also offers websites and social ads which help businesses grow across multiple channels. ...
Primary features of this platform includes email marketing automation tools, Email tracking, Event Management, Marketing automation, social media marketing campaigns, survey and transaction emails. The system offers multiple customizable email templates and gives real-time insights on features like email opens, forwards, clicks and social media shares.
The tool allows businesses to import customer data from not just spreadsheets but also email clients like Gmail and Microsoft Outlook. The users have the flexibility to create a personalised email sign-up forms and embed it on web pages or social media channel like Facebook to get new contacts and create email lists.
Direct Mail For Mac
Create and send great looking email newsletters with Direct Mail, an easy to use email marketing app for the Mac.
"Outstanding email marketing app. Consistently improving and enhancing the application. Great value for the money. Outstanding customer support. Excellent selection of easily, editable templates.
"
- Bob R
Brandwatch Consumer Research
Brandwatch | Consumer Research | powerful listening platform
Brandwatch Consumer Research is an AI-based consumer intelligence platform, helping the brands and agencies to make insightful, data-driven business decisions. It helps to grow market share and acquire customers. ...
Consumer Research provides instant access to the largest archive of consumer conversations which helps in decision making with the contents needed at times. It helps to get the right information to the right people in the right format.
Consumer Research collects data from APAC regional sites and creates channels to monitor specific Twitter, Facebook, and Instagram accounts. It also helps to find insights, creates automated reports, email alerts, export data to merge with other data sets, integrates with the partners to cover a range of social media management needs and many more features help to collect, categorize, analyze, and make tangible changes using insights.
EasySender
All-in-one solution to protect email domain immediately.
EasyDMARC’s deliverability tool, EasySender, covers all the aspects of email deliverability. The variety of features on the platform cover email list verification, mailbox warmup, and inbox placement. ...
Shortstack
Get More Leads From Your Marketing Campaigns
ShortStack is a digital marketing platform built for engagement, lead collection and marketing automation. It helps to acquire customers and increase sales and revenue. It’s a customizable all in ...
ShortStack is used to design, publish and optimize landing page promotions which Includes forms and feeds to gather valuable consumer data and uses email marketing tools to build a rapport with leads. Its built-in analytics data allows to understand how campaigns are performing, in real-time, track the entries, promote campaigns on social media. It helps to create a campaign or user can take advantage of custom design services.
Meltwater Social Media Analytics
Empowering marketers with social insights for action
Meltwater Social Media Analytics is a Social media marketing platform for measuring, managing and magnifying corporate reputation. It provides a set of media intelligence and social listening tools. It helps to increase sales and revenue and build brand awareness. ...
Meltwater combines the power of AI to with a comprehensive source database to provide clients advanced media monitoring, social listening, social media management, PR Analytics and Influencer Engagement tools.
Meltwater's PR Measurement and Social Media Analytics tools use artificial intelligence to gather business knowledge for better strategic decision making. it helps in tracking campaign impact, measuring social sentiment, understanding competitors' online footprint, or managing social media profiles. It's executive and enterprise tools help to forecast and identify threats and share external data.
Brandwatch
Digital Consumer Intelligence
Brandwatch is a social media monitoring tool that provides structure to the voices of potential customers, so as to make decisions that fit your business goals and to become consumer fit. It is suited for businesses and brands to get the right information to the right people in the right format. ...
This tool provides Brand management, content strategy to reach target audience, competitor analysis, enhanced customer experience, influencer marketing tools and protecting brand image.
It features flexible UI for quick insights and deep analysis, track brand health, analyze key trends, optimize brand with changing consumer perceptions and trends, measure impact of marketing strategy, customer journey mapping by automatically segmenting and analyzing consumer conversations, data integration & visualization, discover audience content affinities, amplifying content to the right people, identify real influencers who generate real engagement, discover effective micro-influencers, monitor ROI of your influencer campaigns, real-time insight on online presence relative to competitors, measure customer sentiment, detect emerging crisis, spot negative mentions instantly, share crucial communication across organization in real-time to ensure right people have right information at all times.
Pyze
Embled User Analytics & Marketing Automation
Pyze is a digital transformation analytics and engagement platform to maximize process efficiency and application productivity through low-code process mining and usage analytics. It helps brands and enterprises to maximize user retention through AI-based engagement and personalization across digital platforms. It provides marketing and product teams with cross-platform user behavior analytics and automated segmentation to deliver hyper-relevant omnichannel campaigns and content personalization. ...
Pyze auto-discovers complex end-to-end business process flows to surface process bottlenecks, activity hotspots, and user experience optimization opportunities. It enables continuous improvement across multi-screen product journeys by providing a data-driven approach to maximize ROI and business impact, regardless of the underlying technologies.
Key features include cross-platform analytics, business success optimization, analytics center of excellence, behavior measurement, and user engagement.
DataEQ
Accurate opinion data through advanced sentiment analytics
DataEQ is an AI and human intelligence Platform for financial services, telecommunications, and retail that enables real-time mitigation of risk, improved retention and acquisition rates, and superior customer experience. ...
DataEQ’s uses a combination of AI and human intelligence to understand the nuances of human conversation. Its proprietary crowd-sourcing platform consisting of local language contributors filters noise out of high-risk, high-value conversations and enables verification and categorization of social media posts and other short-form texts.
DataEQ ’s Social Customer Service Audit includes an analysis of Twitter customer response time, response rate and a share of priority conversation, which enables improving customer service, customer value, and retention and acquisition rates.
Resulticks
Omnichannel Marketing Automation
Resulticks is a real-time conversation marketing cloud that changes the marketing solutions landscape for customer experience, acquisition of a customer, and brand loyalty. It helps businesses of all sizes target audiences and generate leads through real-time engagement with clients. ...
Resulticks enables marketers to prepare campaigns for various communication channels including phone, email, social media, and digital assistants based on customer behaviour, location or interest. Resulticks helps managers monitor customer actions and collect insights from every owned, earned and paid media asset such as landing pages, social ads, email alerts for planning future campaigns. Additionally, team members can trigger automated responses and prioritize client communications to nurture leads. Key features include conversion tracking, customer profiling, predictive analytics, and campaign performance management.
Resulticks offers API-based integration which lets users connect the system with third-party applications, letting them synchronize data and drive targeted campaigns. Resulticks enables real-time and dynamic responses by providing an engine that leverages machine learning for the purpose of maximizing the impact of marketing messages and sustaining continuous conversations.
ActiveDEMAND
Cloud-based solution for Agencies to create and manage marketing campaigns
ActiveDEMAND is a cloud-based marketing automation solution that caters to marketing agencies and helps them to create and manage their marketing campaigns. ActiveDEMAND is an integrated marketing platform. ActiveDEMAND enables marketers, agencies and businesses through streamlined campaign management, campaign recipes and attribution reporting while integrating with much other business, sales and marketing applications. ...
With ActiveDEMAND, users can create multiple accounts to manage each of their client's marketing campaigns and track their performance based on traffic data, prospect conversions and leads. Email templates and customizable landing pages are provided by the solution. Contact lists can be segmented to create personalized messages for email campaigns with functionalities that allow users to customize auto-responders and follow-up emails.
ActiveDEMAND includes drag and drops widgets to create monthly reports. Call tracking is also featured for managing campaign performance metrics that are captured by the solution for different campaigns.
Higher Logic Marketing Automation
Marketing Automation delivering personalized content and targeted communications
Higher Logic Marketing Automation is a tailored email communication that helps in delivering personalized content and targeted communications to keep the audiences coming back for more.It helps in creating custom campaigns, using pre-built templates, automates workflows delivering a personalized journey to every recipient, and send the most relevant content to the audience with guided messaging prompts. It tracks interactions with the email and website content, leverages data-driven insights to identify the most engaged contacts and also integrates directly with the CRM or AMS. ...
Some of its features include robust reporting tools, track performance across multiple channels, effectively measure conversions and campaign impact at every stage, builds reports providing key metrics, automates workflow and so on.
emfluence Marketing Platform
Marketing Platform to create, track, and deploy successful digital campaigns
emfluence Marketing Platform is an email marketing, social media management, survey tool, landing page builder, website tracking, and marketing automation platform, designed for and powered by digital marketers. It allows businesses to visually create automated marketing campaigns using a drag-and-drop editor and optional placeholder steps. ...
The emfluence Marketing Platform is a full-scale marketing automation platform with tools to automate day-to-day tasks, including social media scheduling, automated emails, campaign reporting, landing page creation, surveys, web forms, and more. Users can create complex email campaigns based on recipient behaviors. Use workflow decisions to organize contacts into segments based on their email views, clicks, or custom event triggered action queries.
With emfluence's email marketing tool, users can create personalized emails using custom email templates or built-in templates. The form builder allows businesses to create forms that can capture and record online registrations and website leads. Users can also create personalized landing pages and event pages. Marketers can integrate their social media accounts with the platform to manage campaigns through channels like Facebook and Twitter.
Maropost
Marketing Automation platform for multi-channel customer engagement
Maropost is a unified customer engagement platform that connects companies with their customers at every step of their journey. It is designed for enterprises looking to engage the audience with personalized messages across every channel to boost engagement and revenue. ...
It features data-driven marketing, unified cross-channel engagement, contact lists, shopping cart solutions, customer management, payment gateway integration, commerce analytics and integrations.
It supports every stage of the customer lifecycle by setting campaigns and content on autopilot to deliver an outstanding customer experience. It connects customer data from different channels into a powerful profile that helps to understand each customer’s lifetime value. It provides customer’s marketing activity in a single view and offers detailed reports on conversion rates, repeat customer and revenue loss due to abandoned carts.
Send Social Media Dashboard
Drive strategic decision-making across the business with meaningful insights from social data and analytics
Send Social Media Dashboard is a marketing platform for businesses, marketers and agencies, to manage, monitor, engage and publish on multiple social networks. It helps to enter new markets and improve efficiency. ...
Send Social Media helps to drive sales to the business with constant branding via its powerful tools, automate the entire marketing plan via Twitter, Email, and much more, read and respond to the people saying about the brand across social networks, analyze everything including clicks, referrers, shares, comments, views and create detailed custom reports.
Some of its features include drive strategic decision-making across the business with meaningful insights from social data and analytics, advanced tools for social media posting, scheduling and real-time communication across networks and devices, reuses the best content to bring in more views and more.
Act-On
An automated Growth Marketing Platform
Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI) ...
It is primarily used to bring in new customers and engage effectively with existing ones, using e-mail, call, sms, webinars, website and social media channels.
Act-on hepls to create personalized automated mail campaign, using predictive e-mail technology. By using AI-driven content recommendations on the website, right content is delivered at the right time to the website visitor and ensures better engagement. The campaign reports are available in interactive dashboards using BI & data visualization, which helps to derive better business insights
Keyhole
Hashtag Tracking for Twitter, Instagram and Facebook
Keyhole is a real-time hashtag tracker tool for marketers, using Twitter, Instagram and FB. Its visual dashboard is simple and shareable with clients. Keyhole brings clarity to social media metrics by delivering actionable, easy to understand data to brands, journalists and marketers. ...
Keyhole features include sophisticated ad campaigns tracking & measuring tools, brand reputation & competitor monitoring, event insights to capture in real-time social and digital impact, influencer impact measuring. Keyhole’s API allows to track conversations about any topic: be it a brand, product, hashtag or campaign by creating and managing real-time hashtag and keyword trackers on your end.
Keyhole was built to deconstruct the conversation behind the campaign’s hashtag and help measure and share performance in seconds. It helps influencers increase engagement through recommendations on how to optimize posts and posting time and help maximize influencers’ influence. By growing engagement with Keyhole’s customized engagement recommendations, and then engage with followers and brand mentions to convert more leads.
Affinity Analytics
Easily surface real-time insights and drill into the data and trends that will shape the future of business.
Affinity Analytics is a business intelligence and analytics platform designed to increase visibility into and analysis of most important data. It helps to increase visibility into initiatives that drive results, and gain the analytical depth and flexibility to make quicker data-based decisions. ...
It provides fully customizable dashboards and granular, real-time reports to help companies conduct a deep analysis into the trends and performance drivers that affect critical business processes. All reports can be drilled deeper into custom segments such as industry vertical, company type, company size, and other factors. Users can easily export or email any reports to share them with key stakeholders.
Key features include surface real-time insights and drill into the data, increase visibility into initiatives that drive results, create custom dashboards, uncover data patterns, automate team workflows, and more. It sets, tracks, and visualizes key KPIs to identify the most effective ways to manage deal pipelines.
NetBase Quid
Next generation consumer and market intelligence platform, delivering contextual insights to reveal business trends
Netbase Quid is a Consumer and Market Intelligence platform. It provides real time consumer insights across the organisation, from the brand and digital marketing, public relations, product management to consumer care. It provides real-time, fast and accurate social media analytics that help the companies grow their business. It is suitable for small, midsize and large brands and marketing agencies. ...
The primary features include social media monitoring, brand health monitoring, campaign performance measurement, dashboards and reports. NetBase Quid helps companies manage their brands, and understand their customers in order to build a better and lasting relationship. It monitors posts from social media and captures what people are saying about brands. It can understand sentiments behind written text through its Natural Language Processing (NLP) engine. This allows the system to reveal consumer information such as attitude, willingness to purchase and needs.
The NetBase Quid platform processes millions of social media posts daily for actionable business insights for research, marketing, PR customer service, sales, and product innovation. It offers businesses foresight and real-time social information to stay "in the loop" and fuel action for their brands.
ContactMonkey
Internal communications and employee engagement software with email tracking, scheduled sends and other tools
ContactMonkey is an Internal email communication software that enables improving workplace communications and employee engagement. It can be used by enterprises and businesses of all sizes. ...
ContactMonkey features include drag and drop email templates, employee engagement surveys, Outlook and Gmail Integration, and Email tracking and analytics. The Outlook and Gmail email template builder enables selecting from the library of templates which can be customized for company branding and guidelines. It also includes employee engagement surveys using pulse surveys, emoji reactions and comments.
Email tracking and analysis feature enables real-time tracking on email open or link-click, sending of mass personalized emails using mail-merge and planning and scheduling in advance for sending later. Dashboard analytics provides insights on team performance and other metrics.
SAP Marketing Cloud
Marketing Cloud offering customers the freedom to define their journey
SAP Marketing Cloud is a marketing solution that empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales by understanding the marketing performance. It utilizes the power of machine learning to gain deeper insights into customer behaviors to create personalized customer engagements and empowers marketers to make intelligent decisions with data visualization tools that synthesize data into insights. ...
It assists to identify, capture, and enrich customer profiles across all sources in a single view to gain insights into customers’ real-time intents and collaborate across teams and provide transparency into marketing plans, budgets, and performance in real-time. It targets and plans cross-channel engagements accurately to deliver the personalized experiences customers expect and also generates, nurtures, and converts leads into revenue with close collaboration between sales and marketing.
Its features include trusted data management, complete customer profiles with data for gaining deeper insights into customer behaviors and desires, greater transparency and access to marketing information, business intelligence for better decision-making, precise customer targeting, personalized customer interactions and many more.
