Jodel Overview

Jodel targets the advertising needs of brands aiming to connect with Gen Z and Millennials. By leveraging its platform, businesses can engage with a connected audience, enhancing brand visibility and resonance among younger demographics. This focus on targeted brand and HR advertising allows companies to effectively reach and communicate with these key consumer groups.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Digital Marketing, as the business use cases that they have been most satisfied with while using Jodel.

Other use cases:

  • Lifetime Value Management
  • Public Relations
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Business Priorities

Improve Brand Engagement and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using Jodel.

Jodel Use-Cases and Business Priorities: Customer Satisfaction Data

Jodel works with different mediums / channels such as Website.

Jodel, belong to a category of solutions that help Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Jodel is a social media app for localized, anonymous posts. The app connects users within a specific geographic area.

Popular Business Setting

for Jodel

Top Industries

  • Telecommunications

Popular in

Jodel is popular in Telecommunications, and is widely used by

Comprehensive Insights on Jodel Use Cases

Case Studies

Insurance

CASE STUDY Allianz

Allianz, a large international insurance company, faced challenges in attracting young talent due to the conservative image of the industry. To address this, they launched a four-week advertising cam...paign on Jodel to enhance their employer branding. The campaign used Native Fullscreen Ads with humor and language tailored to the Jodel community. It successfully increased interest in Allianz's career opportunities, achieving a 1.0% click-through rate and significantly boosting website traffic. This approach helped Allianz connect with the desired audience and strengthen their employer brand.

Financial Services

CASE STUDY Scalable Capital

Scalable Capital, a digital wealth manager and neo-broker, aimed to increase awareness among a young, tech-savvy audience through a Jodel campaign. The campaign used a multi-step approach with a Jode...l-exclusive action, including a Colour Takeover, Boosted Posts, and Display Ads. The campaign achieved over 2.6 million impressions in Germany, with a Colour Takeover leading to over 2 million sessions in one day. The overall CTR was 0.54%, with ads without incentives maintaining a CTR above 0.7%. The campaign generated over 7,300 clicks and more than 7,600 interactions.

Education

CASE STUDY Duolingo

Duolingo wanted to increase brand awareness in Germany amid competition in the language learning app market. They launched a six-week Jodel campaign targeting students, using mobile display ads and m...eme-like videos. The campaign achieved a 0.37% CTR, significantly increasing brand familiarity, especially among young males. The campaign exceeded goals, enhancing Duolingo's perception as a fun and effective language learning app.

Insurance

CASE STUDY Mobil Krankenkasse

Mobil Krankenkasse, a health insurance company, faced the challenge of attracting younger customers. They partnered with Jodel to target young people in Mainz through a display ads campaign. The camp...aign used three creatives in Jodel's native design, linking to a landing page with more information. The campaign achieved a 0.83% click-through rate, indicating successful engagement with the target audience. The ads generated high traffic to the landing page, effectively reaching young users in their daily online activities.

Restaurants

CASE STUDY KFC

KFC faced a challenge in the competitive fast-food market to attract young people and increase restaurant visits. They used Jodel's platform to run a 4-week display ad campaign and two boosted posts ...to raise awareness of their KFC App Calendar. The campaign targeted students and young professionals through geotargeting. The result was a 0.30% click-through rate, indicating high interest from the Jodel community. The campaign successfully activated the target audience and increased brand awareness.

Information Technology and Services

CASE STUDY operational services GmbH & Co. KG

Operational services GmbH & Co. KG faced challenges in recruiting due to low brand visibility and the competitive IT talent market. They used Jodel's platform to enhance employer branding and optimiz...e recruitment. A 5-week ad campaign targeted young professionals in major German cities, achieving a 0.79% CTR and over 2,000 clicks. The campaign successfully increased brand awareness and interest in IT careers.

Jodel Features

  • Low
  • Medium
  • High
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Jodel Venture GmbH Profile

Company Name

Jodel Venture GmbH

Company Website

https://jodel.com/en/

HQ Location

Wilhelmstraße 118, Berlin, Deutschland 10963, DE

Employees

11-50

Social

Financials

SERIES A