Kantar Retail IQ Overview

RetailIQ by Kantar specializes in Marketing Data Intelligence. It delivers actionable insights by leveraging extensive market data and analytics. This tool empowers retailers to make informed decisions, addressing key challenges in consumer behavior analysis and market trends. RetailIQ integrates seamlessly with existing systems, offering a comprehensive view of market dynamics. Its data analytics capabilities support strategic planning and competitive benchmarking, crucial for businesses aiming to optimize their market positioning.

Use Cases

Customers recommend Forecasting, Market Research, Competitive Intelligence, as the business use cases that they have been most satisfied with while using Kantar Retail IQ.

Other use cases:

  • Engaging And Following Up
  • Channel Marketing
  • Collaboration
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Business Priorities

Establish Thought Leadership is the most popular business priority that customers and associates have achieved using Kantar Retail IQ.

Other priorities:

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Kantar Retail IQ Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...Usually you are running market research with different companies that run their studies in different ways and it's not easy to move from insights to action...." Peer review by Verified Reviewer, Food & Beverages

Kantar Retail IQ, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Kantar-Retail-IQ offers forward-looking insights to understand evolving retail landscapes and changing retailer strategies. Businesses are guided on actions to drive competitive advantage using the latest research and data forecasts.

Popular Business Setting

for Kantar Retail IQ

Top Industries

  • Food & Beverages

Popular in

  • Large Enterprise

Kantar Retail IQ is popular in Food & Beverages, and is widely used by Large Enterprise,

Comprehensive Insights on Kantar Retail IQ Use Cases

How efficiently Does Kantar Retail IQ manage your Forecasting?

Case Studies

Food & Beverages

CASE STUDY Tassal

LINK early-stage insights helped Tassal, an Australian seafood brand, test and refine their new ad campaign. The team used quantitative and qualitative research to pick the best creative idea before ...production. This process gave Tassal confidence to choose a bold campaign and optimize ad scripts. The approach saved time and money and led to a highly engaging, differentiating campaign. Tassal saw superior ad performance and maximized their marketing investment.

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Retail

CASE STUDY Iceland

ConceptEvaluate AI helped Iceland, a British supermarket chain, use AI to improve its ready-made wellness meals. Iceland wanted to grow by creating energy-focused products and needed fast, confidenti...al insights. The AI platform tested many product ideas and picked the best ones for their health-conscious shoppers. This process made it easier for Iceland to choose winning products and plan for future launches. The first AI-created ready meals will launch in early 2025.

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Consumer Goods

CASE STUDY Dr. Scholl's

Dr. Scholl's used Kantar's ConceptEvaluate and PackEvaluate to reposition its skin tag remover as a skincare product. The challenge was to engage shoppers in the US and Canada who look for such produ...cts in the skincare section, not first aid. Kantar's research validated the new positioning and packaging, showing consumers expect to find the product in skincare. This insight helped Dr. Scholl's build a strong case for retailers and improved trade sell-in success.

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Kantar Retail IQ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.91/5 ★

Read Reviews (1)
Analytics

4.23/5 ★

Read Reviews (20)
Custom Reports

3.91/5 ★

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.91/5 ★

Read Reviews (1)
Analytics

4.23/5 ★

Read Reviews (20)
Custom Reports

3.91/5 ★

Read Reviews (8)

Software Failure Risk Guidance

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for Kantar Retail IQ

Top Failure Risks for Kantar Retail IQ

Kantar LLC News

Executive

Kantar adds to consulting practice

Kantar has strengthened its consulting practice by hiring Lloyd Burdett as a senior partner and Allan Solomon as head of commercial strategy. Burdett returns to Kantar after previous roles at Given and Anthesis, while Solomon brings experience from Sony and Carlsberg. These appointments aim to enhance Kantar's consulting capabilities and address client challenges in a dynamic market.

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Executive

Senior North American Appointments for Kantar

Kantar has appointed Jeremy Coen as Chief Brand Solutions Officer and Aaron Smith as Managing Partner, Strategic Consulting, in North America. Coen, with extensive experience at Kantar and other firms, will lead the Brand Performance business. Smith, with a background in brand transformation, will enhance Kantar's Consulting practice. Both appointments aim to strengthen Kantar's brand and consulting capabilities.

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Executive

Kantar appoints Jeff Greenspoon as CEO, Americas

Kantar appointed Jeff Greenspoon as CEO for the Americas, signaling a leadership change aimed at driving regional growth and innovation in data analytics and insights technology.

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Executive

Andy Gallagher to head Kantar Singapore's Media and Creative business - Laotian Times

Kantar has appointed Andy Gallagher as the new Head of Creative & Media Effectiveness for its Singapore operations. Gallagher brings extensive experience in media strategy, creative effectiveness, and analytics, and will lead Kantar Singapore's media and creative business.

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Kantar LLC Profile

Company Name

Kantar LLC

Company Website

https://retailiq.kantar.com/

HQ Location

24-28 Bloomsbury Way, London, WC1A 2PX, GB

Employees

NA

Social

Linkedin

Financials

NA