Kevel Overview

Kevel's Retail Media Cloud addresses the challenge of swiftly deploying custom retail media campaigns. Designed for retailers seeking to manage their advertising technology internally, this SaaS platform facilitates the launch of high-impact ad campaigns in just 14 days. It supports diverse ad formats and leverages APIs for rapid deployment, allowing retailers to surpass traditional advertising limitations. The platform's flexibility and speed are crucial for businesses aiming to enhance their advertising strategies and drive significant growth. Kevel's solution is ideal for retailers looking to scale their media capabilities efficiently and effectively.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, White Labeling, as the business use cases that they have been most satisfied with while using Kevel.

Other use cases:

  • Workflow Management
  • Content Publishing
  • Campaign Management
  • Helpdesk Management
  • Products & Pricelist Management
  • Engagement Management
  • Lead Qualification: Technographic
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Business Priorities

Increase Sales & Revenue and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Kevel.

Other priorities:

  • Improve Efficiency
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Kevel Use-Cases and Business Priorities: Customer Satisfaction Data

Kevel works with different mediums / channels such as Website.

Kevel's features include White Label, and Personalization. and Kevel support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Kevel analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Customizable ad formats to help fit the right 'native' format of ads required. ...." Peer review by Arpit N., Product Manager, Transportation/Trucking/Railroad

Peer review evidence (same sources as the product rating summary)

"...Our main reason for using Adzerk is the ability to serve ads in emails which is not doable with most other ad-servers...." Peer review by Jason J., Director, Digital Partnerships, Retail
"...Now the go-to ad-selling tactic for publishers, header bidding has been around since late 2014 and has quickly become one of the hottest buzzwords in the industry...." Header Bidding Wrappers 101
"...JSON responses let you white-label Adzerk and have super-fast response times (as low as 50ms). ..." Digital-Out-of-Home - DOOH Ad Server

Kevel, Broadstreet, AdButler, Epom Apps, AdQuality by IronSource, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Kevel offers a Retail Media Cloud for launching custom ad campaigns in just 14 days. It provides a powerful SaaS platform for impactful retail media ads.

Popular Business Setting

for Kevel

Top Industries

  • Marketing and Advertising
  • Internet
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Kevel is popular in Marketing And Advertising, Internet, and Computer Software and is widely used by Small Business, Mid Market, and Large Enterprise.

Kevel Customer wins, Customer success stories, Case studies

What solutions does Kevel provide for Sending & Publishing Communications?

How can Kevel enhance your Content Publishing process?

11 buyers and buying teams have used Cuspera to assess how well Kevel solved their Publisher Ad Management needs. Cuspera uses 548 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

 

Kevel Scales Haypp's Retail Media Network

Kevel has enabled Haypp Group to launch its retail media capabilities using Kevel's Retail Media Cloud. This collaboration enhances Haypp's advertising network, starting with Haypp.com/se, and plans ...to expand across Haypp's e-commerce brands. Kevel's platform supports innovative ad formats and market-specific rollouts, aiming to drive new revenue streams and improve user engagement.

Read on →
 

Kevel Powers Haypp Groups Shift to Smoke-Free Products with Retail Media Technology - FinancialContent

Kevel's Retail Media Cloud is empowering Haypp Group to enhance its digital advertising strategy by launching retail media capabilities. Haypp Group, a leader in smoke-free alternatives, is using Kev...el's platform to improve audience targeting and ad experiences across its e-commerce sites. The collaboration has already rolled out in several European markets and plans to expand further, enhancing advertiser ROI and consumer engagement.

Read on →
 

Kevel Powers Kleinanzeigen's Next-Generation Retail Media Network - ACCESS Newswire

Kleinanzeigen, Germany's largest online classifieds platform, has chosen Kevel's Retail Media Cloud to build its next-generation retail media network. This partnership enables Kleinanzeigen to delive...r advanced, personalized advertising solutions to over 700 million monthly visitors, expanding Kevel's presence in the European retail media technology market.

Read on →
 

UpWest - Apparel & Fashion - Small

Columbus, USA

Kevel Audience helped UpWest boost revenue by targeting existing customers with dynamic audiences. UpWest used RFM Segmentation Map to personalize messages based on customer behavior. This improved c...ampaign performance and increased repeat purchases. Automation made it easy for UpWest to manage audience segments and save time. UpWest saw better results on Facebook with these targeted campaigns.

 

TouchTunes - Entertainment - Medium

New York, USA

TouchTunes used Kevel’s server-side APIs to add ads to their digital jukeboxes. They needed a solution that did not rely on JavaScript tags. Kevel enabled TouchTunes to launch a DOOH ad platform in w...eeks. The platform supports direct-sold, interactive, and programmatic ads. Advertisers can target by location, time, and music genre. This helped TouchTunes boost revenue from their jukebox network.

 

RealSelf - Health, Wellness And Fitness - Medium

Seattle, USA

RealSelf used Kevel’s ad APIs to launch sponsored doctor listings in their search results. Standard ad servers were not customizable enough for their needs. With Kevel, RealSelf built a custom ad pla...tform in just weeks. Doctors can now pay to be featured in relevant searches. This created a new high-margin revenue stream for RealSelf. The integration was seamless and easy to manage with Kevel’s UI and APIs.

The Retail Media Cloud

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Frequently Asked Questions(FAQ)

for Kevel

What is Kevel used for?

Kevel is a Publisher Ad Management Software mainly used by its customers to Increase Sales & Revenue and Build Brand Awareness by Advertisement, Sending & Publishing Communications and White Labeling .

What are the top features of Kevel?

White label, Personalization are some of the top features of Kevel.

Who uses Kevel?

Kevel is used by Marketing And Advertising, Internet and Computer Software among other industries.

What are Kevel alternatives?

Broadstreet, AdButler, Epom Apps and AdQuality By IronSource are popular alternatives for Kevel.

Where is Kevel located?

Kevel is headquartered at 501 Washington Street Suite D, Durham, NC 27701, US.
lightning

Peers used Kevel for advertisement and sending & publishing communications

Kevel Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.71/5

Read Reviews (14)
Custom Reports

3.04/5

Read Reviews (55)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.71/5

Read Reviews (14)
Custom Reports

3.04/5

Read Reviews (55)

Software Failure Risk Guidance

?

for Kevel

Overall Risk Meter

Low Medium High

Top Failure Risks for Kevel

Kevel, Inc. News

Partnership

Kevel, Dollar General, and The Trade Desk lay claim to first of its kind retail media solution

Kevel has partnered with Dollar General and The Trade Desk to create a unified retail media solution that integrates onsite and offsite activation with consistent measurement. This collaboration aims to address the fragmentation in retail media by connecting inventory, activation, and measurement into a single framework. The solution will be available to clients in the third quarter of 2026.

Partnership

Kevel, Dollar General & The Trade Desk Introduce First-of-its-Kind ...

Kevel, in collaboration with Dollar General and The Trade Desk, has launched a groundbreaking retail media solution that unifies onsite and offsite activation with consistent measurement. This initiative allows advertisers to plan, execute, and measure campaigns across the consumer journey, enhancing interoperability and coordination in retail media. The solution integrates Dollar General's onsite inventory with offsite activation via The Trade Desk, supported by Kevel's technology, offering a cohesive framework for advertisers.

Partnership

Dollar General (DG) - Partners with Kevel and The Trade Desk ...

Dollar General partners with Kevel and The Trade Desk to enhance its advertising capabilities. This collaboration aims to leverage Kevel's Retail Media Cloud and The Trade Desk's advertising platform to improve targeted advertising and customer engagement.

Partnership

Kevel, Dollar General and The Trade Desk Introduce First-of-its-Kind ...

Kevel, Dollar General, and The Trade Desk have launched a groundbreaking retail media solution that integrates onsite and offsite media activation with unified measurement. This collaboration enables advertisers to execute full-funnel strategies across various channels, providing a comprehensive view of performance and enhancing the ability to drive incremental outcomes. The solution will be available to clients in the third quarter of 2026.

Kevel, Inc. Profile

Company Name

Kevel, Inc.

Company Website

https://www.kevel.com/

HQ Location

501 Washington Street Suite D, Durham, NC 27701, US

Employees

11-50

Social

Financials

SERIES C