Kevel Overview

Kevel's Retail Media Cloud addresses the challenge of swiftly deploying custom retail media campaigns. Designed for retailers seeking to manage their advertising technology internally, this SaaS platform facilitates the launch of high-impact ad campaigns in just 14 days. It supports diverse ad formats and leverages APIs for rapid deployment, allowing retailers to surpass traditional advertising limitations. The platform's flexibility and speed are crucial for businesses aiming to enhance their advertising strategies and drive significant growth. Kevel's solution is ideal for retailers looking to scale their media capabilities efficiently and effectively.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, White Labeling, as the business use cases that they have been most satisfied with while using Kevel.

Other use cases:

  • Workflow Management
  • Content Publishing
  • Campaign Management
  • Helpdesk Management
  • Products & Pricelist Management
  • Engagement Management
  • Lead Qualification: Technographic
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Business Priorities

Increase Sales & Revenue and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Kevel.

Other priorities:

  • Improve Efficiency
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Kevel Use-Cases and Business Priorities: Customer Satisfaction Data

Kevel works with different mediums / channels such as Website.

Kevel's features include White Label, and Personalization. and Kevel support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Kevel analytics capabilities include Analytics, and Custom Reports.

Reviews

"...While other ad servers are clearly more aimed at profiting off of publishers, Adzerk is focused on making the tool more user friendly...." Peer review by Vincent C, Senior Front-End Engineer, Marketing and Advertising

Peer review evidence (same sources as the product rating summary)

"...At TouchTunes, we run music promotions and ads on a network of over 65,000 digital jukeboxes in bars, restaurants and other social venues across North America and Europe...." Peer review by Rémi D., Senior Director, Consumer Products
"...Its preexisting publisher integrations also helped make it the most widespread IAB consent management platform, per Adzerk data...." The FTC Might Install A Privacy Official At Facebook; Irish Data Protection Commission Probes Quantcast
"...JSON responses let you white-label Adzerk and have super-fast response times (as low as 50ms). ..." Internal Promotions Platform

Kevel, Broadstreet, AdButler, Epom Apps, AdQuality by IronSource, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Kevel offers a Retail Media Cloud for launching custom ad campaigns in just 14 days. It provides a powerful SaaS platform for impactful retail media ads.

Popular Business Setting

for Kevel

Top Industries

  • Marketing and Advertising
  • Internet
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Kevel is popular in Marketing And Advertising, Internet, and Computer Software and is widely used by Small Business, Mid Market, and Large Enterprise.

Kevel Customer wins, Customer success stories, Case studies

How does Kevel address your Sending & Publishing Communications Challenges?

What benefits does Kevel offer for Content Publishing?

11 buyers and buying teams have used Cuspera to assess how well Kevel solved their Publisher Ad Management needs. Cuspera uses 548 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

 

John Lewis Partnership - Retail - Very Large

John Lewis x Kevel Strengthen Retail Media Network

London, UK

The John Lewis Partnership has appointed Kevel to power its on-site retail media network for John Lewis and Waitrose websites. Kevel's AI-powered Retail Media Cloud enables advanced targeting and per...sonalized advertising, enhancing customer engagement. The platform includes self-service tools, native ads, and new measurement capabilities, allowing brands to track the impact of online media on in-store sales.

Read on →
 

John Lewis Partnership - Retail - Very Large

John Lewis Partnership teams with Kevel as retailer looks to ramp up its retail media offering

London, UK

John Lewis Partnership has appointed Kevel to power its on-site retail media network for John Lewis and Waitrose websites. Kevel's Retail Media Cloud enables targeted advertising using first-party da...ta, supporting native ads and sponsored listings. The platform includes ROPO measurement capabilities, allowing brands to track sales from online research to offline purchases. The phased rollout includes display placements, with sponsored product ads to follow.

Read on →
 

John Lewis Partnership - Retail - Very Large

John Lewis Partnership teams with Kevel as it further strengthens its ...

London, UK

John Lewis Partnership has appointed Kevel to power its on-site retail media network across John Lewis and Waitrose websites. Utilizing Kevel's AI-powered Retail Media Cloud, the platform offers adva...nced targeting and personalization, enabling brands to track online and in-store campaign impacts. This collaboration enhances John Lewis's retail media capabilities, providing brands with self-service tools and new measurement capabilities.

Read on →
 

TouchTunes - Entertainment - Medium

New York, USA

TouchTunes used Kevel’s server-side APIs to add ads to their digital jukeboxes. They needed a solution that did not rely on JavaScript tags. Kevel enabled TouchTunes to launch a DOOH ad platform in w...eeks. The platform supports direct-sold, interactive, and programmatic ads. Advertisers can target by location, time, and music genre. This helped TouchTunes boost revenue from their jukebox network.

 

UpWest - Apparel & Fashion - Small

Columbus, USA

Kevel Audience helped UpWest boost revenue by targeting existing customers with dynamic audiences. UpWest used RFM Segmentation Map to personalize messages based on customer behavior. This improved c...ampaign performance and increased repeat purchases. Automation made it easy for UpWest to manage audience segments and save time. UpWest saw better results on Facebook with these targeted campaigns.

 

RealSelf - Health, Wellness And Fitness - Medium

Seattle, USA

RealSelf used Kevel’s ad APIs to launch sponsored doctor listings in their search results. Standard ad servers were not customizable enough for their needs. With Kevel, RealSelf built a custom ad pla...tform in just weeks. Doctors can now pay to be featured in relevant searches. This created a new high-margin revenue stream for RealSelf. The integration was seamless and easy to manage with Kevel’s UI and APIs.

The Retail Media Cloud

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Kevel

What is Kevel used for?

Kevel is a Publisher Ad Management Software mainly used by its customers to Increase Sales & Revenue and Build Brand Awareness by Advertisement, Sending & Publishing Communications and White Labeling .

What are the top features of Kevel?

White label, Personalization are some of the top features of Kevel.

Who uses Kevel?

Kevel is used by Marketing And Advertising, Internet and Computer Software among other industries.

What are Kevel alternatives?

Broadstreet, AdButler, Epom Apps and AdQuality By IronSource are popular alternatives for Kevel.

Where is Kevel located?

Kevel is headquartered at 501 Washington Street Suite D, Durham, NC 27701, US.
lightning

Peers used Kevel for advertisement and sending & publishing communications

Kevel Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.71/5

Read Reviews (14)
Custom Reports

3.04/5

Read Reviews (55)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.71/5

Read Reviews (14)
Custom Reports

3.04/5

Read Reviews (55)

Software Failure Risk Guidance

?

for Kevel

Overall Risk Meter

Low Medium High

Top Failure Risks for Kevel

Kevel, Inc. News

Partnership

Kevel, Dollar General, and The Trade Desk lay claim to first of its kind retail media solution

Kevel has partnered with Dollar General and The Trade Desk to create a unified retail media solution that integrates onsite and offsite activation with consistent measurement. This collaboration aims to address the fragmentation in retail media by connecting inventory, activation, and measurement into a single framework. The solution will be available to clients in the third quarter of 2026.

Partnership

Kevel, Dollar General & The Trade Desk Introduce First-of-its-Kind ...

Kevel, in collaboration with Dollar General and The Trade Desk, has launched a groundbreaking retail media solution that unifies onsite and offsite activation with consistent measurement. This initiative allows advertisers to plan, execute, and measure campaigns across the consumer journey, enhancing interoperability and coordination in retail media. The solution integrates Dollar General's onsite inventory with offsite activation via The Trade Desk, supported by Kevel's technology, offering a cohesive framework for advertisers.

Partnership

Dollar General (DG) - Partners with Kevel and The Trade Desk ...

Dollar General partners with Kevel and The Trade Desk to enhance its advertising capabilities. This collaboration aims to leverage Kevel's Retail Media Cloud and The Trade Desk's advertising platform to improve targeted advertising and customer engagement.

Partnership

Kevel, Dollar General and The Trade Desk Introduce First-of-its-Kind ...

Kevel, Dollar General, and The Trade Desk have launched a groundbreaking retail media solution that integrates onsite and offsite media activation with unified measurement. This collaboration enables advertisers to execute full-funnel strategies across various channels, providing a comprehensive view of performance and enhancing the ability to drive incremental outcomes. The solution will be available to clients in the third quarter of 2026.

Kevel, Inc. Profile

Company Name

Kevel, Inc.

Company Website

https://www.kevel.com/

HQ Location

501 Washington Street Suite D, Durham, NC 27701, US

Employees

11-50

Social

Financials

SERIES C