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Kochava: Reviews, Testimonials and Expert Opinions
(1038)Kochava: Mobile Attribution Platform & Mobile App Analytics
Top 61 Kochava Alternatives
Adjust
The Mobile Measurement Company | Adjust
Adjust is an attribution modeling and mobile marketing solution used by marketing agencies and mobile app marketers. It is a mobile attribution platform that has the ability to track marketing channels and attribute customers to the sources they come from. ...
Adjust provides a great feature which lets marketing agencies organize customers or audiences into segments. It supports creation of detailed audience segments; engagement with their customers better, run retargeting campaigns, and discover new app users.
The platform also offers a fraud prevention suite which helps users avoid attributing fake traffic to paid marketing channels, as well as paying for fake installs.
AppsFlyer
Real-Time, Accurate and Reliable MOBILE DATA AND REPORTS
AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy. ...
It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.
Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.
LiveRamp
Enterprise Data Connectivity Platform and Identity Solutions
LiveRamp is a data connectivity platform that enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. It is fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers. ...
LiveRamp helps connect customer data to media platforms and marketing applications in order to better leverage data assets. It connects people, devices, and data across the physical and digital worlds, thereby enabling organizations to leverage the power of data and identity solutions to deliver innovative products and create exceptional experiences.
LeadsRX
SaaS-based marketing attribution software that collects touchpoints across all channels, captures conversions throughout the entire funnel, provides impartial results, and is unrivaled by competitors.
LeadsRX is a Marketing attribution software that can be used in Enterprises and eCommerce providing multi-touch attribution, LeadsRx provides marketing attribution using data collected from all ...
LeadsRx software identifies the touchpoint or content that resulted in sales closure, the marketing campaigns that provided more customers and tools that can identify the ads that resulted in top customers. It also has a Pixel tracking software that works with advertising sources and helps prevent duplicate orders from getting added.
Attribution
Drive growth with unified marketing data, intelligent insights and smart automation
Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach, Attribution delivers the most complete performance visibility with unmatched usability. Its funnel conversion and revenue tracking software offers marketers a dashboard snapshot of campaigns, advertising costs and ROI. ...
Attribution is designed to calculate true ROI or return on ad spend (ROAS), It collects all campaign spending data from the user’s advertising platforms. It can track any type of spending on any channel, and aims to eliminate duplicate tracking through their custom multi-touch attribution models.
Attribution also helps users understand the stories of their customers and the events they engaged with, analyzing them as real individuals with histories, and not just numbers on a spreadsheet. In order to understand customers effectively, Attribution grants users insight into customer histories, aimed at assisting users in making informed marketing decisions. Attribution also affords users the flexibility to track customers across all computer, tablet and smartphone devices.
Adobe Marketo Measure (formerly Bizible)
To Prove and improve your marketing impact
Adobe Marketo Measure enables B2B’s to track, connect and credit marketing efforts to revenue generation. It is suited for any businesses who are looking to optimize marketing channel mix for Revenue generation and ROI. ...
This software unifies behavioral and Ad data with sales outcomes and machine learning as to make the right marketing decisions. It features Multi-touch Attribution, Account-based measurement, Custom Attribution Modeling, Full Funnel insights, Events & conferences tracking and Ad network integration.
It provides data and insights to make smart, data-driven decisions that power revenue growth. It brings predictive account-based marketing(ABM) Analytics built from behavioral data with lead-to-account mapping and data science, to engage predictive accounts and effectively prioritize time and budgets.
Full Circle Insights
Marketing Performance Measurement
Full Circle Insights is a marketing performance measurement software that helps to close the gap between data and insights, marketing and sales, and goals and results. It helps to improve ROI and scale best practices. ...
Full Circle Insights helps to gain clear insights into marketing’s contribution to revenue and the sales team’s effectiveness with complete marketing and sales funnel data. It provides better decisions that help in driving more leads, MQLs, closed deals, and business growth.
Some of its features include getting sophisticated intelligence into what impacts pipeline across every stage of the marketing and sales funnel, and where to invest to make the biggest impact, accurate and complete data about every campaign, program, response, and sales follow up, easily tracks every detailed response and outcome natively on the Salesforce1 Platform and many more.
Benchmark Email
Email Designer | Benchmark Email
Benchmark Email is a cloud-based email marketing platform. It is designed to help businesses of all sizes create, manage and send marketing emails with email design, automation tools, and more. ...
Benchmark Email features include automation pro, an email designer, tracking, reporting, A/B testing and integrations. The email designer offers features such as drag-and-drop editing, live editing, responsive emails, email templates, code editor and customized colors. Its reports provide real-time insights into campaigns by comparing users' campaign efficiency with market standards.
Emma Email Marketing
Email Marketing Software That Works For You | Emma Email ...
Emma is an e-mail marketing software for marketers and business owners to grow their business It is primarily used to stay in touch with prospects and existing customers to keep them engaged with ...
Emma helps to automate e-mail marketing using effective segmentation, A/B testing, managing multiple e-mails across locations, and personalizations, powered by analytics, insightful reports and dashboards
Mailchimp
Become the brand you want to be with smarter marketing built for big things.
Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business. The ...
It helps to build, launch and measure campaigns across channels. It helps brand building using a content studio and brand templates and helps in creating domains and websites. MailChimp also has an advanced reporting & analytics platform to measure the campaign performance and give smart recommendations for campaigns using A/B testing and multivariate testing.
Campayn
The easy and affordable way to build better emails
Campayn is an email marketing platform that can be used in large enterprises and businesses of all sizes for email marketing campaigns, and email marketing automation requirements. Campayn is also available on mobile devices. ...
Campayn features include drag and drop email design templates, contact manager, sign up forms for new subscribers and potential leads, and email automation for marketing campaigns. It provides a high percentage of email deliverability and keeps out of spam folders by using sign-up forms and other opt-in features. Real-time Reports provide insightful data on viewer details, along with graphics.
Campayn’s email marketing campaign features include drag and drop designs for the backdrop or also enabling custom design upload, facility to attach calendar buttons that can be used for adding the event to online calendars, google map image hyperlinks and file attachments for brochures.
Robly
Grow your list and get more opens with Robly. Boost your open rate by 50%.
Robly is an email marketing software that supports to boost campaign open rates and grow newsletter subscriptions. It is suited for businesses of all types looking to increase the open rates of their marketing campaigns. ...
It provides OpenGen to boost open rate, Exit-intent Pop-up Wedges technology, customer support, Robly AI, Social Media tools, Mobile-responsive templates, Autoresponders and reporting tools.
It features the OpenGen technology which allows to get 50% more opens and Robly AI that sends your email campaigns to the subscribers at the right time. Exit-intent Pop-up technology uses a pop-up widget to viewers who are leaving your website to join your mailing list. Robly’s A/B provides optimization of campaigns and also mobile-responsive templates. It also has the device specific reporting option that lets us know which device people use to open the email campaigns and also show hourly email open rates.
Brevo
Grow revenue with the most approachable CRM
Brevo is a marketing automation and transactional email service platform designed for the marketing teams of organizations of all sizes. This SaaS solution is used for relationship marketing, to engage customers. ...
It is primarily used for marketing automation, email campaigns, transactional emails, SMS marketing, chat, CRM, Facebook ads, retargeting ads, landing page creation and custom signup forms that can be integrated with the website. To help maximize the ROI, this cloud-based solution offers analytical dashboards that help track progress on email marketing campaigns.
It helps create engaging emails with its drag-and-drop designer and selection of 200+ responsive email templates. It also allows user to custom design their templates from scratch based on the need to ensure it addresses the right audience.
Simpletexting
No. 1 SMS & Text Marketing Service For CompaniesOf All Sizes Easy to Use Enterprise SMS Platform & Developer API.
SimpleTexting is a SMS marketing platform that provides simple and effective text marketing software to increase customer loyalty and drive demand. It is suited for any business looking to send text marketing campaigns easily and harness high ROI. ...
It features 2-way messaging, scheduled texts, auto responders, keyword & short code, custom fields, data collection, segments, link tracking, templates, extended messaging and many more. It offers mobile app that allows to manage campaigns.
It supports to scale up and launch high-volume text messages marketing campaigns on a dedicated short code. The 2-way text message service makes it easy to provide support, close deals and connect with customers. The autoresponder feature allows to create delayed messages with tricks & tips to bring in customers. It allows to track campaign performance with built-in analytics tools so you can tweak campaigns for optimum performance.
Trumpia
SMS Marketing & Mass Texting Service
Trumpia is a leading text and SMS software with mass texting capabilities and API integration. It’s the easiest and simple platform to start with and get advanced when the needs grow. Automated workflow, smart targeting, and premium services are added to keep the subscribers engaged, all automatically. It helps customers boost revenue, customer engagement, and employee satisfaction. ...
It helps to intelligently target messages beyond simple distribution lists and sends the right message at the right time without ever needing to manually intervene or write lines of code. Collects contacts using mobile keywords and online sign-up tools, gathers information by automatically capturing the responses to the questions and tracking their behavior, filters the database based on subscriber interests and behavior, automatically engages contacts and so on.
Some of its features include smart targeting, landline texting, omnichannel messaging, powerful integration, online sign-up pages, import contacts, mass texting, auto-response, appointment reminders and many more.
Aweber
AWeber: Email Marketing
Aweber is an email marketing automation platform for marketing teams to increase customers, to enhance customer relationships and sales. Aweber helps marketing teams to build lists, send emails and ...
Aweber comes with drag and drop email creation, pre-built templates to create stunningly beautiful emails without having to writing code. It uses tags to trigger automated email campaigns based on clicks and opens. It uses built-in A/B testing for experimenting with the subject lines, designs and links and chose which works best.
ZeroBounce
Award-Winning Email Validation Service
ZeroBounce is an email verification platform that specializes in email validation as well as spam and abuse detection. It is designed to assist organizations in removing invalid addresses from their email lists, identifying spam domains, preventing bounces, and improving deliverability. It lands them in the inbox and connects with customers. ...
ZeroBounce allows businesses to access senders' geolocation data and view critical details such as full name, gender or IP address. The email verifier recognizes toxic domains, known for bot-created, spam, and abuse emails, and catch-all domains, which return valid for all emails. The email validation API allows users to integrate email validation with their software.
ZeroBounce offers integration with various third-party applications such as Autopilot, AWeber, Auto Klose, Asana, Google Sheets and more. Also append missing data, including first and last names, ages, locations, genders, and IP information.
GMass
Sales engagement software providing personalized mass email service, email marketing and mail-merge services
GMass is a powerful email marketing software that lets to run mail merge campaigns from the Gmail account. It helps to increase sales and revenue and improve ROI. GMass allows to easily schedule ...
GMass features to optimize the email campaigns to simplifying the mail merge process includes automatic follow-ups, advanced personalization, bypass Gmails sending limits, recurring automated campaigns to connect to a particular spreadsheet, and many more.
Twilio SendGrid
Send and deliver transactional and marketing emails ...
Twilio SendGrid is a cloud-based service for delivering email that matters. Reach customers using the email API leading businesses trust for reliable delivery at scale. It delivers every critical message, every time with Email API. ...
Twilio SendGrid's Email API gives developers the flexibility to turn their ideas into reality, and the support to scale them into production. It integrates and delivers email in 5 minutes or less, ensuring users can scale to enterprise-volume easily. Manage and edit email templates of the UI and automatically display the latest content in email with a simple API call. Twilio SendGrid helps maximize inbox placement with streamlined tools, insightful recommendations, and expert services.
Klaviyo
Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth
Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises. ...
The software helps the business owner understand the customer better by building customer profiles, segmenting them, analyzing them and engaging with them effectively using various campaigns such as call, email and social media, with a data-driven analytical approach.
Some salient features include One-click integrations, ROI-based reporting, E-mail Personalization, profiles segmentation, customer analytics, pre-built autoresponders, Facebook advertising, website tracking, dynamic data blocks, product recommendations, custom activity fields, drag-and-drop email design, smart sending, responsive e-mail templates, E-mail newsletters, automated list imports, real-time tracking of e-mail campaigns and AB Testing to optimize.
SMSEdge
SMS Edge | MS Marketing Platform Built For Performance Marketers
SMSEdge is an SMS marketing platform for professional SMS marketers that helps to run smart SMS campaigns, get to know the users, and efficiently track the marketing efforts. It helps to enter new markets and improve ROI. ...
SMSEdge empowers marketers to run better SMS Marketing Campaigns. It uses people, processes, and technology to deliver better results. It also helps the clients to optimize their marketing campaigns and enables the clients to send SMS at a lower cost with higher delivery rates.
SMSEdge holistic features include routing technology based on the ability to deliver, CTR and price, real-time unique CTR tracking, ready-to-go, and easy-to-use user interface, conversion tracking, performance, and ROI reports, and advanced API integration to add powerful SMS capabilities to any application.
Stackadapt
StackAdapt: #1 Programmatic Native Advertising Platform
StackAdapt is an advertising platform - a hub of innovation, imagination, creativity and a growing team that empowers digitally-focused companies to deliver outcomes and exceptional campaign performance every day. StackAdapt understands the business of agencies and the nature of advertising, helps to deliver unique insights, develops inspiring pitches and world-class campaigns. ...
StackAdapt is more productive and drives the best results for their clients. It gains insights into the campaign's potential, before launching it. It creates, activates and optimizes campaigns with confidence and ease and also understands campaign effectiveness, driven by machine learning and AI.
Its features are a creative studio, planner to identify the highest-value opportunities to reach customers, reaching relevant users on all devices and channels, streamlines reporting and analytics, machine learning and artificial intelligence and more.
Blueshift
Customer Data Platform that activates data across the entire omnichannel customer journey
Blueshift is a Customer Data Platform including Multi Channel activation. Emails, Mobile Push, SMS, Personalized web experiences, Conversational marketing and Audience Ad targeting are some of the channels used for customer conversion campaigns. ...
Blueshift provides a complete 360 degree profile of every customer which can be activated whenever needed for making customer conversations or multi-channel campaigns. Blueshift enables Predictive Intelligence through marketer accessible AI, which ensures that the right customer is allocated to the right channel all the time. Customer segmentation is dynamically updated based on the latest customer activity.
Blueshift provides the tools for Multi-channel campaigns that include simplified user interface, quick launch of campaigns with available templates that can be customized and tools for analysing ROI.
Adobe Advertising Cloud
Ad platform that unifies and automates all channels
Adobe Advertising Cloud is an Advertising Platform that unifies and automates all media, screens, data, and creativity at scale to deliver a seamless, relevant experience across every channel that engages customers and increases conversion. ...
It manages all the digital media strategies to deliver better ads for every audience, streamlines the analysis with time-saving tools like automated performance optimization, forecasting, spends recommendations, and more. It also streamlines the creation of meaningful ad experiences that resonate with the audience.
Lotame
DMP Provider | Data Management Platform & Solutions
Lotame is a cloud-based data management platform that allows users to collect, organize and activate data from different sources in real-time. Lotame provides solutions for publishers, marketers ...
Lotame’s connected data technologies, curated second-and third-party data exchanges, and high-touch customer service makes the trusted choice for clients that want to build a panoramic view of their customers and activate everywhere no cookies required.
GetResponse
Marketing Software for Small Businesses by GetResponse
GetResponse is a comprehensive marketing automation platform for marketing teams to boost sales, increase revenue and increase traffic to your website. GetResponse helps marketing teams to create ...
GetResponse comes with powerful email templates to send responsive emails, it offers scoring and tagging marketing automation to know the customer behavior in detail, using GetResponse automation workflows teams can automate marketing communications and build a complete marketing campaign with ready-made funnels.
ProTexting
Features and Apps on Demand
ProTexting is a SMS marketing platform that helps you communicate with your contacts more efficiently through a suite of highly interactive SMS marketing campaigns. It is suited for any business looking to effectively reach current and potential customers with a complete marketing campaign. ...
It features group texting, mobile keywords, text-to-win, mobile surveys/voting, QR codes, URL shortener, Analytics, Web signup tools, text feedback, virtual business card, SMS auto responders, name & email capture, Two-way messaging, MMS, Social media integration, Recurring Text Messaging, Validators, Drip Campaigns, Loyalty program, Text to Screen and scheduled Auto-replies.
It helps to grow subscribers and data, run campaigns, provide campaign tools, widgets and integrations. It provides instant access to Short Code, Mobile marketing compliance, connect social accounts and customer service. It offers to analyze campaigns performance, boost revenue and increase audience reach.
Ascent360
Data Driven Marketing Platform that result in immediate returns and lifetime advocates
Ascent360 is a Customer Data Platform for B2C companies enabling businesses to grow revenue and create authentic relationships with prospects and customers.. Ascent360 features 3 main modules - ...
The Humanize module enables insights into customer data for personalized campaigns guided by a playbook on running campaigns, and data segmentation. The Realize module provides tools for automated omni-channel campaigns, revenue attribution, and Reporting and Analytics for insights on business performance and ROI
Cake Affiliate Marketing Solution
Performance Marketing Software
CAKE is a cloud-based affiliate marketing solution designed for businesses to optimize partner and campaign performance with real-time insights, custom targeting, whitelisting, data security tools and unique commission structures. ...
It features white-labeled interface, real-time reporting, account control, open API, custom targeting, location targeting, device targeting, Pixel & Postback management, Event tracking, tagging, click & conversion caps, mobile measurement, impression tracking, referral rewards, offer contracts, voucher code support, easy integration and Audit trail.
It provides smart insights to elevate performance, custom targeting to maximize traffic and increase profit margins, intelligent Scaling, Enterprise Reliability, 24/7 team support, pixel whitelisting to maintain Affiliate Program credibility and data security to eliminate privacy concerns
Criteo Dynamic Retargeting
Criteo
Criteo Dynamic Retargeting is a cloud-based advertising platform that delivers the right ad at the right moment in the shopper journey. It is designed to help businesses of all sizes in generating brand awareness, acquire customers through targeted campaigns, generate more sales, bring shoppers back to buy, and maximise the budget. Its tailored video and display ads are delivered to publishers and designed for measurable performance. ...
The AI-enabled application comes with a shopper graph, which allows marketers to identify customers' interests based on searching and buying behaviour, letting them create advertisements in real-time with required colours, fonts or navigations.
Some of its features include conversion tracking, ad retargeting, performance metrics and real-time bidding. It offers integration with various third-party eCommerce platforms such as Magento, PrestaShop, Shopify and more.
Affise
Performance Marketing Software for online advertising campaigns in real-time
Affise is a performance marketing software for networks, advertisers & agencies to manage their affiliate networks, track traffic, & optimize their results. It helps professionals automate processes from the creative phase to conversions and from publishers to payments. ...
Affise streamlines routines and procedures yet at the same time it cuts down costs. It centralizes and automates workflows, eliminating the need for many platforms and programs. Affise enables enterprises to create new affiliate profiles with information such as name, contact details, generated API key, global postback URL and payment information.
Managers can target a specific audience based on geographic regions, mobile carriers, browsers and more. Additionally, users can generate payouts in multiple currencies and export billing information in several formats. Affise comes with an application programming interface (API), which allows enterprises to modify and integrate the platform with various third-party systems.
Google Ad Manager
Integrated Advertising Management Platform - Google Ad Manager
Google Ad Manager is an ad management platform for large publishers who have significant direct sales. It helps publishers streamline operations and capture the most value for every impression. It helps to increase sales and revenue and enhance customer relationships. ...
It provides granular controls and supports multiple ad networks, including AdSense, Ad Exchange, and third-party networks. It’s a complete platform to grow ad revenue and protect brand wherever people are watching, playing, or engaging.
Some of the features of Google Ad manager include deliver immersive ad experiences across any device or platform, monetize video wherever people are watching, manage all ad sources in one place and grow business with programmatic and data-driven decision-making, turn data into insights to make smarter decisions and many more.
Skai
Data-driven insights and optimization technology that scales performance and engagement
Skai platform is a go-to-market engine that uses NLP to provide predictive insights and trends for understanding customer needs and preferences. The data can be used for product design, defining marketing strategy, product marketing and testing and performance measurement. The market intelligence data is available across various industries such as Apparel, Consumer Electronics, Food & Beverages and more. ...
Skai platform unifies data collected from various sources such as Social discussions, Blog and Influencer posts, Product listings and Reviews, and Point of Sale data and applies its patented NLP technology to arrive at the context and insights. It provides market intelligence with consumer behaviour, purchase habits, consumer sentiment and future trends and opportunity forecasts.
The analytics data is accessible through dashboards that integrate into any business intelligence environment and is customizable to meet specific business requirements. It provides measurement and attribution data for arriving at the success of marketing campaigns and product launches.
MediaMath platform
Omnichannel Programmatic Marketing | MediaMath
MediaMath Platform is is an intelligent ad tech platform with unrivalled advertising performance across all media channels.. It enables brands and agencies to reclaim control of their marketing and operate with flexibility in the future to deliver efficient and effective omnichannel campaigns. ...
MediaMath communicates with users via consent-based, cross-device identifiers. Activate and scale data with the world's most adaptable identity graph to prepare for the future of identity.
Some of its features include campaign management, media management, targeting, identity management, brand safety, reporting and measurement, API's and so on.
Rakuten Advertising
Combines Rakuten's media properties; affiliate, display and search marketing
Rakuten Advertising is an Affiliate marketing platform that makes the Internet a better place that brings relevance, value, and enjoyment to everyone involved advertisers, publishers, and consumers alike. It helps to acquire customers and improve visibility. ...
Rakuten Advertising helps to discover new customers and build enduring connections that drive greater awareness, engagement, and lifetime value and shares the joy of discovery and rewards of loyalty with new audiences. It also helps to connect with the visitors to the content they want and make money with every conversion.
Rakuten Advertising helps to reach new audiences and drive record performance with multichannel products, rich consumer insights, and advanced ad tech. Its affiliate network and advanced machine learning helps to reach, engage, and influence audiences with a suite of advertising and marketing solutions. It also monetizes digital content and creates better experiences for the visitors.
Sendloop platform
Sendloop - Email Marketing Software and Professional Solutions
Sendloop platform is an e-mail marketing platform that helps e-mail marketers to perform bulk e-mail campaigns. It provides solutions for better communication and higher conversion and helps business grow faster. It helps to scale best practices and acquire customers. ...
Sendloop manages delivery service for high-volume senders having delivery issues or low open rates. The tailored email marketing platform and dedicated service helps to boost growth through email marketing. It also helps to manage all the client accounts under one roof, powerful audience management portal, send unlimited email campaigns, re-brandable client accounts, API access for integrations, one-to-one webinars and calls and many more.
Sendloop features include audience nurturing and email marketing tool helps to reach the customers, track conversions and measure ROI better. It imports the contacts, create and send beautiful emails and measure responses. It also supports with lead generation tools, hundreds of free email templates, drag-n-create email builder, repeating campaigns, and many more.
Opentracker Web Analytics
Signup to Web Analytics - opentracker.net
Opentracker Web Analytics specializes in tracking and website analytics for businesses that are serious about understanding online customers. It supports businesses to make informed advertising and content management decisions and develop investment strategies. It helps to increase sales and revenue and acquire customers ...
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Opentracker provides high quality traffic analysis solutions that are intuitive to use, simple to install, and easy to understand. It helps with efficient feedback loops between web surfers and site managers; making the internet an interactive place where traffic patterns determine website content.
Opentracker provides quality website statistics measurement and visitor tracking services. Its specializations are long-term unique visitor tracking, big data and algorithm engineering, individual user-tagging, cross-domain tracking, live clickstream reporting, real-time data streaming and many more.
AppsFlyer
Real-Time, Accurate and Reliable MOBILE DATA AND REPORTS
In the marketing attribution realm, AppsFlyer and Kochava offer distinct features tailored to diverse business environments. AppsFlyer stands out with extensive analytics support and sophisticated integration capabilities, suiting enterprises keen on engaging through mobile and social platforms. Conversely, Kochava supports smaller enterprises with robust advertising and competitive intelligence frameworks, aligning with industries like marketing and sports. Both offer around-the-clock vendor support, but AppsFlyer appeals more to mid and large enterprises in IT and banking sectors. ...
Adjust
The Mobile Measurement Company | Adjust
Kochava excels in enhancing customer relationships and acquiring new clients, with strong support for analytics and custom reporting. Tailored for marketing and advertising, it attracts enterprises across various industries. Adjust focuses on improving ROI and customer lifetime value, emphasizing analytics and ease of migration. It is prominently utilized by larger enterprises in internet and software sectors. Each solution offers unique strengths tailored to distinct market needs. ...
Adobe Marketo Measure (formerly Bizible)
To Prove and improve your marketing impact
Adobe Marketo Measure and Kochava are robust marketing attribution solutions with distinct strengths. Adobe Marketo Measure excels in channel marketing and campaign management, offering extensive custom reporting and integrations, making it a favorite in large enterprises, especially within the software industry. Kochava focuses on advertisement and engagement, with strong analytics and security features, catering to diverse businesses, including a growing presence in financial services. Each product offers unique capabilities aligning with operational needs and strategic purposes for different industries. ...
LeadsRX
SaaS-based marketing attribution software that collects touchpoints across all channels, captures conversions throughout the entire funnel, provides impartial results, and is unrivaled by competitors.
Both Kochava and LeadsRX excel in marketing attribution, each providing unique functionalities for detailed campaign analysis and strategic enhancement. Kochava emphasizes comprehensive communication management and engagement capabilities targeted primarily at enterprise and marketing industries, facilitating deep relationship-building and ROI improvement. On the other hand, LeadsRX shines in campaign and channel marketing, offering widespread industry applicability, particularly benefiting large enterprises with a focus on customer acquisition and sales revenue growth. ...
Full Circle Insights
Marketing Performance Measurement
Kochava and Full Circle Insights each offer distinctive strengths in the Marketing Attribution solutions domain. Kochava shines with its robust analytics, extensive mobile channels, and enterprise-scale engagement, catering to businesses focusing on customer acquisition and retention. On the other hand, Full Circle Insights excels in campaign and lead management, with a strong emphasis on improving ROI and efficiency through its comprehensive reporting and integration capabilities, appealing to software and IT-focused enterprises. ...
LiveRamp
Enterprise Data Connectivity Platform and Identity Solutions
Kochava and LiveRamp, both leaders in Marketing Attribution solutions, offer distinct capabilities tailored to different operational needs. Kochava excels in mobile engagement and is favored among enterprise-sized marketing and advertising sectors, while LiveRamp shines in mass media channels, supporting extensive training initiatives. Businesses considering these tools should evaluate the specific engagement capabilities, primary channels, and support features relevant to their industry and operational scale. ...
Attribution
Drive growth with unified marketing data, intelligent insights and smart automation
Kochava and Attribution provide diverse capabilities within the Marketing Attribution solutions category. Kochava excels in engagement and communication management, making it suitable for enterprises aiming to enhance customer engagement and integrate complex data. Attribution shines in channel marketing and ad retargeting with a strong focus on ROI and revenue growth, appealing to large enterprises seeking data-driven marketing strategies. Both products provide comprehensive support but target different primary channels and customer segments. ...
Calibermind
CaliberMind | B2B Customer Data Platform
Calibermind is a Customer Data Platform built for B2B Marketers, and Finance teams for growing revenue and optimizing pipeline using data, analytics and automation. It can be used in large enterprises and businesses of all sizes. ...
Calibermind features include tools that unlock the campaign potential and identify which channels and campaigns drive customer performance, all through the customer journey. Multi-touch Attribution feature provides choice of models and reporting from the first touch to revenue and beyond. ABM feature enables information on accounts engaged across the funnel for customer profiling at the later stages of marketing.
Calibermind’s Marketing analytics feature enables insights on which channels provide the best ROI, the ads that can be tied to pipeline and revenue and more such metrics.
Measured
Incrementality Measurement for Smarter Cross-Channel Marketing Decisions
Measured is a measurement software for smarter cross-channel marketing decisions. It provides accurate, ongoing incrementality measurement of media performance and a privacy-compliant place to store, manage and utilize valuable data from across the business. It helps to increase media efficiency, manage the marketing data and grow the business. ...
Its helps with marketing analytics, which ingests, unifies and stores data from across the business, deploys and manages experiments systematically and reliably across the media mix in a complex process and provides smart media investment decisions that require reliable cross-channel reporting.
Its features are easily accessible data for use with measured and beyond, get clarity on the true incremental contribution of every media platform, channel and tactic, comprehensive, granular and accessible insight, optimization reports with performance highlights, analysis and specific recommendations and more.
CareJourney
Reducing Total Cost of Care & Improving Care Quality
CareJourney is a Healthcare Analytics solution that enables growth and drives network and clinical performance improvements for healthcare providers, payers, and life sciences organizations to achieve success in value-based care with data insights. It empowers individuals and organizations they trust with open, clinically-relevant analytics and insights in the pursuit of the optimal healthcare journey. ...
It helps to gather actionable market intelligence - understanding market and competitor dynamics to design competitive rates and contract terms. Manage and improve performance by strengthening referral management and enabling clinical excellence leveraging peer-reviewed segmentation models, custom segmentation frameworks, cohort profiles and benchmarks, and evaluating chronic condition prevalence with the healthcare analytics platform.
Some of its features include developing and managing networks of care, improving provider performance, analyzing highly configurable patent cohorts, gaining population insights, embracing open data and interoperability and more.
Roivenue
Roivenue is a marketing intelligence suite that enhances marketing ROI via data integration and data-driven marketing attribution.
ROIVENUE is a marketing intelligence suite built to maximize marketing ROI through data-driven marketing attribution and data integration. Using data-driven attribution models and CLV, it allows marketers to identify under-performing campaigns, address over-invested channels, and make decisions that maximize ROI. ...
The primary features of software includes Predictive Analytics, Conversion Tracking, Dashboard, Channel Attribution, Customer Journey Mapping, ROI Tracking, Attribution Modeling.
Unlike tools designed for data analysts, like Google Analytics, ROIVENUE allows to see the big picture, and make informed overall budget decisions tuned to specific goals.
PixelMe
Attribution Platform for savvy marketers
PixelMe provides link management and retargeting solutions. It allows users to create retargeting URLs, shorten links, embed links with ad retargeting pixels, and retarget anyone who clicks on the links. ...
PixelMe allows businesses to transform links being shared into targeted ads that are significant to every targeted member of the audience, thus contributing to an increase in clicks and reach. It lets users add retargeting pixels to Amazon product pages, provides a chrome extension that enables users to copy, customize, and share their links from their browser, and integrates with ad platforms like Adwords, Facebook, Twitter, Linkedin, Quora, Pinterest and more.
PixelMe features include Link Retargeting, Link Analytics, Custom Domain, Multiple Ads platform, Bulk import, Customized slugs, Personalized 404, and more.
Placed
Location Intelligence & Online to Offline Attribution
Placed is an omni-channel offline attribution solution providing location intelligence and offline attribution and is used by agencies, publishers, networks, and media companies. Placed provides ...
Placed converts location data into actionable insights on customer activity. It provides statistics on audience behaviours, and regular attribution reports viewable on desktop, mobile and TV in addition to other viewing options.
OptiMine Insight
OptiMine Software- the leading agile marketing attribution, marketing ...
Optimine Insight is a cloud based cross channel attribution software for marketing through traditional or digital channels. Optimine Insight provides strategic guidance and tactical ...
Optimine Insight features include measurement of marketing performance, both digital and traditional on one platform, mobile friendly dashboards, cross-channel visibility assisting sales performance, measure of online and offline outcomes such as call-centers, agents, channel partners and more.
RockerBox
Rockerbox Attribution Platform
RockerBox is a Marketing Attribution Software. Rockerbox makes enterprise grade multi-touch attribution simple and affordable. Rockerbox can uncover marketing ROI across all digital and offline channels in one location. ...
The Primary features of the software includes Data Collection, Attribution Modeling, Reporting, Customer analysis. Rockerbox collects, cleans and centralizes all data.
Rockerbox integrates with entire stack, capturing every touchpoint in the customer journey. RockerBox works along side all major e-commerce platforms, CRMs, ad platforms and more.
InlineMarket
Sales and Marketing alignment platform - The link between data and growth
InlineMarket is an Analytics platform between data and growth helping sales and marketing professionals to succeed by using data and AI. It benefits machine learning for automation and higher business performance. It helps customers in onboarding and make sure all our solutions run seamlessly. ...
It helps to squeeze more sales out of the pipeline by having all the marketing and sales data actionably organized. Centralize all the marketing and sales data in a single cloud-based destination that enables easy data analysis. Automate the tracking of the key marketing and sales metrics. Forecasting with maximum accuracy and speed using machine learning to deliver highly accurate predictions of sales and demand.
Some of its features include predictive deal scoring, ideal customer profiling, predictive lead scoring, advanced campaign analytics, comparing the costs of marketing and sales qualified leads and more.
Google Attribution
Google Analytics - marketingplatform.google.com
Google provides Attribution along with Google Analytics for all customers. Google Attribution provides conversion totals after checking for duplication across digital channels, a consolidated view ...
Google Attribution features reports based on data-driven attribution, model comparison and conversion paths,
