Lefty Influencer Marketing Platform Overview

Lefty addresses the complexities of influencer marketing by offering detailed analytics and efficient workflows. It assists lifestyle brands in identifying suitable influencers, managing relationships, and overseeing campaigns with precise reporting. This platform enhances social commerce capabilities by integrating influencer insights into marketing strategies, thus enabling brands to optimize their influencer community's impact. Lefty's focus on analytics and streamlined processes provides businesses with a clear understanding of their influencer marketing efforts, ensuring targeted and effective campaigns.

Use Cases

Customers recommend Influencer Marketing, Campaign Management, Contract Management, as the business use cases that they have been most satisfied with while using Lefty Influencer Marketing Platform.

Other use cases:

  • Engaging And Following Up
  • Influencer Management
  • Collaboration
  • Relationship Management
  • Competitive Intelligence
  • Communication Management
  • Market Research
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Business Priorities

Improve ROI and Improve Internal Communications are the most popular business priorities that customers and associates have achieved using Lefty Influencer Marketing Platform.

Other priorities:

  • Grow Market Share
  • Establish Thought Leadership
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Lefty Influencer Marketing Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Lefty Influencer Marketing Platform's features include Dashboard. and Lefty Influencer Marketing Platform support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Lefty Influencer Marketing Platform analytics capabilities include Custom Reports, and Analytics.

Lefty Influencer Marketing Platform, belong to a category of solutions that help Influencer Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Lefty helps grow the impact of influencer communities with robust analytics. Streamlined workflows take marketing programs to the next level.

Comprehensive Insights on Lefty Influencer Marketing Platform Use Cases

Why is Lefty Influencer Marketing Platform the best choice for Influencer Marketing?

How can Lefty Influencer Marketing Platform enhance your Campaign Management process?

What solutions does Lefty Influencer Marketing Platform provide for Contract Management?

What makes Lefty Influencer Marketing Platform ideal for Engaging And Following Up?

How does Lefty Influencer Marketing Platform address your Influencer Management Challenges?

10+ more Business Use Cases

36 buyers and buying teams have used Cuspera to assess how well Lefty Influencer Marketing Platform solved their Influencer Marketing needs. Cuspera uses 143 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Influencer Marketing needs.

Case Studies

Apparel & Fashion

CASE STUDY Tommy Hilfiger

Lefty helped Tommy Hilfiger grow earned media value by $140 million in 2024. The brand used Lefty to manage influencer campaigns and build long-term creator partnerships. Tommy Hilfiger saw a 64% yea...r-over-year increase in EMV, 7.4 billion impressions, and a 315% rise in engagement rate. Key campaigns included NYFW SS25 and APAC partnerships, with strong results from K-pop influencer collaborations. The strategy focused on data-driven creator selection and authentic storytelling to reach Gen Z and global markets.

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Apparel & Fashion

CASE STUDY Lacoste

Lefty helped Lacoste turn its Roland-Garros 2024 partnership into a global social media event. VIP influencers generated 24 times more earned media value per post. The campaign used diverse and cultu...rally relevant content to boost Lacoste's brand identity. 64% of influencers were new voices, and buzz peaked during key matches. The case highlights both the strengths and limits of event-driven influencer marketing.

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Apparel & Fashion

CASE STUDY Lanvin

Lanvin wanted to grow its social media presence and work with more influencers. They used Lefty's tools to track campaigns and manage influencer relationships. Lanvin increased its influencer collabo...rations by 138% and grew its talent pool from 305 to 727 in five years. Their social media visibility grew by over 1000%. Their earned media value (EMV) rose from 1.72M in 2019 to 20.8M in 2023, a 1109% increase. Lanvin also saw a 126% growth in engagement rate, much higher than the industry average.

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Retail

CASE STUDY Sephora Collection

Sephora Collection wanted to improve its global influencer marketing. They faced challenges with managing campaigns in many countries and tracking real engagement. They used Lefty to manage campaigns..., track KPIs, and find the right influencers. Lefty helped them save time and improve campaign tracking. In 2023, they saw a 1013% increase in ROI from their influencer campaigns.

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lightning

Peers used Lefty Influencer Marketing Platform for influencer marketing and campaign management

Lefty Influencer Marketing Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.93/5 ★

Read Reviews (1)
Custom Reports

4.32/5 ★

Read Reviews (19)
Analytics

3.96/5 ★

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.93/5 ★

Read Reviews (1)
Custom Reports

4.32/5 ★

Read Reviews (19)
Analytics

3.96/5 ★

Read Reviews (8)

Software Failure Risk Guidance

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for Lefty Influencer Marketing Platform

Top Failure Risks for Lefty Influencer Marketing Platform

Lefty Profile

Company Name

Lefty

Company Website

https://lefty.io/

HQ Location

Paris

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE