Listrak Overview

Listrak addresses the challenge of managing complex retail marketing strategies by offering a digital marketing automation platform that unifies email marketing, SMS mobile messaging, and customer insights. This platform is trusted by over 1,000 leading brands, demonstrating its reliability in delivering cross-channel orchestration. Listrak's solution enables retailers to engage customers effectively across multiple channels, using person-first marketing automation to enhance customer relationships. A noteworthy feature is its partnership with Shopify, which enhances the platform's capability to drive results through owned channels. Additionally, the Growth Xcelerator Platform (GXP) is designed to convert influencer traffic, adding a unique dimension to its marketing toolkit. This comprehensive approach ensures retailers can deliver smarter text message marketing and leverage customer insights to optimize their marketing efforts.

Use Cases

Customers recommend Engagement Management, Lead Analytics, Campaign Management, as the business use cases that they have been most satisfied with while using Listrak.

Other use cases:

  • Sending & Publishing Communications
  • Helpdesk Management
  • Social Media Management
  • Digital Marketing
  • Channel Marketing
  • Contact List Management
  • Loyalty Management
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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Listrak.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Scale Best Practices
  • Increase Customer Life Time Value
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve Consistency
  • Build Brand Awareness
  • Increase Average Basket Value
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Listrak Use-Cases and Business Priorities: Customer Satisfaction Data

Listrak works with different mediums / channels such as E-Mail.

Listrak's features include Personalization, Templates, Alerts: Popups & Notifications, etc. and Listrak support capabilities include AI Powered, Email Support, Chat Support, etc. also Listrak analytics capabilities include Analytics, and Custom Reports.

Reviews

"We needed a best-in class, enterprise marketing platform that could scale. Listrak is truly an extension of our team, consistently helping us find and capture incremental revenue." - Zack Abbell

Listrak, Yespo Оmnichannel CDP, PushEngage, ExpertSender, Experiture Marketing Platform, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Listrak's Cross-Channel Marketing Automation Platform is trusted by 1,000+ leading brands for email marketing and SMS mobile messaging. Customer insights and cross-channel orchestration are key features.

Popular Business Setting

for Listrak

Top Industries

  • Retail
  • Apparel & Fashion
  • Consumer Goods

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Listrak is popular in Retail, Apparel & Fashion, and Consumer Goods and is widely used by Small Business, Enterprise, and Mid Market.

Comprehensive Insights on Listrak Use Cases

What Are the key features of Listrak for Engagement Management?

What makes Listrak ideal for Lead Analytics?

What solutions does Listrak provide for Campaign Management?

How can Listrak optimize your Sending & Publishing Communications Workflow?

How can Listrak enhance your Helpdesk Management process?

45+ more Business Use Cases

13 buyers and buying teams have used Cuspera to assess how well Listrak solved their Marketing Automation needs. Cuspera uses 1733 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Listrak testimonial

Zack Abbell

VP of Digital and eCommerce

Tula SkinCare

We needed a best-in class, enterprise marketing platform that could scale. Listrak is truly an extension of our team, consistently helping us find and capture incremental revenue. Testimonial By Zack Abbell
Listrak testimonial

Gail Buffington

VP of Marketing & Analytics

Soft Surroundings

We have benefited immensely from our partnership with Listrak over the years, and GXP has been the latest solution in driving such quick and impressive results. Testimonial By Gail Buffington
Listrak testimonial

Nicole Goldberg

Senior Ecommerce Manager

7 For All Mankind

Having worked with Listrak previously, I knew they would level us up quickly and provide an immediate ROI. Testimonial By Nicole Goldberg
CUSTOMERS TESTIMONIALS
Listrak testimonial

Zack Abbell

VP of Digital and eCommerce

Tula SkinCare

We needed a best-in class, enterprise marketing platform that could scale. Listrak is truly an extension of our team, consistently helping us find and capture incremental revenue. Testimonial By Zack Abbell
Listrak testimonial

Gail Buffington

VP of Marketing & Analytics

Soft Surroundings

We have benefited immensely from our partnership with Listrak over the years, and GXP has been the latest solution in driving such quick and impressive results. Testimonial By Gail Buffington
Listrak testimonial

Nicole Goldberg

Senior Ecommerce Manager

7 For All Mankind

Having worked with Listrak previously, I knew they would level us up quickly and provide an immediate ROI. Testimonial By Nicole Goldberg

Case Studies

Health, Wellness and Fitness

CASE STUDY PureFormulas

Listrak helped PureFormulas grow their business with email and SMS marketing automation. PureFormulas switched to Listrak to get more personalization, automation, and better data insights. They used ...Listrak’s abandonment messaging suite to boost engagement and conversions. PureFormulas saw a 90% increase in revenue over their previous provider. Their cart abandonment campaign reached 25% more customers than the industry average.

Retail

CASE STUDY Uncommon Goods

Listrak helped Uncommon Goods switch from their old email platform after 15 years. The onboarding and account management teams made the move easy. Uncommon Goods used Listrak to add automated trigger...s like post-purchase surveys and back-in-stock campaigns. In the first six months, they saw a 169x ROI. Email and SMS revenue grew a lot after the switch.

Apparel & Fashion

CASE STUDY Robert Graham

Listrak helped Robert Graham grow its email list by 103.8% using multi-channel tactics. Automated campaigns and creative messaging drove 33% of total ecommerce revenue from email. Remarketing emails ...achieved an 85.7% click-to-open rate and a 22.38% conversion rate. Birthday greetings saw a 46.4% click-to-open rate and a 4.1% conversion rate. The email channel returned over $46 for every dollar spent, showing strong ROI and engagement.

Apparel & Fashion

CASE STUDY Toad&Co

Listrak helped Toad&Co, a sustainable clothing brand, grow their business with email and SMS marketing automation. After returning to Listrak in 2020, Toad&Co used automated campaigns, churn preventi...on, and enhanced abandonment strategies. They achieved a 20x return on ad spend and 13% of total ecommerce revenue from triggers. Triggered revenue increased by 24% year over year. Combined email and SMS revenue grew by 28% year over year. Listrak worked closely with Toad&Co as an extension of their team.

Retail

CASE STUDY Minnetonka

Listrak helped Minnetonka grow their email and SMS marketing. Minnetonka used Listrak's platform and expert support to boost digital sales. They added a two-step popup to collect emails and phone num...bers. SMS subscribers grew 215% in the first year. SMS-driven revenue rose 210% during the December holidays. On Cyber Monday, SMS outperformed email, and Listrak became Minnetonka's top ecommerce revenue source.

Retail

CASE STUDY MacKenzie-Childs

Listrak helped MacKenzie-Childs, a home goods retailer, improve their email marketing. They switched to Listrak to use identity resolution marketing and combine their customer data. This made their e...mail campaigns more personal and effective. MacKenzie-Childs saw a 71x ROI and 34% of their ecommerce revenue came from email. Their triggered messages worked better than with their old provider.

Frequently Asked Questions(FAQ)

for Listrak

What is Listrak?

Listrak is a marketing automation platform for retailers which provides seamless, personalized customer interactions to accelerate growth and engagement.

It is primarily a multi-channel marketing automation platform which drives effective customer engagement across channels such as e-mail, social media, SMS/MMS, mobile, web and direct mail campaigns.

Key features of Listrak include: Cross-channel orchestration, customer insights, unified 360 customer profile, behavioral based triggers, and predictive personalization. Listrak platform helps to unlock unified customer data through powerful exploration and visualization tools integrate customer insights actionable through segmentation, automation and orchestration. It automatically generates timely and relevant messages directly across customer journey to influence purchase intent to maximize customer life time value.

What is Listrak used for?

Listrak is a Marketing Automation Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Engagement Management, Lead Analytics and Campaign Management .

What are the top features of Listrak?

Personalization, Templates and Alerts: popups & Notifications are some of the top features of Listrak.

Who uses Listrak?

Listrak is used by Retail, Apparel & Fashion and Consumer Goods among other industries.

What are Listrak alternatives?

Yespo Оmnichannel CDP, PushEngage, ExpertSender and Experiture Marketing Platform are popular alternatives for Listrak.

Where is Listrak located?

Listrak is headquartered at Listrak, 100 West Millport Road, Lititz, PA 17543.
lightning

Peers used Listrak for engagement management and lead analytics

Listrak Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.70/5

Read Reviews (69)
Analytics

4.43/5

Read Reviews (135)
Custom Reports

3.88/5

Read Reviews (264)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.70/5

Read Reviews (69)
Analytics

4.43/5

Read Reviews (135)
Custom Reports

3.88/5

Read Reviews (264)

Software Failure Risk Guidance

?

for Listrak

Overall Risk Meter

Low Medium High

Top Failure Risks for Listrak

Listrak Inc News

Partnership

LAFCO Expands Partnership with Listrak to Power Personalized Cross-Channel Customer Communications

LAFCO has expanded its partnership with Listrak to enhance personalized cross-channel customer communications. This expansion supports LAFCO's growth in the fragrance sector by increasing the volume of email and SMS campaigns. Listrak's platform will assist LAFCO in leveraging personalization tools and industry insights to drive e-commerce revenue and market share.

Partnership

Listraks GXP and Klaviyo Now Have a Direct, Seamless Integration

Listrak has announced a seamless integration between its Growth Xcelerator Platform (GXP) and Klaviyo, enhancing campaign management for Klaviyo clients. This integration allows for centralized management of enterprise campaign strategies, leveraging Klaviyo's email templates and GXP's behavioral triggers. The collaboration aims to boost conversion rates, engagement, and revenue by utilizing zero- and first-party data.

Customer

Duluth Trading Company Partners with Listrak to Power Cross-Channel Customer Communication

Duluth Trading Company has partnered with Listrak to enhance its cross-channel customer communication. Listrak's marketing automation platform will enable Duluth Trading to deliver personalized communications across email and mobile channels, improving customer engagement. This partnership follows a competitive selection process, highlighting Listrak's platform sophistication and strategic support.

Product

Listrak Introduces Experience Builder to Boost Audience Growth and Personalization - MSN

Listrak has launched Experience Builder, a no-code tool designed for ecommerce marketers to create personalized, interactive customer journeys across email, SMS, and web channels. The platform enables rapid deployment of dynamic experiences, supports audience segmentation, and aims to drive higher engagement and conversions for retail brands. Experience Builder integrates seamlessly with Listraks marketing automation suite, enhancing omnichannel campaign orchestration and personalization at scale.

Listrak Inc Profile

Company Name

Listrak Inc

Company Website

https://www.listrak.com/

Year Founded

1999

HQ Location

Listrak, 100 West Millport Road, Lititz, PA 17543

Employees

251-500

Social

Financials

PRIVATE