Listrak Overview

Listrak addresses the challenge of managing complex retail marketing strategies by offering a digital marketing automation platform that unifies email marketing, SMS mobile messaging, and customer insights. This platform is trusted by over 1,000 leading brands, demonstrating its reliability in delivering cross-channel orchestration. Listrak's solution enables retailers to engage customers effectively across multiple channels, using person-first marketing automation to enhance customer relationships. A noteworthy feature is its partnership with Shopify, which enhances the platform's capability to drive results through owned channels. Additionally, the Growth Xcelerator Platform (GXP) is designed to convert influencer traffic, adding a unique dimension to its marketing toolkit. This comprehensive approach ensures retailers can deliver smarter text message marketing and leverage customer insights to optimize their marketing efforts.

Use Cases

Customers recommend Engagement Management, Lead Analytics, Campaign Management, as the business use cases that they have been most satisfied with while using Listrak.

Other use cases:

  • Sending & Publishing Communications
  • Helpdesk Management
  • Social Media Management
  • Digital Marketing
  • Channel Marketing
  • Contact List Management
  • Loyalty Management
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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Listrak.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Scale Best Practices
  • Increase Customer Life Time Value
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve Consistency
  • Build Brand Awareness
  • Increase Average Basket Value
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Listrak Use-Cases and Business Priorities: Customer Satisfaction Data

Listrak works with different mediums / channels such as E-Mail.

Listrak's features include Personalization, Templates, Alerts: Popups & Notifications, etc. and Listrak support capabilities include AI Powered, Email Support, Chat Support, etc. also Listrak analytics capabilities include Analytics, and Custom Reports.

Reviews

"We have benefited immensely from our partnership with Listrak over the years, and GXP has been the latest solution in driving such quick and impressive results." - Gail Buffington

Listrak, Yespo Оmnichannel CDP, PushEngage, ExpertSender, Experiture Marketing Platform, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Listrak's Cross-Channel Marketing Automation Platform is trusted by 1,000+ leading brands for email marketing and SMS mobile messaging. Customer insights and cross-channel orchestration are key features.

Popular Business Setting

for Listrak

Top Industries

  • Retail
  • Apparel & Fashion
  • Consumer Goods

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Listrak is popular in Retail, Apparel & Fashion, and Consumer Goods and is widely used by Small Business, Enterprise, and Mid Market.

Comprehensive Insights on Listrak Use Cases

How does Listrak address your Engagement Management Challenges?

What solutions does Listrak provide for Lead Analytics?

What Are the key features of Listrak for Campaign Management?

What solutions does Listrak provide for Sending & Publishing Communications?

How does Listrak facilitate Helpdesk Management?

45+ more Business Use Cases

13 buyers and buying teams have used Cuspera to assess how well Listrak solved their Marketing Automation needs. Cuspera uses 1733 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Listrak testimonial

Gail Buffington

VP of Marketing & Analytics

Soft Surroundings

We have benefited immensely from our partnership with Listrak over the years, and GXP has been the latest solution in driving such quick and impressive results. Testimonial By Gail Buffington
Listrak testimonial

Naomi Holland

VP Marketing

Robert Graham

Even though email is a traditional marketing channel, we try to be unconventional in our approach. Listrak gives us the flexibility and creativity we need – and it's working. Our email channel drives 33% of our eCommerce revenue, returning over $46 for every dollar we spend. Listrak is a much neede...d partner for our email marketing channel. The collaborative partnership, coupled with the kind of service that a client dreams of, is what makes Listrak stand out! Email is a critical revenue generator for Robert Graham and we have our Listrak account team to thank for the remarkable growth we experienced in this channel!

Testimonial By Naomi Holland
Listrak testimonial

Zack Abbell

VP of Digital and eCommerce

Tula SkinCare

We needed a best-in class, enterprise marketing platform that could scale. Listrak is truly an extension of our team, consistently helping us find and capture incremental revenue. Testimonial By Zack Abbell
CUSTOMERS TESTIMONIALS
Listrak testimonial

Gail Buffington

VP of Marketing & Analytics

Soft Surroundings

We have benefited immensely from our partnership with Listrak over the years, and GXP has been the latest solution in driving such quick and impressive results. Testimonial By Gail Buffington
Listrak testimonial

Naomi Holland

VP Marketing

Robert Graham

Even though email is a traditional marketing channel, we try to be unconventional in our approach. Listrak gives us the flexibility and creativity we need – and it's working. Our email channel drives 33% of our eCommerce revenue, returning over $46 for every dollar we spend. Listrak is a much neede...d partner for our email marketing channel. The collaborative partnership, coupled with the kind of service that a client dreams of, is what makes Listrak stand out! Email is a critical revenue generator for Robert Graham and we have our Listrak account team to thank for the remarkable growth we experienced in this channel!

Testimonial By Naomi Holland
Listrak testimonial

Zack Abbell

VP of Digital and eCommerce

Tula SkinCare

We needed a best-in class, enterprise marketing platform that could scale. Listrak is truly an extension of our team, consistently helping us find and capture incremental revenue. Testimonial By Zack Abbell

Case Studies

CASE STUDY Grizzly Industrial

GXP Boosts Triggered Revenue and More for Grizzly Industrial

Consumer Goods

CASE STUDY Chicco

Listrak helped Chicco, a global baby gear brand, boost revenue and customer engagement during a tough market. Chicco used Listrak’s email, SMS, and identity resolution tools for cross-channel marketi...ng. They saw a 75x return on ad spend and a 107% increase in email welcome series revenue. Triggered revenue grew 186% year over year. Chicco now captures more customer data and personalizes shopping, driving strong business growth.

CASE STUDY La Colombe

La Colombe + Listrak: An Ever-Growing Marketing Partnership

Apparel & Fashion

CASE STUDY 7 For All Mankind

Listrak helped 7 For All Mankind improve their email and SMS marketing. The brand switched to Listrak for better integration, predictive analytics, and CRM analysis. After launching, they saw a 127x ...ROI in just six months. Listrak's tools enabled more personalized and relevant communications. 7 For All Mankind continues to grow with Listrak's advanced analytics and segmentation features.

Apparel & Fashion

CASE STUDY Windsor Fashions

Listrak helped Windsor Fashions improve their email and SMS marketing. Windsor saw a 23x return on ad spend. Personalized automated customer journeys drove 32% of their email revenue. Their active su...bscriber list grew by 70% in one year. Windsor also used onsite personalization to engage more visitors. The partnership continues to deliver strong results.

Food & Beverages

CASE STUDY La Colombe

Listrak helped La Colombe, a coffee and beverage brand, grow their business after their old marketing platform ended. La Colombe used Listrak for email and SMS marketing automation. They followed exp...ert advice to improve triggered campaigns and added winback flows. This led to a 46x return on ad spend. Email now brings in 25% of their total ecommerce revenue. Their conversion rates are higher than industry averages.

Frequently Asked Questions(FAQ)

for Listrak

What is Listrak?

Listrak is a marketing automation platform for retailers which provides seamless, personalized customer interactions to accelerate growth and engagement.

It is primarily a multi-channel marketing automation platform which drives effective customer engagement across channels such as e-mail, social media, SMS/MMS, mobile, web and direct mail campaigns.

Key features of Listrak include: Cross-channel orchestration, customer insights, unified 360 customer profile, behavioral based triggers, and predictive personalization. Listrak platform helps to unlock unified customer data through powerful exploration and visualization tools integrate customer insights actionable through segmentation, automation and orchestration. It automatically generates timely and relevant messages directly across customer journey to influence purchase intent to maximize customer life time value.

What is Listrak used for?

Listrak is a Marketing Automation Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Engagement Management, Lead Analytics and Campaign Management .

What are the top features of Listrak?

Personalization, Templates and Alerts: popups & Notifications are some of the top features of Listrak.

Who uses Listrak?

Listrak is used by Retail, Apparel & Fashion and Consumer Goods among other industries.

What are Listrak alternatives?

Yespo Оmnichannel CDP, PushEngage, ExpertSender and Experiture Marketing Platform are popular alternatives for Listrak.

Where is Listrak located?

Listrak is headquartered at Listrak, 100 West Millport Road, Lititz, PA 17543.
lightning

Peers used Listrak for engagement management and lead analytics

Listrak Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.70/5

Read Reviews (69)
Analytics

4.43/5

Read Reviews (135)
Custom Reports

3.88/5

Read Reviews (264)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.70/5

Read Reviews (69)
Analytics

4.43/5

Read Reviews (135)
Custom Reports

3.88/5

Read Reviews (264)

Software Failure Risk Guidance

?

for Listrak

Overall Risk Meter

Low Medium High

Top Failure Risks for Listrak

Listrak Inc News

Product

Listrak Introduces Experience Builder to Boost Audience Growth and Personalization - MSN

Listrak has launched Experience Builder, a no-code tool designed for ecommerce marketers to create personalized, interactive customer journeys across email, SMS, and web channels. The platform enables rapid deployment of dynamic experiences, supports audience segmentation, and aims to drive higher engagement and conversions for retail brands. Experience Builder integrates seamlessly with Listraks marketing automation suite, enhancing omnichannel campaign orchestration and personalization at scale.

Company

Listrak Unveils Redesigned Website and New Brand Experience

Listrak has launched a redesigned website and refreshed brand experience, reflecting its evolution as a person-first marketing platform for email, SMS, and web. The new digital presence highlights Listraks expanded capabilities and commitment to innovative, customer-centric marketing solutions.

Company

Listrak Unveils New Brand Experience and Website to Reflect Unified Platform Vision and Market Momentum - PR Newswire

Listrak has launched a new brand experience and redesigned website to showcase its unified platform vision and highlight recent growth in the person-first marketing technology sector. The rebranding aligns with Listraks focus on integrated email, SMS, and web solutions for digital marketers.

Product

Listrak Launches Experience Builder

Listrak has launched Experience Builder, a new tool within its person-first marketing platform. Experience Builder enables marketers to design and automate multi-channel campaigns across email, SMS, and web channels. The release aims to streamline campaign creation, improve customer engagement, and drive higher conversion rates for retail and e-commerce brands.

Listrak Inc Profile

Company Name

Listrak Inc

Company Website

https://www.listrak.com/

Year Founded

1999

HQ Location

Listrak, 100 West Millport Road, Lititz, PA 17543

Employees

251-500

Social

Financials

PRIVATE