Lunio (formerly PPC Protect) Product Overview

Lunio tackles the issue of fake and fraudulent traffic in digital advertising with its AI-driven detection and protection system. This tool identifies and eliminates invalid traffic in real-time, ensuring that your ad spend is directed towards genuine users. By analyzing click patterns and providing automatic protection, Lunio helps marketers improve the quality of traffic from paid channels. A standout feature is its ability to seamlessly integrate across various media platforms, reducing wasted ad spend and enhancing return on ad spend (ROAS). Built by marketers for marketers, Lunio is recognized as a leader in ad traffic verification, making it a trusted choice for businesses aiming to optimize their digital advertising efforts.

Key Insights

The program identifies and prevents fake clicks on Google Ads. The software uses artificial intelligence to monitor and block fraudulent clicks in real time. The platform is limited to Google Ads.

The company specializes in digital marketing. It helps businesses with online advertising. The company uses various channels like social media, display, paid search, and retargeting to reach customers.

Customer stories

Product Business Settings

Lunio (formerly PPC Protect) is popular in Marketing And Advertising, Computer & Network Security, and Telecommunications industries and is widely used by Small Business, Mid Market, and Enterprise.

How satisfied the customers are with Lunio (formerly PPC Protect) use-cases

Lunio (formerly PPC Protect) Customer Insights, Testimonials and Case Studies

What benefits does Lunio (formerly PPC Protect) offer for Digital Marketing?

What is Lunio (formerly PPC Protect)?

Lunio (formerly PPC Protect) is a click fraud detection and protection for advertisers. It is an anti-fraud solution to detect and protect against affiliate frauds like click fraud caused by bots, malicious click farms, and unethical competitors.

Lunio's automated platform allows marketers to prevent click fraud at source, removing invalid and illegitimate traffic from campaigns to ensure that only genuine, engaged traffic is being purchased. It is designed and built around an agency and enterprise-first approach, flexible to monitor just one or multiple domains with the administration via a web-based dashboard, Lunio includes real-time IP address and device blocking, detection via proprietary self-learning AI algorithm, and protects an unlimited number of clicks.

Key features include unlimited domains and clicks protection, uncapped account users, real-time IP blocking, and industry-specific detection rules.

What is Lunio (formerly PPC Protect) used for?

Lunio (formerly PPC Protect) is a Web Security Software mainly used by its customers to Improve ROI and Acquire Customers by Advertisement, White Labeling and Social Media Analytics .

What are the top features of Lunio (formerly PPC Protect)?

SEM, Fraud detection and Dashboard are some of the top features of Lunio (formerly PPC Protect).

Who uses Lunio (formerly PPC Protect)?

Lunio (formerly PPC Protect) is used by Marketing And Advertising, Computer & Network Security and Telecommunications among other industries.

What are Lunio (formerly PPC Protect) alternatives?

WP Engine, DNSFilter, ImmuniWeb and DataDome are popular alternatives for Lunio (formerly PPC Protect).

Where is Lunio (formerly PPC Protect) located?

Lunio (formerly PPC Protect) is headquartered at Office 13, 29 Victoria Road, Bolton, BL6 5NA.

11 buyers and buying teams have used Cuspera to assess how well Lunio (formerly PPC Protect) solved their Web Security needs. Cuspera uses 651 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Web Security needs.

KURU Footwear - Consumer Goods - Medium

Lunio helped KURU Footwear cut invalid traffic by 32% in 90 days. The brand saw a 30% increase in revenue per $1 spent on branded search. Session growth rose by 50% and cost-per-session dropped by 25...%. KURU used Lunio to improve paid media efficiency and protect performance across Google and Bing. Cleaner traffic data let the team scale ad spend with confidence.

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BiGDUG - Retail

Lunio helped BiGDUG lower their cost of sale and save £18,266 in the first month. BiGDUG, a leading UK online retailer for warehouse racking and shelving, faced unpredictable paid search costs. They ...used Lunio to block invalid ad clicks and reduce wasted ad spend. After implementation, 4.77% of clicks were found to be invalid. The savings were re-invested into top campaigns, improving conversion rates and average order values.

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Funding Circle - Financial Services

Lunio helped Funding Circle block invalid traffic from paid search campaigns. This led to a 10% increase in MQL conversion rate. Funding Circle saved 5.8% of their spend on Google and Microsoft Ads. ...They saw an 81.41% reduction in invalid traffic rates. Lunio's insights supported expansion into new markets and improved ad spend efficiency.

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Epos Now - Information Technology And Services

Lunio helped Epos Now cut invalid clicks by 15%. Epos Now saved £44,000 each month on ad spend. Traffic quality improved by 10.4%. The company used Lunio to stop click fraud and boost ROI. Automation... and easy setup made Lunio a good fit for their team. Epos Now can now spend more on real leads and growth.

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Mabo - Marketing And Advertising

Lunio helped Mabo, a PPC management agency, protect client campaigns from invalid and suspicious clicks. Mabo used Lunio’s traffic audit and platform to identify 11.6% of clicks as invalid or suspici...ous each month. This led to an average monthly saving of £32,700 in ad spend. Mabo also saw a 6.1% increase in traffic quality for its clients. Clients now reinvest savings into other campaigns, and campaigns are optimized with clean, genuine data.

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Modo25 - Marketing And Advertising

Lunio helped Modo25, a digital marketing agency, stop click fraud for their paid search clients. Modo25 chose Lunio because it was easy to set up and fully automated. After a 2-week trial, they saw r...eal savings and rolled Lunio out across all accounts. Modo25 now saves an average of £90,000 per month and saw a 21% increase in traffic quality. The team found the implementation fast and support helpful.

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We Are Lunio - The #1 Performance Marketing Efficiency Platform

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Peers used Lunio (formerly PPC Protect) for advertisement and white labeling

Lunio (formerly PPC Protect) Competitors

Lunio (formerly PPC Protect) Features

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FEATURE RATINGS AND REVIEWS
AI Powered

4.49/5 ★

Read Reviews (16)
Analytics

4.52/5 ★

Read Reviews (26)
Custom Reports

4.41/5 ★

Read Reviews (49)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.49/5 ★

Read Reviews (16)
Analytics

4.52/5 ★

Read Reviews (26)
Custom Reports

4.41/5 ★

Read Reviews (49)

Software Failure Risk Guidance

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Overall Risk Meter

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Top Failure Risks for Lunio (formerly PPC Protect)

Lunio News

Partnership
 

Lunio partners with campaign optimization platform Opteo

Lunio has partnered with Opteo to enhance digital ad campaign performance by integrating Opteo's N-Gram Finder for Performance Max into Lunio's platform. This collaboration aims to reduce wasted ad spend and improve campaign efficiency through exclusion-based optimization. Both companies are exploring further opportunities to combine their technologies for better ad optimization.

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Executive
 

Lunio Appoints Simran Cashyap as Chief Product & Technology Officer to Drive AI-First Invalid Traffic Innovation

Lunio has appointed Simran Cashyap as Chief Product & Technology Officer to enhance its AI-driven invalid traffic protection and analytics capabilities. Simran, with over 15 years of experience in AI and fintech, will lead product innovation at Lunio, addressing the rising challenges in the $172 billion ad fraud market. His expertise is expected to transform fraud protection into a competitive advantage for performance marketers.

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Partnership
 

Lunio and Digitl announce strategic partnership to tackle fake traffic

Lunio and Digitl have formed a strategic partnership to combat invalid traffic in Germany, a major digital ad market. This collaboration aims to enhance ad spend transparency and efficiency by ensuring that data used in automated advertising systems comes from genuine users. The partnership was highlighted at the SMX conference in Munich, emphasizing the importance of tackling fake traffic to prevent wasted ad spend.

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Partnership
 

Lunio and IAS partner to offer comprehensive IVT measurement and protection

Lunio and IAS have partnered to offer a comprehensive solution for detecting invalid traffic (IVT) throughout the media buying cycle. This collaboration combines IAS's pre-click fraud measurement with Lunio's IVT detection software, enhancing marketers' ability to block fraudulent clicks and optimize ad spend. The partnership aims to provide actionable insights and protect brands from fake traffic, improving campaign performance and targeting accuracy.

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Lunio Profile

Company Name

Lunio

Company Website

//lunio.ai

Year Founded

2016

HQ Location

Office 13, 29 Victoria Road, Bolton, BL6 5NA

Employees

1-10

Social

Facebook Linkedin Twitter

Financials

SERIES A