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Lytics CDP: Reviews, Testimonials and Expert Opinions
(761)Customer Data Platform to understand what your customers really want
Top 40 Lytics CDP Alternatives
Tealium Audiencestream CDP
Customer Data Platform to Understand and Engage Your Customers in Real Time
Tealium Audiencestream CDP is a Customer data platform that provides unified customer data and real-time audience engagement. It can be deployed in enterprises across various industries for use by the Marketing, Customer Experience, and Business Intelligence teams. ...
Tealium Audiencestream CDP features includes a tool that can create comprehensive and actionable customer profiles out of visitor information from various sources, such as IoT, servers, kiosks etc. The data can be used for deriving customer value, or study customer behaviour or can be used to create audiences.
The software integrates with the business systems for CRM, Marketing automation, emails, online ads and more. Tealium Audiencestream CDP is equipped with tools and machine learning technology that can provide insights from the customer data enabling it to be available across all the integrated systems.
Ascent360
Data Driven Marketing Platform that result in immediate returns and lifetime advocates
Ascent360 is a Customer Data Platform for B2C companies enabling businesses to grow revenue and create authentic relationships with prospects and customers.. Ascent360 features 3 main modules - ...
The Humanize module enables insights into customer data for personalized campaigns guided by a playbook on running campaigns, and data segmentation. The Realize module provides tools for automated omni-channel campaigns, revenue attribution, and Reporting and Analytics for insights on business performance and ROI
Optimizely Data Platform
CDP assisting growing brands with relevance across the entire customer journey
Optimizely Data Platform (formerly Zaius) is a Customer Data Platform (CDP) for marketing, and service teams to accelerate customer revenue and loyalty. Optimizely Data Platform consolidates and ...
Optimizely Data Platform comes with a built-in Customer Data Platform (CDP) which resolves data from across the ecosystem into a single view of the customer. With its intelligent marketing suite, marketers can orchestrate and automate real-time, behaviorally triggered messaging. This enables them to deliver relevant and effective marketing campaigns across devices and channels such as web, mobile, email, and social media.
Tealium
Real-time customer data orchestration solutions and enterprise tag management to collect, unify and leverage their customer data
Tealium is a Customer Data Platform. Tealium is a company that provides a tag management system including analytics, advertising, and affiliate enterprise websites. The Company’s customer data platform comprises an enterprise tag management solution, omnichannel customer segmentation, action engine, and suite of rich data services, creating a vendor-neutral data foundation that spans web, mobile, offline and IoT. ...
Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, files and more. It enables technology vendors, such as analytics and media services, from a central data collection hub. Users can use event specifications to assign required data elements for incoming event data. It can monitor live data flows, with insight into whether or not it meets the specification or needs attention. It helps to build insights and value directly into a portable and customer-centric data asset that can flow across tech stack and organization. It supports sending customer data to any end-point destination via many types of integration capabilities including tags, APIs and local storage for data layer enrichment.
Tealium streamlines the process of deployment. It helps to edit vendor tags and eases each developer's workload. Tealium has a data layer API that enables the remote management of the universal data object.
ONEcount CDP
Marketing & Customer Data Platform to Activate audiences across all touchpoints in real-time
ONEcount CDP is the customer data platform (CDP) that includes DMP capabilities into a single, highly-integrated platform. It allows users to track unique visitor interactions across all channels and convert anonymous visitors to known, identified users. ...
ONEcount connects all audience data, creating a single view of customers and the ability to automate actions across every channel and touchpoint in the entire digital ecosystem. It's unique ability to "fire and forget" allows teams to generate higher ROI on list matches and campaigns by automatically targeting users as they meet segment requirements. It allows in-house teams and advertisers to securely log in and view aggregated campaigns and lead gen data.
ONEcount tools include CDP, DMP, Content Recommendations, Analytics, Targeting, Single and Social Sign on, Gating and Paywalls, Form Builder, IVT Mitigator and more. ONEcount connects all marketing data and creates behavior-rich user segments. It syncs custom segments and improves campaign precision. It integrates all sources in one consolidated ecosystem.
Twilio Engage
Build data-driven, personalized customer experiences that grow lifetime value
Twilio Engage is the marketing solution that combines the power of a native customer data platform (CDP) and native multichannel in order to enable businesses to deliver data-driven personalization and promote efficient growth. ...
NGDATA
Customer Data Platform driving engagement with the customers and build more successful relationships
NGDATA, founded in 2012, lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles (Customer DNATM) and drives truly personalized customer experiences through real-time interaction management. With capabilities beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn and lowering cost per conversion. ...
NGDATA’s IEP has in-built analytics, AI-powered capabilities, and decisioning formulas. This unique combination identifies opportunities and proactively and accurately automates individual customer engagements at scale, via the most relevant channel. All this is underpinned with Customer DNATM creating rich, multi-attribute profiles, including device data, enabling businesses to develop a deeper understanding of their customers. And the intuitive user interface makes it easy for business users to utilize the platform while IT and analytics retain oversight and control.
NGDATA makes big data small and beautiful and is dedicated to facilitating economic gains for all clients. A strong emphasis on engagement-based tracking and reporting, coupled with a range of scalable out-of-the-box solutions gives immediate and rewarding results.
mParticle
Customer data platform to simplify your customer data infrastructure
mParticle is a customer data platform that allows unifying customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience. It helps B2C brands deliver real-time customer experiences. ...
mParticle is designed to integrate and orchestrate the entire growth stack. Its platform collects user data through a variety of services and then unifies them into a single view for customers, as well as integrates and orchestrates data to deliver personalized, omnichannel customer experiences, enabling marketers to understand and address the entire buying process.
mParticle understands the entire digital journey, platform include Data infrastructure, Data-driven personalization, Data Quality, and Data Governance. Its features include Inputs, Filters, Audiences, Rules and transformations, IDSync, Data master, Data localization, CCPA compliance and more.
Blueshift
Customer Data Platform that activates data across the entire omnichannel customer journey
Blueshift is a Customer Data Platform including Multi Channel activation. Emails, Mobile Push, SMS, Personalized web experiences, Conversational marketing and Audience Ad targeting are some of the channels used for customer conversion campaigns. ...
Blueshift provides a complete 360 degree profile of every customer which can be activated whenever needed for making customer conversations or multi-channel campaigns. Blueshift enables Predictive Intelligence through marketer accessible AI, which ensures that the right customer is allocated to the right channel all the time. Customer segmentation is dynamically updated based on the latest customer activity.
Blueshift provides the tools for Multi-channel campaigns that include simplified user interface, quick launch of campaigns with available templates that can be customized and tools for analysing ROI.
Amperity Customer Data Management
Customer Data Platform built for the needs of the enterprise
Amperity is a Customer Data Platform usable by Marketing, Analytics and IT teams. Amperity delivers a 360 degree customer insights view which can be used by these teams for personalising any customer interaction. ...
Amperity unifies all customer data and provides tools for getting predictive customer insights and analytics, customer segmentation and prioritization. Amperity provides tools for marketers to create and deliver customer-centric campaigns and measure performance.
In addition Amperity provides data security, designed and built-in to its software, and integrates with all the other marketing and analytics and other customer service tools in the organization
Optimove
Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights
Lytics CDP and Optimove offer unique strengths for businesses searching for customer data platform solutions. Lytics CDP is ideal for advertising and publishing enterprises needing advanced analytics and custom reporting. Optimove excels in relationship marketing, offering AI-powered enhancements that cater to financial and IT sectors emphasizing customer lifetime value. Each platform caters to distinct business goals, and understanding these differences can guide potential users in choosing the best fit for their strategic objectives. ...
Treasure Data
Customer Data Platform to drive outstanding customer experiences
Lytics CDP and Treasure Data are prominent Customer Data Platforms with varied offerings. Lytics CDP leans into personalized marketing, excelling in analytics and integration for marketing teams focusing on customer relations and targeted campaigns. Treasure Data offers robust analytics and custom reporting capabilities, suitable for businesses with extensive data needs, including customer acquisition and workflow management. Both offer comprehensive support but cater to different user segments and industries, with Lytics CDP favored by publishing and marketing sectors, and Treasure Data serving a diverse mix, including education and software industries. ...
Blueshift
Customer Data Platform that activates data across the entire omnichannel customer journey
Blueshift excels in engagement management with a strong focus on AI and integration, primarily serving the enterprise sector with broad industry reach including financial services and education. Lytics CDP targets personalized marketing and lifetime value, tailored more for enterprises in IT, publishing, and marketing. With distinct capabilities, Blueshift dominates in integration and broad customer segments, while Lytics CDP concentrates on specific market dynamics and enhancing customer relationships. ...
MarkLogic Data Hub Platform
MarkLogic | Data Integration and NoSQL Databases for Your Business
Marklogic Data Hub Platform is a Data Integration platform for Enterprises . It is used in the Financial Services, Healthcare, Insurance and other Manufacturing Industries and Media It integrates ...
It is powered by a NoSQL database which provides speed, flexibility and scalability and ensures security and data consistency.
Marklogic Data Hub Platform is built to work in any environment - hybrid, on-premises or cloud.
Hull
Customer data platform that help brands shape meaningful relationships with their customers
Hull is a customer data platform that collects, unifies and enriches your product, marketing and sales data and synchronizes it to all your tools. It is suited for businesses looking to handle customer data in a unified location and engage loyal customers at scale. ...
It features unified customer data, identity resolution, real-time segmentation, enriched profiles, bi-directional sync, Integration and Orchestration. It allows more visibility, control and flexibility over customer data to effectively execute demand generation initiatives.
It automatically unifies user history across devices and tools to build perfectly complete profiles for all users and accounts. It supports to enrich, cleanse and transform customer profiles using real-time editing environment and build precise, complex segments with customer data. It allows to limit sales CRM to qualified leads, throttle email sends and manage data enrichment by syncing specific segments to each tool.
Hive Marketing Cloud
Customer Insight and Engagement Platform
Lytics CDP excels in customer engagement and personalized marketing, making it ideal for publishing and IT sectors. Hive Marketing Cloud prioritizes collaboration and social media management, appealing to computer software and marketing industries. Both platforms offer robust analytics, but Lytics CDP focuses more on security and privacy, whereas Hive emphasizes on workflow management. Vendor support options highlight continuous service in both, showing adaptability to different business needs. ...
Reltio
Customer Data Platform to Power Connected Customer Experiences
Reltio is a customer data platform that enables customer experience to drive hyper-personalization, accelerate real-time operations, and simplify compliance with consent and privacy laws. It helps to gain business agility, and bring big ideas to life. ...
Reltio manages all data types including multi-domain master data, transaction and interaction data, third-party, public and social data. Identifies complex relationships among individuals, entities, products and services, locations, and more. Creates holistic, up-to-date, and actionable customer profiles make it easier to drive hyper-personalization, accelerate real-time operations, and simplify compliance and consent management at scale.
Reltio features include accelerating time-to-value, reduce TCO and upgrade without disruption, quickly onboard new data sources, enrich profiles with thousands of attributes, relationships, transactions, and interactions from hundreds of data sources, gain deep, data-driven, and actionable insights about all customers to deliver hyper-personalized experiences, and more.
Tamr
Tamr Inc.: Tamr Agile Data Unification and Management ...
Tamr is an Enterprise data mastering platform that combines machine learning-based models, rules, and human feedback to quickly and easily publish accurate, up-to-date enterprise data. It helps to improve visibility to organization's data operations and accelerates business outcomes through data-driven insights. ...
Tamr combines machine learning software with data science expertise to provide accurate analysis. Tamr combines disparate data sources across the enterprise and maps differing data schemas to create a unified view of highly variable data sets. Tamr has open API based architecture to integrate organization's data eco-system. It provides data categorization through human guided machine learning platform through active learning. It analyses data sources by applying advanced algorithms and machine learning to connect and curate attributes and records.
Twilio Engage
Build data-driven, personalized customer experiences that grow lifetime value
Lytics CDP and Twilio Engage are both strong contenders in the Customer Data Platform category, each offering unique capabilities and benefits. Lytics CDP excels in advertisement and campaign management for enterprises, focusing on robust analytics and integration features. Twilio Engage, on the other hand, shines with its communication capabilities and deeper customer engagement, supported by extensive analytics and custom reporting. Both platforms support enterprises, with a slight difference in industry focus, making them suitable for various customer data management needs. ...
Openprise RevOps Performance Platform
Customer Data Platform to improve the performance of every go-to-market initiative.
Openprise RevOps Performance Platform helps to automate critical data management processes so you can execute more effective campaigns and accelerate growth. It is suited for any business looking to scale up, simplify and auto-manage all key processes in marketing and sales. ...
It features Data cleansing, Lead routing, data unification, dedupe, segmentation, campaign attribution, data enrichment, lead scoring, ABM activity analysis, data onboarding, GDPR compliance, data marketplace, data mechanic and integrations.
It helps to cleanup your data, focus on the right targets, scale your processes and simplify your MarTech stack. It offers better segmentation, personalization and routing to boost campaign performance. It consistently merges dupes, hence there’s no need to manually review.
Leadspace Customer Data Platform
Customer Data Platform to drive personalized customer engagement with industry-leading data & AI
Leadspace Customer Data Platform excels in environments focused on account-based marketing and lead management, providing robust analytics and AI features. Lytics CDP targets personalized marketing and customer relationship enhancement with a strong emphasis on segmentation and targeting. While both platforms offer comprehensive support options, Leadspace is more tailored to large enterprises in tech industries, whereas Lytics finds its niche with publishers and smaller enterprises. ...
Optimizely Data Platform
CDP assisting growing brands with relevance across the entire customer journey
Lytics CDP and Optimizely Data Platform both serve as Customer Data Platforms catering to diverse business needs. Lytics CDP excels in personalized marketing and robust analytics, making it popular among publishing and IT services. Optimizely Data Platform is favored for its strong merchandise and loyalty management features, appealing to large enterprises and the internet industry. Each platform's support options and core capabilities reflect their intended user base, ensuring targeted solutions for strategic growth. ...
Amperity Customer Data Management
Customer Data Platform built for the needs of the enterprise
Lytics CDP and Amperity Customer Data Management both aim to enhance business performance through improved customer data handling. While Lytics CDP excels in advertisement and engagement across diverse industries, Amperity focuses on engagement management and loyalty in sectors like IT and Banking. Lytics favors enterprises with features like custom reports and analytics, while Amperity offers robust support and AI-powered tools targeting larger enterprises. ...
ONEcount CDP
Marketing & Customer Data Platform to Activate audiences across all touchpoints in real-time
Lytics CDP and ONEcount CDP cater to businesses needing robust customer data platforms, but they serve different user types. Lytics CDP excels in advertising and personalized marketing, making it suitable for varied industries like publishing and IT, while ONEcount CDP stands out in social media and engagement management, serving predominantly large enterprises in IT. ...
Stratifyd
Augmented Intelligence Platform to deliver real-time insights to the people who need them
Stratifyd is an augmented Intelligence software platform, which could be used by entrepreneurs who need their fresh data (structured and unstructured) from business to be analyzed for predictions, in real time. ...
This platform collects data from business and converts into an analyzed product that could be used for analysing, predicting and developing business strategies. Key features include ingest, analyze, visualize and action.
Stratifyd platform uses a 4-step analysis protocol: Connect (or ingest) (streams all data sources into single channel), Analyse (unleashes boundless data science power), Discover (or visualize) (visualizes the data looking through a whole new lens) and Respond (or action) (reviews data and then takes action)
FullContact
Identity Resolution & Data Insights Solutions
FullContact is a privacy-safe identity resolution solution that provides personalized connections between people and brands. It empowers brands to improve their customer experience and authentically engage with consumers. ...
It provides a smart, cloud-based address book for users, transforming partial identities into complete profiles to connect with prospects and capture audience insights. It enables brands and marketing platforms to resolve and enrich contact records for enhanced customer experience and authentic customer engagement. It delivers the capabilities needed to create tailored customer experiences by unifying data and applying insights at the moments that matter.
Key features include API, build social profiles, multiple contact attributes, contact database, data synchronization, secure data storage, real-time updates, activity logging, contact history, mobile integration, data enrichment, social media integration, email integration, contact info from email signatures, contacts from business cards, CRM integration and more.
Tealium
Real-time customer data orchestration solutions and enterprise tag management to collect, unify and leverage their customer data
Lytics CDP focuses on advertising and personalized engagement, which aligns well with large enterprises and publishing companies aiming to enhance customer relationships. It supports a wide array of marketing capabilities and offers solid vendor support. Tealium, on the other hand, shines in analytics and customization. It is favored by retail and IT sectors, with a strong focus on integration and training support, making it ideal for small to mid-sized companies aiming to improve efficiency and expand their market reach. ...
Alfresco RM
Records Management | Alfresco
"Zia was instrumental in helping us define how to best leverage Alfresco to meet our document and records management needs. Zia was extremely open to sharing their expertise with our technology team so that we can continue developing our own Alfresco... workflows and content processes. We look forward to working with Zia on future Alfresco projects.
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- Karen Stauffer
NectarOM
Automated Consumer Engagement Platform to communicate highly personalized messaging
Lytics CDP excels in areas of advertisement and engagement management, making it a strong contender for publishers and IT services firms. Its extensive analytics capabilities and integration features cater well to enterprises and large businesses. In contrast, NectarOM focuses on personalized marketing, increasing sales, and customer acquisition, with its strength in omnichannel support, vital for IT services. It offers robust 24/7 support, attracting large enterprises seeking comprehensive customer data solutions. ...
RecordSure
Speech and Document Analytics for financial organisations and regulation-driven industries
mParticle
Customer data platform to simplify your customer data infrastructure
Lytics CDP and mParticle are leading Customer Data Platforms with distinct offerings. Lytics excels in engaging users across email, websites, and social media with its strong capabilities in advertisement and personalized marketing. Its features like AI analytics and custom reports serve industries such as publishing and IT. Conversely, mParticle focuses on mobile and social media channels, with extensive training support and integration features. It is most popular in sectors like transportation and entertainment, emphasizing engagement management and partner marketing. ...
Tealium Audiencestream CDP
Customer Data Platform to Understand and Engage Your Customers in Real Time
Lytics CDP and Tealium Audiencestream CDP both excel as customer data platforms with distinct strengths tailored to various business needs. Lytics CDP emphasizes advertisement and personalized marketing, making it ideal for large enterprises aiming to enhance customer relationships in industries like publishing and IT. On the other hand, Tealium Audiencestream focuses on engagement management and digital marketing, suiting mid-market companies in retail and banking sectors. Both solutions offer robust features and support, ensuring operational alignment with their target user segments. ...
SAP Customer Data Management
Business growth by unlocking the power of customer data management
Lytics CDP and SAP Customer Data Management both offer robust customer data platform solutions, each emphasizing different capabilities and user needs. Lytics CDP excels in advertising and engagement management, making it ideal for companies prioritizing personalized marketing and customer acquisition. Meanwhile, SAP Customer Data Management focuses on loyalty and social media management, catering well to businesses aiming to improve their digital presence and customer engagement. Both platforms integrate comprehensive features like analytics and privacy, but they serve distinct industry needs and customer segments. ...
Leadboxer Lead Generation
Lead and customer intelligence platform that automatically identify website visitors
Lytics CDP primarily supports activities like advertisement and engagement management, aiding businesses in enhancing customer relationships and expanding their market reach. While Leadboxer Lead Generation centers on lead generation and tracking, focusing on increasing sales and improving brand engagement. Both offer analytics and integration, but Lytics CDP excels with AI and custom reports. In contrast, Leadboxer emphasizes lead analytics. Lytics is favored by enterprises in publishing and IT, whereas Leadboxer serves enterprises in IT and media production. ...
Ascent360
Data Driven Marketing Platform that result in immediate returns and lifetime advocates
When examining Lytics CDP and Ascent360, both serve as robust Customer Data Platforms yet cater to different operational needs and industry focuses. Lytics CDP excels in enterprise-level engagement and customized marketing strategies, making it suitable for industries like IT and publishing. In contrast, Ascent360 focuses on enhancing customer relationships in consumer-centric industries such as retail and consumer goods through targeted communication and loyalty programs. Choosing between them relies heavily on the specific industry context and marketing objectives of the business. ...
Mapp Intelligence
Customer intelligence and marketing analytics platform to turn data into insights, and insights into action
Lytics CDP and Mapp Intelligence both excel as Customer Data Platforms, but they cater to different user needs. Lytics CDP is ideal for enterprises focused on segmented marketing and international market expansion. Mapp Intelligence offers robust analytics, beneficial for mid-market companies in the retail and advertising sectors aiming to enhance customer engagement and grow market share. Each product provides distinct vendor support options aligned with their target user demographics. ...
Squirro
Customer Insights Platform for Enterprise Success
Squirro is an Augmented Intelligence solution that is designed to offer cognitive insights for comprehensive analysis of unstructured data. It tackles any challenge relating to data gathering, analytics, search and data visualization. It delivers contextualized insights from most relevant data sources and displays them directly, via workbench integrations, or through self-service applications. It helps to acquire customers, and exceed competitors’ ROI. ...
Its artificial intelligence, machine learning, and predictive analytics, empower organizations to transform enterprise data into AI-driven insights. It correlates unstructured data from any digital source to structured data of already existing enterprise systems as well as works with inputs, which already exist within BI and CRM platforms and analyses and learns to prioritize the information based on user interactions, enabling organizations to efficiently manage and unlock the hidden value within data. Its real-time 360-degree client cockpit provides a holistic and comprehensive understanding of the customer journey.
Squirro applies cognitive search, advanced analytics, and intuitive dashboarding to unstructured data to provide new opportunities, next-best-action recommendations, and real-time 360° client cockpits.
NGDATA
Customer Data Platform driving engagement with the customers and build more successful relationships
Lytics CDP and NGDATA both operate as Customer Data Platforms with distinct attributes aligning with their users' needs. Lytics CDP excels in advertising and personalized marketing, serving a wide range of industries with comprehensive analytics and custom reporting tools. NGDATA focuses more on engagement management and loyalty strategies, appealing predominantly to large enterprises, especially in information technology and insurance, using detailed analytics and competitive intelligence. Each system offers tailored support to match its operational integration and industry demands. ...
Airbyte
Open Data Movement Platform
Lytics CDP shines in advertising and engagement with strong capabilities in segmentation. It helps enterprises enhance customer relationships and increase lifetime value. Key elements like AI-powered analytics and security are popular among large enterprises in IT and marketing. Grouparoo, suitable for smaller teams, excels in workflow management and integration. It allows flexible data migration and is favored for email channels. Lytics focuses on diverse industries, whereas Grouparoo is more adaptable to various workflows. ...
