Madison Logic ABM Overview

Madison Logic's account-based marketing platform focuses on converting leads into revenue-generating opportunities. It offers a multi-channel approach, ensuring precision across all account touchpoints. This platform is tailored to deliver a comprehensive ABM experience, catering to diverse industries. Notably, Madison Logic emphasizes speed, positioning itself as the fastest path to revenue for businesses. The platform's capability to drive demand is evidenced by its adoption by some of the world's fastest-growing companies. A unique aspect is its emphasis on logic over magic, suggesting a data-driven approach to achieving tangible results in ABM.

Use Cases

Customers recommend Account Management, Generation Of New Leads, Advertisement, as the business use cases that they have been most satisfied with while using Madison Logic ABM.

Other use cases:

  • Engaging And Following Up
  • Content Management
  • Telemarketing
  • Lead Management
  • Ad Retargeting
  • International Marketing
  • Digital Signature
See all use cases See less use cases

Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Madison Logic ABM.

Other priorities:

  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Launch New Products
  • Increase Sales & Revenue
See all business priorities See less business priorities

Madison Logic ABM Use-Cases and Business Priorities: Customer Satisfaction Data

Madison Logic ABM works with different mediums / channels such as Phone Calls.

Reviews

"...Marketers use our global account-based marketing platform to find influencers showing research signals, engage them before and after they self-identify, optimize buyer journeys, and measure results...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Through this research, Forrester developed a composite organization representative of the four companies that Forrester interviewed, and used the organization to calculate the benefits of using the Madison Logic ABM Platform. ..." Madison Logic Can Deliver 507% ROI According to Total Economic Impact Study
"...We recently started using Madison Logic for lead generation...." Peer review by Adnan L
"...I can deliver ads on time and I can spend my remaining time on other tasks...." Peer review by kenya l, web administrator

Madison Logic ABM, AdRoll ABM (formerly RollWorks), Leandata, Metadata Platform, Folloze Platform, etc., all belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Madison Logic offers a robust account-based marketing platform designed to convert leads into revenue. The platform's solutions enhance opportunities for businesses.

Popular Business Setting

for Madison Logic ABM

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Madison Logic ABM is popular in Marketing And Advertising, Information Technology And Services, and Computer Software and is widely used by Small Business, Mid Market, and Large Enterprise.

Madison Logic ABM Customer wins, Customer success stories, Case studies

How can Madison Logic ABM enhance your Account Management process?

What benefits does Madison Logic ABM offer for Generation Of New Leads?

What solutions does Madison Logic ABM provide for Engaging And Following Up?

Why is Madison Logic ABM the best choice for Content Management?

11 buyers and buying teams have used Cuspera to assess how well Madison Logic ABM solved their Account Based Marketing needs. Cuspera uses 116 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

 

Genesys - Information Technology And Services - Large

Daly City, USA

Genesys used Madison Logic to improve its account-based marketing. The team wanted to reach target accounts with content that matched each stage of the funnel. Madison Logic provided global, scalable... ABM content syndication and intent data. Genesys captured more unique leads and sourced new opportunities in less than six months. The partnership helped Genesys drive marketing ROI and plan for deeper ABM strategies.

 

Marketo - Computer Software - Large

San Mateo, USA

Marketo used Madison Logic to boost engagement and brand awareness. They ran content syndication, intent data, and display advertising campaigns. The partnership helped Marketo save time and reach mo...re accounts. Marketo engaged accounts at scale using Madison Logic’s data-driven solutions. The case highlights improved marketing results for Marketo.

 

Marketo - Computer Software - Large

San Mateo, USA

Marketo used Madison Logic to boost engagement and brand awareness. They ran a campaign with content syndication, intent data, and display ads. The solution helped Marketo save time and reach more ac...counts. Marketo engaged accounts at scale using Madison Logic's data-driven approach. The campaign increased efficiency and improved marketing results.

 

CA Technologies - Computer Software - Large

New York, USA

CA Technologies used Madison Logic to improve their ABM program. The company wanted to optimize account-based marketing. Madison Logic helped them craft a better ABM strategy. The partnership focused... on data-driven solutions. CA Technologies saw benefits in their marketing approach.

CrowdStrike - Computer & Network Security - Large

Madison Logic helped CrowdStrike improve account-based marketing with ML Insights. CrowdStrike used data-driven ABM to find and target the best accounts. The team used ABM Content Syndication and Dis...play Advertising to reach key buyers. They saw above benchmark lead-to-contact conversions and pipeline growth. CrowdStrike credits Madison Logic for data precision and campaign effectiveness.

Flexential - Information Technology And Services - Large

Madison Logic helped Flexential boost registrations by 22%. Flexential used account-based marketing and intent data to target the right accounts. The team used ML Insights to find new quality contact...s and ran multi-channel campaigns. Integrating Marketo with Madison Logic improved lead routing and nurturing. Flexential also saw a 25% increase in conversations.

lightning

Peers used Madison Logic ABM for account management and generation of new leads

Madison Logic ABM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.54/5

Read Reviews (10)
Analytics

4.19/5

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.54/5

Read Reviews (10)
Analytics

4.19/5

Read Reviews (3)

Software Failure Risk Guidance

?

for Madison Logic ABM

Top Failure Risks for Madison Logic ABM

Madison Logic, Inc News

Product

Madison Logic Launches Pipeline Insights to Help Marketers ...

Madison Logic has launched the Pipeline Insights Dashboard, a new feature for their account-based marketing platform. This dashboard provides real-time pipeline intelligence, allowing marketers to connect content syndication, programmatic, and social engagement signals to pipeline advancement. It aims to help marketers make data-driven decisions by offering visibility into campaign impacts across the buying journey, thus enabling more predictable pipeline growth.

Product

Madison Logic Launches New Pipeline Insights Dashboard

Madison Logic has introduced the Pipeline Insights Dashboard, a tool designed to provide B2B marketers with real-time visibility into campaign impacts on pipeline progression. This dashboard connects content syndication, programmatic, and social signals to pipeline acceleration, enabling marketers to shift from merely reporting past activities to actively engineering future growth.

Awards

Madison Logic the Only Visionary Named in the 2025 Gartner Magic Quadrant for Account-Based Marketing (ABM) Platforms

Madison Logic has been recognized as the only Visionary in the 2025 Gartner Magic Quadrant for Account-Based Marketing Platforms, highlighting its comprehensive vision and execution capabilities. The company has introduced innovations like Buying Group Intelligence and ABM Audio Advertising, expanded partnerships with ZoomInfo and Adobe, and launched an ABM Certification Program to enhance marketing performance.

Product

Madison Logic Unveils New Account & Buying Group Intelligence Capabilities That Enable B2B Marketers to Activate Smarter ABM Campaigns

Madison Logic has launched the ML Intent Dashboard, enhancing its account-based marketing platform with new account and buying group intelligence capabilities. This dashboard offers a unified view of intent signals, helping B2B marketers optimize campaigns by identifying high-opportunity accounts and refining targeting strategies. It includes features like competitive benchmarking and predictive buying stages, enabling smarter, data-driven decisions and improved campaign performance.

Madison Logic, Inc Profile

Company Name

Madison Logic, Inc

Year Founded

2004

HQ Location

257 Park Avenue South, 5th Floor, New York, New York 10010

Employees

101-250

Social

Financials

M&A