Madison Logic ABM Overview

Madison Logic's account-based marketing platform focuses on converting leads into revenue-generating opportunities. It offers a multi-channel approach, ensuring precision across all account touchpoints. This platform is tailored to deliver a comprehensive ABM experience, catering to diverse industries. Notably, Madison Logic emphasizes speed, positioning itself as the fastest path to revenue for businesses. The platform's capability to drive demand is evidenced by its adoption by some of the world's fastest-growing companies. A unique aspect is its emphasis on logic over magic, suggesting a data-driven approach to achieving tangible results in ABM.

Use Cases

Customers recommend Account Management, Generation Of New Leads, Advertisement, as the business use cases that they have been most satisfied with while using Madison Logic ABM.

Other use cases:

  • Engaging And Following Up
  • Content Management
  • Telemarketing
  • Lead Management
  • Ad Retargeting
  • International Marketing
  • Digital Signature
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Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Madison Logic ABM.

Other priorities:

  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Launch New Products
  • Increase Sales & Revenue
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Madison Logic ABM Use-Cases and Business Priorities: Customer Satisfaction Data

Madison Logic ABM works with different mediums / channels such as Phone Calls.

Reviews

"...One of the leaders in behavioral intent data and account based marketing...." Peer review by Agency

Madison Logic ABM, RollWorks, Leandata, Metadata Platform, Folloze Platform, etc., all belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Madison Logic offers a robust account-based marketing platform designed to convert leads into revenue. The platform's solutions enhance opportunities for businesses.

Popular Business Setting

for Madison Logic ABM

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Madison Logic ABM is popular in Marketing And Advertising, Information Technology And Services, and Computer Software and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on Madison Logic ABM Use Cases

What solutions does Madison Logic ABM provide for Account Management?

How efficiently Does Madison Logic ABM manage your Generation Of New Leads?

How does Madison Logic ABM facilitate Engaging And Following Up?

What benefits does Madison Logic ABM offer for Content Management?

12+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Madison Logic ABM solved their Account Based Marketing needs. Cuspera uses 116 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

Case Studies

Internet

CASE STUDY LinkedIn

Madison Logic helped LinkedIn improve brand measurement and prove marketing value. Ty Heath from LinkedIn explains how the 95-5 Rule highlights brand impact early in the buying journey. The CMO Score...card helped show the value of brand investment. A strong brand made it easier for sales teams to engage and convert prospects. LinkedIn used Madison Logic to focus on long-term brand growth, not just short-term buyers.

Marketing and Advertising

CASE STUDY DEPT

Madison Logic helped DEPT, a global marketing and technology agency, improve their account-based marketing (ABM) strategy. DEPT used ABM Display Advertising and ABM Content Syndication to reach high-...value prospects and speed up pipeline generation. The ML Insights platform gave DEPT deep analytics and real-time lead access through integrations with Pardot and Salesforce. This reduced lead nurturing time and shortened the sales cycle by weeks. Madison Logic became one of DEPT’s top five marketing channels, driving strong pipeline and revenue growth.

Information Technology and Services

CASE STUDY Endava

Madison Logic helped Endava use multi-channel ABM to boost demand generation. Endava used ABM Content Syndication and ABM Display Advertising powered by ML Insights. This approach drove over 40% of t...op-of-funnel contacts into their pipeline. Endava achieved a 30X ROI on its influenced pipeline. The team expanded efforts with ABM Social Advertising on LinkedIn. Madison Logic enabled Endava to deliver targeted content and improve sales conversations.

Information Technology and Services

CASE STUDY Flexential

Madison Logic helped Flexential improve demand generation with account-based marketing tools. Flexential used ML Insights to find accounts in an active buying cycle and added new quality contacts to ...campaigns. The team used ABM Content Syndication and ABM Display Advertising for targeted outreach. Flexential saw a 22% increase in registrations, website traffic, and leads, plus a 25% increase in conversations. Integration with Marketo streamlined lead management and improved sales communication.

Information Technology and Services

CASE STUDY Genesys

Madison Logic helped Genesys improve its account-based marketing (ABM) in LATAM. Genesys needed to connect better with its customers and boost brand awareness. They used Madison Logic for ABM content... syndication, display advertising, and LinkedIn ads. The easy integration let them run a multi-channel ABM strategy quickly. Genesys gained better audience insights and could measure engagement and conversion. This led to stronger demand generation and a direct impact on their sales pipeline.

Oil & Energy

CASE STUDY Shell Lubricant Solutions

Madison Logic helped Shell Lubricant Solutions improve their account-based marketing. Shell used ML Insights, ABM Content Syndication, and ABM Display Advertising to target accounts with data-driven ...strategies. The team became more strategic and efficient in reaching decision-makers. Marketing and sales alignment improved, leading to better targeting and faster sales pipeline progression. Shell values the market intelligence and guidance from Madison Logic for optimizing their ABM programs.

lightning

Peers used Madison Logic ABM for account management and generation of new leads

Madison Logic ABM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.54/5 ★

Read Reviews (10)
Analytics

4.19/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.54/5 ★

Read Reviews (10)
Analytics

4.19/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for Madison Logic ABM

Top Failure Risks for Madison Logic ABM

Madison Logic, Inc News

Executive

Madison Logic Expands Executive Leadership Team with New Appointments

Madison Logic has expanded its executive leadership team with new appointments, strengthening its management structure to support growth in the account-based marketing platform sector.

Product

Madison Logic Bolsters Product Portfolio with ABM Audio Advertising

Madison Logic has launched ABM Audio Advertising to meet the growing demands of B2B marketers, enhancing their product portfolio with this new offering.

Product

Madison Logic Launches ABM Certification Program

Madison Logic has launched a new ABM Certification Program to enhance B2B marketing skills, simplify complexities, and improve ROI through targeted audience engagement.

Customer

Amilia Drives Pipeline Growth and Engagement with Multi-Channel ABM Strategy

Amilia enhances engagement and pipeline growth using Madison Logic's multi-channel ABM strategies, improving reach to high-value prospects through digital marketing solutions.

Madison Logic, Inc Profile

Company Name

Madison Logic, Inc

Year Founded

2004

HQ Location

257 Park Avenue South, 5th Floor, New York, New York 10010

Employees

101-250

Social

Financials

M&A