Madison Logic ABM: Product updates, Customer stories, and Insights | 2026 Cuspera

Madison Logic helped TeamQuest Corporation use intent data to improve their B2B email campaigns. TeamQuest had tried marketing automation but did not see good results. By using intent data, they targ...eted prospects better. Their first email campaign with this approach saw a 248% increase in clickthrough rate. The forwarding rate went up by more than 400%. This shows the power of intent data for B2B marketing.
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Madison Logic helped Zilliant, Inc. transform marketing from a cost center to a profit center. After integrating Madison Logic's account-based marketing and content syndication, Zilliant saw a 63% in...crease in marketing qualified leads and a 42% rise in opportunities created. The company allocated 80% of its marketing budget to Madison Logic. Sales and marketing alignment improved, and lead generation campaigns delivered higher conversion rates. Zilliant surpassed its 2019 goal by July, driving measurable growth with Madison Logic's ABM platform.
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Madison Logic helped Adobe improve their account-based marketing (ABM) with a data-driven, multi-channel approach. Adobe used Madison Logic to reach the right customers at the right time and align ma...rketing with sales and business development. The solution gave Adobe better insights into campaign performance and allowed them to optimize their engagement strategy. Adobe gained more visibility into lead volume, opportunities, and marketing-driven revenue. The team also saw a decrease in cost per lead and an increase in conversion from leads to sales-accepted opportunities.
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Madison Logic helped CrowdStrike improve their account-based marketing with ML Insights. CrowdStrike used AI-powered data to find and target the right buyers. They used ABM Content Syndication and Di...splay Advertising to reach key accounts. The team saw above benchmark lead-to-contact conversions and pipeline growth. CrowdStrike credits Madison Logic for fast, data-driven results and strong campaign management.
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Dell Technologies used Madison Logic's ML Insights to improve their account-based marketing. They needed better data to target the right accounts and decision-makers. Madison Logic helped them find i...n-market accounts and deliver relevant content. The Dell team used ABM Content Syndication and the ML Platform to track campaign performance. This partnership helped Dell move deals faster and build a stronger ABM strategy.
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Madison Logic helped DEPT, a global marketing and technology agency, improve their account-based marketing (ABM) strategy. DEPT used ABM Display Advertising and ABM Content Syndication to reach high-...value prospects and speed up pipeline generation. The ML Insights platform gave DEPT deep analytics and real-time lead access through integrations with Pardot and Salesforce. This reduced lead nurturing time and shortened the sales cycle by weeks. Madison Logic became one of DEPT’s top five marketing channels, driving strong pipeline and revenue growth.
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