MarketLogic Market Insights Platform: Use-Cases, Insights and Reviews | 2025 Cuspera

Visa used the Market Logic Global Insights Exchange platform to improve how they share insights worldwide. They wanted to speed up information sharing and make research management automatic. The plat...form helped Visa save money and time, reaching positive ROI in less than a year. Visa's teams now get answers to business questions much faster. The platform also helps avoid duplicate research and supports better decision-making.
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Market Logic Software helped Novartis with Sherlock, a data solution for insights management. Novartis wanted to centralize and improve how they use insights. The solution made it easier for Novartis... to manage and use data across the company. Their work together was recognized as a finalist in the 2024 Market Research Society Awards. New generative-AI features are set to make insights even more useful for Novartis.
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Colgate-Palmolive uses the DIG platform, powered by Market Logic, to turn trends data into actionable insights. DIG brings together multiple data sources and research tools in one place for easy acce...ss. The platform helps decision makers find and use trends knowledge quickly. Colgate-Palmolive's insights team saves at least 10% in efficiency by using DIG. The platform supports smarter, faster, and insights-driven decisions at scale.
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Dyson used the Market Logic 'Searchable' platform to bring all their research into one place. The challenge was to synthesize large amounts of data from many teams and markets. With Searchable, Dyson... created over 28 knowledge zones for easy access to curated insights. During COVID-19, the platform helped Dyson quickly understand changing consumer behavior and make fast decisions. Over 1,100 users across 10 markets use Searchable to access thousands of research projects and tests for better, faster decision-making.
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Philips used DeepSights™ to test generative AI for consumer insights. They compared DeepSights™ with ChatGPT, Bing, and other insights management platforms. The goal was to see if generative AI could... give fast and reliable business information. Philips found valuable results for using AI in business decisions. The case study shares details about the methods and business impact.
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Market Logic's DeepSights™ helped REWE Group improve knowledge management with AI-driven insights. The solution made it easier for teams to share knowledge and work together. REWE Group used DeepSigh...ts™ to turn complex data into simple, useful insights. This led to faster decisions and better business strategies. The platform also helped centralize information and streamline research processes.
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