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MassTer: Use-Cases, Insights and Reviews | 2025 Cuspera

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MassTer: Predictive Analytics Solution - ROI Calculation ...

MassTer Overview

MASS Analytics specializes in Marketing Mix Modeling (MMM) solutions, offering businesses a strategic advantage in optimizing their marketing ROI. Leveraging automated MMM SaaS, the platform empowers organizations to scale their marketing analysis capabilities with enhanced speed and transparency. In an industry where traditional MMM setups may fall short, MASS Analytics provides a modern approach that caters to both experienced users and those new to MMM. The system's adaptability is highlighted by success stories such as mBank, which effectively internalized marketing effectiveness using this solution. A masterclass by Dr. Ramla Jarrar is available for newcomers, enhancing understanding of MMM. This positions MASS Analytics as a key player in the marketing data intelligence space, focusing on delivering actionable insights and maximizing marketing investments.

Use Cases

Customers recommend Marketing Mix, Forecasting, Onboarding, as the business use cases that they have been most satisfied with while using MassTer.

Other use cases:

Advertisement
Engaging And Following Up
Media Planning
Category Management
Knowledge Management
Workflow Management
Collaboration

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Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using MassTer.

Other priorities:

Scale Best Practices

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MassTer Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"In our experience, MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consulta...ncy is provided throughout the project." - Stephen B

MassTer, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

MASS Analytics offers Marketing Mix Modeling solutions to maximize Marketing ROI. Marketing strategies are optimized using their expertise.

Popular Business Setting

for MassTer

Top Industries

Marketing and Advertising
Information Technology and Services
Automotive

Popular in

Enterprise
Large Enterprise
Mid Market

MassTer is popular in Marketing And Advertising, Information Technology And Services, and Automotive and is widely used by Enterprise, Large Enterprise, and Mid Market.

MassTer Customer wins, Customer success stories, Case studies

Why is MassTer the best choice for Marketing Mix?

11 buyers and buying teams have used Cuspera to assess how well MassTer solved their Marketing Data Intelligence needs. Cuspera uses 211 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

CUSTOMERS	TESTIMONIALS
Stephen B Global Head of Analytics Wavemaker	In our experience, MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project. Testimonial By Stephen B
Antonina M Senior Data Analyst All Response Media (HAVAS Media)	MASS analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as the technical part of it on types of models and forecasting and optimization parts… I can with confidence say that, as an agency, we have improved our MMM project delivery and can do... more advanced modeling now. Testimonial By Antonina M
Simone V Senior Analyst Publicis Media	Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients. Testimonial By Simone V

CUSTOMERS	TESTIMONIALS
Stephen B Global Head of Analytics Wavemaker	In our experience, MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project. Testimonial By Stephen B
Antonina M Senior Data Analyst All Response Media (HAVAS Media)	MASS analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as the technical part of it on types of models and forecasting and optimization parts… I can with confidence say that, as an agency, we have improved our MMM project delivery and can do... more advanced modeling now. Testimonial By Antonina M
Simone V Senior Analyst Publicis Media	Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients. Testimonial By Simone V

A CPG company - Consumer Goods

MASS Analytics helped a CPG company measure the marketing effectiveness of 9 SKUs under one brand. The company used marketing mix modeling to analyze their activities. The goal was to understand whic...h marketing actions worked best. MASS Analytics provided tools to reduce time spent on data preparation. This let the company focus on higher-value project work. The solution aimed to improve marketing decisions for all 9 products.

a food app (D2C client) - Food & Beverages

MASS Analytics helped a food app client use agile marketing measurement. The client needed faster updates to track marketing performance. Marketing mix modeling was hard to update often. MASS Analyti...cs provided a solution for quick updates. This made it easier for the client to keep up with changes in digital marketing.

a top entertainment industry advertiser (amusement park) - Entertainment

MASS Analytics used its marketing mix modeling solutions to help an amusement park optimize seasonal media spend. The park's sales happened mostly in two months each year, with little activity outsid...e this period. COVID caused a complete stop in sales. Media campaigns only ran during the sales period and made up less than 15% of total media spend. The short campaign window created high multicollinearity, making analysis harder. MASS Analytics partnered with the park to analyze the link between media and seasonality in event sales.

an international airline based in Europe - Airline

MASS Analytics used its Marketing Mix Modeling solution for an international airline in Europe. The airline wanted to improve its media mix and marketing ROI. MASS Analytics experts built models to a...nalyze the airline's marketing activities. The project led to a 17% increase in marketing ROI. The airline gained a better understanding of its marketing mix.

MagicDate - Consumer Services

MASS Analytics used its Marketing Mix Modeling solution for MagicDate, a D2C company. MagicDate saw a 5% drop in subscriptions in S1 2022 compared to S1 2021. MASS Analytics identified the main drive...rs for subscriptions and analyzed the effects of competition, non-media, and outside factors on sales. The solution helped MagicDate find the best way to allocate their media budget. This improved their understanding of what impacts their sales.

Movie.2 - Entertainment

MASS Analytics used its marketing mix modeling solutions to help Movie.2, a D2C media company, address a drop of over 10% in subscriptions from 2021 to 2022. The team analyzed the impact of media act...ivities, ROAS, CPA, and channel saturation to find the main drivers of subscriptions. They gave Movie.2 insights and recommendations to optimize their marketing budget. As a result, Movie.2 reversed the subscription decline and increased revenue by more than 11%.

MassTer: the one-stop Marketing Measurement Software

Peers used MassTer for marketing mix and forecasting

MassTer Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.60/5 ★ Read Reviews (3)
Analytics	4.32/5 ★ Read Reviews (84)
Custom Reports	4.04/5 ★ Read Reviews (38)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.60/5 ★ Read Reviews (3)
Analytics	4.32/5 ★ Read Reviews (84)
Custom Reports	4.04/5 ★ Read Reviews (38)

Software Failure Risk Guidance

for MassTer

Overall Risk Meter

Low Medium High

Top Failure Risks for MassTer

MASS Analytics Profile

Company Name

MASS Analytics

Company Website

https://www.mass-analytics.com/

HQ Location

London, Hounslow, Middlesex, UK

Employees

11-50

Social

Financials