Matomo Overview

Matomo offers a privacy-friendly alternative to Google Analytics. Reputations are protected without privacy sacrifices or site compromises.

Use Cases

Customers recommend Social Media Analytics, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Matomo.

Other use cases:

  • Helpdesk Management
  • Advertisement
  • Content Management
  • Rating And Review Management
  • Sending & Publishing Communications
  • Create Engagement Based Loyalty
  • Call Analytics
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Matomo.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Improve Efficiency
  • Launch New Products
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Improve Internal Communications
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Matomo Use-Cases and Business Priorities: Customer Satisfaction Data

Matomo works with different mediums / channels such as Website.

Matomo's features include Widgets, Dashboard, Personalization, etc. and Matomo support capabilities include Phone Support, Chat Support, 24/7 Support, etc. also Matomo analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We used Piwik to monitor customer interactions across several platforms in the organization, i.e. web and mobile apps...." Peer review by Mike Tihonchik, Sr. Software Developer, NRG Energy

Matomo, Piwik PRO, TWIPLA, Clicky Web Analytics, Quantcast Measure, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Matomo

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Matomo is popular in Computer Software, Marketing And Advertising, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on Matomo Use Cases

What benefits does Matomo offer for Social Media Analytics?

Why is Matomo the best choice for Engagement Management?

Why is Matomo the best choice for Campaign Management?

How can Matomo enhance your Helpdesk Management process?

28+ more Business Use Cases

16 buyers and buying teams have used Cuspera to assess how well Matomo solved their Digital Analytics needs. Cuspera uses 2314 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

Case Studies

COMPANY INDUSTRY CASE STUDIES
Matomo case study
Computer Software
Computer Software
CASE STUDY Concrete CMS

Concrete CMS achieved 3x more leads using Matomo’s secure and insightful web analytics solution.

Read More
Matomo case study
Computer Software
Computer Software
CASE STUDY Concrete CMS

Concrete CMS achieved 3x more leads using Matomo’s secure and insightful web analytics solution.

Read More
Matomo case study
Information Technology and Services
Information Technology and Services
CASE STUDY Climeworks

Climeworks, a company capturing CO2 from the air, reduced its energy consumption by 10% and saved 100,000 euros annually using Matomo analytics.

Read More

Frequently Asked Questions(FAQ)

for Matomo

What is Matomo?

Matomo is a premium web analytics and conversion optimization tool designed to give the most conclusive insights with a complete range of features such as heatmaps, session recordings, goals, form analytics, eCommerce and funnels. It is designed to help businesses view and evaluate user activities and engagement.

Matomo provides real-time updates on the details of visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure the interaction of the user with the website; and A/B testing which helps to optimize website campaigns by experimenting and running A/B tests.

Matomo features include Open source, 100% accurate data, provide guidance, customized and extended to meet every need, actionable insights and a complete picture of customers, and track personal data under privacy laws.

What is Matomo used for?

Matomo is a Digital Analytics Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Social Media Analytics, Engagement Management and Campaign Management .

What are the top features of Matomo?

Widgets, Dashboard and Personalization are some of the top features of Matomo.

Who uses Matomo?

Matomo is used by Computer Software, Marketing And Advertising and Internet among other industries.

What are Matomo alternatives?

Piwik PRO, TWIPLA, Clicky Web Analytics and Quantcast Measure are popular alternatives for Matomo.

Where is Matomo located?

Matomo is headquartered at Asia-Pacific (APAC), Australasia.
lightning

Peers used Matomo for social media analytics and engagement management

Matomo Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.02/5 ★

Read Reviews (503)
Custom Reports

3.80/5 ★

Read Reviews (653)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.02/5 ★

Read Reviews (503)
Custom Reports

3.80/5 ★

Read Reviews (653)

Software Failure Risk Guidance

?

for Matomo

Overall Risk Meter

Low Medium High

Top Failure Risks for Matomo

InnoCraft Ltd Profile

Company Name

InnoCraft Ltd

Company Website

https://matomo.org/

HQ Location

Asia-Pacific (APAC), Australasia

Employees

1-10

Social

Financials

PRIVATE