Mautic Overview

Mautic is a free, open-source marketing automation platform that distinguishes itself by offering true data sovereignty and eliminating vendor lock-in. This ensures businesses maintain control over their data while leveraging powerful tools for email marketing and lead management. Mautic excels in delivering personalized, multilingual email campaigns, as evidenced by its capability to handle over a million emails daily for an e-commerce business. The platform's adaptability is further highlighted by its application of gamification strategies in the financial services sector to enhance lead acquisition. With Mautic, organizations can harness the benefits of marketing automation without the constraints of traditional vendor dependencies, making it an attractive option for businesses seeking flexibility and control in their marketing efforts.

Use Cases

Customers recommend Communication Management, Campaign Management, Social Media Management, as the business use cases that they have been most satisfied with while using Mautic.

Other use cases:

  • Contact List Management
  • Proposal & Quote Management
  • Digital Marketing
  • Engaging And Following Up
  • Drip Marketing
  • Training & Onboarding
  • Capturing Leads
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mautic.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Visibility
  • Improve Consistency
  • Scale Best Practices
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Mautic Use-Cases and Business Priorities: Customer Satisfaction Data

Mautic works with different mediums / channels such as E-Mail. Social Media. Text SMS etc.

Mautic's features include Landing Page, Alerts: Popups & Notifications, Personalization, etc. and Mautic support capabilities include Email Support, Phone Support, 24/7 Support, etc. also Mautic analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Extensive and highly flexible contact management is an additional Mautic benefit...." Peer review by Vincent N, Marketing Staff, Human Resources

Mautic, Yespo Оmnichannel CDP, ExpertSender, Lead Liaison, VBOUT, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Mautic provides free and open source marketing automation software, including email marketing and lead management tools. Available to everyone, Mautic is supported by an active community.

Popular Business Setting

for Mautic

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Mautic is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on Mautic Use Cases

What makes Mautic ideal for Communication Management?

How can Mautic optimize your Campaign Management Workflow?

What benefits does Mautic offer for Social Media Management?

How can Mautic enhance your Contact List Management process?

What makes Mautic ideal for Proposal & Quote Management?

43+ more Business Use Cases

58 buyers and buying teams have used Cuspera to assess how well Mautic solved their Marketing Automation needs. Cuspera uses 972 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Case Studies

Construction

CASE STUDY Prospectiva group

Mautic helped Prospectiva group, a multinational construction and consulting firm, centralize and automate their marketing. They faced challenges with managing multi-channel campaigns and segmenting ...contacts across business units and countries. By implementing Mautic and a custom plugin, they improved client engagement, reduced email fatigue, and freed HR for strategic work. The solution increased ROI by over 80% and boosted email open rates while lowering opt-outs.

Read more →
Retail

CASE STUDY Lehner Versand AG

Mautic helped Lehner Versand AG send over a million personalized multilingual emails daily. The company switched to Mautic in 2022 to save costs and gained better GDPR support and flexible subscripti...on options. The migration included deep API integration and advanced features like CDN support, ERP imports, and AI-driven email content. Cost savings reached a high 5-digit range, and email campaigns became a key revenue driver. Mautic enabled efficient content creation and ongoing improvements in deliverability and campaign effectiveness.

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Hospitality

CASE STUDY Haugan Cruises

Mautic helped Haugan Cruises improve their marketing in the luxury travel industry. The company had over 10 customer lists managed manually, making it hard to personalize messages. With Mautic, they ...combined 15 lists into one and automated their marketing. The average read rate for emails increased to 22%. The sales team can now follow up with leads more effectively. Communication and efficiency improved across the team.

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Food & Beverages

CASE STUDY Rotkäppchen-Mumm

Mautic helped Rotkäppchen-Mumm centralize marketing, age verification, and GDPR consent across 40+ alcohol brand websites. The company unified marketing operations by connecting each brand site to Ma...utic. This allowed GDPR-compliant data transfer, easy access for brand managers, and flexible account management. The solution replaced isolated tools, cut costs, and gave brands creative freedom. Mautic enabled secure data storage, export for analysis, and open source access for all brands.

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Management Consulting

CASE STUDY Axys Consultants

Webmecanik Automation, based on Mautic, helped Axys Consultants automate candidate segmentation and scoring. The company needed to recruit the right talent quickly to meet client project demands. Wit...h the solution, recruitment times dropped by 10%. Internal team productivity increased by 20%. Candidate satisfaction improved, and targeted campaigns tripled conversion rates during recruitment.

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Financial Services

CASE STUDY Cash in Time (Crédit Agricole Leasing & Factoring)

Mautic helped Cash in Time, a financial service of Crédit Agricole Leasing & Factoring, improve customer relationships during the Covid-19 crisis. They used Webmecanik Automation to launch cross-chan...nel marketing campaigns. The solution enabled finer customer segmentation and automated communications. 50% of calls led to a survey, and email open rates reached 56%. In July and August, 30% of marketing automation revenue came from this campaign.

Read more →

Video

From lead-gen to recurring clients: how to plan+build+analyse sales-funnels for onlineshops and more

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Frequently Asked Questions(FAQ)

for Mautic

What is Mautic?

Mautic is an open-source Marketing Automation software that enables organizations of all sizes to integrate and personalize all digital properties and channels into a seamless customer experience. It helps to improve brand engagement and efficiency.

Mautic helps teams gather important contact information, optimize and replicate campaigns, and ultimately, report on results. Its modern approach to marketing automation enables marketers to deliver higher performing campaigns and content, and achieve superior results.

Its key features include cross-channel campaigns, website tracking, email marketing, customized landing pages, using existing contact and real-time engagement data to personalize the experience, provides the freedom to integrate data and orchestrate any channel across all business-critical technology solutions.

What is Mautic used for?

Mautic is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Communication Management, Campaign Management and Social Media Management .

What are the top features of Mautic?

Landing page, Alerts: popups & Notifications and Personalization are some of the top features of Mautic.

Who uses Mautic?

Mautic is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Mautic alternatives?

Yespo Оmnichannel CDP, ExpertSender, Lead Liaison and VBOUT are popular alternatives for Mautic.
lightning

Peers used Mautic for communication management and campaign management

Mautic Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.21/5 ★

Read Reviews (44)
Custom Reports

4.05/5 ★

Read Reviews (61)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.21/5 ★

Read Reviews (44)
Custom Reports

4.05/5 ★

Read Reviews (61)

Software Failure Risk Guidance

?

for Mautic

Overall Risk Meter

Low Medium High

Top Failure Risks for Mautic

Acquia Profile

Company Name

Acquia

Company Website

https://www.mautic.org/

HQ Location

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

M&A