Mautic Overview

Mautic is a free, open-source marketing automation platform that distinguishes itself by offering true data sovereignty and eliminating vendor lock-in. This ensures businesses maintain control over their data while leveraging powerful tools for email marketing and lead management. Mautic excels in delivering personalized, multilingual email campaigns, as evidenced by its capability to handle over a million emails daily for an e-commerce business. The platform's adaptability is further highlighted by its application of gamification strategies in the financial services sector to enhance lead acquisition. With Mautic, organizations can harness the benefits of marketing automation without the constraints of traditional vendor dependencies, making it an attractive option for businesses seeking flexibility and control in their marketing efforts.

Use Cases

Customers recommend Communication Management, Campaign Management, Social Media Management, as the business use cases that they have been most satisfied with while using Mautic.

Other use cases:

  • Contact List Management
  • Proposal & Quote Management
  • Digital Marketing
  • Engaging And Following Up
  • Drip Marketing
  • Training & Onboarding
  • Capturing Leads
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mautic.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Visibility
  • Improve Consistency
  • Scale Best Practices
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Mautic Use-Cases and Business Priorities: Customer Satisfaction Data

Mautic works with different mediums / channels such as E-Mail. Social Media. Text SMS etc.

Mautic's features include Landing Page, Alerts: Popups & Notifications, Personalization, etc. and Mautic support capabilities include Email Support, Phone Support, 24/7 Support, etc. also Mautic analytics capabilities include Analytics, and Custom Reports.

Reviews

"...You can create contacts, track site visits we, create landing pages and email marketing campaigns at no cost...." Peer review by Consultant

Mautic, Yespo Оmnichannel CDP, ExpertSender, Lead Liaison, VBOUT, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Mautic provides free and open source marketing automation software, including email marketing and lead management tools. Available to everyone, Mautic is supported by an active community.

Popular Business Setting

for Mautic

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Mautic is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Mautic Customer wins, Customer success stories, Case studies

Why is Mautic the best choice for Communication Management?

What benefits does Mautic offer for Campaign Management?

Why is Mautic the best choice for Social Media Management?

How does Mautic facilitate Contact List Management?

How can Mautic optimize your Proposal & Quote Management Workflow?

58 buyers and buying teams have used Cuspera to assess how well Mautic solved their Marketing Automation needs. Cuspera uses 972 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Maximalium - Food & Beverages

Mautic helped Maximalium run a scratch card gamification campaign. The goal was to get more leads and boost sales. The campaign brought in 3,232 new leads in three weeks. Maximalium saw an 80% email ...open rate and a 6% conversion rate. They turned a €300 investment into 167 sales, reaching a 456.67% ROI. The campaign also gave Maximalium useful demographic data for future marketing.

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uTest - Information Technology And Services

uTest used Acquia Campaign Studio, based on Mautic, to support its rapid international growth and manage communications with over 400,000 testers worldwide. The challenge was to keep communications r...elevant and personalized for thousands of users across multiple projects. With Campaign Studio, uTest deployed personalized campaigns to over 44,000 active users in different regions. They reduced user churn in the first 30 days from 62 to 26, and in the first 2 weeks from 20 to 4. The solution helped uTest improve recruitment, retention, and engagement during global expansion.

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Comarch SA - Information Technology And Services

Mautic helped Comarch SA, a large global software company, centralize and standardize its marketing. Comarch needed a tool that integrated with internal systems and allowed data storage on their serv...ers. They chose Mautic for its flexibility and ability to customize. Comarch integrated Mautic with their CRM and CMS, educated users, and contributed to Mautic's development. The project improved campaign consistency and system performance for Comarch's marketing teams.

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Inagro - Research

Mautic and Drupal helped Inagro send hyper-personalized, automated emails to their clients. Inagro wanted to save time and reduce manual work while delivering relevant content to a diverse audience. ...The solution integrated Mautic with Drupal, creating a fully autonomous email system that converts website content into personalized newsletters. Inagro now sends one newsletter each week to over 7,000 recipients, with 400 articles per year. The system provides clear reports and requires no manual newsletter creation by staff.

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Prospectiva group - Construction

Mautic helped Prospectiva group, a multinational construction and consulting firm, centralize and automate their marketing. They faced challenges with managing multi-channel campaigns and segmenting ...contacts across business units and countries. By implementing Mautic and a custom plugin, they improved client engagement, reduced email fatigue, and freed HR for strategic work. The solution increased ROI by over 80% and boosted email open rates while lowering opt-outs.

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Rotkäppchen-Mumm - Food & Beverages

Mautic helped Rotkäppchen-Mumm centralize marketing, age verification, and GDPR consent across 40+ alcohol brand websites. The company unified marketing operations by connecting each brand site to Ma...utic. This allowed GDPR-compliant data transfer, easy access for brand managers, and flexible account management. The solution replaced isolated tools, cut costs, and gave brands creative freedom. Mautic enabled secure data storage, export for analysis, and open source access for all brands.

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From lead-gen to recurring clients: how to plan+build+analyse sales-funnels for onlineshops and more

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Frequently Asked Questions(FAQ)

for Mautic

What is Mautic?

Mautic is an open-source Marketing Automation software that enables organizations of all sizes to integrate and personalize all digital properties and channels into a seamless customer experience. It helps to improve brand engagement and efficiency.

Mautic helps teams gather important contact information, optimize and replicate campaigns, and ultimately, report on results. Its modern approach to marketing automation enables marketers to deliver higher performing campaigns and content, and achieve superior results.

Its key features include cross-channel campaigns, website tracking, email marketing, customized landing pages, using existing contact and real-time engagement data to personalize the experience, provides the freedom to integrate data and orchestrate any channel across all business-critical technology solutions.

What is Mautic used for?

Mautic is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Communication Management, Campaign Management and Social Media Management .

What are the top features of Mautic?

Landing page, Alerts: popups & Notifications and Personalization are some of the top features of Mautic.

Who uses Mautic?

Mautic is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Mautic alternatives?

Yespo Оmnichannel CDP, ExpertSender, Lead Liaison and VBOUT are popular alternatives for Mautic.
lightning

Peers used Mautic for communication management and campaign management

Mautic Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.21/5

Read Reviews (44)
Custom Reports

4.05/5

Read Reviews (61)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.21/5

Read Reviews (44)
Custom Reports

4.05/5

Read Reviews (61)

Software Failure Risk Guidance

?

for Mautic

Overall Risk Meter

Low Medium High

Top Failure Risks for Mautic

Acquia Profile

Company Name

Acquia

Company Website

https://www.mautic.org/

HQ Location

Employees

11-50

Social

Financials

M&A