Measured Overview
Measured empowers brands to maximize ROI through precise media spend validation and optimization. This platform offers a comprehensive suite of tools designed for the privacy-focused era, enabling businesses to unlock the full potential of their media investments. By harmonizing all relevant data, Measured provides trustworthy measurement insights, allowing marketers to make informed decisions about their campaigns. Notably, the platform supports CMOs with strategic tariff response plans, enhancing their ability to demonstrate marketing impact effectively. This unique approach to media optimization positions Measured as a critical ally for brands aiming to elevate their marketing performance.
Use Cases
Customers recommend Forecasting, Social Media Analytics, Lifetime Value Management, as the business use cases that they have been most satisfied with while using Measured.
Business Priorities
Increase Customer Life Time Value and Grow Market Share are the most popular business priorities that customers and associates have achieved using Measured.
Measured Use-Cases and Business Priorities: Customer Satisfaction Data
Measured's features include Dashboard. and Measured support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Measured analytics capabilities include Analytics, and Custom Reports.
Reviews
"...We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements...." Peer review by Gail B., Marketing Director, Retail
Measured, Adobe Marketo Measure (formerly Bizible), Adjust, PixelMe, Calibermind, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Measured® Marketing Attribution & Incrementality Testing provides the gold standard in incrementality testing. Optimize ad spend to maximize ROAS and revenue with their platform.
Popular Business Setting
for Measured
Top Industries
- Retail
- Apparel & Fashion
Popular in
- Enterprise
- Mid Market
Measured is popular in Retail, and Apparel & Fashion, and is widely used by Enterprise, and Mid Market,
Comprehensive Insights on Measured Use Cases
How efficiently Does Measured manage your Forecasting?
How efficiently Does Measured manage your Channel Marketing?
14+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Measured solved their Marketing Attribution needs. Cuspera uses 277 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.
Case Studies
CASE STUDY Made In
CASE STUDY johnnie-O
CASE STUDY Fashion Retailer
CASE STUDY Home Services Marketplace
CASE STUDY Outerknown
CASE STUDY Home Goods Retailer
Video
Product Launch: The All-New Measured Platform - 2024 Keynote
Peers used Measured for forecasting and social media analytics
Measured Competitors
Measured Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (49) |
| Custom Reports | Read Reviews (56) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (49) |
| Custom Reports | Read Reviews (56) |
Measured Integrations
Measured integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Measured
Overall Risk Meter
Top Failure Risks for Measured
Measured® Inc News
Measured Launches Omnichannel Media Planning Tool Powered by Causal Media Mix Modeling - Yahoo
Measured has launched a new omnichannel media planning tool powered by causal media mix modeling. The platform enables marketers to simulate and optimize media investments across channels, leveraging advanced analytics to predict the incremental impact of spend changes. This solution integrates with Measureds existing media effectiveness suite, providing data-driven insights for budget allocation and campaign planning in digital and offline channels. The tool aims to help brands maximize return on ad spend by quantifying the true contribution of each marketing channel. [source](https://markets.financialcontent.com/wral/article/bizwire-2025-7-1-measured-launches-omnichannel-media-planning-tool-powered-by-causal-media-mix-modeling?utm_source=openai)
Measured Launches Omnichannel Media Planning Tool Powered by Causal Media Mix Modeling - Yahoo Finance
Measured has introduced the Media Plan Optimizer, an omnichannel media planning tool powered by causal Media Mix Modeling. This tool allows marketers to directly align media budgets with business outcomes, offering precise recommendations across channels and conversion types. It integrates with existing workflows and enhances connectivity with in-house or third-party models, enabling real-time forecasting and efficient budget allocation.
Measured Expands Integration Capabilities With Amazon Ads ...
Measured has expanded its integration capabilities with Amazon Ads, Supermetrics, and third-party media mix models to enhance marketing data reliability and accuracy.
Measured® Inc Profile
Company Name
Measured® Inc
Company Website
https://www.measured.com/HQ Location
Toronto, ON M4B 1B4, CA
Employees
51-100
Social
Financials
SERIES A
