MERKLE Overview

Merkle focuses on enhancing customer experience to help brands excel in the competitive market. By leveraging their expertise in affiliate marketing, Merkle provides solutions that enable brands to effectively engage and retain customers. Their approach emphasizes collaboration with ambitious brands, drawing on over three decades of experience to deliver impactful customer interactions. This strategic focus on experience-driven marketing helps brands navigate the evolving landscape, ensuring they remain competitive and relevant in the experience economy.

Use Cases

Customers recommend Advertisement, Digital Marketing, Engagement Management, as the business use cases that they have been most satisfied with while using MERKLE.

Other use cases:

  • Loyalty Management
  • Campaign Management
  • Social Media Analytics
  • Collaboration
  • Lead Qualification: Technographic
  • Personalized Marketing
  • White Labeling
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using MERKLE.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Launch New Products
  • Scale Best Practices
  • Improve Brand Engagement
  • Establish Thought Leadership
  • Grow Market Share
  • Build Brand Awareness
  • Improve ROI
  • Improve Digital And Social Presence
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MERKLE Use-Cases and Business Priorities: Customer Satisfaction Data

MERKLE works with different mediums / channels such as Review Sites. Amazon. Social Media etc.

MERKLE's features include Personalization, SEO, SEM, etc. and MERKLE support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also MERKLE analytics capabilities include Analytics, and Custom Reports.

Reviews

"...ePrize is a digital engagement agency specializing in mobile, social media, and web campaigns...." Peer review

MERKLE, Post Affiliate Pro, Tapfiliate, Cake Affiliate Marketing Solution, Affise, etc., all belong to a category of solutions that help Affiliate Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Merkle delivers transformative, data-driven customer experiences for leading global brands. Their motto: "We dream. We do. We deliver."

Popular Business Setting

for MERKLE

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Consumer Services

Popular in

  • Small Business
  • Large Enterprise

MERKLE is popular in Marketing And Advertising, Computer Software, and Consumer Services and is widely used by Small Business, and Large Enterprise,

Comprehensive Insights on MERKLE Use Cases

How does MERKLE facilitate Digital Marketing?

How can MERKLE optimize your Engagement Management Workflow?

How can MERKLE enhance your Loyalty Management process?

Why is MERKLE the best choice for Campaign Management?

45+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well MERKLE solved their Affiliate Marketing needs. Cuspera uses 1011 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Affiliate Marketing needs.

Case Studies

CASE STUDY Swedish Association of City Missions

Merkle built a digital inventory tool for the Swedish Association of City Missions. The tool helps staff track food in and out, check stock, and meet food safety rules. Employees use scanners and a c...ustom inventory balance tool. In 2022, the City Mission Food Banks saved 3,500 tons of food and cut 8,125 tons of CO2. Food handled rose by 67%. Memberships in Matmissionen social food stores doubled.

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CASE STUDY VELUX

Design Studio helps VELUX customers see how roof windows change their homes. Before, customers struggled to imagine the results and advisors lacked a way to show the transformation. The tool uses 3D ...technology from the gaming industry to create a virtual model of the home. Advisors can show different window options, costs, and benefits in real time. This makes it easier for customers to decide and helps VELUX increase upselling opportunities.

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Retail

CASE STUDY Under Armour

Salesforce Commerce Cloud helped Under Armour move from a homebuilt platform to a global ecommerce operation. Merkle supported the transition, optimizing both backend and frontend for faster load tim...es. Under Armour launched the UA Rewards loyalty program using Merkle’s LoyaltyPlus platform. Results include 1 million loyalty sign-ups in the first year, a 3X higher loyalty conversion rate, and a 10% improvement in mobile conversion.

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CASE STUDY VodafoneZiggo

Salesforce MyTrailhead helped VodafoneZiggo build a digital platform for knowledge sharing and training. The goal was to improve onboarding and learning for B2B marketing employees. The new system re...placed ad hoc processes and boosted motivation for knowledge sharing. VodafoneZiggo saw a 90% average completion rate for training, a 33% improvement in new joiner effectiveness, and a 20% reduction in cost of commerce. The quality of learning materials improved and a learning culture was stimulated.

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Automotive

CASE STUDY Volvo Trucks

Merkle helped Volvo Trucks improve their digital experience. Volvo Trucks had complex global and local websites that made it hard for users to find information. Merkle restructured the website using ...the Volvo Experience System values and tested changes with data. The results were strong: 720% more users found a local dealer, contact forms increased by 450%, Truck Builder conversions rose by 239%, and time on product pages grew by 215%. Traffic to Truck Builder went up by 82%.

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Restaurants

CASE STUDY 漢堡王 (Burger King)

Merkle helped Burger King launch a data-driven loyalty program using advanced CRM tools. Burger King wanted new ways to attract customers after 70 years in the fast food business. Merkle created the ...'Royal Perks' experience with exclusive offers and a 'Play to win' feature. The program used Braze for personalized journeys and Amplitude for trend tracking. In less than 8 months, Burger King grew its loyalty database by 500% and app downloads and registrations by 900%, with 10 million customers participating. Burger King won the 2022 Braze FORGE Torchie brand award for this campaign.

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Frequently Asked Questions(FAQ)

for MERKLE

What is MERKLE?

Merkle is a marketing performance management platform built to maximize the value of the customer portfolios. It helps to acquire customers and grow market share.

Merkle provides a suite of products that assist brands in driving marketing transformation. It creates, targets, and measures the customized customer experiences which provide immediate results in the form of present reaction and change, and also build tomorrow's increased loyalty and customer value.

Merkle uses data, technology, and analytics to help the brands make their advertising more addressable, their experiences more personal, and manage relationships over time. It consolidates all customer data into one source, connects them to the leading marketing platforms and analyses the data to make wise decisions.

What is MERKLE used for?

MERKLE is a Affiliate Marketing Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Advertisement, Digital Marketing and Engagement Management .

What are the top features of MERKLE?

Personalization, SEO and SEM are some of the top features of MERKLE.

Who uses MERKLE?

MERKLE is used by Marketing And Advertising, Computer Software and Consumer Services among other industries.

What are MERKLE alternatives?

Post Affiliate Pro, Tapfiliate, Cake Affiliate Marketing Solution and Affise are popular alternatives for MERKLE.

Where is MERKLE located?

MERKLE is headquartered at 10800 NE 8th St., Suite 800 Bellevue, WA 98004.
lightning

Peers used MERKLE for advertisement and digital marketing

MERKLE Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.32/5 ★

Read Reviews (7)
Analytics

4.72/5 ★

Read Reviews (77)
Custom Reports

4.45/5 ★

Read Reviews (180)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.32/5 ★

Read Reviews (7)
Analytics

4.72/5 ★

Read Reviews (77)
Custom Reports

4.45/5 ★

Read Reviews (180)

Software Failure Risk Guidance

?

for MERKLE

Overall Risk Meter

Low Medium High

Top Failure Risks for MERKLE

Merkle Inc News

Partnership

Back the bush: Helloworld, VIVA Holidays and OQTA launch Outback Queensland recovery ...

Helloworld Travel, VIVA Holidays, and the Outback Queensland Tourism Association (OQTA) have launched a campaign to boost tourism in flood-affected Outback Queensland. Running until July 17, 2025, it offers curated travel packages with exclusive savings and experiences. The initiative aims to aid economic recovery and raise long-term awareness of the region as a travel destination.

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Partnership

Kellogg's Town digital playground immersive experience goes live in partnership with Merkle dentsu

Kelloggs Town, a digital experience, is launched in Europe by Merkle and dentsu, featuring a virtual town for user interaction with Kelloggs cereal products.

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Awards

Merkle Named Leader in Adobe Cloud Professional Services in the ...

Merkle is recognized as a leader in Adobe Cloud Professional Services by IDC MarketScape.

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Executive

Merkle boss Kim Douglas exits abruptly after 5 month stint - Mi3

Kim Douglas leaves Merkle as head of CX after 5 months, amid behavioral issues. Kirsty Muddle takes over her responsibilities.

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Merkle Inc Profile

Company Name

Merkle Inc

Company Website

//merkle.com

Year Founded

1971

HQ Location

10800 NE 8th St., Suite 800 Bellevue, WA 98004

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

M&A