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Microsoft Advertising: Use-Cases, Insights and Reviews | 2025 Cuspera

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(5241)

Microsoft Advertising | Search Engine Marketing (SEM) & more

AI Powered

Microsoft Advertising Overview

Microsoft Advertising offers search engine marketing and audience solutions to help businesses grow. Sign up to leverage these tools for your business.

Use Cases

Customers recommend Advertisement, Campaign Management, Digital Marketing, as the business use cases that they have been most satisfied with while using Microsoft Advertising.

Other use cases:

Generation Of New Leads
Segmentation And Targeting
Engagement Management
Social Media Analytics
Communication Management
Identify Target Customers
White Labeling

See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Microsoft Advertising.

Other priorities:

Grow Market Share
Increase Sales & Revenue
Build Brand Awareness
Improve Digital And Social Presence
Launch New Products
Scale Best Practices
Improve Efficiency
Enter New Markets Internationally Or Locally
Enhance Customer Relationships
Improve Brand Engagement
Establish Thought Leadership

See all business priorities See less business priorities

Microsoft Advertising Use-Cases and Business Priorities: Customer Satisfaction Data

Microsoft Advertising's features include SEM, SEO, Personalization, etc. and Microsoft Advertising support capabilities include AI Powered, Phone Support, Chat Support, etc. also Microsoft Advertising analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Similar settings and navigation as Google Adwords, Bing Ads has less competition and also cheaper to operate...." Peer review by Toby M, Senior Marketing Analyst, Marketing and Advertising

Microsoft Advertising, Optmyzr, ROI Hunter, Wordstream, Cloud Campaign, etc., all belong to a category of solutions that help Search and Social Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Microsoft Advertising

Top Industries

Marketing and Advertising
Internet
Information Technology and Services

Popular in

Small Business
Mid Market
Enterprise

Microsoft Advertising is popular in Marketing And Advertising, Internet, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Microsoft Advertising Use Cases

How does Microsoft Advertising address your Advertisement Challenges?

Microsoft Advertising offers an advertising platform with features for targeted advertising, cost-effective campaigns, and user-friendly interface. It provides features for managing ad groups, extensions, and campaign setup, and offers personal assistance with campaign setup. The platform provides features for campaign targeting by demographics, location, and device. The platform's conversion tracking and optimization algorithms may not perform as effectively as some competitor platforms.

"...Bing Ads manages to create a solid user experience without directly ripping off AdWords...." Peer review by Jeffrey S, Director of Marketing, Insurance

Why is Microsoft Advertising the best choice for Campaign Management?

Microsoft Advertising provides a platform for managing paid search campaigns, offering features for setting up campaigns, monitoring performance, and analyzing data. The platform enables easy management of basic tasks and offers effective targeting options for regional campaigns. Microsoft Advertising's campaign manager currently lacks a user interface for managing campaigns, relying solely on API and bulk API options.

"...SEO, Online Marketing, St. Louis, Boca Raton, Palm Beach, Bing Ads has improved search terms reporting with more data and the ability to track more campaigns. ..." Bing Ads Improves Search Term Reporting by @MattGSouthern

Why is Microsoft Advertising the best choice for Digital Marketing?

Microsoft Advertising provides digital marketing solutions, including search engine advertising and keyword purchasing. The platform offers a cost-effective alternative to other search engine advertising platforms. However, Microsoft Advertising has a smaller user base compared to other platforms, which may limit reach.

"...Google Ads PPC audit checklist Or get speak to one of our digital marketing team. ..." Ecosia, the search engine that plants trees

What benefits does Microsoft Advertising offer for Generation Of New Leads?

Microsoft Advertising is a platform that effectively generates leads, achieving a strong return on investment. The platform is particularly suitable for businesses seeking new customers and high-quality leads. However, the quality of leads generated through Microsoft Advertising can be lower than those obtained through similar platforms.

"...David Pann, General Manager of Global Search Advertising at Microsoft, added: This creates new opportunities for advertisers to reach an expanded Microsoft Audience Network with access to Verizon Media properties...." February 2019 SEO and marketing news

How can Microsoft Advertising enhance your Segmentation And Targeting process?

Microsoft Advertising enables advertisers to reach specific audience segments based on demographics, location, and interests. This includes targeting by age, location, device, and even LinkedIn profile information. Although Microsoft Advertising provides robust targeting capabilities, its reach is limited, particularly for smaller demographic groups.

"...LinkedIn Profile Targeting can be applied to the campaign or the ad group level along with normal bid modifiers...." LinkedIn Profile Targeting On Bing Ads

56+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Microsoft Advertising solved their Search and Social Advertising needs. Cuspera uses 5241 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Search and Social Advertising needs.

Case Studies

Information Technology and Services

CASE STUDY RelevanC

Microsoft Invest DSP helped RelevanC lower the carbon emissions of digital ad campaigns. RelevanC used A/B testing with GreenMetrics and Impact+ to optimize for low carbon impact. They targeted low e...mission websites, adjusted device and connection types, and set viewability thresholds. The solution cut power consumption by up to 8.2 times for IAB formats and 6.6 times for video. GEF emissions dropped by up to 10 times for IAB formats and 6.8 times for video, while ad performance stayed the same or improved.

Read more →

Non-Profit Organization Management

CASE STUDY St John Ambulance

Microsoft Advertising helped St John Ambulance use generative AI tools to improve their digital advertising. The charity wanted to cut production costs, increase creative agility, and keep their bran...d consistent. With Ads Studio and Copilot, they made high-quality ad assets faster and cheaper. They used AI to create custom images for campaigns, showing products like AEDs in real-life settings. This made their ads more relevant and helped protect their brand identity.

Read more →

Consumer Electronics

CASE STUDY Samsung Electronics Germany

Microsoft Advertising helped Samsung Electronics Germany boost e-commerce sales with AI-powered advertising tools. Samsung used Performance Max and Microsoft Copilot to run smarter, multichannel camp...aigns. The solution used predictive targeting to reach more customers and improve ad relevance. Samsung worked with Starcom and relaunched campaigns for Black Friday 2024 with better goals and creative assets. The new approach helped Samsung expand market share and improve campaign performance.

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Apparel & Fashion

CASE STUDY s.Oliver

Microsoft Advertising helped s.Oliver run a festive campaign called 'Celebrate Togetherness.' The challenge was to manage high ad volume and connect with a broad audience during a short 14-day peak s...eason. s.Oliver used online video ads and impression-based remarketing on Microsoft Advertising. The campaign achieved a 10% lower CPM and a 50x higher CTR than other platforms. Impression-based remarketing lists delivered a 27% conversion rate, compared to 21% for in-market audiences.

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Hospitality

CASE STUDY Villa Finder

Microsoft Advertising helped Villa Finder, a premium villa rental service, solve low conversion rates caused by premium pricing and seasonal booking drops. Villa Finder used Responsive Search ads, Mu...ltimedia ads, and Audience Ad campaigns to reach high-intent audiences. Predictive targeting and exact match keywords improved campaign efficiency. The partnership led to a 25% increase in conversions and a 52% lift in clicks for their largest 2024 campaign. Microsoft Advertising also kept cost per acquisition strong and minimized seasonal lows.

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Retail

CASE STUDY Liverpool

Microsoft Advertising helped Liverpool, Mexico's largest department store chain, boost sales during their 'La Venta Nocturna' event. Liverpool used separate Search campaigns for Brand and Non-Brand t...actics and launched a detailed Performance Max campaign. These strategies increased online visibility and conversions. Liverpool generated over 128% revenue above their target. The campaigns delivered strong incremental revenue and return on ad spend.

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Generative AI is the Future of Advertising

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Frequently Asked Questions(FAQ)

for Microsoft Advertising

What is Microsoft Advertising used for?

Microsoft Advertising is a Search and Social Advertising Software mainly used by its customers to Acquire Customers and Improve ROI by Advertisement, Campaign Management and Digital Marketing .

What are the top features of Microsoft Advertising?

SEM, SEO and Personalization are some of the top features of Microsoft Advertising.

Who uses Microsoft Advertising?

Microsoft Advertising is used by Marketing And Advertising, Internet and Information Technology And Services among other industries.

What are Microsoft Advertising alternatives?

Optmyzr, ROI Hunter, Wordstream and Cloud Campaign are popular alternatives for Microsoft Advertising.

Where is Microsoft Advertising located?

Microsoft Advertising is headquartered at Redmond, WA.

lightning

Peers used Microsoft Advertising for advertisement and campaign management

Microsoft Advertising Competitors

More Microsoft Advertising Alternatives...

Microsoft Advertising Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.52/5 ★ Read Reviews (57)
Analytics	4.20/5 ★ Read Reviews (163)
Custom Reports	3.25/5 ★ Read Reviews (342)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.52/5 ★ Read Reviews (57)
Analytics	4.20/5 ★ Read Reviews (163)
Custom Reports	3.25/5 ★ Read Reviews (342)

Microsoft Advertising Integrations

Microsoft Advertising integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.84/5 ★

Read Reviews (149)

Data Import

3.53/5 ★

Read Reviews (508)

Shopify

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Sharpspring

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Docusign

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

PandaDoc

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Getform

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Few API Integrations for Microsoft Advertising

Poplar

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Copper

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Tubular

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

synthesio

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Notion

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Microsoft Advertising

Overall Risk Meter

Low Medium High

Top Failure Risks for Microsoft Advertising

Microsoft Corporation News

Partnership 09/07/2025

Accenture and Microsoft Expand Collaboration on Gen-AI Powered Cyber Solutions

Accenture and Microsoft have expanded their collaboration to develop generative AI-driven cybersecurity solutions. This partnership aims to enhance cybersecurity operations, reduce costs, and improve resilience for clients like Nationwide. The collaboration focuses on SOC modernization, automated data protection, security-centric migration, and enhanced IAM, leveraging Microsoft's security technologies and Accenture's expertise.

Read more →

Partnership 06/07/2025

Siemens enters collaboration with Microsoft to enhance IoT interoperability for buildings

Siemens and Microsoft have announced a collaboration to enhance IoT interoperability for buildings. This partnership will integrate Siemens' Building X platform with Microsoft Azure IoT Operations, utilizing open standards like W3C Thing Descriptions and OPC UA PubSub. The integration aims to reduce integration efforts by up to 80%, optimizing building operations and sustainability. The solution will be available in the second half of 2025.

Read more →

Company 30/06/2025

"Using AI is no longer optional" Did Microsoft just make Copilot mandatory for its staff as a ...

Microsoft has mandated the use of AI tools, including GitHub Copilot, for all employees. An internal email from Julia Liuson, President of the Developer Division and GitHub, states that AI adoption is now a core expectation for every role and level at Microsoft. This move signals a company-wide push to embed AI into daily workflows and performance metrics.

Read more →

Product 29/06/2025

Windows 12 Delayed as Microsoft Prepares Windows 11 25H2 Update | TechPowerUp

Microsoft has postponed the launch of Windows 12 and will instead release Windows 11 version 25H2 as its next major update in late 2025. The 25H2 update uses the same platform as 24H2, enabling a seamless upgrade through a small enablement package without a full reinstall. The initial 25H2 preview matches the features of the 24H2 Beta Channel.

Read more →

Microsoft Corporation Profile

Company Name

Microsoft Corporation

Company Website

https://www.microsoft.com/en-us

Year Founded

1975

HQ Location

Redmond, WA

Employees

10001+

Social

Financials

IPO