Microsoft Advertising Overview

Microsoft Advertising offers search engine marketing and audience solutions to help businesses grow. Sign up to leverage these tools for your business.

Use Cases

Customers recommend Advertisement, Campaign Management, Digital Marketing, as the business use cases that they have been most satisfied with while using Microsoft Advertising.

Other use cases:

  • Generation Of New Leads
  • Segmentation And Targeting
  • Engagement Management
  • Social Media Analytics
  • Communication Management
  • Identify Target Customers
  • White Labeling
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Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Microsoft Advertising.

Other priorities:

  • Grow Market Share
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Launch New Products
  • Scale Best Practices
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Establish Thought Leadership
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Microsoft Advertising Use-Cases and Business Priorities: Customer Satisfaction Data

Microsoft Advertising's features include SEM, SEO, Personalization, etc. and Microsoft Advertising support capabilities include AI Powered, Phone Support, Chat Support, etc. also Microsoft Advertising analytics capabilities include Analytics, and Custom Reports.

Reviews

"...The latest version of Bing Ads is much easier to manage PPC campaigns and get reports...." Peer review by Jeff T., Marketing and Advertising

Microsoft Advertising, Optmyzr, ROI Hunter, Wordstream, Cloud Campaign, etc., all belong to a category of solutions that help Search and Social Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Microsoft Advertising

Top Industries

  • Marketing and Advertising
  • Internet
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Microsoft Advertising is popular in Marketing And Advertising, Internet, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Microsoft Advertising Use Cases

How does Microsoft Advertising facilitate Campaign Management?

Why is Microsoft Advertising the best choice for Digital Marketing?

What makes Microsoft Advertising ideal for Generation Of New Leads?

How does Microsoft Advertising address your Segmentation And Targeting Challenges?

56+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Microsoft Advertising solved their Search and Social Advertising needs. Cuspera uses 5241 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Search and Social Advertising needs.

Case Studies

Case Study Microsoft

Improved User Experience Outcomes In Hci Education By Providing Real-World Case Studies And Practical Applications.

Case Study Microsoft Research

Demonstrated That Generalist Foundation Models In Medicine Can Outperform Specialized Models With An Improvement Of Up To 8% In Diagnostic Accuracy.

Case Study Microsoft Research

The Study Evaluates The Effectiveness Of Various Models In Common-Sense Reasoning Tasks, Providing Insights That Could Enhance The Development Of More Sophisticated Ai Systems.

Hospital & Health Care

CASE STUDY Medicine

Demonstrated That Generalist Foundation Models In Medicine Can Outperform Specialized Models With An Improvement Of Up To 8% In Diagnostic Accuracy.

Hospital & Health Care

CASE STUDY Medicine

Demonstrated That Generalist Foundation Models In Medicine Can Outperform Specialized Models With An Improvement Of Up To 8% In Diagnostic Accuracy.

Hospital & Health Care

CASE STUDY Medicine

Demonstrated That Generalist Foundation Models In Medicine Can Outperform Specialized Models With An Improvement Of Up To 8% In Diagnostic Accuracy.

Video

Generative AI is the Future of Advertising

Video Thumbnail

Frequently Asked Questions(FAQ)

for Microsoft Advertising

What is Microsoft Advertising used for?

Microsoft Advertising is a Search and Social Advertising Software mainly used by its customers to Acquire Customers and Improve ROI by Advertisement, Campaign Management and Digital Marketing .

What are the top features of Microsoft Advertising?

SEM, SEO and Personalization are some of the top features of Microsoft Advertising.

Who uses Microsoft Advertising?

Microsoft Advertising is used by Marketing And Advertising, Internet and Information Technology And Services among other industries.

What are Microsoft Advertising alternatives?

Optmyzr, ROI Hunter, Wordstream and Cloud Campaign are popular alternatives for Microsoft Advertising.

Where is Microsoft Advertising located?

Microsoft Advertising is headquartered at Redmond, WA.
lightning

Peers used Microsoft Advertising for advertisement and campaign management

Microsoft Advertising Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.52/5 ★

Read Reviews (57)
Analytics

4.20/5 ★

Read Reviews (163)
Custom Reports

3.25/5 ★

Read Reviews (342)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.52/5 ★

Read Reviews (57)
Analytics

4.20/5 ★

Read Reviews (163)
Custom Reports

3.25/5 ★

Read Reviews (342)

Software Failure Risk Guidance

?

for Microsoft Advertising

Overall Risk Meter

Low Medium High

Top Failure Risks for Microsoft Advertising

Microsoft Corporation News

Awards

Microsoft recognized for second consecutive year as a Leader in the 2025 Gartner Magic ...

Microsoft has been named a Leader for the second consecutive year in the 2025 Gartner Magic Quadrant for Data Science and Machine Learning Platforms. This recognition highlights the strength of Microsoft Azure's AI and machine learning capabilities, including Azure Machine Learning and related cloud-based analytics solutions.

Executive

LinkedIn CEO Ryan Roslansky To Lead Microsoft's Productivity Initiatives

Microsoft appointed LinkedIn CEO Ryan Roslansky to lead its new Productivity and Business Processes group, overseeing Microsoft 365, Teams, Copilot, and core productivity apps. Roslansky will retain his LinkedIn role while driving integration of AI tools and productivity software, aligning workplace solutions with LinkedIns platform.

Product

Microsoft commits to Google's interoperability protocol for AI agents - CIO Dive

Microsoft has joined Google's Agent2Agent (A2A) interoperability standards, collaborating with over 50 technology leaders to advance open AI agent protocols. Microsoft will soon launch a public preview of Agent2Agent in Foundry and Copilot Studio, enabling enterprise users to build multi-agent workflows across Azure AI and partner tools.

Financial

What Microsoft's Q3 Showed About Tariffs, Cloud, AI, Partners: Analysis - CRN

Microsoft reported Q3 2025 revenue of $70 billion, a 15% year-over-year increase, surpassing expectations. The company highlighted sustained demand for AI and cloud products, ongoing partner program improvements, and acknowledged macroeconomic uncertainty, particularly regarding tariffs and future outlook.

Microsoft Corporation Profile

Company Name

Microsoft Corporation

Year Founded

1975

HQ Location

Redmond, WA

Employees

10001+

Social

Financials

IPO