Microstrategy Overview

MicroStrategy unleashes the power of big data with easy-to-use analytics and visualization tools integrated with 70+ data sources. Features include cloud access, enterprise platform, HyperIntelligence, mobility, and more.

Use Cases

Customers recommend Competitive Intelligence, Social Media Analytics, Lead Analytics, as the business use cases that they have been most satisfied with while using Microstrategy.

Other use cases:

  • Forecasting
  • Sending & Publishing Communications
  • Training & Onboarding
  • Engagement Management
  • Helpdesk Management
  • Collaboration
  • Workflow Management
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Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Microstrategy.

Other priorities:

  • Improve Efficiency
  • Improve ROI
  • Scale Best Practices
  • Acquire Customers
  • Establish Thought Leadership
  • Manage Risk
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Launch New Products
  • Grow Market Share
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
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Microstrategy Use-Cases and Business Priorities: Customer Satisfaction Data

Microstrategy works with different mediums / channels such as Mobile.

Microstrategy's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Microstrategy support capabilities include Email Support, AI Powered, Phone Support, etc. also Microstrategy analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Analytics problem Reporting problem...." Peer review by Piyush R

Microstrategy, Qlik Sense, Oracle Analytics Cloud, Holistics, Phrazor, etc., all belong to a category of solutions that help Business Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Microstrategy

Top Industries

  • Information Technology and Services
  • Computer Software
  • Retail

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

Microstrategy is popular in Information Technology And Services, Computer Software, and Retail and is widely used by Large Enterprise, Enterprise, and Mid Market.

Comprehensive Insights on Microstrategy Use Cases

What makes Microstrategy ideal for Competitive Intelligence?

How efficiently Does Microstrategy manage your Social Media Analytics?

What makes Microstrategy ideal for Lead Analytics?

What makes Microstrategy ideal for Forecasting?

Why is Microstrategy the best choice for Sending & Publishing Communications?

44+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Microstrategy solved their Business Intelligence needs. Cuspera uses 4984 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Business Intelligence needs.

Case Studies

COMPANY INDUSTRY CASE STUDIES
Microstrategy case study
Retail
Retail
CASE STUDY Sainsbury's

Sainsbury's enhanced decision-making by implementing a unified data strategy, empowering 12,000+ colleagues with over 30 analytics apps, saving 150,000+ manhours annually.

Read More

Frequently Asked Questions(FAQ)

for Microstrategy

What is Microstrategy?

Microstrategy is an open Enterprise analytics and mobility platform powering organizations with Business intelligence and analytics required for accelerating business growth. Microstrategy’s unified architecture features integrations with leading technology vendors and open-source tools. It is also available as a mobile application on iOS or Android devices.

Microstrategy features include Analytics, Mobility, Hyperintelligence, Digital Id and Mobile Telemetry, Enterprise platform and Cloud. Microstrategy Cloud enables accessing the software through AWS or Azure that provides flexibility, scalability and ability to access the software from any location across the globe.

MicroStrategy’s Enterprise platform feature provides a centralized platform and analytics tools that can be accessed across the enterprise, enabling object reusability and tools for migrating, validating, and monitoring usage across the entire enterprise. The HyperIntelligence feature provides zero-click relevant contextual insights about customers, products, employees, and more - directly on the websites, applications, and devices being used.

What is Microstrategy used for?

Microstrategy is a Business Intelligence Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Competitive Intelligence, Social Media Analytics and Lead Analytics .

What are the top features of Microstrategy?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Microstrategy.

Who uses Microstrategy?

Microstrategy is used by Information Technology And Services, Computer Software and Retail among other industries.

What are Microstrategy alternatives?

Qlik Sense, Oracle Analytics Cloud, Holistics and Phrazor are popular alternatives for Microstrategy.

Where is Microstrategy located?

Microstrategy is headquartered at 1850 Towers Crescent Plaza Tysons Corner, VA 22182 USA.
lightning

Peers used Microstrategy for competitive intelligence and social media analytics

Microstrategy Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (42)
Analytics

4.57/5 ★

Read Reviews (801)
Custom Reports

4.12/5 ★

Read Reviews (1478)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (42)
Analytics

4.57/5 ★

Read Reviews (801)
Custom Reports

4.12/5 ★

Read Reviews (1478)

Software Failure Risk Guidance

?

for Microstrategy

Overall Risk Meter

Low Medium High

Top Failure Risks for Microstrategy

MicroStrategy Incorporated News

MicroStrategy's STRK Becomes Top-Performing Perpetual Security in Just Two Weeks

MicroStrategy's STRK has become the top-performing perpetual security within two weeks of its launch.

16/02/2025 - source

MicroStrategy wins top honors at NRF 2025 for AI in retail - Investing.com

MicroStrategy received top honors at NRF 2025 for its AI technology in the retail sector.

12/01/2025 - source

MicroStrategy Inc (MSTR) Wins Prestigious VIP Awards at NRF 2025 - GuruFocus

MicroStrategy Inc (MSTR) has won prestigious VIP Awards at the NRF 2025 event.

12/01/2025 - source

MicroStrategy Incorporated Feeds

MicroStrategy changes its name to account for 30% of US convertible bond issuance in 2025

MicroStrategy has changed its name to Strategy and has become the largest issuer of convertible bonds in the U.S. in 2025, accounting for 30% of the market. The company has issued $2 billion in convertible bonds this year, with a total of $8.2 billion outstanding.

05/03/2025 - source

MicroStrategy rebrands, reports significant loss for Q4 as it grew Bitcoin holdings

MicroStrategy rebrands and reports a significant loss for Q4 while increasing its Bitcoin holdings.

05/02/2025 - source

MicroStrategy to Raise $1.75B in Zero-Interest Notes for Bitcoin Purchases | MSTR Stock News - StockTitan

MicroStrategy plans to raise $1.75 billion through zero-interest notes to buy more Bitcoin.

17/11/2024 - source

MicroStrategy Incorporated Profile

Company Name

MicroStrategy Incorporated

Year Founded

1989

HQ Location

1850 Towers Crescent Plaza Tysons Corner, VA 22182 USA

Employees

1001-5000

Social

Financials

IPO