Mile integrates an AI optimization layer into your ad tech stack, focusing on maximizing yield and revenue for publishers. It offers dynamic flooring, which adjusts floor prices in real-time to capture optimal bids. Bid enrichment enhances the value of each bid by leveraging data insights, while intelligent traffic shaping directs traffic to the most profitable paths. This suite of tools is designed to boost revenue outcomes by making your ad wrapper smarter and more efficient. Mile's approach is trusted by top publishers, emphasizing a partnership in revenue growth.
mile Use-Cases and Business Priorities: Customer Satisfaction Data
mile works with different mediums / channels such as
Mobile.
Mobile App.
Video
etc.
Reviews
"...Using our platform digital publishers can create, monetize and optimize for the best ad experience...."
Peer review
mile,
belong to a category of solutions that help Demand Side Platform.
Each of them excels in different abilities.
Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Automatad and Mile partner with a Google Certified Publishing Partner to enhance programmatic ad revenue. They provide industry-leading software, tools, and support for digital publishers.
Popular Business Setting
for mile
Top Industries
Publishing
Popular in
Enterprise
mile is popular in
Publishing,
and is widely used by
Enterprise,
mile Customer wins, Customer success stories, Case studies
How does mile address your Sending & Publishing Communications Challenges?
Automatad provides a comprehensive platform that enables digital publishers to monetize their content using programmatic solutions. The platform offers a variety of tools that allow publishers to create, manage, and optimize their advertising experiences. Automatad works with a diverse range of publishers, including mid-sized and large organizations, to maximize their revenue potential.
"...We can help publishers like you to monetize the inventory using Google AdX, along with the other exchanges.
..."
Maximize Your Ad Revenue
Mile's Smart Ad Refresh helps client boost their ad revenue by 80%.
Flickchart implemented Mile's Smart Ad Refresh technology, significantly boosting ad revenue by 80% while enhancing user engagement. This solution optimizes ad placements based on user activity, impr...oving ad viewability and CPM. By leveraging advanced algorithms, Mile's technology ensures ads are refreshed when users are most engaged, creating a seamless user experience and restoring advertiser confidence.
A leading Canadian publisher
- Publishing
- publishing
Mile’s AI Dynamic Flooring helped a leading Canadian publisher increase their RPM by 11%. The publisher needed to protect ad inventory value and avoid underselling ad space. They used Mile’s AI to an...alyze auction data and set dynamic floor prices in real time. This led to a $165,000 projected annual revenue increase. Prebid RPM rose by 12.44% and Google Ad Exchange RPM by 8.44%.
Mile’s AI Dynamic Flooring and server-side bidding helped Daily Dot, a digital media company, boost ad revenue and user experience. The team used dynamic floor pricing, Prebid Server, and layout upgr...ades to improve monetization and performance. Daily Dot saw a 13.56% RPM lift and a 12.30% CPM lift from dynamic flooring, and a 25% RPM lift and 13% CPM lift on AMP inventory after server-side bidding. Viewability on AMP pages improved to over 65%. The new setup gave Daily Dot more control, faster innovation, and long-term growth.
FirstCry
- Health, Wellness And Fitness
- health, wellness and fitness
Mile's ad management platform helped FirstCry boost ad revenue by 66%. FirstCry struggled with low eCPM and missed revenue due to reliance on a single ad exchange. Mile introduced a unified auction s...ystem, new ad units, and smart ad refresh technology. These changes increased revenue per million ad requests from $120 to $200. The AMP monetization suite also raised mobile ad revenue by 55%. FirstCry now earns more from ads while keeping a good user experience.
Mile’s AI Dynamic Flooring helped FloSports boost RPM by 15.53% and CPM by 5.51%. FloSports used real-time floor optimization to capture higher bids and increase ad revenue. The AI model adjusted flo...or prices based on live auction data, improving Prebid win rates and auction competitiveness. Smart Ad Refresh generated millions of extra ad requests daily without hurting user experience. FloSports saw compounding revenue gains across all demand sources.
Mile’s AI Dynamic Flooring helped Salon, a digital-first publication, optimize their programmatic ad revenue. Salon faced challenges with manual price floors that did not adjust to real-time demand, ...risking lost revenue. By integrating Mile’s AI-powered solution, Salon enabled real-time floor pricing and gained deep analytics. The result was a total annual ad revenue increase of over $100,000, with Prebid CPM lift of $0.20 and Google CPM lift of $0.25. Salon now benefits from dynamic pricing and improved auction performance.
