Mixpanel: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Mixpanel
Brand: Mixpanel
Rating: 4.25 (4982 reviews)

4.25 5

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(4982)

Self-serve product analytics to convert, engage, and retain users

AI Powered

Mixpanel Overview

Mixpanel offers product analytics for mobile, web, and more. A 404 error indicates the requested page is missing.

Use Cases

Customers recommend Engagement Management, Products & Pricelist Management, Funnel Analysis, as the business use cases that they have been most satisfied with while using Mixpanel.

Other use cases:

Sending & Publishing Communications
Onboarding
Product Marketing
Campaign Management
Competitive Intelligence
Advertisement
Social Media Management

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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mixpanel.

Other priorities:

Launch New Products
Increase Customer Life Time Value
Increase Sales & Revenue
Improve ROI
Scale Best Practices
Improve Efficiency
Enter New Markets Internationally Or Locally
Grow Market Share
Improve Internal Communications
Improve Digital And Social Presence
Improve Brand Engagement
Improve Visibility
Manage Risk
Build Brand Awareness

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Mixpanel Use-Cases and Business Priorities: Customer Satisfaction Data

Mixpanel works with different mediums / channels such as Website. Mobile. and E-Mail.

Mixpanel's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and Mixpanel support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Mixpanel analytics capabilities include Analytics, and Custom Reports.

Reviews

"We are in a better position today than we ever have been to measure our products and services in a consistent way. With Group Analytics, our Customer Success team is able to use Mixpanel to better understand adoption, engagement, and retention acros...s their customer base." - Scott Kavanagh

Mixpanel, Woopra, Kissmetrics, Piwik PRO, Amplitude Accounts, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Mixpanel

Top Industries

Technology
Banking, Finance & Insurance
others

Popular in

Small Business
Enterprise
Mid Market

Mixpanel is popular in Information Technology And Services, Financial Services, and Internet and is widely used by Small Business, Enterprise, and Mid Market.

Comprehensive Insights on Mixpanel Use Cases

Why is Mixpanel the best choice for Engagement Management?

Mixpanel's engagement management capabilities enable companies to track user interactions, analyze user behavior, and create custom reports and metrics. The platform provides real-time data on user engagement, allowing for informed decisions on product and service improvements. While the platform excels in tracking user behavior, it lacks a user-friendly interface for creating engaging email campaigns.

"...Company. is Europe s leading mobile wallet, making the daily shopping experience easy, engaging, and rewarding for close to 50 million users...." Case Study Stocard

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How does Mixpanel facilitate Products & Pricelist Management?

Mixpanel offers analytics tools that cater to product management teams and empower them to analyze user behavior and optimize product performance. It simplifies data analysis and provides insights that drive product decisions. Mixpanel’s primary focus is on product management, leading to a lack of comprehensive features for broader organizational needs.

"...MixPanel MixPanel is a platform that allows product managers and teams to analyze user behavior across their products, websites, and apps...." Top 10 Analytics Tools For Product Managers

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What benefits does Mixpanel offer for Funnel Analysis?

Mixpanel offers funnel analysis capabilities that help users visualize and analyze customer journeys. These capabilities allow marketers to understand marketing channel performance, identify bottlenecks, and optimize user engagement. However, Mixpanel lacks the ability to suggest improvements based on analytics data.

"...The funnel analysis...." Peer review by Veena Bhargavi R, Blogger, Internet

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What solutions does Mixpanel provide for Sending & Publishing Communications?

Mixpanel enables sending targeted messages and notifications to users based on their actions and profile information. These messages can be delivered via email, push notifications, or in-app messages. The platform provides robust reporting on the success and outcome of these communications. Limitations include the inability to segment users based on complex event conditions.

"...It can be used to send emails, SMS messages, push notifications, and in-app messages to customers based on their profile and what they re doing in your product...." How to Choose the Right Analytics Platform for Your Business

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How does Mixpanel address your Onboarding Challenges?

Mixpanel provides tools for tracking user behavior and onboarding, helping to identify areas for improvement in the onboarding process. Users can develop reports on website behavior and measure funnel performance. Mixpanel’s capabilities are limited by the need for strong engagement from the development team and data-savvy individuals within the organization.

"...The example above shows a sequence of actions in Appcues onboarding sequence...." How to Get More Paying Customers From Your Free Trials

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49+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Mixpanel solved their Digital Analytics needs. Cuspera uses 4982 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Scott Kavanagh Sr. Principal Software Engineer blackbaud	We are in a better position today than we ever have been to measure our products and services in a consistent way. With Group Analytics, our Customer Success team is able to use Mixpanel to better understand adoption, engagement, and retention across their customer base. Testimonial By Scott Kavanagh
Idan Dadon Product Manager Rakuten Viber	There’s a lot of cultural difference in how people use the app. We break down down as much as we can and try to understand users based on their behavior, not the average behavior. Testimonial By Idan Dadon
Nissim Lehyani Senior Director of Product Management GoDaddy	Mixpanel’s ability to run detailed queries across millions of data points in a fraction of a second sets it apart. As our user base grew, the team could still get answers to their questions right away. Testimonial By Nissim Lehyani

CUSTOMERS	TESTIMONIALS
Scott Kavanagh Sr. Principal Software Engineer blackbaud	We are in a better position today than we ever have been to measure our products and services in a consistent way. With Group Analytics, our Customer Success team is able to use Mixpanel to better understand adoption, engagement, and retention across their customer base. Testimonial By Scott Kavanagh
Idan Dadon Product Manager Rakuten Viber	There’s a lot of cultural difference in how people use the app. We break down down as much as we can and try to understand users based on their behavior, not the average behavior. Testimonial By Idan Dadon
Nissim Lehyani Senior Director of Product Management GoDaddy	Mixpanel’s ability to run detailed queries across millions of data points in a fraction of a second sets it apart. As our user base grew, the team could still get answers to their questions right away. Testimonial By Nissim Lehyani

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
ZipRecruiter Internet	Internet	Case Study ZipRecruiter ZipRecruiter uses Mixpanel to increase job applicants, matches, and improve the search experience for its millions of job seekers. Read More
Ancestry Internet	Internet	Case Study Ancestry How Ancestry turned to Mixpanel—giving product managers real-time insights to help improve user retention. Read More
Personal Capital Financial Services	Financial Services	Case Study Personal Capital Personal Capital increases onboarding conversions and iterates in days, instead of weeks, with Mixpanel. Read More

Video

Mixpanel Marketing Analytics

Frequently Asked Questions(FAQ)

for Mixpanel

What is Mixpanel?

Mixpanel is a Conversion Rate Optimization platform used to convert, engage, and retain more users. It helps to enhance customer relationships and increase customer life time value.

It gives a detailed, real-time insight on how people interact with products. With information readily available, one can focus on the most impactful features, and innovate faster.

Mixpanel behavior analytics helps to build better products and campaigns by better understanding your customers through deeply analyzing their behavior and monitoring KPIs.

What is Mixpanel used for?

Mixpanel is a Digital Analytics Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Products & Pricelist Management and Funnel Analysis .