Mixpanel Overview

Mixpanel excels in providing a self-serve digital analytics platform that empowers teams to analyze user behavior in real time. This capability allows businesses to make swift, data-informed decisions. A standout feature is its ability to unify qualitative and quantitative data, offering a comprehensive view of user interactions. This integration ensures that all data is centralized, facilitating efficient measurement of business impact. Mixpanel's platform is designed for rapid insights, eliminating guesswork and enabling precise measurement of user engagement and product performance. This tool is essential for businesses aiming to understand and optimize user experiences through detailed analytics.

Use Cases

Customers recommend Engagement Management, Products & Pricelist Management, Funnel Analysis, as the business use cases that they have been most satisfied with while using Mixpanel.

Other use cases:

  • Sending & Publishing Communications
  • Onboarding
  • Product Marketing
  • Campaign Management
  • Competitive Intelligence
  • Advertisement
  • Social Media Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mixpanel.

Other priorities:

  • Launch New Products
  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve ROI
  • Scale Best Practices
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Internal Communications
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Improve Visibility
  • Manage Risk
  • Build Brand Awareness
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Mixpanel Use-Cases and Business Priorities: Customer Satisfaction Data

Mixpanel works with different mediums / channels such as Website. Mobile. and E-Mail.

Mixpanel's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and Mixpanel support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Mixpanel analytics capabilities include Analytics, and Custom Reports.

Reviews

"Data pipelines saves us a lot of coding time. Before you had to wait for a developer or engineer to write the ETL script every time, which made testing cycles much longer. This shortened the test-to-deployment cycle on the data side considerably." - Robert Chi

Mixpanel, TWIPLA, Klipfolio, Amplitude Accounts, Buildfire, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Mixpanel offers product analytics for mobile, web, and more. A 404 error indicates the requested page is missing.

Popular Business Setting

for Mixpanel

Top Industries

  • Information Technology and Services
  • Financial Services
  • Internet

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Mixpanel is popular in Information Technology And Services, Financial Services, and Internet and is widely used by Small Business, Enterprise, and Mid Market.

Comprehensive Insights on Mixpanel Use Cases

How efficiently Does Mixpanel manage your Engagement Management?

How can Mixpanel optimize your Products & Pricelist Management Workflow?

What benefits does Mixpanel offer for Funnel Analysis?

What makes Mixpanel ideal for Sending & Publishing Communications?

How does Mixpanel address your Onboarding Challenges?

49+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Mixpanel solved their Digital Analytics needs. Cuspera uses 4982 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Mixpanel testimonial

Robert Chi

Data Engineer

Sega

Data pipelines saves us a lot of coding time. Before you had to wait for a developer or engineer to write the ETL script every time, which made testing cycles much longer. This shortened the test-to-deployment cycle on the data side considerably. Testimonial By Robert Chi
Mixpanel testimonial

Nissim Lehyani

Senior Director of Product Management

GoDaddy

Mixpanel’s ability to run detailed queries across millions of data points in a fraction of a second sets it apart. As our user base grew, the team could still get answers to their questions right away. Testimonial By Nissim Lehyani
Mixpanel testimonial

Akio Bandle

Product Lead

ZipRecruiter

Mixpanel makes analytics fun. I spend less time trying to figure out how to get the right data, and more time looking at it. Testimonial By Akio Bandle
CUSTOMERS TESTIMONIALS
Mixpanel testimonial

Robert Chi

Data Engineer

Sega

Data pipelines saves us a lot of coding time. Before you had to wait for a developer or engineer to write the ETL script every time, which made testing cycles much longer. This shortened the test-to-deployment cycle on the data side considerably. Testimonial By Robert Chi
Mixpanel testimonial

Nissim Lehyani

Senior Director of Product Management

GoDaddy

Mixpanel’s ability to run detailed queries across millions of data points in a fraction of a second sets it apart. As our user base grew, the team could still get answers to their questions right away. Testimonial By Nissim Lehyani
Mixpanel testimonial

Akio Bandle

Product Lead

ZipRecruiter

Mixpanel makes analytics fun. I spend less time trying to figure out how to get the right data, and more time looking at it. Testimonial By Akio Bandle

Case Studies

Retail

CASE STUDY KKday

Mixpanel helped KKday track user behavior across their website, mobile site, and app. KKday wanted to understand how users moved between platforms and improve their experience. With Mixpanel, they le...arned most bookings happened within 50 minutes, not days. They used this data to change their engagement strategy. KKday also improved their search box and checkout process. As a result, they saw 2x conversion rates at checkout and a 7.7% increase in click rate.

Telecommunications

Case Study Rakuten Viber

Rakuten Viber uses Mixpanel to increase messaging and engagement for its one billion users.

Insurance

Case Study Lemonade

Lemonade, uses Mixpanel to give every employee the insights they need to understand their users better—helping them increase conversion rates across the board.

Internet

Case Study Ancestry

How Ancestry turned to Mixpanel—giving product managers real-time insights to help improve user retention.

Financial Services

Case Study Personal Capital

Personal Capital increases onboarding conversions and iterates in days, instead of weeks, with Mixpanel.

Information Technology and Services

Case Study DocuSign

DocuSign, uses Mixpanel to track key metrics to improve its customer experience, resulting in more conversions, onboarding completions, and paid upgrades.

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Mixpanel Marketing Analytics

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Frequently Asked Questions(FAQ)

for Mixpanel

What is Mixpanel?

Mixpanel is a Conversion Rate Optimization platform used to convert, engage, and retain more users. It helps to enhance customer relationships and increase customer life time value.

It gives a detailed, real-time insight on how people interact with products. With information readily available, one can focus on the most impactful features, and innovate faster.

Mixpanel behavior analytics helps to build better products and campaigns by better understanding your customers through deeply analyzing their behavior and monitoring KPIs.

What is Mixpanel used for?

Mixpanel is a Digital Analytics Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Products & Pricelist Management and Funnel Analysis .

What are the top features of Mixpanel?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of Mixpanel.

Who uses Mixpanel?

Mixpanel is used by Information Technology And Services, Financial Services and Internet among other industries.

What are Mixpanel alternatives?

TWIPLA, Klipfolio, Amplitude Accounts and Buildfire are popular alternatives for Mixpanel.

Where is Mixpanel located?

Mixpanel is headquartered at 405 Howard Street, 2nd Floor, San Francisco, CA 94105.
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Peers used Mixpanel for engagement management and products & pricelist management

Mixpanel Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.17/5 ★

Read Reviews (25)
Analytics

4.19/5 ★

Read Reviews (949)
Custom Reports

3.73/5 ★

Read Reviews (1186)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.17/5 ★

Read Reviews (25)
Analytics

4.19/5 ★

Read Reviews (949)
Custom Reports

3.73/5 ★

Read Reviews (1186)

Software Failure Risk Guidance

?

for Mixpanel

Overall Risk Meter

Low Medium High

Top Failure Risks for Mixpanel

Mixpanel, Inc. News

Product

Mixpanel Streamlines Innovation at Scale with its Digital Analytics Platform

Mixpanel enhances digital analytics for enterprises, enabling teams to rapidly analyze user behavior, measure product impact, and drive innovation at scale. The platform offers real-time data insights, customizable dashboards, and advanced segmentation, supporting data-driven decision-making for product and growth teams in SaaS, ecommerce, and digital businesses.

Customer

Mixpanel Unites Leading Brands to Shape the Future of Digital Analytics With an Evolved Americas Customer Advisory Board

Mixpanel announced its 2025 Americas Customer Advisory Board, bringing together senior executives from brands like McDonalds, AMC Networks, Ro, Olo, and Zola. This board will advise Mixpanel on digital analytics innovation, helping guide product strategy and accelerate enterprise digital experience advancements across North and Latin America.

Customer

Mixpanel Unites Leading Brands to Shape the Future of Digital Analytics With an Evolved Americas Customer Advisory Board - Business Wire

Mixpanel has announced the formation of its 2025 Customer Advisory Board (CAB) for North America, bringing together leading brands to collaborate on the future direction of its digital analytics platform. The CAB will provide strategic input to help shape Mixpanels product roadmap and innovation in digital analytics.

Mixpanel, Inc. Profile

Company Name

Mixpanel, Inc.

Company Website

https://mixpanel.com/

Year Founded

2009

HQ Location

405 Howard Street, 2nd Floor, San Francisco, CA 94105

Employees

251-500

Social

Financials

SERIES B