Mixpanel Overview
Mixpanel excels in providing a self-serve digital analytics platform that empowers teams to analyze user behavior in real time. This capability allows businesses to make swift, data-informed decisions. A standout feature is its ability to unify qualitative and quantitative data, offering a comprehensive view of user interactions. This integration ensures that all data is centralized, facilitating efficient measurement of business impact. Mixpanel's platform is designed for rapid insights, eliminating guesswork and enabling precise measurement of user engagement and product performance. This tool is essential for businesses aiming to understand and optimize user experiences through detailed analytics.
Use Cases
Customers recommend Engagement Management, Products & Pricelist Management, Funnel Analysis, as the business use cases that they have been most satisfied with while using Mixpanel.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mixpanel.
Mixpanel Use-Cases and Business Priorities: Customer Satisfaction Data
Mixpanel works with different mediums / channels such as Website. Mobile. and E-Mail.
Mixpanel's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and Mixpanel support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Mixpanel analytics capabilities include Analytics, and Custom Reports.
Reviews
"One of things I love the most about Mixpanel is that it’s easy to learn. If a product manager has never used Mixpanel before, I can give them a 5-10 minute tour and they’re off to the races, building funnels and writing reports." - Vince Maniago
Mixpanel, TWIPLA, Klipfolio, Amplitude Accounts, Buildfire, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Mixpanel offers product analytics for mobile, web, and more. A 404 error indicates the requested page is missing.
Popular Business Setting
for Mixpanel
Top Industries
- Information Technology and Services
- Financial Services
- Internet
Popular in
- Small Business
- Enterprise
- Mid Market
Mixpanel is popular in Information Technology And Services, Financial Services, and Internet and is widely used by Small Business, Enterprise, and Mid Market.
Comprehensive Insights on Mixpanel Use Cases
What makes Mixpanel ideal for Engagement Management?
How does Mixpanel facilitate Products & Pricelist Management?
How does Mixpanel facilitate Funnel Analysis?
How does Mixpanel address your Sending & Publishing Communications Challenges?
What Are the key features of Mixpanel for Onboarding?
11 buyers and buying teams have used Cuspera to assess how well Mixpanel solved their Digital Analytics needs. Cuspera uses 4982 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
One of things I love the most about Mixpanel is that it’s easy to learn. If a product manager has never used Mixpanel before, I can give them a 5-10 minute tour and they’re off to the races, building funnels and writing reports. Testimonial By Vince Maniago |
|
Mixpanel Retention reports helps our team track retention over time, break them down by different cohorts, and compare the different cohorts to see how they differ from the average user or a high intent user. Testimonial By Mike Salway |
|
Data pipelines saves us a lot of coding time. Before you had to wait for a developer or engineer to write the ETL script every time, which made testing cycles much longer. This shortened the test-to-deployment cycle on the data side considerably. Testimonial By Robert Chi |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Vince Maniago VP of Product Management Personal Capital |
One of things I love the most about Mixpanel is that it’s easy to learn. If a product manager has never used Mixpanel before, I can give them a 5-10 minute tour and they’re off to the races, building funnels and writing reports. Testimonial By Vince Maniago |
|
Mike Salway Principal Product Manager Domain |
Mixpanel Retention reports helps our team track retention over time, break them down by different cohorts, and compare the different cohorts to see how they differ from the average user or a high intent user. Testimonial By Mike Salway |
|
Robert Chi Data Engineer Sega |
Data pipelines saves us a lot of coding time. Before you had to wait for a developer or engineer to write the ETL script every time, which made testing cycles much longer. This shortened the test-to-deployment cycle on the data side considerably. Testimonial By Robert Chi |
Case Studies
CASE STUDY Playtech
CASE STUDY DocuSign
CASE STUDY ZipRecruiter
CASE STUDY AB Tasty
CASE STUDY Ticketmaster
CASE STUDY Olo
Video
Mixpanel Marketing Analytics
Frequently Asked Questions(FAQ)
for Mixpanel
What is Mixpanel?
Mixpanel is a Conversion Rate Optimization platform used to convert, engage, and retain more users. It helps to enhance customer relationships and increase customer life time value.
It gives a detailed, real-time insight on how people interact with products. With information readily available, one can focus on the most impactful features, and innovate faster.
Mixpanel behavior analytics helps to build better products and campaigns by better understanding your customers through deeply analyzing their behavior and monitoring KPIs.
What is Mixpanel used for?
What are the top features of Mixpanel?
Who uses Mixpanel?
What are Mixpanel alternatives?
Where is Mixpanel located?
Peers used Mixpanel for engagement management and products & pricelist management
Mixpanel Competitors
Mixpanel Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (25) |
| Analytics | Read Reviews (949) |
| Custom Reports | Read Reviews (1186) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (25) |
| Analytics | Read Reviews (949) |
| Custom Reports | Read Reviews (1186) |
Mixpanel Integrations
Mixpanel integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Mixpanel
Software Failure Risk Guidance
?for Mixpanel
Overall Risk Meter
Top Failure Risks for Mixpanel
Mixpanel, Inc. News
Mixpanel Launches Metric Trees, a Dynamic In-Platform Capability That Connects Every KPI to Business Impact
Mixpanel has launched Metric Trees, a new digital analytics feature that links KPIs to business outcomes, enhancing strategic decision-making. This tool provides a dynamic view of metrics, allowing teams to understand the influence of metrics on business performance and make proactive adjustments. Metric Trees address common issues like outdated strategies and unclear accountability by offering a unified platform for metric organization and analysis.
Mixpanel Streamlines Innovation at Scale with its Digital Analytics Platform
Mixpanel enhances digital analytics for enterprises, enabling teams to rapidly analyze user behavior, measure product impact, and drive innovation at scale. The platform offers real-time data insights, customizable dashboards, and advanced segmentation, supporting data-driven decision-making for product and growth teams in SaaS, ecommerce, and digital businesses.
Mixpanel Expands Digital Analytics Platform to Power Continuous Innovation at Scale
Mixpanel has expanded its digital analytics platform with new features including session replay, experimentation tools, metric trees, AI automation, and enhanced warehouse integrations. These updates aim to provide enterprise teams with unified, self-serve analytics for continuous product optimization and data-driven decision-making at scale.
Mixpanel Unites Leading Brands to Shape the Future of Digital Analytics With an Evolved Americas Customer Advisory Board
Mixpanel announced its 2025 Americas Customer Advisory Board, bringing together senior executives from brands like McDonalds, AMC Networks, Ro, Olo, and Zola. This board will advise Mixpanel on digital analytics innovation, helping guide product strategy and accelerate enterprise digital experience advancements across North and Latin America.
Mixpanel, Inc. Profile
HQ Location
405 Howard Street, 2nd Floor, San Francisco, CA 94105
Employees
251-500
Social
Financials
SERIES B
