Mixpanel Overview

Mixpanel offers product analytics for mobile, web, and more. A 404 error indicates the requested page is missing.

Use Cases

Customers recommend Engagement Management, Products & Pricelist Management, Funnel Analysis, as the business use cases that they have been most satisfied with while using Mixpanel.

Other use cases:

  • Sending & Publishing Communications
  • Onboarding
  • Product Marketing
  • Campaign Management
  • Competitive Intelligence
  • Advertisement
  • Social Media Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mixpanel.

Other priorities:

  • Launch New Products
  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve ROI
  • Scale Best Practices
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Internal Communications
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Improve Visibility
  • Manage Risk
  • Build Brand Awareness
See all business priorities See less business priorities

Mixpanel Use-Cases and Business Priorities: Customer Satisfaction Data

Mixpanel works with different mediums / channels such as Website. Mobile. and E-Mail.

Mixpanel's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and Mixpanel support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Mixpanel analytics capabilities include Analytics, and Custom Reports.

Reviews

"We are in a better position today than we ever have been to measure our products and services in a consistent way. With Group Analytics, our Customer Success team is able to use Mixpanel to better understand adoption, engagement, and retention acros...s their customer base." - Scott Kavanagh

Mixpanel, Woopra, Kissmetrics, Piwik PRO, Amplitude Accounts, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Mixpanel

Top Industries

  • Information Technology and Services
  • Financial Services
  • Internet

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Mixpanel is popular in Information Technology And Services, Financial Services, and Internet and is widely used by Small Business, Enterprise, and Mid Market.

Comprehensive Insights on Mixpanel Use Cases

What benefits does Mixpanel offer for Engagement Management?

How does Mixpanel address your Products & Pricelist Management Challenges?

How efficiently Does Mixpanel manage your Funnel Analysis?

Why is Mixpanel the best choice for Sending & Publishing Communications?

Why is Mixpanel the best choice for Onboarding?

49+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Mixpanel solved their Digital Analytics needs. Cuspera uses 4982 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Mixpanel testimonial

Scott Kavanagh

Sr. Principal Software Engineer

blackbaud

We are in a better position today than we ever have been to measure our products and services in a consistent way. With Group Analytics, our Customer Success team is able to use Mixpanel to better understand adoption, engagement, and retention across their customer base. Testimonial By Scott Kavanagh
Mixpanel testimonial

Robert Chi

Data Engineer

Sega

Data pipelines saves us a lot of coding time. Before you had to wait for a developer or engineer to write the ETL script every time, which made testing cycles much longer. This shortened the test-to-deployment cycle on the data side considerably. Testimonial By Robert Chi
Mixpanel testimonial

Idan Dadon

Product Manager

Rakuten Viber

There’s a lot of cultural difference in how people use the app. We break down down as much as we can and try to understand users based on their behavior, not the average behavior. Testimonial By Idan Dadon
CUSTOMERS TESTIMONIALS
Mixpanel testimonial

Scott Kavanagh

Sr. Principal Software Engineer

blackbaud

We are in a better position today than we ever have been to measure our products and services in a consistent way. With Group Analytics, our Customer Success team is able to use Mixpanel to better understand adoption, engagement, and retention across their customer base. Testimonial By Scott Kavanagh
Mixpanel testimonial

Robert Chi

Data Engineer

Sega

Data pipelines saves us a lot of coding time. Before you had to wait for a developer or engineer to write the ETL script every time, which made testing cycles much longer. This shortened the test-to-deployment cycle on the data side considerably. Testimonial By Robert Chi
Mixpanel testimonial

Idan Dadon

Product Manager

Rakuten Viber

There’s a lot of cultural difference in how people use the app. We break down down as much as we can and try to understand users based on their behavior, not the average behavior. Testimonial By Idan Dadon

Case Studies

COMPANY INDUSTRY CASE STUDIES
Mixpanel case study
Retail
Retail
Case Study Ticketmaster

World’s leading ticketing company, Ticketmaster, uses Mixpanel to understand its users’ behaviors to shape product decisions.

Read More
Mixpanel case study
Information Technology and Services
Information Technology and Services
Case Study GoDaddy

Hosting company, GoDaddy, uses Mixpanel daily to get deep insights about its customers to increase adoption of its GoCentral products.

Read More
Mixpanel case study
Entertainment
Entertainment
Case Study Starz Play

Streaming company STARZ PLAY used Mixpanel funnels to better understand its users—driving conversions by 700%.

Read More

Video

Mixpanel Marketing Analytics

Video Thumbnail

Frequently Asked Questions(FAQ)

for Mixpanel

What is Mixpanel?

Mixpanel is a Conversion Rate Optimization platform used to convert, engage, and retain more users. It helps to enhance customer relationships and increase customer life time value.

It gives a detailed, real-time insight on how people interact with products. With information readily available, one can focus on the most impactful features, and innovate faster.

Mixpanel behavior analytics helps to build better products and campaigns by better understanding your customers through deeply analyzing their behavior and monitoring KPIs.

What is Mixpanel used for?

Mixpanel is a Digital Analytics Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Products & Pricelist Management and Funnel Analysis .

What are the top features of Mixpanel?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of Mixpanel.

Who uses Mixpanel?

Mixpanel is used by Information Technology And Services, Financial Services and Internet among other industries.

What are Mixpanel alternatives?

Woopra, Kissmetrics, Piwik PRO and Amplitude Accounts are popular alternatives for Mixpanel.

Where is Mixpanel located?

Mixpanel is headquartered at 405 Howard Street, 2nd Floor, San Francisco, CA 94105.
lightning

Peers used Mixpanel for engagement management and products & pricelist management

Mixpanel Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.17/5 ★

Read Reviews (25)
Analytics

4.19/5 ★

Read Reviews (949)
Custom Reports

3.73/5 ★

Read Reviews (1186)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.17/5 ★

Read Reviews (25)
Analytics

4.19/5 ★

Read Reviews (949)
Custom Reports

3.73/5 ★

Read Reviews (1186)

Software Failure Risk Guidance

?

for Mixpanel

Overall Risk Meter

Low Medium High

Top Failure Risks for Mixpanel

Mixpanel Profile

Company Name

Mixpanel

Company Website

https://mixpanel.com/

Year Founded

2009

HQ Location

405 Howard Street, 2nd Floor, San Francisco, CA 94105

Employees

251-500

Social

Financials

SERIES B