Motionlab: Use-Cases, Insights and Reviews | 2025 Cuspera

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Create a personalized video experience

Motionlab Overview

Motionlab Platform empowers agencies and brands to craft personalized video messaging, enhancing customer engagement through tailored content. This platform allows users to personalize any aspect of their video, from text to visuals, ensuring each message resonates with its intended audience. By leveraging Motionlab, marketing teams can create dynamic video experiences that capture attention and drive interaction. The platform's capabilities are highlighted through various customer stories, showcasing its impact across different sectors. This personalization not only fosters stronger connections with viewers but also aligns with current industry trends focusing on individualized consumer experiences.

Use Cases

Customers recommend Engagement Management, Upselling, Campaign Management, as the business use cases that they have been most satisfied with while using Motionlab.

Other use cases:

Public Relations
Digital Marketing
Direct Marketing
Customer Feedback Management
Knowledge Management

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Business Priorities

Improve Brand Engagement and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Motionlab.

Other priorities:

Increase Sales & Revenue
Improve ROI

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Motionlab Use-Cases and Business Priorities: Customer Satisfaction Data

Motionlab works with different mediums / channels such as Video. Promotions. Offline etc.

Motionlab's features include Personalization. and Motionlab support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Motionlab analytics capabilities include Custom Reports, and Analytics.

Reviews

"...In this time we have seen our college go through 2 brand changes, a multitude of creative challenges and an on-going digital marketing requirement with high expectations on results...." Peer review by Gail Sheldrick, Marketing Manager, Furness College

Motionlab, belong to a category of solutions that help Video Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Motionlab enables agencies and brands to create personalized video messaging. The platform offers advanced technology for crafting unique video experiences.

Comprehensive Insights on Motionlab Use Cases

How efficiently Does Motionlab manage your Engagement Management?

What solutions does Motionlab provide for Upselling?

Why is Motionlab the best choice for Campaign Management?

5+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Motionlab solved their Video Platform needs. Cuspera uses 110 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Platform needs.

Case Studies

Retail

CASE STUDY Microsoft & MALL.CZ

Motionlab Platform helped Microsoft and MALL.CZ boost laptop sales with a personalized video campaign. The campaign targeted young adults and gamers, promoting Windows 10 laptops and a TV show. Video...s were sent via email, SMS, and Viber using Exponea. The campaign achieved an 11x higher click-through rate, a 701% increase in sales, and over 60% video completion rate. Sales in the IT sector tripled compared to other campaigns.

Insurance

CASE STUDY UNIQA

Motionlab Platform helped UNIQA boost their online upsell with personalized videos. UNIQA used the platform to target clients with existing insurance contracts and offer extra services. The campaign ...led to a 400% increase in click-through rate compared to a regular newsletter. UNIQA also saw an 11% conversion rate. Clients and the sales team gave positive feedback on the campaign.

CASE STUDY Notino

Motionlab Platform helped Notino, a leading European beauty e-commerce company, re-engage top female customers who had not purchased recently. Notino used personalized video emails, featuring custome...r names and purchase history, to boost loyalty. The campaign achieved over 80% email click-through rate and a 90% video completion rate. Nearly one third of viewers used a unique discount code. Customers responded with positive feedback, showing strong engagement with the personalized approach.

Financial Services

CASE STUDY NN

Motionlab Platform helped NN run a retirement savings upsell campaign using personalized videos. The videos explained each client's current savings and options, with automatic calculations and a CTA ...to change plans. NN saw a much higher open rate and increased monthly deposits compared to traditional sales emails. The campaign achieved a 90% finish view ratio. Martina Novotná from NN Czech Republic praised the results.

Consumer Electronics

CASE STUDY Microsoft & Alza

Motionlab personalized video helped Microsoft promote a new device and Microsoft 365 through Alza, a leading Czech e-commerce retailer. The campaign used personalized video features like customer nam...e, location, and product ownership period. Customers received unique offers tailored to them. The campaign achieved a 74% finish view ratio and a 34% click-through rate. Microsoft saw strong engagement and positive customer reactions.

CASE STUDY Mall.cz and Microsoft

Motionlab Platform helped Mall.cz and Microsoft run a personalized video campaign for computer gamers. The campaign used Mall-TV and the show 'Life is a Game' to target young adults. 20,000 personali...zed videos were sent using Bloomreach Engagement. The campaign achieved 11x higher click-through rates and a 701% increase in product sales compared to non-personalized offers. Over 60% of viewers finished the videos. The campaign also boosted brand awareness for Mall.cz.

Peers used Motionlab for engagement management and upselling

Motionlab Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Custom Reports	4.15/5 ★ Read Reviews (15)
Analytics	3.82/5 ★ Read Reviews (4)

CAPABILITIES	RATINGS AND REVIEWS
Custom Reports	4.15/5 ★ Read Reviews (15)
Analytics	3.82/5 ★ Read Reviews (4)

Motionlab Integrations

Motionlab integrates with a wide range of software applications through its robust data import and export capabilities.

Few API Integrations for Motionlab

Software Failure Risk Guidance

for Motionlab

Top Failure Risks for Motionlab

MotionLab Interactive GmbH Profile

Company Name

MotionLab Interactive GmbH

Company Website

https://www.motionlab.io

HQ Location

Bubenske nabrezi 306/13, 170 00 Praha, Czech Republic

Employees

11-50

Financials

PRIVATE