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mParticle Analytics (formerly Indicative): Use-Cases, Insights and Reviews | 2025 Cuspera

Name: mParticle Analytics (formerly Indicative)
Brand: mParticle Analytics (formerly Indicative)
Rating: 4.45 (428 reviews)

4.45 5

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(428)

Product Analytics for Data-Driven Teams

mParticle Analytics (formerly Indicative) Overview

Indicative addresses the challenge of understanding customer behavior by offering product analytics tailored for cloud data warehouses. It enables data-driven teams to connect disparate data sources, providing a unified view of customer interactions. This solution helps businesses identify and analyze customer journeys, optimize user experiences, and conduct detailed segmentation and cohort analysis. By leveraging multipath funnels, Indicative offers insights into complex customer pathways, facilitating more informed decision-making. This tool is essential for organizations aiming to enhance customer engagement and retention by deeply understanding user behavior patterns.

Use Cases

Customers recommend Engagement Management, Product Marketing, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using mParticle Analytics (formerly Indicative).

Other use cases:

Segmentation And Targeting
Funnel Analysis
Workflow Management
Collaboration
Lead Analytics
Contract Management
Lead Qualification: Behavioural

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using mParticle Analytics (formerly Indicative).

Other priorities:

Increase Customer Life Time Value
Manage Risk

See all business priorities See less business priorities

mParticle Analytics (formerly Indicative) Use-Cases and Business Priorities: Customer Satisfaction Data

mParticle Analytics (formerly Indicative) works with different mediums / channels such as Offline. and Trade Shows.

mParticle Analytics (formerly Indicative)'s features include Dashboard, Micro Customer Segmenting, Personalization, etc. and mParticle Analytics (formerly Indicative) support capabilities include 24/7 Support, Chat Support, Email Support, etc. also mParticle Analytics (formerly Indicative) analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Google Analytics' funnel capability is an afterthought and not very usable...." Peer review by Jonathan S., Senior Product Manager, Internet

mParticle Analytics (formerly Indicative), Userlane, Unless, UpMail, ServiceRocket, etc., all belong to a category of solutions that help Customer Journey and Experience. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Indicative integrates multiple data sources to enable coding-free, complex data analysis through a drag-and-drop interface. It helps marketers, product teams, and analysts optimize customer conversion, engagement, and retention.

Popular Business Setting

for mParticle Analytics (formerly Indicative)

Top Industries

Information Technology and Services
Computer Software
Internet

Popular in

Small Business
Mid Market
Enterprise

mParticle Analytics (formerly Indicative) is popular in Information Technology And Services, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on mParticle Analytics (formerly Indicative) Use Cases

How can mParticle Analytics (formerly Indicative) enhance your Engagement Management process?

Why is mParticle Analytics (formerly Indicative) the best choice for Product Marketing?

What Are the key features of mParticle Analytics (formerly Indicative) for Products & Pricelist Management?

How can mParticle Analytics (formerly Indicative) enhance your Segmentation And Targeting process?

How does mParticle Analytics (formerly Indicative) address your Funnel Analysis Challenges?

18+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well mParticle Analytics (formerly Indicative) solved their Customer Journey and Experience needs. Cuspera uses 428 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Journey and Experience needs.

Case Studies

Computer Software

CASE STUDY NewsCred

Indicative helps NewsCred make data-driven product decisions. NewsCred uses Indicative dashboards to track KPIs and monitor product releases. The product team uses real-time data to spot problems and... find new opportunities. They measure the impact of new features, like an auto-save text editor, to see how many customers benefit. Indicative lets every product manager track their own metrics. This helps NewsCred respond faster to customer needs and avoid issues before they grow.

Entertainment

CASE STUDY TodayTix

Indicative helps TodayTix see real-time customer journey data. TodayTix needed better insight into how users engage with their platform to drive conversions. They switched from Amplitude to Indicativ...e for easier setup and lower costs. Indicative let every team member access analytics without code. This made decision-making faster and more data-driven. TodayTix found new business opportunities and improved efficiency.

Food & Beverages

CASE STUDY Liv Up

Indicative helps Liv Up make real-time data accessible to non-technical team members. Liv Up, a food-tech company in Brazil, needed to turn large amounts of customer data into insights fast. Their ol...d tools were slow and required deep technical skills. With Indicative, Liv Up connects Snowplow event data for easy analysis. Now, everyone on the team can run quick analyses and make better decisions. This helped Liv Up adapt to fast-changing consumer trends during the COVID-19 pandemic.

Entertainment

CASE STUDY Mixcloud

Indicative helped Mixcloud give everyone on their team access to product and customer data. Before, only technical staff could use SQL to analyze data, causing bottlenecks. With Indicative, Mixcloud'...s team can now build funnels, visualize user journeys, and answer complex questions without code. They grew traffic to their statistics feature by 14%, increased Pro page visits by 11%, and boosted Pro plan upgrades by 30%. Mixcloud now makes faster, data-driven decisions to improve user conversion and retention.

Computer Software

CASE STUDY Prezi

Indicative helped Prezi use product analytics to better understand their large and varied user base. Prezi needed real-time access to customer data to support product decisions and speed up new produ...ct adoption. Before Indicative, teams struggled with data noise and slow access to insights, which slowed product development. With Indicative, product teams created clear user flows and accessed actionable data quickly. This freed up data analysts and enabled faster, data-driven decisions across the company.

Retail

CASE STUDY INDOCHINO

Indicative helped INDOCHINO bring together online and offline customer data into one place. Before, their data was siloed and hard to use. The team could not see the full customer journey or measure ...the impact of marketing. With Indicative, they unified data in Amazon Redshift. Now, everyone can access insights and make better product decisions. This helped them improve conversion rates and adapt to changes in the market.

Peers used mParticle Analytics (formerly Indicative) for engagement management and product marketing

mParticle Analytics (formerly Indicative) Competitors

More mParticle Analytics (formerly Indicative) Alternatives...

mParticle Analytics (formerly Indicative) Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Analytics	4.75/5 ★ Read Reviews (79)
Custom Reports	4.66/5 ★ Read Reviews (87)

CAPABILITIES	RATINGS AND REVIEWS
Analytics	4.75/5 ★ Read Reviews (79)
Custom Reports	4.66/5 ★ Read Reviews (87)

mParticle Analytics (formerly Indicative) Integrations

mParticle Analytics (formerly Indicative) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.96/5 ★

Read Reviews (29)

Data Import

3.72/5 ★

Read Reviews (27)

Software Failure Risk Guidance

for mParticle Analytics (formerly Indicative)

Overall Risk Meter

Low Medium High

Top Failure Risks for mParticle Analytics (formerly Indicative)

mParticle Inc. Profile

Company Name

mParticle Inc.

Company Website

https://www.indicative.com/

HQ Location

33 W 17th St, New York, New York US

Employees

11-50

Social

Financials

SEED