mParticle Analytics (formerly Indicative) Overview

Indicative integrates multiple data sources to enable coding-free, complex data analysis through a drag-and-drop interface. It helps marketers, product teams, and analysts optimize customer conversion, engagement, and retention.

Use Cases

Customers recommend Engagement Management, Product Marketing, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using mParticle Analytics (formerly Indicative).

Other use cases:

  • Segmentation And Targeting
  • Funnel Analysis
  • Workflow Management
  • Collaboration
  • Lead Analytics
  • Contract Management
  • Lead Qualification: Behavioural
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using mParticle Analytics (formerly Indicative).

Other priorities:

  • Increase Customer Life Time Value
  • Manage Risk
See all business priorities See less business priorities

mParticle Analytics (formerly Indicative) Use-Cases and Business Priorities: Customer Satisfaction Data

mParticle Analytics (formerly Indicative) works with different mediums / channels such as Offline. and Trade Shows.

mParticle Analytics (formerly Indicative)'s features include Dashboard, Micro Customer Segmenting, Personalization, etc. and mParticle Analytics (formerly Indicative) support capabilities include 24/7 Support, Chat Support, Email Support, etc. also mParticle Analytics (formerly Indicative) analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Using indicative has allowed members of product and marketing, with varying skill sets, have the ability to look at data easily...." Peer review by User

mParticle Analytics (formerly Indicative), Adobe Campaign, Pega Platform, Acquia Marketing Cloud, Medallia Experience Orchestration, etc., all belong to a category of solutions that help Customer Journey and Experience. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for mParticle Analytics (formerly Indicative)

Top Industries

  • Information Technology and Services
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

mParticle Analytics (formerly Indicative) is popular in Information Technology And Services, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on mParticle Analytics (formerly Indicative) Use Cases

How can mParticle Analytics (formerly Indicative) enhance your Engagement Management process?

How can mParticle Analytics (formerly Indicative) optimize your Product Marketing Workflow?

How can mParticle Analytics (formerly Indicative) optimize your Products & Pricelist Management Workflow?

How efficiently Does mParticle Analytics (formerly Indicative) manage your Segmentation And Targeting?

How does mParticle Analytics (formerly Indicative) facilitate Funnel Analysis?

18+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well mParticle Analytics (formerly Indicative) solved their Customer Journey and Experience needs. Cuspera uses 428 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Journey and Experience needs.

Case Studies

COMPANY INDUSTRY CASE STUDIES
mParticle Analytics (formerly Indicative) case study

Haven Life Insurance Agency
Financial Services
Financial Services
CASE STUDY Haven Life Insurance Agency

Haven Life Insurance Agency improved customer journeys by aligning data with human interest, enhancing the user experience and increasing policy conversions using mParticle Analytics tools.

Read More
lightning

Peers used mParticle Analytics (formerly Indicative) for engagement management and product marketing

mParticle Analytics (formerly Indicative) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.75/5 ★

Read Reviews (79)
Custom Reports

4.66/5 ★

Read Reviews (87)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.75/5 ★

Read Reviews (79)
Custom Reports

4.66/5 ★

Read Reviews (87)

mParticle Analytics (formerly Indicative) Integrations

mParticle Analytics (formerly Indicative) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.96/5 ★

Read Reviews (29)
Data Import

3.72/5 ★

Read Reviews (27)

Salesflare

4.64 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

mParticle

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

CustomerLabs Marketing Insights

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Snowplow

4.41 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

CustomerLabs CDP

4.47 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for mParticle Analytics (formerly Indicative)

Overall Risk Meter

Low Medium High

Top Failure Risks for mParticle Analytics (formerly Indicative)

mParticle Inc. Profile

Company Name

mParticle Inc.

Company Website

https://www.indicative.com/

HQ Location

33 W 17th St, New York, New York US

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

SEED