MSIGHTS Overview

MSIGHTS transforms marketing data into actionable insights, enhancing decision-making for media performance. It unifies diverse data sources, integrating over 300 options, to provide a comprehensive view. The platform's AI assistant, MIRA, offers tailored solutions for complex data challenges, streamlining operations for enterprise demands. By focusing on client-centric strategies, MSIGHTS empowers marketers to refine their campaigns with precision. This approach ensures that better data translates into more effective marketing strategies, driving smarter, efficient decisions.

Use Cases

Customers recommend Engaging And Following Up, Business Development, Media Planning, as the business use cases that they have been most satisfied with while using MSIGHTS.

Other use cases:

  • Performance Management
  • Campaign Management
  • Advertisement
  • Helpdesk Management
  • Funnel Analysis
  • Collaboration
  • Media Buying
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Business Priorities

Improve ROI and Improve Efficiency are the most popular business priorities that customers and associates have achieved using MSIGHTS.

Other priorities:

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MSIGHTS Use-Cases and Business Priorities: Customer Satisfaction Data

MSIGHTS works with different mediums / channels such as Social Media. and Facebook.

MSIGHTS's features include Dashboard, and Personalization. and MSIGHTS support capabilities include 24/7 Support, AI Powered, Email Support, etc. also MSIGHTS analytics capabilities include Analytics, and Custom Reports.

MSIGHTS, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

MSIGHTS provides a cloud platform for marketing data transformation and media campaign performance reporting. Marketing data is seamlessly integrated and analyzed for better insights.

Popular Business Setting

for MSIGHTS

Top Industries

  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business

MSIGHTS is popular in Marketing And Advertising, and is widely used by Mid Market, and Small Business,

Comprehensive Insights on MSIGHTS Use Cases

How can MSIGHTS optimize your Engaging And Following Up Workflow?

What makes MSIGHTS ideal for Business Development?

What benefits does MSIGHTS offer for Media Planning?

How efficiently Does MSIGHTS manage your Campaign Management?

12+ more Business Use Cases

29 buyers and buying teams have used Cuspera to assess how well MSIGHTS solved their Marketing Data Intelligence needs. Cuspera uses 249 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

Retail

CASE STUDY Giant

MSIGHTS helped Giant improve their campaign optimization. Giant faced challenges in managing and measuring their marketing campaigns. MSIGHTS provided a solution that streamlined campaign data and re...porting. As a result, Giant was able to make better marketing decisions and improve campaign performance. The case highlights the benefits of using MSIGHTS for marketing analytics in the retail industry.

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Consumer Electronics

CASE STUDY global consumer electronics company

MSIGHTS helped a global consumer electronics company improve digital campaign optimization. The company wanted better metrics than just clicks and impressions. MSIGHTS unified and analyzed campaign d...ata, tracking both consumer attitudes and engagement. The MSIGHTS Platform let the client compare performance across markets and channels. The company achieved up to 6X ROI from its campaign investments.

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Computer Software

CASE STUDY A global software company

MSIGHTS helped a global software company improve its lead management. The company needed better ways to find and qualify good sales leads. MSIGHTS set up global standards and cleaned up lead data acr...oss all teams. This saved $9.8 million by improving data quality, $480K by making operations faster, $926K by giving better reports, and $4.8 million by helping sales target the right leads. For every $1 spent, the company saved $6.30 on media. Response times got 76% faster, so sales teams could follow up with the best leads quickly.

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Telecommunications

CASE STUDY one of the largest telecom providers in the U.S.

MSIGHTS helped a major U.S. telecom provider manage agency transitions without losing data or productivity. The MSIGHTS platform kept all marketing data secure and accessible, even as the company cha...nged agencies three times over ten years. New agencies got instant access to years of historical data, saving about three months of onboarding work each time. The telecom company kept operations and reporting running smoothly during every switch. MSIGHTS ensured control over marketing data and fast ROI with each new agency.

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CASE STUDY Anonymous

MSIGHTS helped a customer optimize digital marketing results and attribution. The MSIGHTS Platform automated data collection, integration, and engagement scoring. This allowed the customer to optimiz...e campaigns in real time using multi-touch attribution. The solution improved marketing workflows and provided actionable insights. The case highlights the benefits of better data for smarter marketing decisions.

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lightning

Peers used MSIGHTS for engaging and following up and business development

MSIGHTS Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.04/5 ★

Read Reviews (1)
Analytics

4.19/5 ★

Read Reviews (12)
Custom Reports

4.11/5 ★

Read Reviews (42)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.04/5 ★

Read Reviews (1)
Analytics

4.19/5 ★

Read Reviews (12)
Custom Reports

4.11/5 ★

Read Reviews (42)

Software Failure Risk Guidance

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for MSIGHTS

Overall Risk Meter

Low Medium High

Top Failure Risks for MSIGHTS

MSIGHTS Inc Profile

Company Name

MSIGHTS Inc

Company Website

https://www.msights.com/

HQ Location

9935 Rea Road, Suite D-301, Charlotte, NC 28277, US

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